This will be a flatter growth year for data converters, according to a range of macro factors; and yet the major suppliers will no doubt be looking for better opportunities heading into next year, when higher demand is expected to come from the Asia Pacific market, led by increased consumption from the communications, consumer electronics, and automotive product segments, which will all return to stronger growth over this year.
The 2011 data converters market will likely be up by about 4 percent from the previous year, and it is expected to perform at the market rate of growth for standard analog components. Much higher growth of 15 percent is expected for next year, assuming that there will be more growth for analog semiconductors generally. Longer term, the market for converters should continue to advance with an average annual growth rate of 12 percent out to 2016.
As in recent years, data converter design is currently focused upon improving sampling rate and resolution performance characteristics while at the same time reducing power consumption. These are two very important attribute areas in fulfilling the requirements of the latest portable and battery-powered devices found in communications, the computing market, the industrial segments, and in medical electronics. Portable electronic equipment has become more desirable all over the world and especially in the emerging markets. Also the increased use of sensors in electronic equipment design has raised the level of requirements for signal processing ICs such as data converters.
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