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ÇöÀçÀ§Ä¡ : HOME > ¸®Æ÷Æ® > ±ÝÀ¶
Global Cards and Payments Industry Outlook Survey 2012–2013: Industry Dynamics, Market Trends and Opportunities, Marketing Spend and Sales Strategies in the Cards and Payments Industry
¹ßÇà»ç Timetric

¹ßÇàÀÏ 2012-08
ºÐ·® 80 pages
¼­ºñ½ºÇüÅ Report
ÆǸŰ¡°Ý

ÀμâÇϱâ

1 Introduction

1.1 What is this Report About?
1.2 Definitions
1.3 Methodology
1.4 Profile of Survey Respondents

2 Executive Summary

3 Industry Dynamics

3.1 Revenue Growth Expectations
3.2 Future Developments in Business Structure
3.2.1 New product developments
3.3 Planned Change in Staff Recruitment
3.4 Merger and Acquisition Activity Expectations

4 Cards and Payments Industry: Market Growth Outlook

4.1 Demand in Emerging Markets
4.2 Growth Expectations in Developed Countries
4.3 High Demand Products
4.4 Vital Channels of Growth

5 Threats and Opportunities for the Cards and Payments Industry

5.1 Key Drivers of Growth
5.2 Leading Business Concerns
5.3 Critical Business Success Factors
5.4 Essential Features for Customer Attraction

6 Cards and Payments Industry: Marketing Expenditure Activity

6.1 Annual Marketing Budgets
6.2 Planned Change in Marketing Expenditure
6.3 Future Investment in Media Channels

7 Marketing and Sales Behaviors and Strategies in 2012–2013

7.1 Key Marketing Aims
7.2 Key Marketing Initiatives: Budget Allocations
7.3 Essential Amendments to Marketing Activities in 2012–2013
7.4 Critical Success Factors for Choosing a Marketing Agency
7.5 Industry Leaders

8 Appendix

8.1 Full Survey Results
8.2 Methodology
8.3 Contact Us
8.4 About Timetric
8.5 About VRL Financial News
8.6 Disclaimer


List of Tables

Table 1: Global Cards and Payments Industry Respondents by Job Role (%), 2012
Table 2: Global Cards and Payments Industry Respondents by Company Turnover (%), 2012
Table 3: Revenue Growth Optimism in Global Cards and Payments Industry (%), 2012–2013
Table 4: Key Expected Changes in Business Structure in the Global Cards and Payments Industry (%), 2012–2013
Table 5: New Product Developments in the Global Cards and Payments Industry (%), 2012
Table 6: Planned Change in Staff Recruitment in the Global Cards and Payments Industry (%), 2012–2013
Table 7: Merger and Acquisition Activity Expectations in the Global Cards and Payments Industry (%), 2012–2013
Table 8: Demand in Emerging Markets in the Global Cards and Payments Industry (%), 2012–2013
Table 9: Growth Expectations in Developed Countries in the Global Cards and Payments Industry (%), 2012
Table 10: High Demand Products in the Global Cards and Payments Industry (%), 2012–2013
Table 11: Vital Channels of Growth in the Global Cards and Payments Industry (%), 2012–2013
Table 12: Key Drivers of Growth in the Global Cards and Payments Industry (%), 2012
Table 13: Leading Business Concerns in the Global Cards and Payments Industry (%), 2012
Table 14: Critical Business Success Factors in the Global Cards and Payments Industry (%), 2012
Table 15: Essential Features for Customer Attraction in the Global Cards and Payments Industry (%), 2012
Table 16: Annual Marketing Budgets in the Global Cards and Payments Industry (%), 2012
Table 17: Planned Change in Marketing Expenditure in the Global Cards and Payments Industry (%), 2012–2013
Table 18: Future Investment in Media Channels in the Global Cards and Payments Industry (%), 2012–2013
Table 19: Key Marketing Aims in the Global Cards and Payments Industry (%), 2012–2013
Table 20: Essential Amendments to Marketing Activities in the Global Cards and Payments Industry (%), 2012–2013
Table 21: Critical Success Factors for Choosing a Marketing Agency in the Global Cards and Payments Industry (%), 2012
Table 22: Top Companies in the Global Cards and Payments Industry, 2012
Table 23: Survey Results – Closed Questions

List of Figures

Figure 1: Revenue Growth Optimism in Global Cards and Payments Industry (%), 2012–2013
Figure 2: Key Expected Changes in Business Structure in the Global Cards and Payments Industry (%), 2012–2013
Figure 3: New Product Developments in the Global Cards and Payments Industry (%), 2012
Figure 4: Planned Change in Staff Recruitment in the Global Cards and Payments Industry (%), 2012–2013
Figure 5: Merger and Acquisition Activity Expectations in the Global Cards and Payments Industry (%), 2012–2013
Figure 6: Demand in Emerging Markets in the Global Cards and Payments Industry (%), 2012–2013
Figure 7: Growth Expectations in Developed Countries in the Global Cards and Payments Industry (%), 2012
Figure 8: High Demand Products in the Global Cards and Payments Industry (%), 2012–2013
Figure 9: Vital Channels of Growth in the Global Cards and Payments Industry (%), 2012–2013
Figure 10: Key Drivers of Growth in the Global Cards and Payments Industry (%), 2012
Figure 11: Leading Business Concerns in the Global Cards and Payments Industry (%), 2012
Figure 12: Critical Business Success Factors in the Global Cards and Payments Industry (%), 2012
Figure 13: Essential Features for Customer Attraction in the Global Cards and Payments Industry (%), 2012
Figure 14: Annual Marketing Budgets in the Global Cards and Payments Industry (%), 2012
Figure 15: Planned Change in Marketing Expenditure in the Global Cards and Payments Industry (%), 2012–2013
Figure 16: Future Investment in Media Channels in the Global Cards and Payments Industry (%), 2012–2013
Figure 17: Key Marketing Aims in the Global Cards and Payments Industry (%), 2012–2013
Figure 18: Key Marketing Initiatives: Budget Allocations in the Global Cards and Payments Industry (%), 2012
Figure 19: Essential Amendments to Marketing Activities in the Global Cards and Payments Industry (%), 2012–2013
Figure 20: Critical Success Factors for Choosing a Marketing Agency in the Global Cards and Payments Industry (%), 2012


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