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TABLE OF CONTENTS
1 INTRODUCTION
1.1 OBJECTIVES
1.2 REPORT DESCRIPTION
1.3 MARKETS COVERED
1.4 STAKEHOLDERS
1.5 RESEARCH METHODOLOGY
1.5.1 KEY DATA
1.5.2 DATA TRIANGULATION & MARKET FORECASTING
1.6 FORECAST ASSUMPTIONS
2 EXECUTIVE SUMMARY
2.1 OVERALL MARKET SIZE
3 MARKET OVERVIEW
3.1 MARKET DEFINITION
3.2 MARKET EVOLUTION
3.3 MARKET SEGMENTATION
3.4 MARKET DYNAMICS
3.4.1 DRIVERS
3.4.1.1 Shift from Print Media to Online Advertising
3.4.1.2 Evolution of Communication Technology
3.4.1.3 Time Spent Online
3.4.2 RESTRAINTS & CHALLENGES
3.4.2.1 Lack of Communication Between Publisher & Advertiser
3.4.2.2 Flexibility Issues
3.4.3 OPPORTUNITIES
3.4.3.1 Advertising Through Mobile Applications
3.4.3.2 Social Media
3.4.3.3 Video Advertising/Video Streaming
3.4.4 IMPACT ANALYSIS OF DROS
3.5 VALUE CHAIN
4 ONLINE ADVERTISING MARKET: MARKET SIZE & FORECAST BY FORMAT
4.1 OVERVIEW
4.2 SEARCH ENGINE MARKETING
4.2.1 MARKET SIZE & FORECAST
4.3 DISPLAY ADVERTISING
4.3.1 MARKET SIZE & FORECAST
4.4 CLASSIFIEDS
4.4.1 MARKET SIZE & FORECAST
4.5 MOBILE ADVERTISING
4.5.1 MARKET SIZE & FORECAST
4.6 DIGITAL VIDEO ADVERTISING
4.6.1 MARKET SIZE & FORECAST
4.7 LEAD GENERATION
4.7.1 MARKET SIZE & FORECAST
4.8 RICH MEDIA
4.8.1 MARKET SIZE & FORECAST
4.9 OTHERS
4.9.1 MARKET SIZE & FORECAST
5 ONLINE ADVERTISING MARKET: MARKET SIZE & FORECATS BY VERTICAL
5.1 OVERVIEW
5.2 AUTOMOTIVE
5.2.1 MARKET SIZE & FORECAST BY FORMAT
5.2.2 MARKET SIZE & FORECAST BY REGION
5.3 BANKING, FINANCIAL SERVICES, & INSURANCE (BFSI)
5.3.1 MARKET SIZE & FORECAST BY FORMAT
5.3.2 MARKET SIZE & FORECAST BY REGION
5.4 CONSUMER PACKAGED GOODS (CPG)
5.4.1 MARKET SIZE & FORECAST BY FORMAT
5.4.2 MARKET SIZE & FORECAST BY REGION
5.5 EDUCATION
5.5.1 MARKET SIZE & FORECAST BY FORMAT
5.5.2 MARKET SIZE & FORECAST BY REGION
5.6 HEALTHCARE
5.6.1 MARKET SIZE & FORECAST BY FORMAT
5.6.2 MARKET SIZE & FORECAST BY REGION
5.7 INDUSTRIAL
5.7.1 MARKET SIZE & FORECAST BY FORMAT
5.7.2 MARKET SIZE & FORECAST BY REGION
5.8 MEDIA & ENTERTAINMENT
5.8.1 MARKET SIZE & FORECAST BY FORMAT
5.8.2 MARKET SIZE & FORECAST BY REGION
5.9 RETAIL
5.9.1 MARKET SIZE & FORECAST BY FORMAT
5.9.2 MARKET SIZE & FORECAST BY REGION
5.10 TELECOMMUNICATION & INFORMATION TECHNOLOGY-ENABLED SERVICES (ITES)
5.10.1 MARKET SIZE & FORECAST BY FORMAT
5.10.2 MARKET SIZE & FORECAST BY REGION
5.11 TRANSPORT & TOURISM
5.11.1 MARKET SIZE & FORECAST BY FORMAT
5.11.2 MARKET SIZE & FORECAST BY REGION
5.12 OTHERS
5.12.1 MARKET SIZE & FORECAST BY FORMAT
5.12.2 MARKET SIZE & FORECAST BY REGION
6 ONLINE ADVERTISING MARKET: MARKET SIZE & FORECAST BY REGION
6.1 OVERVIEW
6.1.1 PARFAIT CHART
6.2 NORTH AMERICA (NA)
6.2.1 MARKET SIZE & FORECAST BY VERTICAL
6.3 EUROPE
6.3.1 MARKET SIZE & FORECAST BY VERTICAL
6.4 ASIA-PACIFIC (APAC)
6.4.1 MARKET SIZE & FORECAST BY VERTICAL
6.5 MIDDLE EAST & AFRICA (MEA)
6.5.1 MARKET SIZE & FORECAST BY VERTICAL
6.6 LATIN AMERICA (LA)
6.6.1 MARKET SIZE & FORECAST
7 ONLINE ADVERTISING MARKET: MARKET LANDSCAPE
7.1 ECOSYSTEM
7.2 MARKET OPPORTUNITY ANALYSIS
7.3 END USER ANALYSIS
7.3.1 INCREASE IN INTERNET USERS
7.3.2 SMARTPHONE ADOPTION
7.3.3 HIGH LEVEL OF AWARENESS
8 COMPANY PROFILES
(Overview, Products & Services, Strategies & Insights, Developments and MnM View)*
