Ä«Å×°í¸®
Globus Germany: Consumer Profile
¹ßÇà»ç
Canadean
¹ßÇàÀÏ
2012-07
ºÐ·®
59 pages
¼ºñ½ºÇüÅÂ
Report
ÆǸŰ¡°Ý
PDF Single User : $1,950
PDF Department: $3,900
PDF Corporate : $5,850
1 Introduction 1.1 What is this Report About? 1.2 Scope 1.3 Methodology 1.3.1 Introduction 1.3.2 Large scale, international, program of online consumer surveys 1.3.3 Nationally Representative results (age, gender) 1.3.4 Parents answered on their children¡¯s behalf 1.3.5 Legal Drinking Age exclusions for alcoholic drinks categories 1.3.6 Integrated with industry calling and secondary research 1.4 Definitions 1.4.1 Consumer Trends and Reasons for Retailer Choice 1.4.2 Consumer Groups and Legal Drinking Age Consumption (for Alcoholic Drinks coverage) 1.4.3 End Consumers 1.4.4 Volume Units and Aggregations 1.4.5 Population Profiles (for interpretation of tables and charts) 2 Retailer Loyalty Profiles 2.1 Consumer Group Loyalty - Main and Occasional Users 2.1.1 By Age 2.1.2 By Gender 2.1.3 By Urban and Rural Dwellers 2.1.4 By Education Level 2.1.5 By Wealth Group 2.1.6 By Busy Lives 2.2 Customer Profile: Main Users compared to the Overall Population 2.2.1 By Age 2.2.2 By Gender 2.2.3 By Urban and Rural Dwellers 2.2.4 By Education Level 2.2.5 By Wealth Group 2.2.6 By Busy Lives 2.3 Customer Profile: Occasional Users compared to the Overall Population 2.3.1 By Age 2.3.2 By Gender 2.3.3 By Urban and Rural Dwellers 2.3.4 By Education Level 2.3.5 By Wealth Group 2.3.6 By Busy Lives 3 CPG Volume Share 3.1 Market Share by Volume - Overall 3.1.1 Alcoholic Drinks - Off-trade Drinks only 3.1.2 Food 3.2 Market Share by Volume 3.2.1 Alcoholic Drinks - Off-trade Drinks only 3.2.2 Beverages - Off-trade Drinks only 3.2.3 Food 3.2.4 Health & Beauty 4 Appendix 4.1 About Canadean 4.2 Disclaimer List of Tables Table 1: Food Volume Units Table 2: Alcoholic Drinks Volume Units Table 3: Non-Alcoholic Drinks Volume Units Table 4: Personal Care Volume Units Table 5: Germany Survey Respondent Profile (weighted), 2011 Table 6: Globus Germany: Survey Tracked Beer, Cider & Pre-mixed Spirits (Off-trade Drinks only) Volume % Share, 2011 Table 7: Globus Germany: Survey Tracked Spirits (Off-trade Drinks only) Volume % Share, 2011 Table 8: Globus Germany: Survey Tracked Wine (Off-trade Drinks only) Volume % Share, 2011 Table 9: Globus Germany: Survey Tracked Hot Drinks (Off-trade Drinks only) Volume % Share, 2011 Table 10: Globus Germany: Survey Tracked Soft Drinks (Off-trade Drinks only) Volume % Share, 2011 Table 11: Globus Germany: Survey Tracked Bakery & Cereals Volume % Share, 2011 Table 12: Globus Germany: Survey Tracked Chilled & Deli Foods Volume % Share, 2011 Table 13: Globus Germany: Survey Tracked Confectionery Volume % Share, 2011 Table 14: Globus Germany: Survey Tracked Dairy Volume % Share, 2011 Table 15: Globus Germany: Survey Tracked Fish & Seafood Volume % Share, 2011 Table 16: Globus Germany: Survey Tracked Ice Cream Volume % Share, 2011 Table 17: Globus Germany: Survey Tracked Meat Volume % Share, 2011 Table 18: Globus Germany: Survey Tracked Oils & Fats Volume % Share, 2011 Table 19: Globus Germany: Survey Tracked Pasta & Noodles Volume % Share, 2011 Table 20: Globus Germany: Survey Tracked Prepared Meals Volume % Share, 2011 Table 21: Globus Germany: Survey Tracked Savory Snacks Volume % Share, 2011 Table 22: Globus Germany: Survey Tracked Seasonings, Dressings & Sauces Volume % Share, 2011 Table 23: Globus Germany: Survey Tracked Soup Volume % Share, 2011 Table 24: Globus Germany: Survey Tracked Soy Products Volume % Share, 2011 Table 25: Globus Germany: Survey Tracked Syrups & Spreads Volume % Share, 2011 Table 26: Globus Germany: Survey Tracked Feminine Care Volume % Share, 2011 Table 27: Globus Germany: Survey Tracked Fragrances Volume % Share, 2011 Table 28: Globus Germany: Survey Tracked Haircare Volume % Share, 2011 Table 29: Globus Germany: Survey