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Datamonitor' s Games Consoles: Global Industry Guide is an essential resource for top-level data and analysis covering the Games Consoles industry. It includes detailed data on market size and segmentation, textual analysis of the key trends and competitive landscape, and profiles of the leading companies. This incisive report provides expert analysis on a global, regional and country basis.
Scope of the Report
* Contains an executive summary and data on value, volume and segmentation
* Provides textual analysis of the industry' s prospects, competitive landscape and profiles of the leading companies
* Incorporates in-depth five forces competitive environment analysis and scorecards
* Covers the Global, European and Asia-Pacific markets as well as individual chapters on 5 major markets (France, Germany, Japan, the UK and the US).
* Includes a five-year forecast of the industry
Highlights
The global games consoles market remained at a value of $22.1 billion in 2009.
In 2014, the global games consoles market is forecast to have a value of $24.8 billion, an increase of 12.6% since 2009.
Americas accounts for 44.6% of the global games consoles market value.
The market for games consoles is an oligopoly with three global giants: Microsoft, Sony and Nintendo acting as a dominant force. This fact coupled with high fixed and exit costs incurred by substantial R&D and manufacturing operations enhance the rivalry assessed as moderate.
Why you should buy this report
* Spot future trends and developments
* Inform your business decisions
* Add weight to presentations and marketing materials
* Save time carrying out entry-level research
Market Definition
The games consoles market consists of the total revenues generated by Nintendo, Microsoft and Sony through the sale of their console platforms, including any handheld systems. Market values have been calculated using annual average retail prices for each individual market. Market shares are based upon volume sales and consist of all console sales, including handheld. Any currency calculations used in the creation of this report have been calculated using constant 2009 annual average exchange rates.
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