8.1 AMAZON.COM, INC.
8.2 AOL, INC.
8.3 BAIDU
8.4 FACEBOOK
8.5 GOOGLE
8.6 IAC
8.7 LINKEDIN
8.8 MICROSOFT
8.9 TWITTER
8.10 YAHOO
*Details on Overview, Products & Services, Strategies & Insights, Developments and MnM View might not be captured in case of unlisted companies.
LIST OF TABLES
TABLE 1 ONLINE ADVERTISING MARKET SIZE, 2014-2019 ($BILLION, Y-O-Y %)
TABLE 2 ONLINE ADVERTISING MARKET SIZE, BY FORMAT, 2014-2019 ($BILLION)
TABLE 3 ONLINE ADVERTISING MARKET GROWTH, BY FORMAT, 2014-2019 (Y-O-Y %)
TABLE 4 SEARCH ENGINE MARKET SIZE, BY VERTICAL, 2014-2019 ($BILLION)
TABLE 5 SEARCH ENGINE MARKET GROWTH, BY VERTICAL, 2014-2019 (Y-O-Y %)
TABLE 6 DISPLAY ADVERTISING MARKET, BY VERTICAL, 2014-2019 ($BILLION)
TABLE 7 DISPLAY ADVERTISING MARKET GROWTH, BY VERTICAL, 2014-2019 (Y-O-Y %)
TABLE 8 CLASSIFIED ADVERTISING MARKET SIZE, BY VERTICAL, 2014-2019 ($MILLION)
TABLE 9 CLASSIFIED ADVERTISING MARKET GROWTH, BY VERTICAL, 2014-2019 (Y-O-Y %)
TABLE 10 MOBILE ADVERTISING MARKET SIZE, BY VERTICAL, 2014-2019 ($BILLION)
TABLE 11 MOBILE ADVERTISING MARKET GROWTH, BY VERTICAL, 2014-2019 (Y-O-Y %)
TABLE 12 DIGITAL VIDEO ADVERTISING MARKET SIZE, BY VERTICAL, 2014-2019 ($MILLION)
TABLE 13 DIGITAL VIDEO ADVERTISING MARKET GROWTH, BY VERTICAL, 2014-2019 (Y-O-Y %)
TABLE 14 LEAD GENERATION MARKET SIZE, BY VERTICAL, 2014-2019 ($MILLION)
TABLE 15 LEAD GENERATION MARKET GROWTH, BY VERTICAL, 2014-2019 (Y-O-Y %)
TABLE 16 RICH MEDIA ADVERTISING MARKET SIZE, BY VERTICAL, 2014-2019 ($MILLION)
TABLE 17 RICH MEDIA ADVERTISING MARKET GROWTH, BY VERTICAL, 2014-2019 (Y-O-Y %)
TABLE 18 OTHERS MARKET SIZE, BY VERTICAL, 2014-2019 ($MILLION)
TABLE 19 OTHERS MARKET GROWTH, BY VERTICAL, 2014-2019 (Y-O-Y %)
TABLE 20 ONLINE ADVERTISING MARKET, BY VERTICAL, 2014-2019 ($BILLION)
TABLE 21 ONLINE ADVERTISING MARKET GROWTH, BY VERTICAL, 2014-2019 (Y-O-Y %)
TABLE 22 AUTOMOTIVE MARKET SIZE, BY FORMAT, 2014-2019 ($MILLION)
TABLE 23 AUTOMOTIVE MARKET GROWTH, BY FORMAT, 2014-2019 (Y-O-Y %)
TABLE 24 AUTOMOTIVE MARKET SIZE, BY REGION, 2014-2019 ($MILLION)
TABLE 25 AUTOMOTIVE MARKET GROWTH, BY REGION, 2014-2019 (Y-O-Y %)
TABLE 26 BFSI MARKET SIZE, BY FORMAT, 2014-2019 ($MILLION)
TABLE 27 BFSI MARKET GROWTH, BY FORMAT, 2014-2019 (Y-O-Y %)
TABLE 28 BFSI MARKET SIZE, BY REGION, 2014-2019 ($BILLION)
TABLE 29 BFSI MARKET GROWTH, BY REGION, 2014-2019 (Y-O-Y %)
TABLE 30 CPG MARKET SIZE, BY FORMAT, 2014-2019 ($MILLION)
