The Mobile Device Management (MDM) market has gone through major changes and looks poised to enter into a rapid growth stage in the coming years.
Many vendors now offer holistic MDM portfolio that rope in configuration and diagnostics, end-to-end security, software management, and policy management. These newer solutions offer opportunities to increase revenues, reduce OpEx and build strong brand image.
Our brand new report focuses primarily on operator and device manufacturer centric MDM market and how these players are leveraging MDM to enable their strategies and business models.
It provides an overview of the MDM market, including market drivers, impediments to MDM adoption, geographical differences, and market size data and operator strategies. It describes issues, trends and market forecasts for MDM from 2010-2015.
The report also seeks to dispel the hype and confusion surrounding MDM by describing the technology itself, its characteristics and its compatibility with existing infrastructure along with market dynamics, vendor statistics and its revenue generating potential.
MDM is the process of monitoring, controlling, configuring and updating the device software and hardware over the air (OTA) in an automated fashion. MDM comprises standards compliant server component that sends out the management commands to the client installed on mobile devices.
MDM is an emerging market, with many niche vendors offering point solutions in form of MDM servers, applications and clients to mobile operators, device manufacturers and enterprise customers.
In developed markets, operators are using proprietary and simple MDM solutions for bug fixing, provisioning and configuring. As they are moving towards integrated MDM solutions, they are realising that deploying device management services for a wide range of handsets across markets is complex. In developing markets, many countries, such as India, lack substantial smartphone penetration to justify the need for comprehensive MDM solutions.
However, in order to gain competitive advantage and master the value discipline of operational excellence, many operators are formulating emergent strategies to take advantage of the OpEx saving opportunities offered by MDM. In terms of devices managed, the size of the MDM market is expected to grow up to $9 billion by 2015.
This includes both the enterprise and operator/device manufacturer centric markets.
Questions answered by the report
• How will MDM play a key role in mobile 2.0 applications development? • What are the advances in the MDM arena? Is it necessary for FOTA to be merged with SCOTA? • What are the standardisation initiatives taken by players in the MDM market? • Is MDM costly and complex to deploy? • Which solutions can deliver comprehensive security to support new offerings? • What are the smartphone support costs? • What are the MDM business models? • What is the impact of device management on usability and churn reduction? • What is the business case for MDM and what are the ROI and payback periods associated with the technology? • What are the advantages and disadvantages of MDM? • What are the strategies of the top vendors in MDM domain? • What are the strategies of the top handset vendors and operators in MDM? • How widely MSM will it be adopted by operators and by when? The report offers subscriber forecasts 2009/2010-2014/2015 by regions i.e. Europe, North America, Asia Pacific, Latin America, Africa and the Middle East. • How operators are integrating MDM along with device security to increase profitability and support new services? • Will MDM help operators to reduce their OpEx? • Can operators leverage MDM solutions to enable their business strategies and business model?
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