This research report concerning the Water and Air Purification Systems and Products: Residential & Commercial presents an in-depth analysis of the development, applications, products, technologies, manufacturers, and trends for products that help make indoor air cleaner and healthier and water purer, both for consumer usage as well as industrial and commercial applications. In developed countries, water is generally clean and safe to drink and air pollution, except in some large cities and industrial areas, is typically low. Nevertheless, indoor air and drinking water in developed countries are not without their problems and can adversely affect human health or otherwise make living and working conditions less appealing. In undeveloped and underdeveloped countries, however, water is often contaminated (when it is available) and indoor air quality is low, primarily as a result of using coal and biomass fuels for heating and cooking. From an industrial and commercial perspective, the need for clean air and clean water is essential to many manufacturing and operational processes.
This report provides a comprehensive assessment of both air and water treatment needs and technologies, economic and cost considerations that have limited their growth over the past several years, consumer and business demand, potential opportunities for additional growth, and an assessment of developing technologies and market trends. Projected growth through 2015 for both of these markets for both consumer and industrial needs is provided including discussion of economic conditions, environmental impacts, consumer and business demand, stakeholder concerns, and government activities as they affect growth rates. The report also profiles manufacturers and marketers of air and water treatment products and the strategies they have adopted to maximize growth and profitability.
Scope and Methodology
This report includes both primary and secondary research. Secondary research data have been obtained from government sources, trade association publications, business journals, and company literature. Statistical data are included for industry revenue, on a global, regional, and country-level scale. The market size for both the air and water treatment markets is projected from 2010 to 2015.
Potential applications, development trends, environmental issues, consumer behavior, and business considerations are also reviewed and analyzed. Market size estimates and forecasts are based on government and secondary sources, and the impact of factors such as health and environmental concerns, economic considerations, and consumer and business demand for products that can clean indoor air, make living and working environments more comfortable, and make water purer.
How You Will Benefit from this Report
If you or anyone you know experiences eye, nose, or throat irritation, headaches, dizziness, fatigue, trouble breathing, or continuing sickness in your home or workplace, it could be caused by high levels of indoor air pollutants. Dry throat, itchy skin, mold, and mildew are indications that the indoor environment is too dry or too humid. Air cleaning technologies, humidifiers, and dehumidifiers can alleviate many of these symptoms and conditions. Drinking water - even if it does not taste bad, smell, or seem discolored - can still contain contaminants that are unpleasing and potentially harmful. Providing pure, clean water for a home or business can alleviate the need for bottled water, reduce costs, and help the environment. Whether you need to treat the air or water in your home or your business, this report provides a comprehensive package of information and insight about these technologies and products that are not offered in any other single source. You will gain a thorough understanding of why air and water treatment is necessary, what technologies are best suited for a particular problem, and how to make sense of two markets that are highly fragmented and often confusing. You will also gain a thorough understanding of usage and technology trends. Projected market growth through 2015 is also presented.
This report will help:
- Marketing Managers identify market opportunities and develop targeted promotion plans for air and water treatment products, support services, and potential clientele.
- Research and Development Professionals remain abreast of emerging competitor initiatives, product applications, and the demand for alternative technologies that improve indoor air quality and water purity.
- Facilities Managers and current and potential Homeowners understand why and when air and water treatment are needed, how these technologies can improve working and living conditions, the potential health benefits that can ensue from their use, selecting appropriate technologies, and understanding the wide and varied products offered in these markets.
- Advertising Agencies working with clients in the construction and building supply industry to more effectively promote and market air and water treatment products used therein.
- Real Estate Agents and Developers understand the demand for air and water treatment technologies, their costs, and the potential benefits derived from these technologies when a structure is purchased and sold.
- Information and Research Center Librarians provide market researchers, brand and product managers, and other colleagues with the vital information they need to do their jobs more effectively.
Market Insights: A Selection From The Report
Market Projections - Water Softeners
For the period of 2010-2015, global water softener sales are projected to rise at a CAGR of 6.4% for residential applications and 8.7% for industrial and commercial applications. Asia will experience the fastest growth overall, but sales will be strong in most areas of the world. Continuing news stories about problems with public water supplies, aging water supply infrastructure, polluted water sources, and natural disasters like the flooding unfolding in Pakistan that has left millions homeless will serve as stark messages to those who want to insure their drinking water is not only safe to drink, but aesthetically pleasing as well.
Water softener sales are closely linked to the housing market, which has declined precipitously since 2006 in many parts of the world. Still, the decline in the housing market has only slowed the market for water softeners as older units have been replaced with newer ones and more people make an investment in them as they remain in their homes for longer periods. Prices are not expected to rise much, if at all, as economic conditions and high unemployment ameliorate price increases.
