Mobile broadband in Europe continues to grow strongly in 2009, fuelled mainly by prepaid and complementary consumer segments. As revenue from traditional mobile voice and messaging services decline or stagnate, mobile broadband will be one of the primary revenue drivers for European operators in the next five years It will contribute almost 10% of total mobile service revenue by 2015.
In this rapidly evolving market, mobile operators and fixed-line operators, and infrastructure and device vendors, need to understand the opportunity or threat presented by mobile broadband. This report quantifies the market opportunity, providing granular data on connections, ARPU and revenue for six market segments, including business and consumer, prepaid and contract, complementary and substitutive. Country-by-country forecasts cover 30 markets in Europe, including those in the EU, as well as Russia, Turkey and Ukraine.
Mobile broadband in Europe: forecasts and analysis 2010–2015 answers your key questions:
- What is the market opportunity for mobile operators to acquire new subscribers across their geographical footprints?
- What types of subscriber will dominate the mobile broadband customer base?
- What proportion of the broadband market will be accounted for by mobile broadband, in terms of connections and households?
- What level of substitution threat will there be for fixed operators?
- How much ARPU will subscribers generate and how will this change during the next five years, as the subscriber base develops?
- What is the total revenue opportunity, and which segments and markets have the greatest revenue potential?