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현재위치 : HOME > 리포트 > 디지털기기/미디어/방송 > 디지털컨텐츠
Global Consumer Spending on Media Content & Technology Forecast 2015-19
발행사 PQ Media

발행일 2016-03-10
분량 461 pages
서비스형태 Report
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PQ Media has released the annual Global Consumer Spending on Media Content & Technology 2015-19, the third and final installment in the 2015-16 edition of PQ's annual Global Media Intellicast Series, a multi-product suite designed to work synergistically to deliver the only holistic view of the US and global media economies, including digital & traditional advertising, marketing and consumer-driven media.

Original market research delivered through PQ Media's new Consumer Spending on Media Content & Technology Forecast is designed to equip today's media, entertainment & technology company executives, management consultants, investment professionals and media agencies with the strategic intelligence you need to make smarter, faster business decisions amid the transforming global ecosystem. PQ's exclusive tracking, analyses and forecasts cover the waterfront of consumer spending on digital, traditional & hybrid media content, access, smart tech, software and other related services.

Spanning the globe, PQ's consumer media spending data and analytics together provide an unrivaled breadth and depth of strategic intelligence across dozens of regions, markets and verticals, fueled by the primary research our experienced team has collected, analyzed and synthesized to produce the key growth drivers, industry challenges, market insights and forecast assumptions behind the bevvy of data contained in our latest Forecast.

PQ Media's research analysts drill deeper into the crust of the influential Top 15 Global Markets to unearth not only the cyclical trends impacting year-over-year KPI results, but also the critical secular trends that are driving longer-term growth patterns of the entire consumer-facing media economy. PQ's Top 15 Markets are spliced by region and include, for example, the US and Brazil in The Americas; the UK and Germany in Europe; and China and South Korea in Asia-Pacific, among others. Coverage includes KPI results, comparisons and projections for the next five years, as well as five-year historicals back to 2009. Other value-added features include the new deep-dive Excel Databook, which delivers hundreds of exclusive datasets by country, media sector, platform, channel and social generation for the 2009-19 period.

Consistent historical datasets going back decades and recalibrated each year produce the most intelligent data available each year covering advertising, marketing and consumer-driven media sectors, driven by PQ Media's multi-layered, proprietary research methodology, PQ Medianomics. PQ's analysts have done much of the groundwork for you in advance, so you and your team can concentrate on leveraging the exclusive data and insights contained in the new Consumer Spending on Media Content & Technology Forecast to help you make smarter, faster business decisions amid the transforming media ecosystem.

In addition, the research and development of this edition of the Forecast is directed by one of the most experienced and respected market research teams on the planet, including our top research analysts, data scientists and b-to-b editors. Together they have delivered a potent package of intelligent data and analytics, with consistent historical and forecast definitions, segmentation and dataset organization across dozens of key digital and traditional media sectors, silos, platforms and channels.

New in this edition is a silo analysis in which consumer spending on digital and traditional media within a given media segment are combined for what we call the 'hybrid media view.' For example, total consumer spending on television-related content, access & tech incorporates paid online and mobile downloads of favored episodes; streaming subscription services, such as Netflix, that allow access to entire episodes of original or syndicated programs; Pay TV networks like HBO; and other related services, such as basic & premium network packages, digital video recorders, video-on-demand and pay-per-view.

Other key features of the new Forecast include:

  • Exclusive Data, Analytics & Forecasts by Region, Market, Sector, Segment, Silo and Category
  • Spending Definitions & Segmentation
  • 2 Media Spending Sectors
    • Consumer Content
    • Consumer Technology
  • 5 Media Spending Segments
    • Content Unit Purchases
    • Content Subscriptions
    • Access
    • Devices
    • Software & Services
  • 28 Digital Media Spending Categories
  • 14 Traditional Media Spending Categories
  • 11 Media Silos with Combined Digital & Traditional Consumer Spend
  • At-a-Glance Media Content & Technology Market Rankings by:
    • Total Spending & Growth
    • Annual Per Capita Spend
    • Digital vs. Traditional Share of Total Global Consumer Spend on Media
  • 2009-14 Actuals
  • 2015-19 Forecasts
  • 461 Power Point slides with 793 Tables & Graphs
  • 33 Pages of Analysis
  • Companion Excel Workbook includes 124 Tabs, detailed datasets by sector, market, segment, and category totaling over 62,231 data points;
  • 15-Minute Free Consult with PQ Media's top media intelligence analysts

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