TABLE 31 CPG MARKET GROWTH, BY FORMAT, 2014-2019 (Y-O-Y %)
TABLE 32 CPG MARKET SIZE, BY REGION, 2014-2019 ($MILLION)
TABLE 33 CPG MARKET GROWTH, BY REGION, 2014-2019 (Y-O-Y %)
TABLE 34 EDUCATION MARKET SIZE, BY FORMAT, 2014-2019 ($MILLION)
TABLE 35 EDUCATION MARKET GROWTH, BY FORMAT, 2014-2019 (Y-O-Y %)
TABLE 36 EDUCATION MARKET SIZE, BY REGION, 2014-2019 ($MILLION)
TABLE 37 EDUCATION MARKET GROWTH, BY REGION, 2014-2019 (Y-O-Y %)
TABLE 38 HEALTHCARE MARKET SIZE, BY FORMAT, 2014-2019 ($MILLION)
TABLE 39 HEALTHCARE MARKET GROWTH, BY FORMAT, 2014-2019 (Y-O-Y %)
TABLE 40 HEALTHCARE MARKET SIZE, BY REGION, 2014-2019 ($MILLION)
TABLE 41 HEALTHCARE MARKET GROWTH, BY REGION, 2014-2019 (Y-O-Y %)
TABLE 42 INDUSTRIAL MARKET SIZE, BY FORMAT, 2014-2019 ($MILLION)
TABLE 43 INDUSTRIAL MARKET GROWTH, BY FORMAT, 2014-2019 (Y-O-Y %)
TABLE 44 INDUSTRIAL MARKET SIZE, BY REGION, 2014-2019 ($MILLION)
TABLE 45 INDUSTRIAL MARKET GROWTH, BY REGION, 2014-2019 (Y-O-Y %)
TABLE 46 MEDIA & ENTERTAINMENT MARKET SIZE, BY FORMAT, 2014-2019 ($MILLION)
TABLE 47 MEDIA & ENTERTAINMENT MARKET GROWTH, BY FORMAT, 2014-2019 (Y-O-Y %)
TABLE 48 MEDIA & ENTERTAINMENT MARKET SIZE, BY REGION, 2014-2019 ($MILLION)
TABLE 49 MEDIA & ENTERTAINMENT MARKET GROWTH, BY REGION, 2014-2019 (Y-O-Y %)
TABLE 50 RETAIL MARKET SIZE, BY FORMAT, 2014-2019 ($MILLION)
TABLE 51 RETAIL MARKET GROWTH, BY FORMAT, 2014-2019 (Y-O-Y %)
TABLE 52 RETAIL MARKET SIZE, BY REGION, 2014-2019 ($MILLION)
TABLE 53 RETAIL MARKET GROWTH, BY REGION, 2014-2019 (Y-O-Y %)
TABLE 54 TELECOMMUNICATION & ITES MARKET SIZE, BY FORMAT, 2014-2019 ($MILLION)
TABLE 55 TELECOMMUNICATION & ITES MARKET SIZE, BY FORMAT, 2014-2019 ($MILLION)
TABLE 56 TELECOMMUNICATION & ITES MARKET SIZE, BY REGION, 2014-2019 ($MILLION)
TABLE 57 TELECOMMUNICATION & ITES MARKET GROWTH, BY REGION, 2014-2019 (Y-O-Y %)
TABLE 58 TRANSPORT & TOURISM MARKET SIZE, BY FORMAT, 2014-2019 ($MILLION)
TABLE 59 TRANSPORT & TOURISM MARKET GROWTH, BY FORMAT, 2014-2019 (Y-O-Y %)
TABLE 60 TRANSPORT & TOURISM MARKET SIZE, BY REGION, 2014-2019 ($MILLION)
TABLE 61 TRANSPORT & TOURISM MARKET GROWTH, BY REGION, 2014-2019 (Y-O-Y %)
TABLE 62 OTHERS MARKET SIZE, BY FORMAT, 2014-2019 ($MILLION)
TABLE 63 OTHERS MARKET GROWTH, BY FORMAT, 2014-2019 (Y-O-Y %)
TABLE 64 OTHERS MARKET SIZE, BY REGION, 2014-2019 ($MILLION)
TABLE 65 OTHERS MARKET GROWTH, BY REGION, 2014-2019 (Y-O-Y %)