By 2015, SBI Energy forecasts that total water softener sales will increase to almost $11 billion - $5.4 billion for the residential market and $6 billion for the industrial sector. Growth should remain steady through 2015. However, worsening economic conditions would hinder growth, but not substantially. An improving economy and lower unemployment, on the other hand, could dramatically boost sales, particularly if the housing market turns around.
Current Market Size - Air Treatment
Air Treatment Segments
The air treatment market consists of several key segments with numerous technologies that can make the air safer to breathe. These segments apply to consumers, industrial and commercial enterprises, municipalities, office buildings, and agriculture to name but a few. For discussion purposes, air treatment can be broken down into distinct categories as shown Figures 4-1 and 4-2.
The use of the term “air treatment” is likely to conjure many different thoughts. The one that probably comes to mind most often would be treating the smoke that is exhausted to the atmosphere by industry, and in particular power plants. Another is likely the Ionic Breeze device marketed by the Sharper Image. The one most often used, and maybe not considered an air treatment product, is the furnace filter that consumers must replace from time to time. However, the market for air filters is vast and growing worldwide.
Regional Humidifier Markets
Different regions of the world in general, and countries in particular, have different climatic conditions, building codes, sources for heating, and other factors that can affect humidity levels in the home and workplace. This section looks at the various regions of the world and the need for humidification. Growth rates for both the consumer and industrial market are presented as well as growth in selected countries.
The continent of North America has a number of different climatic regions - or climate zones - as well as varying degrees of development. Climate conditions range from arctic and subarctic conditions in the far north of Canada and Alaska to hot and humid conditions in the southern United States and part of Mexico to tropical and wet conditions throughout much of Central America. Hot and dry areas can be found in the southwestern United States and northwestern Mexico while a mixture of mixed hot, cold, and humid conditions exist in the eastern United States. Central Canada experiences very cold conditions during the winter while cold conditions exist in southern Canada and much of the central United States.
In the News
Pollution, Global Health Concerns Drive Growth of Water and Air Purification Systems
New York, October 21, 2010 — Air and water are essential to life but are increasingly being stressed from over population, increasing pollution, and wasteful use of resources. Regardless of the country or region, there is polluted air and contaminated water–it is just a matter of degree–and health issues are always an overriding concern and will continue to drive growth in the air and water treatment markets, even if it is at a slower rate than in the pre–recession years during the early 2000’s, according to Water and Air Purification Systems and Products: Residential & Commercial by SBI Energy.
'The water treatment market and the air treatment market are vast, varied, and growing worldwide because the earth is obviously not becoming less polluted, not to mention the reality that crowded and unsanitary living conditions can be found everywhere,' says Bernie Galing, SBI Energy analyst and author of the industry study. 'The market for air and water treatment products is also not saturated. Comparatively few households own an air or water treatment product so the potential market remains large. Being able to develop appropriate marketing messages and product offers could help penetrate this market further, particularly as the economy strengthens.'
From 2006 to 2010 the rate of growth in the water treatment market was relatively slow in both the in the consumer market and business market segments. Through 2015, SBI Energy projects the water treatment market will grow faster as the residential sector increases at a 7% compound annual growth rate (CAGR) and the industrial/commercial sector increases at a 9% CAGR. The industrial water treatment segment is forecast to drive this market and will exceed $33 billion in global sales by the end of the forecast period, up from an expected $22 billion in 2010. Business expansion will include new plants and facilities as well as improvements to existing ones. Pure water, which is vital to many manufacturing processes and almost all commercial heating and cooling, will require both new water treatment equipment as well as replacement parts, such as filters.
The consumer water treatment market–expected to approach $17 billion in global sales by 2015, up from a projected $12 billion in 2010–will grow slower than the industrial market since businesses are recovering faster than consumers. Unemployment remains high and consumer confidence is low, and it will take some time for the consumer market to fully recover though conditions are improving. Areas of the world where clean, safe water is problematic, but the economies are growing and people are becoming better off financially, are going to drive the consumer market for water treatment. China, India, Indonesia, and many other countries in Asia fit these circumstances. So do countries like Brazil and South Africa. In addition, many consumers perceive water problems to be a health issue and will continue to spend money for water treatment products, albeit at lower price points such as buying a pour–through pitcher with an ACF filter instead of bottled water.
A poor economic environment also slowed the growth of the air treatment market. The consumer market was most severely affected but the industrial market also had its problems. However, concern for health kept the consumer market alive since those with allergies, asthma, and other breathing problems need these products regardless of the economy. They are also more likely to buy higher quality and higher priced products to relieve their symptoms. Those without these health issues were less likely to buy and more likely to buy lower priced products when they did. Many businesses, as usual, needed air treatment products as a requisite for continuing their business operations. As economic conditions improve, the rate of growth in both these markets is expected to increase.
