The year 2016 will be remembered as the debut of consumer virtual reality (VR), with key ambassadors in the form of Facebook/Oculus, HTC/Valve, Sony, Samsung, and a collective community of companies in China planting their stakes in the ground with formidable investments in jumpstarting a new computing platform. After a shaky start, Facebook’s Oculus Rift and HTC/Valve’s VIVE started selling in the U.S. in 3Q 2016 and are stabilizing their ecosystems and distribution in 4Q 2016, as they are joined by Sony with the debut of PlayStation VR. A number of lessons have been learned since the 1990s when consumer VR last generated this much hype, with huge strides having been made in terms of creating compelling content and a convincing level of immersion.
Getting users to experience VR technology firsthand, and therefore truly understand its potential, remains a challenge, but the emergence of low-cost mobile VR solutions is helping. Even so, some industry participants strongly believe that anything requiring the user to wear a cumbersome device will ultimately fail. The stakes are high given the huge amount of money invested in the industry by some of the world’s biggest companies. Consequently, industry players continue fine-tuning their products so as not to muddy the water for all involved. Tractica believes that these efforts will bear fruit in the coming years, and that combined revenue for head-mounted displays (HMDs), VR accessories, and VR content will increase from $453.6 million in 2015 to $35.0 billion worldwide in 2021, representing a compound annual growth rate (CAGR) of 133%.
This Tractica report provides a comprehensive analysis of the market dynamics, technology issues, and competitive landscape for consumer VR HMDs, accessories, and content. The report features global market forecasts for annual unit shipments and associated revenue during the period from 2014 through 2021, segmented by five world regions. HMDs are segmented into four product types: PC-based devices, console-based devices, all-in-one devices, and mobile VR headsets. VR accessories, such as gamepads and other VR-specific controllers, hand tracking devices, and 360° cameras are also quantitatively analyzed. The content market is segmented into gaming and media.
Key Questions Addressed:
- How large is the market opportunity for consumer VR hardware and content?
- How will the market be segmented by product type, content type, and world region?
- How will this market grow in the coming years and which factors will drive this growth?
- Which factors could inhibit growth during the forecast period?
- What are the main technology trends and issues in the consumer VR market?
- Who are the leading providers of consumer VR technology and how do their go-to-market strategies differ?
Who Needs This Report?
- VR headset manufacturers
- VR accessory manufacturers
- Mobile device manufacturers
- Media publishers, distributors, and creators
- Semiconductor and component companies
- Games publishers
- Application developers
- Investor community