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현재위치 : HOME > 리포트 > Information Technology > IT기술
Augmented Reality and Virtual Reality Market by Device Type (HMD, HUD, Handheld Device, Gesture Tracking, Projector and Display Wall), Component (Sensor, Display, Camera, and Software), Vertical, and Geography - Global Forecast to 2022
발행사 MarketsandMarkets

발행일 2016-05-24
분량 246 pages
서비스형태 Report
판매가격

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The global augmented reality market is expected to reach USD 117.40 Billion by 2022 at a CAGR of 75.72% during the forecast period. The global virtual reality market is expected to reach USD 33.90 Billion by 2022 at a CAGR of 57.84% during the forecast period. The use of hardware devices such as HMDs and head-up displays enabled with virtual reality technology are majorly used as they provide a fully-immersive experience and are suitable for multiple applications. The virtual reality market for the consumer vertical has been estimated to grow at the highest CAGR between 2016 and 2022. Software components for this report include software developer kits and software solutions; this market is projected to grow rapidly in the near future owing to the large application in almost all verticals. In this report, 2014 has been considered as the historical year, 2015 has been considered as the base year, and the period from 2016 to 2022 has been considered as the forecast period for the study of augmented reality and virtual reality market.

Top-down and bottom-up approaches have been considered to estimate the size of the augmented reality and virtual reality market. This research study involves an extensive usage of secondary sources, directories, and databases (such as Factiva and OneSource) to identify and collect information useful for technical, market-oriented, and commercial aspects of virtual reality technology. The points below explain the research methodology applied:

  • Study of annual and financial reports of top players, presentations, press releases, journals, paid databases, and interviews with industry experts has been included
  • Opportunities for stakeholders have been analyzed by identifying high-growth segments in the global virtual reality market.
  • Competitive developments such as joint ventures, mergers & acquisitions, new product developments, and research & development in the global virtual reality market have been analyzed.
  • All the percentage splits and segment breakdown of the market have been based on secondary and primary research.

The figure below shows the breakdown of primaries on the basis of companies, designations, and regions, conducted during the research study.

Augmented Reality and Virtual Reality Market

To know about the assumptions considered for the study, download the pdf brochure

ARVR Ecosystem:

This report provides valuable insights regarding the augmented reality and virtual reality ecosystem that includes product developers and application developers, OEMs, system integrators, middleware and firmware providers, suppliers and distributors, camera manufacturers, software developers, smart glasses and wearables developers, sensor providers, and standardization & testing firms.

Target Audience:

  • Mobile manufacturers
  • Software providers
  • Research organizations and consulting companies
  • Associations, forums, and alliances related to augmented reality and virtual reality
  • Investors
  • Key players (Google, Inc. (U.S.), Microsoft Corporation (U.S.), Oculus VR LLC (U.S.), Qualcomm Inc. (U.S.) and so on)

“Study answers several questions for the target audiences, primarily which market segments to focus in the next two to five years for prioritizing the efforts and investments.”

Scope of the Report:

This report categorizes the global market for augmented reality and virtual reality on the basis of technology, device type, component, application, and region.

On the basis of Technology:

  • Augmented Reality Technology
    • Marker-Based
      • Active Marker
      • Passive Marker
    • Markerless
      • Model-Based
      • Image Processing-Based
  • Virtual Reality Technology
    • Non-Immersive
    • Semi-Immersive
    • Fully-Immersive

On the Basis of Device Type:

  • Augmented Reality
    • Head-Mounted Displays
    • Head-Up Displays
    • Handheld Devices
  • Virtual Reality
    • Head-Mounted Displays
    • Gesture Tracking Devices
      • Data Gloves
      • Others
    • Projectors and Display Walls

On the Basis of Component:

  • Augmented Reality Components
    • Hardware
      • 3D Cameras
      • Sensors
        • Accelerometers
        • Gyroscopes
        • Magnetometers
        • Global Positioning Systems (GPS)
        • Proximity Sensors
      • Semiconductor Components
        • Controllers/processor s
        • Integrated Circuits
        • Others
      • Displays
    • Software
      • Software Developer Kits (SDK)
      • Cloud-Based Services
  • Virtual Reality Components
    • Hardware
      • Semiconductor Components
      • Sensors
        • 3D Sensors
        • Magnetometers
        • Accelerometers
        • Gyroscopes
        • Proximity Sensors
        • Other sensors
      • Displays
    • Software
      • Software Developer Kits (SDK)
      • Cloud-Based Services

On the Basis of Vertical:

  • Augmented Reality
    • Aerospace and Defense
    • Consumer
    • Medical
    • Commercial
    • Others
  • Virtual Reality
    • Consumer
    • Commercial
    • Aerospace and Defense
    • Medical
    • Industrial
    • Others

On the Basis of Geography:

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • France
    • U.K.
    • Rest of Europe(Russia, Portugal, Spain, Italy, Greece, and Norway)
  • APAC
    • China
    • Japan
    • India
    • South Korea
    • Rest of APAC (Macau, Singapore, Hong Kong, Australia, New Zealand, and Taiwan)
  • RoW
    • Middle East and Africa
    • Latin America

Available Customizations

With the given market data, MarketsandMarkets offers customizations as per the company’s specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five)

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