Table of Contents
1. Executive Summary
1.1 Cloud Computing a Ubiquity in the IT Ecosystem
1.2 Enterprise Adoption Driving the Cloud Services Market
1.3 Benefits Outweigh the Risks of Adoption
1.4 Wide Array of Vendor Providing Services Suited to All Needs
1.5 Cloud Leaders Emerging
2. Introduction to the Cloud Computing Market
2.1 The Concept Behind Cloud Computing
2.1.1 Evolution of Cloud Computing
2.1.2 What Does Cloud Computing Essentially Signify?
2.1.3 Key Features of Cloud Computing
2.1.4 Analysing the Fundamentals of Cloud Computing
2.3 Cloud Computing Architecture and Delivery Models
2.4 Types of Cloud Computing Services
2.4.1 Software as a Service (SaaS)
2.4.2 Platform as a Service (PaaS)
2.4.3 Infrastructure as a Service (IaaS)
2.4.4 Communications-as-a-service (CaaS)
2.4.5 Network as a Service (NaaS)
2.5 Cloud Deployment Models
2.5.1 Public Cloud
2.5.2 Private Cloud
2.5.3 Hybrid Cloud
2.5.4 Personal Cloud
2.6 The Cloud Computing Value Chain
3. Cloud Computing Market Size and Top 20 Companies' Share 2014
3.1 Precedence of the Top 5 Cloud Computing Companies
3.2 Cloud Market Revenue
3.3 Leading Cloud Vendor Revenue 2013
4. Leading Companies in the Cloud Computing Market
4.1 Akamai
4.1.1 Akamai Cloud Platform
4.1.1.1 Open Platform Initiative
4.1.2 Cloud Acceleration
4.1.3 Business Continuity Services
4.1.4 Diverse, Overlapping Revenue Streams
4.1.5 SWOT Analysis of Akamai's Strategy and Portfolio
4.2 Amazon Web Services
4.2.1 AWS Platform and Strategy: How Has Dominance Been Established and Can it Hold?
4.2.2 AWS Cloud Portfolio
4.2.3 Strategic Partnerships
4.2.3.1 AWS Partner Network
4.2.3.2 APN Competencies and Accreditation
4.2.4 SWOT Analysis of Amazon's Cloud Portfolio and Strategy
4.3 Apple
4.3.1 iCloud Appeal to a Younger Generation
4.3.2 Music Leading the Charge in the Consumer Cloud Market
4.3.3 Market Share Relevance of Cloud Storage
4.3.4 Tim Cook and the Foundation of a New Cloud Strategy for Apple
4.3.4.1 ICloud Key Features and Significance
4.3.5 SWOT Analysis of Apple's Cloud Portfolio and Strategy
4.4 AT&T
4.4.1 AT&T's Cloud Architect Service Offering
4.4.2 Synaptic Suite
4.4.3 Significant Contracts and Partnerships
4.4.3.1 Network Deal with IBM
4.4.3.2 Alliance with CSC
4.4.3.3 Contract with Department of Interior Establishes AT&T as a Major Cloud Player
4.4.4 SWOT Analysis of AT&T's Strategy and Portfolio
4.5 BMC Software
4.5.1 Cloud Management Lifecycle Solution
4.5.2 BMC Cloud Strategy
4.5.3 Strategic Alliance between BMC and Cisco
4.5.4 SWOT Analysis of BMC's Strategy and Portfolio
4.6 Citrix
4.6.1 Citrix CloudPlatform
4.6.2 CloudPortal Business Manager
4.6.3 Inroads in the Asia-Pacific Region
4.6.4 SWOT Analysis of Citrix's Cloud Strategy and Portfolio
4.7 NTT DoCoM Dimension Data
4.7.1 Dimension Data's Managed Cloud Platform
4.7.2 Dimension Data CloudControl
4.7.2.1 Alliance Partnership with Microsoft
4.7.2.2 Business Continuity
4.7.3 Focus on Global Availability
4.7.4 SWOT Analysis of Dimension Data's Strategy and Portfolio
4.8 Dropbox
4.8.1 How Does Dropbox Stimulate Growth without Spending Money?
4.8.1.1 Referral Campaigns
4.8.1.2 Bare-Bones Homepage
4.8.1.3 Familiar Interface and Multi-Platform Support
4.8.2 How is Dropbox Maintaining its Market Foothold despite Heightened Competition?
4.8.2.1 Pursuing Business Customers
