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Datamonitor' s Broadcasting & Cable TV: Global Industry Guide is an essential resource for top-level data and analysis covering the Broadcasting & Cable TV industry. It includes detailed data on market size and segmentation, textual analysis of the key trends and competitive landscape, and profiles of the leading companies. This incisive report provides expert analysis on a global, regional and country basis.
Scope of the Report
* Contains an executive summary and data on value, volume and segmentation
* Provides textual analysis of the industry' s prospects, competitive landscape and profiles of the leading companies
* Incorporates in-depth five forces competitive environment analysis and scorecards
* Covers the Global, European and Asia-Pacific markets as well as individual chapters on 5 major markets (France, Germany, Japan, the UK and the US).
* Includes a five-year forecast of the industry
Highlights
The global broadcasting & cable tv market shrank by 0.8% in 2009 to reach a value of $322,848.8 million.In 2014, the global broadcasting & cable tv market is forecast to have a value of $388,819.2 million, an increase of 20.4% since 2009.
TV advertising is the largest segment of the global broadcasting & cable tv market, accounting for 47% of the market' s total value.Americas accounts for 47.7% of the global broadcasting & cable tv market value.
Why you should buy this report
* Spot future trends and developments
* Inform your business decisions
* Add weight to presentations and marketing materials
* Save time carrying out entry-level research
Market Definition
The broadcasting & cable TV market consists of all terrestrial, cable and satellite broadcasters of digital and analog television programming. The market is valued as the revenues generated by broadcasters through advertising, subscriptions, or public funds (either through TV licenses, general taxation, or donations). Any currency conversions included in this report have been calculated using 2009 annual average exchange rates.
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