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ÇöÀçÀ§Ä¡ : HOME > ¸®Æ÷Æ® > ¼ÒºñÀÚÁ¶»ç
Globus Germany: Consumer Profile
¹ßÇà»ç Canadean

¹ßÇàÀÏ 2012-07
ºÐ·® 59 pages
¼­ºñ½ºÇüÅ Report
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ÀμâÇϱâ
1 Introduction

1.1 What is this Report About?
1.2 Scope
1.3 Methodology
1.3.1 Introduction
1.3.2 Large scale, international, program of online consumer surveys
1.3.3 Nationally Representative results (age, gender)
1.3.4 Parents answered on their children¡¯s behalf
1.3.5 Legal Drinking Age exclusions for alcoholic drinks categories
1.3.6 Integrated with industry calling and secondary research
1.4 Definitions
1.4.1 Consumer Trends and Reasons for Retailer Choice
1.4.2 Consumer Groups and Legal Drinking Age Consumption (for Alcoholic Drinks coverage)
1.4.3 End Consumers
1.4.4 Volume Units and Aggregations
1.4.5 Population Profiles (for interpretation of tables and charts)

2 Retailer Loyalty Profiles

2.1 Consumer Group Loyalty - Main and Occasional Users
2.1.1 By Age
2.1.2 By Gender
2.1.3 By Urban and Rural Dwellers
2.1.4 By Education Level
2.1.5 By Wealth Group
2.1.6 By Busy Lives
2.2 Customer Profile: Main Users compared to the Overall Population
2.2.1 By Age
2.2.2 By Gender
2.2.3 By Urban and Rural Dwellers
2.2.4 By Education Level
2.2.5 By Wealth Group
2.2.6 By Busy Lives
2.3 Customer Profile: Occasional Users compared to the Overall Population
2.3.1 By Age
2.3.2 By Gender
2.3.3 By Urban and Rural Dwellers
2.3.4 By Education Level
2.3.5 By Wealth Group
2.3.6 By Busy Lives

3 CPG Volume Share

3.1 Market Share by Volume - Overall
3.1.1 Alcoholic Drinks - Off-trade Drinks only
3.1.2 Food
3.2 Market Share by Volume
3.2.1 Alcoholic Drinks - Off-trade Drinks only
3.2.2 Beverages - Off-trade Drinks only
3.2.3 Food
3.2.4 Health & Beauty

4 Appendix

4.1 About Canadean
4.2 Disclaimer


List of Tables

Table 1: Food Volume Units
Table 2: Alcoholic Drinks Volume Units
Table 3: Non-Alcoholic Drinks Volume Units
Table 4: Personal Care Volume Units
Table 5: Germany Survey Respondent Profile (weighted), 2011
Table 6: Globus Germany: Survey Tracked Beer, Cider & Pre-mixed Spirits (Off-trade Drinks only) Volume % Share, 2011
Table 7: Globus Germany: Survey Tracked Spirits (Off-trade Drinks only) Volume % Share, 2011
Table 8: Globus Germany: Survey Tracked Wine (Off-trade Drinks only) Volume % Share, 2011
Table 9: Globus Germany: Survey Tracked Hot Drinks (Off-trade Drinks only) Volume % Share, 2011
Table 10: Globus Germany: Survey Tracked Soft Drinks (Off-trade Drinks only) Volume % Share, 2011
Table 11: Globus Germany: Survey Tracked Bakery & Cereals Volume % Share, 2011
Table 12: Globus Germany: Survey Tracked Chilled & Deli Foods Volume % Share, 2011
Table 13: Globus Germany: Survey Tracked Confectionery Volume % Share, 2011
Table 14: Globus Germany: Survey Tracked Dairy Volume % Share, 2011
Table 15: Globus Germany: Survey Tracked Fish & Seafood Volume % Share, 2011
Table 16: Globus Germany: Survey Tracked Ice Cream Volume % Share, 2011
Table 17: Globus Germany: Survey Tracked Meat Volume % Share, 2011
Table 18: Globus Germany: Survey Tracked Oils & Fats Volume % Share, 2011
Table 19: Globus Germany: Survey Tracked Pasta & Noodles Volume % Share, 2011
Table 20: Globus Germany: Survey Tracked Prepared Meals Volume % Share, 2011
Table 21: Globus Germany: Survey Tracked Savory Snacks Volume % Share, 2011
Table 22: Globus Germany: Survey Tracked Seasonings, Dressings & Sauces Volume % Share, 2011
Table 23: Globus Germany: Survey Tracked Soup Volume % Share, 2011
Table 24: Globus Germany: Survey Tracked Soy Products Volume % Share, 2011
Table 25: Globus Germany: Survey Tracked Syrups & Spreads Volume % Share, 2011
Table 26: Globus Germany: Survey Tracked Feminine Care Volume % Share, 2011
Table 27: Globus Germany: Survey Tracked Fragrances Volume % Share, 2011
Table 28: Globus Germany: Survey Tracked Haircare Volume % Share, 2011
Table 29: Globus Germany: Survey Tracked Make-up Volume % Share, 2011
Table 30: Globus Germany: Survey Tracked Men's Toiletries Volume % Share, 2011
Table 31: Globus Germany: Survey Tracked Oral Hygiene Volume % Share, 2011
Table 32: Globus Germany: Survey Tracked Personal Hygiene Volume % Share, 2011
Table 33: Globus Germany: Survey Tracked Skincare Volume % Share, 2011
Table 34: Globus Germany: Survey Tracked Suncare Volume % Share, 2011