4.8.2.2 Dropbox for Business
4.8.2.3 Strategic Partnerships
4.8.2.4 Brand Recognition
4.8.2.5 Malleability and Compatibility
4.8.3 SWOT Analysis of Dropbox's Cloud Portfolio and Strategy
4.9 Google
4.9.1 Google's Compute Engine and the Big Cloud Push
4.9.2 The Scale Advantage
4.9.3 Enterprise Readiness and Simple Design Philosophy
4.9.4 Google Drive and Greater Push for Device and Application Ecosystem
4.9.5 SWOT Analysis of Google's Cloud Portfolio and Strategy
4.10 Hewlett-Packard
4.10.1 Cloud OS
4.10.1.1 HP Cloud OS and Converged Cloud Banner Products
4.10.2 Moonshot Servers and Cost Reduction
4.10.3 Forward-Looking Strategy
4.10.4 SWOT Analysis of HP's Cloud Portfolio and Strategy
4.11 IBM
4.11.1. SoftLayer Acquisition and Bigger Moves in the IaaS Space
4.11.1.1 What is SoftLayer's Relevance to IBM?
4.11.2 IBM Cloud Portfolio
4.11.3 SWOT Analysis of IBM's Cloud Portfolio
4.12 Microsoft
4.12.1 Microsoft Windows Azure
4.12.2 Cloud Services
4.12.3 Virtual Machines
4.12.4 Microsoft Cloud Strategy
4.12.4.1 Lowering Prices to Entice New Entrants
4.12.4.2 Tight Integration with Software Suite and Support for Third Party Platforms
4.12.4.3 Greater Customer Control Over Cloud App Upgrades
4.12.4.4 Hybrid Cloud Support
4.12.5 Announcement of the Microsoft Cloud OS Network
4.12.6 SWOT Analysis of Microsoft's Cloud Portfolio and Strategy
4.13 NetSuite
4.13.1 SuiteCloud
4.13.2 SuiteCloud Developer Tools
4.13.2.1 SuiteBuilder
4.13.2.2 SuiteFlow
4.13.3 SuiteCloud Infrastructure
4.13.4 Building a Reputation for Quality and Cost-Effectiveness
4.13.5 SWOT Analysis of NetSuite's Cloud Portfolio and Strategy
4.14 Oracle Corporation
4.14.1 Oracle Cloud Portfolio
4.14.2 Oracle Placing Emphasis on India
4.14.3 Oracle Cloud Marketplace
4.14.4 Oracle's Recent Acquisitions Indicate a Major Cloud Push
4.14.5 Enterprise Partnership with Microsoft and Implications for the Broader Cloud Ecosystem
4.14.6 SWOT Analysis of Oracle's Cloud Portfolio and Strategy
4.15 Rackspace
4.15.1 Finding Dividends in the Public Cloud
4.15.1.1 Enabling of Auto Scaling
4.15.2 Rackspace Cloud Portfolio
4.16 Salesforce.com
4.16.1 Salesforce Cloud Portfolio
4.16.1.1 Revenue Milestones and Profitability
4.16.1.2 Salesforce a Leader in On-Demand CRM
4.16.1.3 Recent Addition of the Chatter Service for Enterprise
4.16.2 International Reach
4.16.3 SWOT Analysis of Salesforce.com's Strategy and Portfolio
4.17 SAP AG
4.17.1 SAP Cloud Services Overview
4.17.2 SWOT Analysis of SAP's Cloud Portfolio and Strategy
4.18 Savvis
4.18.1 Savvis Cloud Offerings
4.18.1.1 CenturyLink Cloud: Strength in Space and Numbers
4.18.2 Relationship with VMware
4.18.3 Focus on Recovery Services
4.18.3 SWOT Analysis of Savvis' Cloud Portfolio and Strategy
4.19 Verizon Terremark
4.19.1 Products, Services, and Strategies for Competing Late in the Game
4.19.1.1 Benefits and Detriments of Multi-Tier Networking
4.19.1.2 Enterprise Cloud Private Edition
4.19.2 High-Profile Contract with Healthcare.gov
4.19.3 SWOT Analysis of Verizon Terremark's Strategy and Portfolio
4.20 VMware
4.20.1 Phasing in the Cloud Services
4.20.2 Hybrid Cloud Launch: Will it Prove to be a Game Changer?
4.20.3 VMware: A Leader in the Cloud-Based Virtual Desktop Infrastructure Market
4.20.3.1 VMware Workstation 8
4.20.3.2 VMware View
4.20.3.3 View 5 Features
