1.1 What is this Report About? 1.2 Scope 1.3 Methodology 1.3.1 Introduction 1.3.2 Large scale, international, program of online consumer surveys 1.3.3 Nationally Representative results (age, gender) 1.3.4 Parents answered on their children’s behalf 1.3.5 Legal Drinking Age exclusions for alcoholic drinks categories 1.3.6 Integrated with industry calling and secondary research 1.4 Definitions 1.4.1 Consumer Trends and Reasons for Retailer Choice 1.4.2 Consumer Groups and Legal Drinking Age Consumption (for Alcoholic Drinks coverage) 1.4.3 End Consumers 1.4.4 Volume Units and Aggregations 1.4.5 Population Profiles (for interpretation of tables and charts)
2 Retailer Loyalty Profiles
2.1 Consumer Group Loyalty - Main and Occasional users 2.1.1 By Age 2.1.2 By Gender 2.1.3 By Urban and Rural Dwellers 2.1.4 By Education Level 2.1.5 By Wealth Group 2.1.6 By Busy Lives 2.2 Customer Profile: Main Users compared to the Overall Population 2.2.1 By Age 2.2.2 By Gender 2.2.3 By Urban and Rural Dwellers 2.2.4 By Education Level 2.2.5 By Wealth Group 2.2.6 By Busy Lives 2.3 Customer Profile: Occasional Users compared to the Overall Population 2.3.1 By Age 2.3.2 By Gender 2.3.3 By Urban and Rural Dwellers 2.3.4 By Education Level 2.3.5 By Wealth Group 2.3.6 By Busy Lives
3 CPG Volume Share
3.1 Market Share by Volume - Overall 3.1.1 Alcoholic Drinks - Off-trade Drinks only 3.1.2 Food 3.2 Market Share by Volume 3.2.1 Alcoholic Drinks - Off-trade Drinks only 3.2.2 Beverages - Off-trade Drinks only 3.2.3 Food 3.2.4 Health & Beauty
4 Appendix
4.1 About Canadean 4.2 Disclaimer
List of Tables
Table 1: Food Volume Units Table 2: Alcoholic Drinks Volume Units Table 3: Non-Alcoholic Drinks Volume Units Table 4: Personal Care Volume Units Table 5: United States Survey Respondent Profile (weighted), 2011 Table 6: Publix United States: Survey Tracked Beer, Cider & Pre-mixed Spirits (Off-trade Drinks only) Volume % Share, 2011 Table 7: Publix United States: Survey Tracked Spirits (Off-trade Drinks only) Volume % Share, 2011 Table 8: Publix United States: Survey Tracked Wine (Off-trade Drinks only) Volume % Share, 2011 Table 9: Publix United States: Survey Tracked Hot Drinks (Off-trade Drinks only) Volume % Share, 2011 Table 10: Publix United States: Survey Tracked Soft Drinks (Off-trade Drinks only) Volume % Share, 2011 Table 11: Publix United States: Survey Tracked Bakery & Cereals Volume % Share, 2011 Table 12: Publix United States: Survey Tracked Chilled & Deli Foods Volume % Share, 2011 Table 13: Publix United States: Survey Tracked Confectionery Volume % Share, 2011 Table 14: Publix United States: Survey Tracked Dairy Volume % Share, 2011 Table 15: Publix United States: Survey Tracked Fish & Seafood Volume % Share, 2011 Table 16: Publix United States: Survey Tracked Ice Cream Volume % Share, 2011 Table 17: Publix United States: Survey Tracked Meat Volume % Share, 2011 Table 18: Publix United States: Survey Tracked Oils & Fats Volume % Share, 2011 Table 19: Publix United States: Survey Tracked Pasta & Noodles Volume % Share, 2011 Table 20: Publix United States: Survey Tracked Prepared Meals Volume % Share, 2011 Table 21: Publix United States: Survey Tracked Savory Snacks Volume % Share, 2011 Table 22: Publix United States: Survey Tracked Seasonings, Dressings & Sauces Volume % Share, 2011 Table 23: Publix United States: Survey Tracked Soup Volume % Share, 2011 Table 24: Publix United States: Survey Tracked Soy Products Volume % Share, 2011 Table 25: Publix United States: Survey Tracked Syrups & Spreads Volume % Share, 2011 Table 26: Publix United States: Survey Tracked Feminine Care Volume % Share, 2011 Table 27: Publix United States: Survey Tracked Fragrances Volume % Share, 2011 Table 28: Publix United States: Survey Tracked Haircare Volume % Share, 2011 Table 29: Publix United States: Survey Tracked Make-up Volume % Share, 2011 Table 30: Publix United States: Survey Tracked Men's Toiletries Volume % Share, 2011 Table 31: Publix United States: Survey Tracked Oral Hygiene Volume % Share, 2011 Table 32: Publix United States: Survey Tracked Personal Hygiene Volume % Share, 2011 Table 33: Publix United States: Survey Tracked Skincare Volume % Share, 2011 Table 34: Publix United States: Survey Tracked Suncare Volume % Share, 2011
