Executive Summary: Mobile Payment and keitai credit - disruptive innovation
Mobile payments and keitai credit Market dynamics The competitive landscape for e-money, mobile payments, and keitai credit in Japan (chart) Prepaid ecash Postpaid keitai credit Wallet phones create a new layer in the credit business landscape (incl chart)
Mobile payments and keitai credit as disruptive innovation
Mobile payments as aew business models for the mobile communications industry -Why are new business models needed for mobile communications?
DoCoMo's invstment in credit card companies: building new business models DoCoMos investment in credit card companies Credit card payments are a much bigger market than mobile communications (graphic comparing Japans mobile communications market with Japans credit card payment market since 1990 with projection to 2010) Japans credit card payment and cash advance market (pie chart showing market shares of credit card companies) DoCoMos investment in credit card companies: implications Overview of DoCoMos recent strategic investments beyond the wireless communications field
DoCoMo's new iD credit brand Overview iD - trends and significance iD POS terminal including usage estimations POS terminal for iD ATM in convenience store with iD and Edy/Felica terminal Felia reader for bank ATM
DoCoMo's strategy iD - strategy
DCMX Credit Card brand Overview branding strategy and introduction campaign trends and risks DCMX on the i-mode menu
KDDI The Card Overview KDDI The Card and Quicpay KDDI money program
SoftBank Card Overview
QuicPay and the mobile payment promotion forum QuicPay Overview The mobile payment promotion forum: overview, purpose and history, list of stearing committee member companies, list of founding members, list of companies considering to join QuicPay prototype (2004) QuicPay demonstration (2005) purchasing music online QuicPay market introduction campaign and marketing message
SmartPlus and Visa-Touch SmartPlus Overview Visa Touch Overview and usage numbers
e-money in Japan Japan's major e-cash systems Why electronic cash? National introduction of ecash Ecash is private business in Japan Requirements for electronic cash Legal situation and legal basis of ecash in Japan Ecash replacing coins in Japan, overview of coin circulation in Japan
EDY Electronic Cash What does the name Edy mean? Edy overview Edy timeline and history Edy in FeliCa wallet phones: demonstration of basic functions - checking the balance, paying Cash register (POS) with Edy reader/writer Edy charger: loading cash into Edy Usage statistics: number of Edy cards issued (2001-2005, with projection to 2010) Usage statistics: number of Edy transactions per month (2001-2005, with projection to 2010) Usage statistics: number of Edy transactions per card and per month (2001-2005, with projection to 2010)
BitWallet KK Company outline Shareholders and equity ratios
Electronic cash at retailers - Seven-Eleven: Nanaco Outline JAVA application version for mobile phones and mobile payment main menu of electronic money JAVA application Comparing card and mobile phone version for electronic money Marketing message at introduction POS Customer relationship management (CRM) Nanaco: main characteristics
Electronic cash at retailers - Aeon Group: WAON Outline Marketing WAON Kids' WAON Why does AEON issue WAON
Tokyo-Mitsubishi mobile banking and link to Edy Mobile banking and transactions Tokyo-Mitsubishi mobile banking, with demonstrations of content and basic functionalities and user experience Edy and mobile banking, with demonstrations of content and basic functionalities and user experience: transfering cash from the bank account to Edy on the mobile phone Edy and mobile banking: viewing the transaction record (user experience) Mobile consumer banking and ecash
i-Mode and mobile FeliCa wallet phone examples AM/PM convenience stores Payment with Edy and wallet phone at the point of sale (POS) Customer relationship management with FeliCa wallet phones Customer Club experience via FelIca wallet phone (mobile CRM) Ticket Pia Electronic mobile event tickets
Edy and mobile Felica wallet phone partner: All Nippon Airlines ANA Customer relationship management (CRM) and mileage club for Edy and wallet phones JAL - Japan Airlines
FeliCa and Mifare Overview and system description Felica chip and NFC antenna Felica and Mifare (example: London's Oyster card) SONY and NXP joint venture
FeliCa Wallet phones: What are wallet phones and why How many wallet phones are there in Japan? (graphics for DoCoMo wallet phones, and all operators, data for 2004-2007 with projection to 2011) Wallet phone system overview Overview Example: P506iC (introduced on July 10, 2004) i-Mode Felica transaction partners Why wallet phones, what are wallet phones DoCoMo i-Mode Felica wallet phone description Schematic overview of the i-Mode Felica System Why wallet phone Trends of mobile communications, phases of development Mobile phone - stages of development Implications for the mobile carrier
Business models and the FeliCa/mobile FeliCa ecosystem Overview Business models and the FeliCa/mobile FeliCa ecosystem Graphical view of the ecosystem, including a schematic presentation of revenues for DoCoMo and the key players
Japan's mobile internet as a platform for mobile payments Mobile payments today in Japan The i-Mode Ecosystem Mobile internet penetrates Japan (graphics showing mobile internet subscriber numbers for 1999-2005) Todays 3G i-Mode in a nutshell: users pay for content
M-commerce, mobile payments and mobile transactions Japans mobile internet supports a range of m-commerce and m-transactions Mobile mail order, e-commerce and m-commerce (market size estimations: 1998-2010)
Payment for mobile content: mobile music Overview of mobile music market
Mail order via mobile internet: Online purchasing, mobile shopping malls Online purchases by mobile phone Examples of most effective mobile commerce Commerce features unique to mobile phones M-commerce: shopping by mobile phone Examples of mobile phone online bookstores Examples of mobile phone online music stores Mobile shopping mall Event tickets by mobile phone, example of leading mobile store Selling flowers by mobil phone
Mobile auctions Overview AU auctions via mobile phone AU auctions
DoCoMos Auction strategy: strategic investment in online and mobile auctions Overview
KDDI/AU's mcommerce initiatives Overview AU shopping and auction menu AU shopping Au auctions via mobile phone AU records and EZ music store AU style
Phones as train tickets: SUICA Overview Mobile SUICA SUICA users: (graphics for 2001-2007 with projections to 2008, number of SUICA cards, number of monthly train passes vs prepaid fare cards, number of combined SUICA and credit cards) SUICA as ecash in competition to Edy
Reserving and paying with mobile phone for train travel: example - ExpressCard Overview of the ExpressCard Table of key data, market size, usage characteristics, and sales volume estimation ExpressCard mobile selling system description Seat reservation and purchase via PC internet site Seat reservation and purchase via mobile phone, screen image of top menu Mobile reservation, and purchase site, login screen image and description Researvation and purchase sequence, screen images Paper ticket issue of tickets purchased by mobile phone Estimation of market size
Reserving and paying with mobile phone for train travel: example - Odakyu romance car club Overview of the Odakyu romance car club Mobile reservation, and purchase site, login screen image and description Researvation and purchase sequence, screen images Summary
PASMO Overview: PASMO Marketing
Bar codes and QR codes to pay bills QR codes for paying bills at a convenience store Paying bills by mobile phone Mobile bill paying system
DoCoMo coin Overview of DoCoMo coin system
Summary: Mobile payment, e-money and keitai credit
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