Datamonitor's Games Software: Global Industry Guide is an essential resource for top-level data and analysis covering the Games Software industry. It includes detailed data on market size and segmentation, textual analysis of the key trends and competitive landscape, and profiles of the leading companies. This incisive report provides expert analysis on a global, regional and country basis.
Scope of the Report
Contains an executive summary and data on value, volume and segmentation
Provides textual analysis of the industry's prospects, competitive landscape and profiles of the leading companies
Incorporates in-depth five forces competitive environment analysis and scorecards
Covers the Global, European and Asia-Pacific markets as well as individual chapters on 5 major markets (France, Germany, Japan, the UK and the US).
Includes a five-year forecast of the industry
Highlights
The global games software market grew by 10.9% in 2009 to reach a value of $39.4 billion. In 2014, the global games software market is forecast to have a value of $53.9 billion, an increase of 37% since 2009. Console Games is the largest segment of the global games software market, accounting for 88.9% of the market's total value. Americas accounts for 42.7% of the global games software market value. In the games software industry there is a tendency towards consolidation as large, diversified retailers acquire ever-increasing shares of the market.
Why you should buy this report
Spot future trends and developments
Inform your business decisions
Add weight to presentations and marketing materials
Save time carrying out entry-level research
Market Definition
The games software market consists of the total revenues generated through the sale of console games and PC & Mac games. Console games includes the software that is used in the game console hardware like Nintendo Wii, Playstation 3, Xbox, Xbox 360. This also includes the software that is used in the wireless or portable handheld devices like Nintendo DS, mobile and personal digital assistants (PDAs), Playstation Portable and Game Boy Advance. This category excludes the revenue generated through the sales of game consoles and handheld devices. The PC and Mac games includes PC games and Mac games and excludes online games such as casual games, massively multi player online role play games (mmorg). The market is valued at retail selling price (RSP) with any currency conversions calculated using constant 2009 annual average exchange rates.
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