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현재위치 : HOME > 리포트 > 소비자조사 Despar Servizi Italy: Consumer Profile 발행사 Canadean 발행일 2012-07 분량 62 pages 서비스형태 Report 판매가격 PDF Single User : $1,950 PDF Department: $3,900 PDF Corporate : $5,850 인쇄하기 1 Introduction 1.1 What is this Report About? 1.2 Scope 1.3 Methodology 1.3.1 Introduction 1.3.2 Large scale, international, program of online consumer surveys 1.3.3 Nationally Representative results (age, gender) 1.3.4 Parents answered on their children’s behalf 1.3.5 Legal Drinking Age exclusions for alcoholic drinks categories 1.3.6 Integrated with industry calling and secondary research 1.4 Definitions 1.4.1 Consumer Trends and Reasons for Retailer Choice 1.4.2 Consumer Groups and Legal Drinking Age Consumption (for Alcoholic Drinks coverage) 1.4.3 End Consumers 1.4.4 Volume Units and Aggregations 1.4.5 Population Profiles (for interpretation of tables and charts) 2 Retailer Loyalty Profiles 2.1 Consumer Group Loyalty - Main and Occasional Users 2.1.1 By Age 2.1.2 By Gender 2.1.3 By Urban and Rural Dwellers 2.1.4 By Education Level 2.1.5 By Wealth Group 2.1.6 By Busy Lives 2.2 Customer Profile: Main Users compared to the Overall Population 2.2.1 By Age 2.2.2 By Gender 2.2.3 By Urban and Rural Dwellers 2.2.4 By Education Level 2.2.5 By Wealth Group 2.2.6 By Busy Lives 2.3 Customer Profile: Occasional Users compared to the Overall Population 2.3.1 By Age 2.3.2 By Gender 2.3.3 By Urban and Rural Dwellers 2.3.4 By Education Level 2.3.5 By Wealth Group 2.3.6 By Busy Lives 3 CPG Volume Share 3.1 Market Share by Volume - Overall 3.1.1 Alcoholic Drinks - Off-trade Drinks only 3.1.2 Food 3.2 Market Share by Volume 3.2.1 Alcoholic Drinks - Off-trade Drinks only 3.2.2 Beverages - Off-trade Drinks only 3.2.3 Food 3.2.4 Health & Beauty 4 Appendix 4.1 About Canadean 4.2 Disclaimer List of Tables Table 1: Food Volume Units Table 2: Alcoholic Drinks Volume Units Table 3: Non-Alcoholic Drinks Volume Units Table 4: Personal Care Volume Units Table 5: Italy Survey Respondent Profile (weighted), 2011 Table 6: DesparServizi Italy: Survey Tracked Beer, Cider & Pre-mixed Spirits (Off-trade Drinks only) Volume % Share, 2011 Table 7: DesparServizi Italy: Survey Tracked Spirits (Off-trade Drinks only) Volume % Share, 2011 Table 8: DesparServizi Italy: Survey Tracked Wine (Off-trade Drinks only) Volume % Share, 2011 Table 9: DesparServizi Italy: Survey Tracked Hot Drinks (Off-trade Drinks only) Volume % Share, 2011 Table 10: DesparServizi Italy: Survey Tracked Soft Drinks (Off-trade Drinks only) Volume % Share, 2011 Table 11: DesparServizi Italy: Survey Tracked Bakery & Cereals Volume % Share, 2011 Table 12: DesparServizi Italy: Survey Tracked Chilled & Deli Foods Volume % Share, 2011 Table 13: DesparServizi Italy: Survey Tracked Confectionery Volume % Share, 2011 Table 14: DesparServizi Italy: Survey Tracked Dairy Volume % Share, 2011 Table 15: DesparServizi Italy: Survey Tracked Fish & Seafood Volume % Share, 2011 Table 16: DesparServizi Italy: Survey Tracked Ice Cream Volume % Share, 2011 Table 17: DesparServizi Italy: Survey Tracked Meat Volume % Share, 2011 Table 18: DesparServizi Italy: Survey Tracked Oils & Fats Volume % Share, 2011 Table 19: DesparServizi Italy: Survey Tracked Pasta & Noodles Volume % Share, 2011 Table 20: DesparServizi Italy: Survey Tracked Prepared Meals Volume % Share, 2011 Table 21: DesparServizi Italy: Survey Tracked Savoury Snacks Volume % Share, 2011 Table 22: DesparServizi Italy: Survey Tracked Seasonings, Dressings & Sauces Volume % Share, 2011 Table 23: DesparServizi Italy: Survey Tracked Soup Volume % Share, 2011 Table 24: DesparServizi Italy: Survey Tracked Soy Products Volume % Share, 2011 Table 25: DesparServizi Italy: Survey Tracked Syrups & Spreads Volume % Share, 2011 Table 26: DesparServizi Italy: Survey Tracked Feminine Care Volume % Share, 2011 Table 27: DesparServizi Italy: Survey Tracked Fragrances Volume % Share, 2011 Table 28: DesparServizi Italy: Survey Tracked Haircare Volume % Share, 2011 Table 29: DesparServizi Italy: Survey Tracked Make-up Volume % Share, 2011 Table 30: DesparServizi Italy: Survey Tracked Men's Toiletries Volume % Share, 2011 Table 31: DesparServizi Italy: Survey Tracked Oral Hygiene Volume % Share, 2011 Table 32: DesparServizi Italy: Survey Tracked Personal Hygiene Volume % Share, 2011 Table 33: DesparServizi Italy: Survey Tracked Skincare Volume % Share, 2011 Table 34: DesparServizi Italy: Survey Tracked Suncare Volume % Share, 2011 List of Figures Figure 1: Overall Consumer Panel Report Methodology Figure 2: DesparServizi Italy Survey Results: Main & Occasional Users, by Age (%), 2011 Figure 3: DesparServizi Italy Survey Results: Main & Occasional Users, by Gender (%), 2011 Figure 4: DesparServizi Italy Survey Results: Main & Occasional Users, by Urban and Rural Dwellers (%), 2011 Figure 5: DesparServizi Italy Survey Results: Main & Occasional Users, by Education Level (%), 2011 Figure 6: DesparServizi Italy Survey Results: Main & Occasional Users, by Wealth Group (%), 2011 Figure 7: DesparServizi Italy Survey Results: Main & Occasional Users, by Busy Lives (%), 2011 Figure 8: DesparServizi Italy Survey Results: Customer Profile Main Users, by Age (%), 2011 Figure 9: DesparServizi Italy Survey Results: Main Users, Percentage Variation To Overall Population, by Age, 2011 Figure 10: DesparServizi Italy Survey Results: Customer Profile Main Users, by Gender (%), 2011 Figure 11: DesparServizi Italy Survey Results: Main Users, Percentage Variation To Overall Population, by Gender, 2011 Figure 12: DesparServizi Italy Survey Results: Customer Profile Main Users, by Urban and Rural Dwellers (%), 2011 Figure 13: DesparServizi Italy Survey Results: Main Users, Percentage Variation To Overall Population, by Urban and Rural Dwellers, 2011 Figure 14: DesparServizi Italy Survey Results: Customer Profile Main Users, by Education Level (%), 2011 Figure 15: DesparServizi Italy Survey Results: Main Users, Percentage Variation To Overall Population, by Education Level, 2011 Figure 16: DesparServizi Italy Survey Results: Customer Profile Main Users, by Wealth Group (%), 2011 Figure 17: DesparServizi Italy Survey Results: Main Users, Percentage Variation To Overall Population, by Wealth Group, 2011 Figure 18: DesparServizi Italy Survey Results: Customer Profile Main Users, by Busy Lives (%), 2011 Figure 19: DesparServizi Italy Survey Results: Main Users, Percentage Variation To Overall Population, by Busy Lives, 2011 Figure 20: DesparServizi Italy Survey Results: Customer Profile Occasional Users, by Age (%), 2011 Figure 21: DesparServizi Italy Survey Results: Occasional Users, Percentage Variation to Overall Population, by Age, 2011 Figure 22: DesparServizi Italy Survey Results: Customer Profile Occasional Users, by Gender (%), 2011 Figure 23: DesparServizi Italy Survey Results: Occasional Users, Percentage Variation to Overall Population, by Gender, 2011 Figure 24: DesparServizi Italy Survey Results: Customer Profile Occasional Users, by Urban and Rural Dwellers (%), 2011 Figure 25: DesparServizi Italy Survey Results: Occasional Users, Percentage Variation to Overall Population, by Urban and Rural Dwellers, 2011 Figure 26: DesparServizi Italy Survey Results: Customer Profile Occasional Users, by Education Level (%), 2011 Figure 27: DesparServizi Italy Survey Results: Occasional Users, Percentage Variation to Overall Population, by Education Level, 2011 Figure 28: DesparServizi Italy Survey Results: Customer Profile Occasional Users, by Wealth Group (%), 2011 Figure 29: DesparServizi Italy Survey Results: Occasional Users, Percentage Variation to Overall Population, by Wealth Group, 2011 Figure 30: DesparServizi Italy Survey Results: Customer Profile Occasional Users, by Busy Lives (%), 2011 Figure 31: DesparServizi Italy Survey Results: Occasional Users, Percentage Variation to Overall Population, by Busy Lives, 2011 Figure 32: DesparServizi Italy: Survey-tracked Alcoholic (Off-trade Drinks only) Drinks Market % Share, by Volume, 2011 Figure 33: DesparServizi Italy: Survey-tracked Food Market % Share, by Volume, 2011

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