Business-to-business (B2B) social media marketing spending is set to explode over the next five years. Forrester Research predicts that B2B firms will spend $54 million on social media marketing in 2014, up from just $11 million in 2009.
B2B participation in social media marketing is steadily increasing, and marketers are beginning to see opportunities to generate quality leads and position themselves as thought leaders in their industries.
But social media marketing is still new to the sector. As firms get more comfortable using social media, it will become much more than just a lead-generation tool. Companies will communicate directly with customers, learn how to effectively leverage their presence on social sites by measuring which programs are successful and generate brand awareness via social channels like Twitter and Facebook.
Key questions this report answers:
- How quickly is social media marketing growing in the B2B space?
- How are B2B marketers using social media?
- How is B2B social media marketing different from business-to-consumer (B2C) marketing?
- Are B2B marketers measuring the success of their social media programs?
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