4.20.3.4 View Desktop Types
4.20.4 SWOT Analysis of VMware's Cloud Portfolio and Strategy
5. Conclusions
5.1 Inevitable IT Shift to the Cloud
5.2 Market Response to the Evolution of the Cloud Computing
5.2.1 Changing IT Professional Skills
5.3 Vendor Outlooks
5.4 Final Thoughts
List of Charts
Chart 3.1: Top 20 Cloud Computing Companies Market Share 2013 (% revenue)
Chart 3.2: Top 20 Cloud Computing Companies, Cloud Revenue Share 2013 (% revenue)
Chart 3.3: Top 20 Cloud Computing Companies Market Share 4Q13 (% revenue)
Chart 3.4: Cloud Market Revenue by Segment ($ billion)
Chart 3.5: Cloud Market Revenue Share by Segment (%)
Chart 4.1: Akamai Global Cloud Computing Market and Company Revenue Share 2013
Chart 4.2: Amazon.com Global Cloud Computing Market and Company Revenue Share 2013
Chart 4.3: AWS Gross Profit Margin FY 2006-2014 (%)
Chart 4.4: Apple Global Cloud Computing Market and Company Revenue Share 2013
Chart 4.5: AT&T Global Cloud Computing Market and Company Revenue Share 2014
Chart 4.6: BMC Software Global Cloud Computing Market and Company Revenue Share 2014
Chart 4.7: Citrix Global Cloud Computing Market and Company Revenue Share 2013
Chart 4.8: Dimension Data Software Global Cloud Computing Market and Company Revenue Share 2014
Chart 4.9: Dropbox Global Cloud Computing Market and Company Revenue Share 2013
Chart 4.10: Incumbent Cloud Storage Providers - Comparative User Base 2013 (millions)
Chart 4.11: Google Global Cloud Computing Market and Company Revenue Share 2013
Chart 4.12: Google QoQ Property and Infrastructure Spending 1Q12-3Q13 ($ million; %)
Chart 4.13: Google QoQ Revenue 1Q12-3Q13 ($ billion; %)
Chart 4.14: HP Global Cloud Computing Market and Company Revenue Share 2013
Chart 4.15: IBM Global Cloud Computing Market and Company Revenue Share 2013
Chart 4.16: Microsoft Global Cloud Computing Market and Company Revenue Share 2013
Chart 4.17: Apple Global Cloud Computing Market and Company Revenue Share 2013
Chart 4.18: Citrix Global Cloud Computing Market and Company Revenue Share 2013
Chart 4.19: Rackspace Global Cloud Computing Market and Company Revenue Share 2013
Chart 4.20: Rackspace Dedicated and Public Cloud Revenues 3Q12-3Q13 ($ million)
Chart 4.21: Rackspace Dedicated and Public Cloud Revenue Share 3Q12; 3Q13 (%)
Chart 4.22: Rackspace Dedicated and Public Cloud Revenue QGR 3Q12-3Q13 (%)
Chart 4.23: Salesfore.com Global Cloud Computing Market and Company Revenue Share 2013
Chart 4.24: Leading CRM Vendors Global Market Share 2013 (%)
Chart 4.25: SAP Global Cloud Computing Market and Company Revenue Share 2013
Chart 4.26: Savvis Global Cloud Computing Market and Company Revenue Share 2013
Chart 4.27: Verizon Terremark Global Cloud Computing Market and Company Revenue Share 2014
Chart 4.28: VMware Global Cloud Computing Market and Company Revenue Share 2013
Chart 5.1: Cloud Delivery Model Market Share (2013)
List of Figures
Figure 2.1: Evolution of Cloud Computing Structures
Figure 2.2 Key Elements of Cloud Computing
Figure 2.3: Cloud Computing Model
Figure 2.4: Cloud Computing Stacks
Figure 2.5: Cloud Management by Delivery Model Detailed
Figure 2.6: Basic Cloud Computing Value Chain
Figure 2.7: Key Cloud Computing Value Chain Players
Figure 4.1: APN Business Tiers
Figure 4.2: APN Business Type Categorisation
