The automotive head up display market is primarily driven by stringent safety norms and the increasing global demand for convenience and comfort. The global automotive head up display market is projected to grow at a CAGR of 21.67%, to reach a market size of USD 1.33 Billion by 2021. The base year for the study is 2015, and the forecast period is 2016 to 2021. The report segments the automotive head up display market on the basis of application, head up display type, and region. The report studies the passenger car application of head up displays, which is segmented into luxury, premium, and mid segment passenger cars. Improving socio-economic conditions have fueled the growth of the luxury and premium car segments across the globe. The global automotive head up display market is driven by the increasing adoption of head up displays in lower and mid-range-priced models of premium segment cars, especially in Asia-Pacific, and rapid urbanization around the world. Complying with stringent safety norms is the biggest challenge for automotive equipment manufacturers.
The research methodology used in the report has involved various secondary sources, including paid databases and directories. Experts from related industries and suppliers have been interviewed to understand the future trends of the automotive head up display market. The bottom-up approach has been used to estimate the market size, wherein country-wise vehicle sales statistics have been taken into account. The market size, by volume, of the automotive head up display market has been derived by studying various vehicle models equipped with head up displays at a country level. The market size, by value, is derived by multiplying the average selling price of head up displays with the market size for that particular country. This results in the country-wise market size, in terms of value. The summation of the country-wise market gives the regional market, and further summation of the regional market provides the global automotive head up display market.
The figure below provides a break-up of the profile of industry experts who participated in primary discussions.
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The automotive head up display ecosystem consists of head up display manufacturers such as Nippon Seiki (Germany), Continental AG (Germany), Denso Corporation (Japan), Delphi Automotive PLC (U.K.), Microvision Inc. (U.S.), Yazaki Corporation (Japan), Panasonic Corporation (Japan), and Visteon Corporation (U.S.), among others. The eco-system also includes leading OEMs such as BMW AG (Germany), Daimler AG (Germany), Fiat (Italy), PSA/Peugeot-Citroen (France), Toyota Motor Corporation (Japan), Hyundai Motor Company (South Korea), and Volkswagen Group (Germany), and regional as well as global automotive associations such as the International Organization of Motor Vehicle Manufacturers (OICA), Society of Indian Automobile Manufacturers (SIAM), China Association of Automobile Manufacturers (CAAM), Korea Automobile Manufacturers Association (KAMA), Japan Automobile Manufacturers Association (JAMA), and the European Automobile Manufacturers Association (EAMA).
- Automotive component manufacturers
- Raw material suppliers
- Automotive manufacturers
- Distributors and suppliers of automotive components/parts
- Industry associations and experts
- Investment firms
- Equity research firms
- Private equity firms
Scope of The Report
- By application (luxury passenger car, premium passenger car, and mid-segment passenger car)
- By head up display type (windshield projected and combiner projected)
- By region (Asia-Pacific, North America, Europe, and RoW)
- Profiling of additional market players (Up to 3)
- By component (video generator, projector, software, combiner, and others)*
*Only global level analysis can be provided