Published March 2011, this 273 page report provides coverage of the market in Europe, North America, Japan and China.
The report looks at current market drivers and includes detailed sections on incentives, hybrid technology, grid technology & charging infrastructures, key OEM strategies, battery technology and energy storage. This report also includes detailed profiles of 26 of the leading battery and motor suppliers.
Background to this research
The global market for hybrid electric vehicles (HEVs) is now a well-established market segment with considerable numbers being sold over the past three years. However, whether hybrid vehicles such as the Prius are here for the long-term or short-term as discrete models, the rise of the hybrid has changed the automotive industry for good.
The steady but incremental progress made with traditional internal combustion engine (ICE) based powertrains, whether in diesel, gasoline or biofuel form has given way to the need to remain competitive on a broader front today. Since the initial launch of the Honda Insight and Toyota Prius first augmenting the ICE with an electric motor, and then providing the ability to connect the vehicle to the power grid, hybrids and plug-in hybrids have become increasingly important both as product development and in terms of the strategic future of both OEMs and their supply base.
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