Opportunities beyond OTT: finance, retail, telecom, health and automotive This report describes the existing but fast-shifting degree of data monetisation in the verticals of finance, telecom, healthcare and automotive. Woven through all this is the thread of the influence of such cross-cutting trends as social networks and user commitment or hesitation.
A rich palette of examples of players’ early moves and latent plans illustrates the vibrancy of the issue.
The clear potential for each vertical is examined in detail, as are bumps on the road ahead. Privacy, especially in finance and healthcare, as well as in shopping and telecom habits, can be seen as one. Another, slightly paradoxical, is in the challenge of aggregating data, particularly from healthcare and automotive sources, when it is its unique, individual-centric wealth that has the prime interest.
The agility, or not, of each player to respond to evolutions of an unprecedented pace is paramount.
Not all verticals will really benefit from data monetization and will therefore take very different options regarding data-based services (less issues with privacy) and positioning towards aggregators
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