The portability of content from device to device represents the future of media consumption. However, the devices themselves continue to shift, partially in response to the evolving electronics landscape and partially as a result of changing consumer preferences.
The central challenge device manufacturers, marketers and publishers alike face today is making content available where, when and how their end users want to consume it. Thanks to the advent of ubiquitous wireless broadband networks and an expanding range of portable Internet access platforms, the solution, increasingly, must be anywhere and anytime.
Netbooks, e-readers, gaming devices and ever-smarter smartphones give new meaning to the phrase, “you can take it with you.” These devices help consumers determine when they will read books and magazines, listen to music and watch their favorite video programming. And these devices are likewise untethering content producers from their desktop PCs—a trend that will contribute to a virtuous cycle of creation and consumption.
Key questions this report answers:
- What new portable Internet access device platforms are emerging and what is the outlook for each?
- What types of content, media and marketing messages are best suited for delivery on these devices?
- In what ways are these devices changing where, when and how consumers access content?
- How can marketers tap into networks and mobile devices such as e-readers and netbooks to deliver content and drive sales?
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