Starting in 2010 the rate of growth in the air treatment market is projected to increase, led by the industrial sector which SBI Energy forecasts will exceed $16 billion in 2015 compared to $11 billion anticipated by the end of 2010. Asia (particularly China and India) and other regions, such as South America, with rapidly expanding economies will see the fastest growth in air treatment products. It is also in these regions where air pollution is greatest, brought on by rapid industrialization, high electric demand necessitating more power plants (many of which use coal), increasing ownership and usage of automobiles, and the growth of modern conveniences such as air conditioning which place further demands on electric power. Growth in the consumer market will also increase but sat a much slower rate. An improvement in economic conditions and unemployment will be needed for faster growth in this segment, but SBI Energy forecasts the segment will increase $1 billion between 2010–2015 to exceed $4 billion by the end of the forecast period.
Water and Air Purification Systems and Products: Residential & Commercial presents an in–depth analysis of the development, applications, products, technologies, manufacturers, and trends for products that help make indoor air cleaner and healthier and water purer, both for consumer usage as well as industrial and commercial applications.For more information, please visit: http://www.sbireports.com/Water-Air-Purification-2809842/.
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Global Air and Water Treatment Market - The Blog
Although I have never worried about water in terms of its availability or its quality, seldom does a week go by where I don’t read about water problems, both here in the United States and throughout the world. Water main breaks, low reservoir levels, water shortages, pharmaceutical and other contaminants, flooding, malfunctioning water treatment plants, and the growing use of desalinization plants are just a few of the issues that make one realize that water really is a precious resource. Thankfully, water has not become a widespread and continuing concern in the United States. However, all of the concerns I just mentioned have occurred in the past few months in this country. Ames, Iowa - for example - was without municipal water for over a week as a result of flooding in August. Many reservoirs, including Lake Meade, are far from capacity. Cities in Florida, Texas, and California are now getting at least some of their water from the sea.
I think most people are at least somewhat aware of water issues but there does not seem to be a concerted effort to conserve water or use it more wisely. At least in the United States, I think most people take clean, safe, available water for granted. Water is a necessity for life but many millions of people lack access to water, much less water that is potable. So it was with some interest that I read an article last week discussing water as a “right”. This was from a company perspective about its use of water and its commitment to be a better steward of the water it uses within its operations and the communities in which it operates. In July, the United Nations took this a step further when the General Assembly adopted a resolution recognizing that access to clean water is a fundamental human right. It took this long to do this?
Passing a resolution and making it effective are two different things. There is still a long way to go before water problems are resolved and this is not limited to Sub-Saharan Africa where many millions of people have to forage for water. China, a growing and modernizing country, has severe water problems of its own. A report last week described water reaching crisis levels in Beijing and other areas of the country. Although China has spent tens of billions of dollars building dams and reservoirs, hundreds of Chinese cities continue to face water shortages and deteriorating water quality, even while industrial firms continue to pollute water sources. With 40 percent of its population living in the dry regions of the country, China really has no easy fix for its water problems.
If China is having problems fixing its water problems, I wonder what will befall poorer countries that lack the funds and other resources that China has been able to bring to bear. Water is certainly a human right (as it must be) but global cooperation will be required to make this a reality. A few days ago a report surfaced about two tribes in Pakistan that have been fighting over irrigation water. Over 100 people have been reported killed and five villages burned in the dispute. Kind of makes one glad to be living in the United States.
But wait - farmers in the Klamath River Basin in Oregon have broken into facilities that control irrigation water to redirect to their farms. The once guaranteed but now cut-off irrigation water is pitting farmers against the government. Lawsuits have been filed in Northern California alleging that the state, in a backroom deal, illegally turned over the publicly-owned Kern Water Bank to an agency controlled by giant corporations. Plans to pump water from rural Nevada to supply Las Vegas were overturned by the Nevada Supreme Court. Kansas and Nebraska regularly fight over water withdrawals from the Republican River. The list goes on. I guess it does not matter where you live - water problems abound.
Although I don’t really need it, I installed a reverse osmosis water treatment device in my home. I could get by on tap water but I have the luxury of being able to afford a product that can actually improve the clean, safe, piped-in water I already have. The treated water tastes better than tap water and it makes clear ice cubes to boot. Many people throughout the world actually need a product like this but cannot afford it (making clean, safe water a universal right is not going to be easy). What I do need is a water softener since the water in my area is very hard. I have one of these as well. Guess I’m all set, water-wise that is. Now, if I can just get motivated to find the right air cleaner to get rid of all the pet dander from the birds and the dog...