Tracked Make-up Volume % Share, 2011 Table 30: Globus Germany: Survey Tracked Men's Toiletries Volume % Share, 2011 Table 31: Globus Germany: Survey Tracked Oral Hygiene Volume % Share, 2011 Table 32: Globus Germany: Survey Tracked Personal Hygiene Volume % Share, 2011 Table 33: Globus Germany: Survey Tracked Skincare Volume % Share, 2011 Table 34: Globus Germany: Survey Tracked Suncare Volume % Share, 2011 List of Figures Figure 1: Overall Consumer Panel Report Methodology Figure 2: Globus Germany Survey Results: Main & Occasional Users, by Age (%), 2011 Figure 3: Globus Germany Survey Results: Main & Occasional Users, by Gender (%), 2011 Figure 4: Globus Germany Survey Results: Main & Occasional Users, by Urban and Rural Dwellers (%), 2011 Figure 5: Globus Germany Survey Results: Main & Occasional Users, by Education Level (%), 2011 Figure 6: Globus Germany Survey Results: Main & Occasional Users, by Wealth Group (%), 2011 Figure 7: Globus Germany Survey Results: Main & Occasional Users, by Busy Lives (%), 2011 Figure 8: Globus Germany Survey Results: Customer Profile Main Users, by Age (%), 2011 Figure 9: Globus Germany Survey Results: Main Users, Percentage Variation To Overall Population, by Age, 2011 Figure 10: Globus Germany Survey Results: Customer Profile Main Users, by Gender (%), 2011 Figure 11: Globus Germany Survey Results: Main Users, Percentage Variation To Overall Population, by Gender, 2011 Figure 12: Globus Germany Survey Results: Customer Profile Main Users, by Urban and Rural Dwellers (%), 2011 Figure 13: Globus Germany Survey Results: Main Users, Percentage Variation To Overall Population, by Urban and Rural Dwellers, 2011 Figure 14: Globus Germany Survey Results: Customer Profile Main Users, by Education Level (%), 2011 Figure 15: Globus Germany Survey Results: Main Users, Percentage Variation To Overall Population, by Education Level, 2011 Figure 16: Globus Germany Survey Results: Customer Profile Main Users, by Wealth Group (%), 2011 Figure 17: Globus Germany Survey Results: Main Users, Percentage Variation To Overall Population, by Wealth Group, 2011 Figure 18: Globus Germany Survey Results: Customer Profile Main Users, by Busy Lives (%), 2011 Figure 19: Globus Germany Survey Results: Main Users, Percentage Variation To Overall Population, by Busy Lives, 2011 Figure 20: Globus Germany Survey Results: Customer Profile Occasional Users, by Age (%), 2011 Figure 21: Globus Germany Survey Results: Occasional Users, Percentage Variation to Overall Population, by Age, 2011 Figure 22: Globus Germany Survey Results: Customer Profile Occasional Users, by Gender (%), 2011 Figure 23: Globus Germany Survey Results: Occasional Users, Percentage Variation to Overall Population, by Gender, 2011 Figure 24: Globus Germany Survey Results: Customer Profile Occasional Users, by Urban and Rural Dwellers (%), 2011 Figure 25: Globus Germany Survey Results: Occasional Users, Percentage Variation to Overall Population, by Urban and Rural Dwellers, 2011 Figure 26: Globus Germany Survey Results: Customer Profile Occasional Users, by Education Level (%), 2011 Figure 27: Globus Germany Survey Results: Occasional Users, Percentage Variation to Overall Population, by Education Level, 2011 Figure 28: Globus Germany Survey Results: Customer Profile Occasional Users, by Wealth Group (%), 2011 Figure 29: Globus Germany Survey Results: Occasional Users, Percentage Variation to Overall Population, by Wealth Group, 2011 Figure 30: Globus Germany Survey Results: Customer Profile Occasional Users, by Busy Lives (%), 2011 Figure 31: Globus Germany Survey Results: Occasional Users, Percentage Variation to Overall Population, by Busy Lives, 2011 Figure 32: Globus Germany: Survey-tracked Alcoholic Drinks (Off-trade Drinks only) Market % Share, by Volume, 2011 Figure 33: Globus Germany: Survey-tracked Food Market % Share, by Volume, 2011