List of Figures

Figure 1: Overall Consumer Panel Report Methodology
Figure 2: Globus Germany Survey Results: Main & Occasional Users, by Age (%), 2011
Figure 3: Globus Germany Survey Results: Main & Occasional Users, by Gender (%), 2011
Figure 4: Globus Germany Survey Results: Main & Occasional Users, by Urban and Rural Dwellers (%), 2011
Figure 5: Globus Germany Survey Results: Main & Occasional Users, by Education Level (%), 2011
Figure 6: Globus Germany Survey Results: Main & Occasional Users, by Wealth Group (%), 2011
Figure 7: Globus Germany Survey Results: Main & Occasional Users, by Busy Lives (%), 2011
Figure 8: Globus Germany Survey Results: Customer Profile Main Users, by Age (%), 2011
Figure 9: Globus Germany Survey Results: Main Users, Percentage Variation To Overall Population, by Age, 2011
Figure 10: Globus Germany Survey Results: Customer Profile Main Users, by Gender (%), 2011
Figure 11: Globus Germany Survey Results: Main Users, Percentage Variation To Overall Population, by Gender, 2011
Figure 12: Globus Germany Survey Results: Customer Profile Main Users, by Urban and Rural Dwellers (%), 2011
Figure 13: Globus Germany Survey Results: Main Users, Percentage Variation To Overall Population, by Urban and Rural Dwellers, 2011
Figure 14: Globus Germany Survey Results: Customer Profile Main Users, by Education Level (%), 2011
Figure 15: Globus Germany Survey Results: Main Users, Percentage Variation To Overall Population, by Education Level, 2011
Figure 16: Globus Germany Survey Results: Customer Profile Main Users, by Wealth Group (%), 2011
Figure 17: Globus Germany Survey Results: Main Users, Percentage Variation To Overall Population, by Wealth Group, 2011
Figure 18: Globus Germany Survey Results: Customer Profile Main Users, by Busy Lives (%), 2011
Figure 19: Globus Germany Survey Results: Main Users, Percentage Variation To Overall Population, by Busy Lives, 2011
Figure 20: Globus Germany Survey Results: Customer Profile Occasional Users, by Age (%), 2011
Figure 21: Globus Germany Survey Results: Occasional Users, Percentage Variation to Overall Population, by Age, 2011
Figure 22: Globus Germany Survey Results: Customer Profile Occasional Users, by Gender (%), 2011
Figure 23: Globus Germany Survey Results: Occasional Users, Percentage Variation to Overall Population, by Gender, 2011
Figure 24: Globus Germany Survey Results: Customer Profile Occasional Users, by Urban and Rural Dwellers (%), 2011
Figure 25: Globus Germany Survey Results: Occasional Users, Percentage Variation to Overall Population, by Urban and Rural Dwellers, 2011
Figure 26: Globus Germany Survey Results: Customer Profile Occasional Users, by Education Level (%), 2011
Figure 27: Globus Germany Survey Results: Occasional Users, Percentage Variation to Overall Population, by Education Level, 2011
Figure 28: Globus Germany Survey Results: Customer Profile Occasional Users, by Wealth Group (%), 2011
Figure 29: Globus Germany Survey Results: Occasional Users, Percentage Variation to Overall Population, by Wealth Group, 2011
Figure 30: Globus Germany Survey Results: Customer Profile Occasional Users, by Busy Lives (%), 2011
Figure 31: Globus Germany Survey Results: Occasional Users, Percentage Variation to Overall Population, by Busy Lives, 2011
Figure 32: Globus Germany: Survey-tracked Alcoholic Drinks (Off-trade Drinks only) Market % Share, by Volume, 2011
Figure 33: Globus Germany: Survey-tracked Food Market % Share, by Volume, 2011

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