TABLE 66 ONLINE ADVERTISING MARKET SIZE, BY REGION, 2014-2019 ($BILLION)
TABLE 67 ONLINE ADVERTISING MARKET GROWTH, BY REGION, 2014-2019 (Y-O-Y %)
TABLE 68 NORTH AMERICA: ONLINE ADVERTISING MARKET SIZE, BY VERTICAL, 2014-2019 ($BILLION)
TABLE 69 NORTH AMERICA: ONLINE ADVERTISING MARKET GROWTH, BY VERTICAL, 2014-2019 (Y-O-Y %)
TABLE 70 EUROPE: ONLINE ADVERTISING MARKET SIZE, BY VERTICAL, 2014-2019 ($BILLION)
TABLE 71 EUROPE: ONLINE ADVERTISING MARKET GROWTH, BY VERTICAL, 2014-2019 (Y-O-Y %)
TABLE 72 ASIA-PACIFIC: ONLINE ADVERTISING MARKET SIZE, BY VERTICAL, 2014-2019 ($MILLION)
TABLE 73 ASIA-PACIFIC: ONLINE ADVERTISING MARKET GROWTH, BY VERTICAL, 2014-2019 (Y-O-Y %)
TABLE 74 MIDDLE EAST AND AFRICA: ONLINE ADVERTISING MARKET SIZE, BY VERTICAL, 2014-2019 ($MILLION)
TABLE 75 MIDDLE EAST AND AFRICA: ONLINE ADVERTISING MARKET GROWTH, BY VERTICAL, 2014-2019 (Y-O-Y %)
TABLE 76 LATIN AMERICA: ONLINE ADVERTISING MARKET SIZE, BY VERTICAL, 2014-2019 ($MILLION)
TABLE 77 LATIN AMERICA: ONLINE ADVERTISING MARKET GROWTH, BY VERTICAL, 2014-2019 (Y-O-Y %)
LIST OF FIGURES
FIGURE 1 ONLINE ADVERTISING MARKET: RESEARCH METHODOLOGY
FIGURE 2 ONLINE ADVERTISING MARKET: DATA TRIANGULATION
FIGURE 3 ONLINE ADVERTISING MARKET SIZE, 2014-2019 ($BILLION)
FIGURE 4 ONLINE ADVERTISING: MARKET SEGMENTATION, BY FORMAT
FIGURE 5 ONLINE ADVERTISING: MARKET SEGMENTATION, BY VERTICAL
FIGURE 6 ONLINE ADVERTISING: MARKET SEGMENTATION, BY REGION
FIGURE 7 ONLINE ADVERTISING MARKET: TIME IMPACT ANALYSIS OF DROS
FIGURE 8 ONLINE ADVERTISING MARKET: VALUE CHAIN
FIGURE 9 ONLINE ADVERTISING MARKET GROWTH, BY FORMAT,2014-2019 (Y-O-Y %)
FIGURE 10 SEARCH ENGINE MARKET GROWTH, BY VERTICAL,2014-2019 (Y-O-Y %)
FIGURE 11 DISPLAY ADVERTISING MARKET GROWTH, BY VERTICAL, 2014-2019 (Y-O-Y %)
FIGURE 12 CLASSIFIED ADVERTISING MARKET GROWTH, BY VERTICAL, 2014-2019 (Y-O-Y %)
FIGURE 13 MOBILE ADVERTISING MARKET GROWTH, BY VERTICAL, 2014-2019 (Y-O-Y %)
FIGURE 14 DIGITAL VIDEO ADVERTISING MARKET GROWTH, BY VERTICAL, 2014-2019 (Y-O-Y %)
FIGURE 15 LEAD GENERATION MARKET GROWTH, BY VERTICAL, 2014-2019 (Y-O-Y %)
FIGURE 16 RICH MEDIA ADVERTISING MARKET GROWTH, BY VERTICAL, 2014-2019 (Y-O-Y %)
FIGURE 17 OTHERS MARKET GROWTH, BY VERTICAL, 2014-2019 (Y-O-Y %)
FIGURE 18 ONLINE ADVERTISING MARKET GROWTH, BY VERTICAL, 2014-2019 (Y-O-Y %)
FIGURE 19 AUTOMOTIVE MARKET GROWTH, BY FORMAT, 2014-2019 (Y-O-Y %)