Figure 4.3: APN Competencies and Accreditations
Figure 4.4: Former Apple Device Hierarchy (PC-centric)
Figure 4.5: ICloud Apple Device Hierarchy (Centric)
Figure 4.6: HP Converged Cloud Outlay
Figure 4.7: IBM Cloud Acquisitions
Figure 4.8: VMware View Layer Interaction
List of Tables
Table 2.1 Essential Characteristics of a Cloud Service as defined by the NIST
Table 2.2 Key Characteristics of Cloud Computing
Table 2.3: SaaS Characteristics
Table 2.4: PaaS Characteristics
Table 2.5: IaaS Characteristics
Table 2.6 List of Market Players delivering SaaS/PaaS/IaaS
Table 2.7 Use cases of SaaS, PaaS, IaaS
Table 2.8 Cloud Deployment Models
Table 3.1: Top 20 Cloud Vendors Revenue and Market Share 2013 ($ billion, %)
Table 4.1: Akamai Company Overview 2013 (Ranking, Total Revenue $bn, Revenue from Cloud Computing Market $bn, % Revenue from Cloud Computing Market, Global Cloud Computing Market Share %, Subsidiaries/Divisions in the Cloud Computing Market, HQ, Ticker, Website)
Table 4.2: Components of the Akamai Open Platform Initiative
Table 4.3: Akamai Cloud Acceleration Products
Table 4.4: SWOT Analysis of Akamai's Cloud Portfolio
Table 4.5: Amazon.com Company Overview 2013 (Ranking, Total Revenue $bn, Revenue from Cloud Computing Market $bn, % Revenue from Cloud Computing Market, Global Cloud Computing Market Share %, Subsidiaries/Divisions in the Cloud Computing Market, HQ, Ticker, Website)
Table 4.6: Amazon Web Services Cloud Evolution
Table 4.7: Amazon Web Services Cloud Offering
Table 4.8: SWOT Analysis of Amazon's Cloud Portfolio and Strategy
Table 4.9: Apple Company Overview 2013 (Ranking, Total Revenue $bn, Revenue from Cloud Computing Market $bn, % Revenue from Cloud Computing Market, Global Cloud Computing Market Share %, Subsidiaries/Divisions in the Cloud Computing Market, HQ, Ticker, Website)
Table 4.10: SWOT Analysis of Apple's Cloud Portfolio
Table 4.11: AT&T Company Overview 2013 (Ranking, Total Revenue $bn, Revenue from Cloud Computing Market $bn, % Revenue from Cloud Computing Market, Global Cloud Computing Market Share %, Subsidiaries/Divisions in the Cloud Computing Market, HQ, Ticker, Website)
Table 4.12: AT&T Cloud Architect Suite Description
Table 4.13: AT&T Synaptic Cloud Suite Description
Table 4.14: SWOT Analysis of AT&T's Cloud Portfolio
Table 4.15: BMC Software Company Overview 2013 (Ranking, Total Revenue $bn, Revenue from Cloud Computing Market $bn, % Revenue from Cloud Computing Market, Global Cloud Computing Market Share %, Subsidiaries/Divisions in the Cloud Computing Market, HQ, Ticker, Website)
Table 4.16: BMC Software Cloud Lifecycle Management Feature Description
Table 4.17: BMC Software Cloud Lifecycle Management Feature Description
Table 4.18: SWOT Analysis of BMC's Cloud Portfolio
Table 4.19: Citrix Systems Company Overview 2013 (Ranking, Total Revenue $bn, Revenue from Cloud Computing Market $bn, % Revenue from Cloud Computing Market, Global Cloud Computing Market Share %, Subsidiaries/Divisions in the Cloud Computing Market, HQ, Ticker, Website)
Table 4.20: Citrix CloudPlatform Key Features
Table 4.21: SWOT Analysis of Citrix's Cloud Portfolio
Table 4.22: Dimension Data Company Overview 2013 (Ranking, Total Revenue $bn, Revenue from Cloud Computing Market $bn, % Revenue from Cloud Computing Market, Global Cloud Computing Market Share %, Subsidiaries/Divisions in the Cloud Computing Market, HQ, Ticker, Website)
