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현재위치 : HOME > 리포트 > 디지털기기/미디어/방송 > 휴대용미디어기기
Wearable Electronics & Technology Market: Global Forecast & Analysis 2016-2021
발행사 Efficacy Associates

발행일 2016-06
분량 293 pages
서비스형태 Report
판매가격

인쇄하기

The consumer electronics industry has convinced itself that wearable technology will be the next big thing, with a market worth over USD 35 Billion by 2021. That belief is driven by a desperate need for major companies to find something to follow on from laptops, tablets and PC’s of all which are being commoditized. The problem is that their model for wearable technology is built around technology push, trying to shape their technology to fit customers. It is a strategy likely to fail, as wearable technology is more, rather than less, personal. This report takes the contrary viewpoint, building the market opportunity from consumer behavior and preferences. It suggests that the market will still reach more than USD 35 Billion by 2021, but with a very different mix of products being made by some very different companies.


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