FIGURE 20 AUTOMOTIVE MARKET GROWTH, BY REGION, 2014-2019 (Y-O-Y %)
FIGURE 21 BFSI MARKET GROWTH, BY FORMAT, 2014-2019 (Y-O-Y %)
FIGURE 22 BFSI MARKET GROWTH, BY REGION, 2014-2019 (Y-O-Y %)
FIGURE 23 CPG MARKET GROWTH, BY FORMAT, 2014-2019 (Y-O-Y %)
FIGURE 24 CPG MARKET GROWTH, BY REGION, 2014-2019 (Y-O-Y %)
FIGURE 25 EDUCATION MARKET GROWTH, BY FORMAT, 2014-2019 (Y-O-Y %)
FIGURE 26 EDUCATION MARKET GROWTH, BY REGION, 2014-2019 (Y-O-Y %)
FIGURE 27 HEALTHCARE MARKET GROWTH, BY FORMAT, 2014-2019 (Y-O-Y %)
FIGURE 28 HEALTHCARE MARKET GROWTH, BY REGION, 2014-2019 (Y-O-Y %)
FIGURE 29 INDUSTRIAL MARKET GROWTH, BY FORMAT, 2014-2019 (Y-O-Y %)
FIGURE 30 INDUSTRIAL MARKET GROWTH, BY REGION, 2014-2019 (Y-O-Y %)
FIGURE 31 MEDIA & ENTERTAINMENT MARKET GROWTH, BY FORMAT, 2014-2019 (Y-O-Y %)
FIGURE 32 MEDIA & ENTERTAINMENT MARKET GROWTH, BY REGION, 2014-2019 (Y-O-Y %)
FIGURE 33 RETAIL MARKET GROWTH, BY FORMAT, 2014-2019 (Y-O-Y %)
FIGURE 34 RETAIL MARKET GROWTH, BY REGION, 2014-2019 (Y-O-Y %)
FIGURE 35 TELECOMMUNICATION & ITES MARKET SIZE, BY FORMAT, 2014-2019 ($MILLION)
FIGURE 36 TELECOMMUNICATION & ITES MARKET GROWTH, BY REGION, 2014-2019 (Y-O-Y %)
FIGURE 37 TRANSPORT & TOURISM MARKET GROWTH, BY FORMAT, 2014-2019 (Y-O-Y %)
FIGURE 38 TRANSPORT & TOURISM MARKET GROWTH, BY REGION, 2014-2019 (Y-O-Y %)
FIGURE 39 OTHERS MARKET GROWTH, BY FORMAT, 2014-2019 (Y-O-Y %)
FIGURE 40 OTHERS MARKET GROWTH, BY REGION, 2014-2019 (Y-O-Y %)
FIGURE 41 ONLINE ADVERTISING MARKET GROWTH, BY REGION, 2014-2019 (Y-O-Y %)
FIGURE 42 ONLINE ADVERTISING MARKET: PARFAIT CHART
FIGURE 43 NORTH AMERICA: ONLINE ADVERTISING MARKET GROWTH, BY VERTICAL, 2014-2019 (Y-O-Y %)
FIGURE 44 EUROPE: ONLINE ADVERTISING MARKET GROWTH, BY VERTICAL, 2014-2019 (Y-O-Y %)
FIGURE 45 ASIA-PACIFIC: ONLINE ADVERTISING MARKET MARKET GROWTH,BY VERTICAL, 2014-2019 (Y-O-Y %)
FIGURE 46 MIDDLE EAST AND AFRICA: ONLINE ADVERTISING MARKET GROWTH, BY VERTICAL, 2014-2019 (Y-O-Y %)
FIGURE 47 LATIN AMERICA: ONLINE ADVERTISING MARKET GROWTH, BY VERTICAL, 2014-2019 (Y-O-Y %)
FIGURE 48 ONLINE ADVERTISING MARKET: ECOSYSTEM
FIGURE 49 ONLINE ADVERTISING MARKET: OPPORTUNITY PLOT
FIGURE 50 AOL: SWOT ANALYSIS
FIGURE 51 FACEBOOK: SWOT ANALYSIS
FIGURE 52 GOOGLE: SWOT ANALYSIS
FIGURE 53 MICROSOFT: SWOT ANALYSIS
FIGURE 54 YAHOO: SWOT ANALYSIS
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