Table 4.23: SWOT Analysis of Dimension Data's Cloud Portfolio
Table 4.24: Dropbox Company Overview 2013 (Ranking, Total Revenue $bn, Revenue from Cloud Computing Market $bn, % Revenue from Cloud Computing Market, Global Cloud Computing Market Share %, Subsidiaries/Divisions in the Cloud Computing Market, HQ, Ticker, Website)
Table 4.25: Citrix CloudPlatform Key Features
Table 4.26: SWOT Analysis of Dropbox's Cloud Portfolio
Table 4.27: Google Company Overview 2013 (Ranking, Total Revenue $bn, Revenue from Cloud Computing Market $bn, % Revenue from Cloud Computing Market, Global Cloud Computing Market Share %, Subsidiaries/Divisions in the Cloud Computing Market, HQ, Ticker, Website)
Table 4.28: SWOT Analysis of Google's Cloud Portfolio
Table 4.29 Hewlett-Packard Company Overview 2013 (Ranking, Total Revenue $bn, Revenue from Military Cloud Computing Market $bn, % Revenue from Military EO/IR Market, Global Military Cloud Computing Market Share %, Capital Expenditure as a % of Total Revenue, Subsidiaries/Divisions in the EO/IR Market, HQ, Ticker, Contact, Website)
Table 4.30: HP Selected Cloud Offerings
Table 4.31: SWOT Analysis of HP's Cloud Portfolio
Table 4.32: IBM Company Overview 2013 (Ranking, Total Revenue $bn, Revenue from Military Cloud Computing Market $bn, % Revenue from Cloud Computing Market, Global Cloud Computing Market Share %, Subsidiaries/Divisions in the Cloud Computing Market, HQ, Ticker, Website)
Table 4.33: IBM Cloud Offerings
Table 4.34: SWOT Analysis of IBM's Cloud Portfolio
Table 4.35: Microsoft Company Overview 2013 (Ranking, Total Revenue $bn, Revenue from Cloud Computing Market $bn, % Revenue from Cloud Computing Market, Global Cloud Computing Market Share %, Subsidiaries/Divisions in the Cloud Computing Market, HQ, Ticker, Website)
Table 4.36: Microsoft Cloud OS Network Partners
Table 4.37: SWOT Analysis of Microsoft's Cloud Portfolio
Table 4.38: NetSuite Company Overview 2013 (Ranking, Total Revenue $bn, Revenue from Cloud Computing Market $bn, % Revenue from Cloud Computing Market, Global Cloud Computing Market Share %, Subsidiaries/Divisions in the Cloud Computing Market, HQ, Ticker, Website)
Table 4.39: SuiteCloud Key Features
Table 4.40: Customisable Features in SuiteBuilder
Table 4.41: SuiteCloud Infrastructure Features
Table 4.42: SWOT Analysis of NetSuite's Cloud Portfolio
Table 4.44: Oracle Cloud Solutions Described
Table 4.45: Oracle Client Gains in India
Table 4.46: Oracle Acquisitions 2011-2014
Table 4.47: SWOT Analysis of Oracle's Cloud Portfolio
Table 4.48: Rackspace Company Overview 2013 (Ranking, Total Revenue $bn, Revenue from Cloud Computing Market $bn, % Revenue from Cloud Computing Market, Global Cloud Computing Market Share %, Subsidiaries/Divisions in the Cloud Computing Market, HQ, Ticker, Website)
Table 4.49: Rackspace Auto Scaling Policies Described
Table 4.50: RackSpace Cloud Offerings
Table 4.51: OpenStack Components
Table 4.52: Salesforce.com Company Overview 2013 (Ranking, Total Revenue $bn, Revenue from Cloud Computing Market $bn, % Revenue from Cloud Computing Market, Global Cloud Computing Market Share %, Subsidiaries/Divisions in the Cloud Computing Market, HQ, Ticker, Website)
