1.1 What is this report about? 1.2 Definitions 1.3 Methodology 1.4 Profile of Survey Respondents 1.4.1 Profile of buyer respondents 1.4.2 Profile of supplier respondents
2 Global Food and Beverage Industry: Supplier Marketing Spend Activity
2.1 Annual Marketing Budgets: Global Food and Beverage Industry Suppliers 2.1.1 Annual marketing budgets by region 2.1.2 Annual marketing budgets by company turnover 2.2 Global Food and Beverage Industry: Planned Change in Marketing Expenditure 2.2.1 Planned change in marketing expenditure levels by region 2.2.2 Planned change in marketing expenditure levels by company turnover 2.2.3 Planned change in marketing expenditure levels vs. revenue growth expectations 2.2.4 Net change in planned marketing expenditure in all industries 2.3 Global Food and Beverage Industry: Future Investment in Media Channels 2.3.1 Future investment in media channels by region 2.3.2 Future investment in media channels by company turnover 2.4 Global Food and Beverage Industry: Suppliers' Future Investment in Marketing and Sales 2.4.1 Future investment in marketing and sales by region 2.4.2 Future investment in marketing and sales by company turnover
3 Global Food and Beverage Industry: Marketing and Sales Behaviors in 2012-2013
3.1 Global Food and Beverage Industry: Key Marketing Aims of Suppliers for 2012-2013 3.1.1 Key marketing aims by region 3.1.2 Key marketing aims by company turnover 3.1.3 Key marketing aims by revenue growth expectations 3.2 Global Food and Beverage Industry: Essential Amendments to Marketing Activities 3.2.1 Amendments to marketing activities by region 3.2.2 Amendments to marketing activities by company turnover 3.3 Global Food and Beverage Industry: Use of New Media for Business Prospects 3.3.1 Use of new media by region 3.3.2 Use of new media by company turnover 3.4 Global Food and Beverage Industry: Critical Success Factors for Choosing a Marketing Agency 3.4.1 Critical success factors by region 3.4.2 Critical success factors by company turnover
4 Appendix
4.1 Global Food and Beverage Industry Survey Results - Closed Questions 4.2 About Canadean 4.3 Disclaimer
List of Tables
Table 1: Total Global F&B Industry Survey Respondents by Company Type, 2012 Table 2: Global F&B Industry Buyer Respondents by Job Role (%), 2012 Table 3: Global F&B Industry Buyer Respondents by Region (%), 2012 Table 4: Global F&B Industry Buyer Respondents by Turnover (%), 2012 Table 5: Global F&B Industry Supplier Respondents by Job Role (%), 2012 Table 6: Global F&B Industry Supplier Respondents by Region (%), 2012 Table 7: Global F&B Industry Supplier Respondents by Company Turnover (%), 2012 Table 8: Annual Marketing Budgets: Global F&B Industry Suppliers (%), 2010-2012 Table 9: Annual Marketing Budgets in the Global F&B Industry by Region (%), 2012 Table 10: Annual Marketing Budgets in the Global F&B Industry by Turnover (%), 2012 Table 11: Planned Change in Marketing Expenditure Levels: Global F&B Industry Suppliers (%), 2010-2012 Table 12: Global F&B Industry: Planned Change in Marketing Expenditure by Region (%), 2012 Table 13: Global F&B Industry: Planned Change in Marketing Expenditure by Turnover (%), 2012 Table 14: Net Change in Planned Marketing Expenditure, All Industries (%) 2012 Table 15: Future Investment in Media Channels: Global F&B Industry Suppliers, 2012 Table 16: Global F&B Industry: Future Investment in Marketing and Sales (%), 2012 Table 17: Global F&B Industry: Future Investment in Marketing and Sales by Region (%), 2012 Table 18: Global F&B Industry: Future Investment in Marketing and Sales by Turnover (%), 2012 Table 19: Key Marketing Aims: Global F&B Industry Suppliers (%), 2012 Table 20: Global F&B Industry: Key Marketing Aims by Revenue Growth Expectations (%), 2012 Table 21: Amendments to Marketing Activities: Global F&B Industry Suppliers (%), 2012 Table 22: Global F&B Industry: Amendments to Marketing Activities by Region (%), 2012 Table 23: Global F&B Industry: Amendments to Marketing Activities by Turnover (%), 2012 Table 24: Use of New Media: Global F&B Industry Suppliers (%), 2012 Table 25: Global F&B Industry: Use of New Media by Region (%), 2012 Table 26: Global F&B Industry: Use of New Media by Company Turnover (%), 2012 Table 27: Critical Success Factors: Global F&B Industry Suppliers (% ), 2012 Table 28: Global F&B Industry: Critical Success Factors by Region (%), 2012 Table 29: Global F&B Industry: Critical Success Factors by Turnover (%), 2012 Table 30:Global Food and Beverage Industry Survey Results - Closed Questions
List of Figures
Figure 1: Annual Marketing Budgets: Global F&B Industry Suppliers (%), 2010-2012 Figure 2: Annual Marketing Budgets in the Global F&B Industry by Region (%), 2012 Figure 3: Annual Marketing Budgets in the Global F&B Industry by Turnover (%), 2012 Figure 4: Planned Change in Marketing Expenditure Levels: Global F&B Industry Suppliers (%), 2010-1012 Figure 5: Global F&B Industry: Planned Change in Marketing Expenditure by Region (%), 2012 Figure 6: Global F&B Industry: Planned Change in Marketing Expenditure by Turnover (%), 2012 Figure 7: Global F&B Industry: Planned Change in Marketing Expenditure by Revenue Growth Expectations (%), 2012 Figure 8: Future Investment in Media Channels: Global F&B Industry Suppliers, 2012 Figure 9: Global F&B Industry: Future Investment in Media Channels by Region (%), 2012 Figure 10: Global F&B Industry: Future Investment in Media Channels by Turnover (%), 2012 Figure 11: Global F&B Industry: Future Investment in Marketing and Sales (%), 2012 Figure 12: Global F&B Industry: Future Investment in Marketing and Sales by Region (%), 2012 Figure 13: Global F&B Industry: Future Investment in Marketing and Sales by Turnover (%), 2012 Figure 14: Key Marketing Aims: Global F&B Industry Suppliers (%), 2012 Figure 15: Global F&B Industry: Key Marketing Aims by Region (%), 2012 Figure 16: Global F&B Industry: Key Marketing Aims by Company Turnover (%), 2012 Figure 17: Global F&B Industry: Key Marketing Aims by Revenue Growth Expectations (%), 2012 Figure 18: Amendments to Marketing Activities: Global F&B Industry Suppliers (%), 2012 Figure 19: Global F&B Industry: Amendments to Marketing Activities by Region (%), 2012 Figure 20: Global F&B Industry: Amendments to Marketing Activities by Turnover (%), 2012 Figure 21: Use of New Media: Global F&B Industry Suppliers (%), 2012 Figure 22: Global F&B Industry: Use of New Media by Region (%), 2012 Figure 23: Global F&B Industry: Use of New Media by Company Turnover (%), 2012 Figure 24: Critical Success Factors: Global F&B Industry Suppliers (% ), 2012 Figure 25: Global F&B Industry: Critical Success Factors by Region (%), 2012 Figure 26: Global F&B Industry: Critical Success Factors by Turnover (%), 2012
현재위치 : 