List of Figures
Figure 1: Overall Consumer Panel Report Methodology Figure 2: Publix United States Survey Results: Main & Occasional Users, by Age (%), 2011 Figure 3: Publix United States Survey Results: Main & Occasional Users, by Gender (%), 2011 Figure 4: Publix United States Survey Results: Main & Occasional Users, by Urban and Rural Dwellers (%), 2011 Figure 5: Publix United States Survey Results: Main & Occasional Users, by Education Level (%), 2011 Figure 6: Publix United States Survey Results: Main & Occasional Users, by Wealth Group (%), 2011 Figure 7: Publix United States Survey Results: Main & Occasional Users, by Busy Lives (%), 2011 Figure 8: Publix United States Survey Results: Customer Profile Main Users, by Age (%), 2011 Figure 9: Publix United States Survey Results: Main Users, Percentage Variation To Overall Population, by Age, 2011 Figure 10: Publix United States Survey Results: Customer Profile Main Users, by Gender (%), 2011 Figure 11: Publix United States Survey Results: Main Users, Percentage Variation To Overall Population, by Gender, 2011 Figure 12: Publix United States Survey Results: Customer Profile Main Users, by Urban and Rural Dwellers (%), 2011 Figure 13: Publix United States Survey Results: Main Users, Percentage Variation To Overall Population, by Urban and Rural Dwellers, 2011 Figure 14: Publix United States Survey Results: Customer Profile Main Users, by Education Level (%), 2011 Figure 15: Publix United States Survey Results: Main Users, Percentage Variation To Overall Population, by Education Level, 2011 Figure 16: Publix United States Survey Results: Customer Profile Main Users, by Wealth Group (%), 2011 Figure 17: Publix United States Survey Results: Main Users, Percentage Variation To Overall Population, by Wealth Group, 2011 Figure 18: Publix United States Survey Results: Customer Profile Main Users, by Busy Lives (%), 2011 Figure 19: Publix United States Survey Results: Main Users, Percentage Variation To Overall Population, by Busy Lives, 2011 Figure 20: Publix United States Survey Results: Customer Profile Occasional Users, by Age (%), 2011 Figure 21: Publix United States Survey Results: Occasional Users, Percentage Variation to Overall Population, by Age, 2011 Figure 22: Publix United States Survey Results: Customer Profile Occasional Users, by Gender (%), 2011 Figure 23: Publix United States Survey Results: Occasional Users, Percentage Variation to Overall Population, by Gender, 2011 Figure 24: Publix United States Survey Results: Customer Profile Occasional Users, by Urban and Rural Dwellers (%), 2011 Figure 25: Publix United States Survey Results: Occasional Users, Percentage Variation to Overall Population, by Urban and Rural Dwellers, 2011 Figure 26: Publix United States Survey Results: Customer Profile Occasional Users, by Education Level (%), 2011 Figure 27: Publix United States Survey Results: Occasional Users, Percentage Variation to Overall Population, by Education Level, 2011 Figure 28: Publix United States Survey Results: Customer Profile Occasional Users, by Wealth Group (%), 2011 Figure 29: Publix United States Survey Results: Occasional Users, Percentage Variation to Overall Population, by Wealth Group, 2011 Figure 30: Publix United States Survey Results: Customer Profile Occasional Users, by Busy Lives (%), 2011 Figure 31: Publix United States Survey Results: Occasional Users, Percentage Variation to Overall Population, by Busy Lives, 2011 Figure 32: Publix United States: Survey-tracked Alcoholic Drinks (Off-trade Drinks only) Market % Share, by Volume, 2011 Figure 33: Publix United States: Survey-tracked Food Market % Share, by Volume, 2011
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