Table 4.53: Salesforce Product List
Table 4.54: SWOT Analysis of Salesforce.com's Cloud Portfolio
Table 4.55: SAP AG Company Overview 2013 (Ranking, Total Revenue $bn, Revenue from Cloud Computing Market $bn, % Revenue from Cloud Computing Market, Global Cloud Computing Market Share %, Subsidiaries/Divisions in the Cloud Computing Market, HQ, Ticker, Website)
Table 4.56: SWOT Analysis of SAP's Cloud Portfolio
Table 4.57: CenturyLink Savvis Company Overview 2013 (Ranking, Total Revenue $bn, Revenue from Cloud Computing Market $bn, % Revenue from Cloud Computing Market, Global Cloud Computing Market Share %, Subsidiaries/Divisions in the Cloud Computing Market, HQ, Ticker, Website)
Table 4.58: Savvis CloudPlatform Key Features
Table 4.59: SWOT Analysis of Savvis' Cloud Portfolio
Table 4.60: Verizon Terremark Company Overview 2013 (Ranking, Total Revenue $bn, Revenue from Cloud Computing Market $bn, % Revenue from Cloud Computing Market, Global Cloud Computing Market Share %, Subsidiaries/Divisions in the Cloud Computing Market, HQ, Ticker, Website)
Table 4.61: SWOT Analysis of Verizon Terremark's Cloud Portfolio
Table 4.61: VMware Company Overview 2013 (Ranking, Total Revenue $bn, Revenue from Cloud Computing Market $bn, % Revenue from Cloud Computing Market, Global Cloud Computing Market Share %, Subsidiaries/Divisions in the Cloud Computing Market, HQ, Ticker, Website)
Table 4.62: Focal Points of VMware's Workstation 8
Table 4.63: VMware View Desktop Types Comparison
Table 4.64: VMware View Desktop Types Description
Table 4.65: SWOT Analysis of VMware's Cloud Portfolio
Table 5.1: Leading Cloud Vendors Revenue and Market Share 2013 ($ billion, %)
Companies Listed
Accenture
Aditya Birla Management
Adobe Systems
Airbnb
Airtel Learning
Akamai
Amazon
Amazon Web Services
Anso Lab
Apache
Apollo Hospitals
Apple
Aruba.it
AT&T
BigMachines
BigTree Entertainment
BMC Software
Buddy Media
Cap Gemini
Capita IT Services
CCS
Centrify
CenturyLink
CGI
Cisco Systems
Citrix
ClearTrial
Cognizant
Collective Intellect
Compendium
Corente
CSC
DataRaker
Dell
Digilink
Dimension Data
Doruknet
Dropbox
DynamicOps
EMC Corporation
ExactTarget
Facebook
Flipboard
Foursquare
Fujitsu
Google
Haier
HCL Technologies
Hero MotoCorp
Hewlett-Packard
Hexaware
HP
IBM
Instantis
Intel
Iweb
Jabong.com
Juniper
Kalpataru
Knox
L&T Infotech
Lenovo
MarketOne
Maruti Motors
Microsoft
Microsoft
Myntra.com
Nature's Feast
Neologin
NetApp India
Netsuite
Nicira Inc.
Nimbula
Nttx
Okta
Oracle
Outsourcery
OVH.com
Pillar
Pingidentity
Pinterest
Rackspace
Radian
Reddit
Revera
RightNow Technologies
Salesforce.com
Samsung
SAP AG
Savvis
SelectMinds
SingTel
SlideRocket
SoftLayer
Sogeti
Sonata Software
SpringSource
Sudhir Gensets
SugarCRM
TeleComputing
Terremark/Verizon
Thomas Cook
Tieto
TripleCloud
T-Systems
Twitter
Verizon Terremark
Virtuos
VMware
Wipro
Workday
Wortmann AG
Xsigo Systems
Organisations Mentioned in This Report
Department of Homeland Security (DHS)
Internal Revenue Service (IRS)
International Telecommunications Union (ITU)
National Aeronautics and Space Administration (NASA)
National Institute of Standards and Technology (NIST)
State and Justice Departments
US Department of Health and Human Services (HHS)
US Department of Interior (DoI)
US Olympic Committee
World Bank
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