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TABLE OF CONTENTS
1 INTRODUCTION
1.1 OBJECTIVES OF THE STUDY
1.2 REPORT DESCRIPTION
1.3 MARKETS COVERED
1.4 STAKEHOLDERS
1.5 MARKET SCOPE
2 RESEARCH METHODOLOGY
2.1 DESCRIPTION OF THE RCS DEMAND MODEL
2.2 MARKET SIZE ESTIMATION
2.3 MARKET CRACKDOWN AND DATA TRIANGULATION
2.4 MARKET SHARE ESTIMATION
2.4.1 KEY DATA TAKEN FROM SECONDARY SOURCES
2.4.2 KEY DATA FROM PRIMARY SOURCES
2.4.3 ASSUMPTIONS
2.4.4 KEY INDUSTRY INSIGHTS
3 EXECUTIVE SUMMARY
4 PREMIUM INSIGHTS
4.1 ATTRACTIVE MARKET OPPORTUNITIES FOR MOBILE NETWORK OPERATORS
4.2 RCS: MOBILE NETWORK OPERATOR MARKET – TOP THREE SERVICES
4.3 RCS MARKET: MOBILE NETWORK OPERATOR SERVICES MARKET
4.4 RCS MARKET POTENTIAL
4.5 RCS: MOBILE NETWORK OPERATOR MARKET (2019)
4.6 GLOBAL RCS: MOBILE NETWORK OPERATOR MARKET SIZE, BY SERVICE
4.7 RCS REGIONAL MARKET
4.8 PRODUCT GROWTH MATRIX
4.9 LIFE CYCLE ANALYSIS, BY REGION
5 MARKET OVERVIEW
5.1 INTRODUCTION
5.2 EVOLUTION
5.3 MARKET SEGMENTATION
5.3.1 RCS: MOBILE NETWORK OPERATOR MARKET SIZE, BY SERVICE
5.3.2 RCS: MOBILE NETWORK OPERATOR (MNO) MARKET SIZE, BY USER TYPE
5.3.3 RCS: INFRASTRUCTURE SERVICE PROVIDER MARKET SIZE, BY DEPLOYMENT MODEL
5.3.4 RCS MARKET SIZE, BY REGION
5.4 MARKET DYNAMICS
5.4.1 DRIVERS
5.4.1.1 Customer retention
5.4.1.2 Influence of social networks
5.4.1.3 Global interoperability and collaboration between carriers
5.4.1.4 Benefits from investments in IMS and LTE
5.4.2 RESTRAINTS
5.4.2.1 Sponsor deficit technology
5.4.2.2 Competition from Over-The-Top (OTT) players
5.4.3 OPPORTUNITIES
5.4.3.1 Mobile content administration
5.4.3.2 Integrated communication and video services
5.4.3.3 Economic feasibility of services
5.4.4 CHALLENGES
5.4.4.1 Switching costs associated with RCS systems
5.4.4.2 Price factor associated with OTT applications
5.4.5 BURNING ISSUES
5.4.5.1 Industry shift towards IP-based networks
5.4.5.2 Increasing number of smartphone users
6 INDUSTRY TRENDS
6.1 INTRODUCTION
6.2 VALUE CHAIN ANALYSIS
6.2.1 INFRASTRUCTURE SERVICE PROVIDERS
6.2.2 MOBILE NETWORK OPERATORS
6.2.3 DEVICE MANUFACTURERS
6.2.4 APPLICATION DEVELOPER
6.3 PORTER’S FIVE FORCES ANALYSIS
6.3.1 THREAT FROM NEW ENTRAINTS
6.3.2 THREAT FROM SUBSTITUTES
6.3.3 BARGAINING POWER OF SUPPLIERS
6.3.4 BARGAINING POWER OF BUYERS
6.3.5 INTENSITY OF COMPETITIVE RIVALRY
6.4 PEST ANALYSIS
6.4.1 POLITICAL FACTORS
6.4.2 ECONOMIC FACTORS
6.4.3 SOCIAL FACTORS
6.4.4 TECHNOLOGICAL FACTORS
7 RCS: MOBILE NETWORK OPERATOR MARKET SIZE, BY SERVICE
7.1 INTRODUCTION
7.2 CHAT
7.2.1 ONE-TO-ONE CHAT
7.2.2 GROUP CHAT
7.3 CONTENT SHARING
7.3.1 IN-CALL IMAGE SHARING
7.3.2 IN-CALL VIDEO SHARING
7.4 VOIP
7.5 IP VIDEO CALL
7.6 FILE TRANSFER
7.7 SOCIAL PRESENCE SHARING
8 RCS: MOBILE NETWORK OPERATOR MARKET SIZE, BY USER TYPE
8.1 INTRODUCTION
8.2 ENTERPRISE USER
8.3 CONSUMER
9 RCS: INFRASTRUCTURE SERVICE PROVIDER MARKET SIZE, BY DEPLOYMENT MODEL
9.1 INTRODUCTION
9.2 CLOUD
9.3 ON-PREMISE
10 GEOGRAPHIC ANALYSIS
10.1 INTRODUCTION
10.2 NORTH AMERICA
10.3 EUROPE
10.4 ASIA-PACIFIC
10.5 MIDDLE EAST AND AFRICA
10.6 LATIN AMERICA
11 COMPETITIVE LANDSCAPE
11.1 OVERVIEW
11.2 COMPETITIVE SITUATION AND TRENDS
11.2.1 NEW PRODUCT LAUNCHES
11.2.2 AGREEMENTS, PARTNERSHIPS, COLLABORATIONS, AND JOINT VENTURES, 2011-2014
11.2.3 MERGERS AND ACQUISITIONS
11.2.4 VC FUNDING
12 COMPANY PROFILES
12.1 INTRODUCTION
12.2 SAP
12.3 ALCATEL-LUCENT
12.4 HUAWEI
12.5 ERICSSON
12.6 NOKIA SOLUTIONS AND NETWORKS
12.7 COMVERSE
12.8 MAVENIR SYSTEMS
12.9 GENBAND
12.10 ACISION
12.11 INTEROP TECHNOLOGIES
13 APPENDIX
13.1 DISCUSSION GUIDE
13.2 INTRODUCING RT: REAL-TIME MARKET INTELLIGENCE
13.3 AVAILABLE CUSTOMIZATIONS
13.4 RELATED REPORTS
LIST OF TABLES
TABLE 1 NEW REVENUE STREAMS IS PROPELLING THE GROWTH OF RCS MARKET
TABLE 2 OVER-THE-TOP (OTT) APPLICATIONS TO HINDER THE RCS MARKET
TABLE 3 ECONOMIC FEASIBILITY OF SERVICES IS NEW OPPORTUNITY IN THE RCS MARKET
TABLE 4 SWITCHING TO RCS-ENABLED EQUIPMENT IS CHALLENGING THE RCS MARKET
TABLE 5 GOBAL RCS: MOBILE NETWORK OPERATOR MARKET SIZE, BY SERVICE 2014-2019 ($MILLION)
TABLE 6 GLOBAL CHAT SERVICES MARKET SIZE, BY USER TYPE, 2014-2019 ($MILLION)
TABLE 7 GLOBAL CHAT SERVICES MARKET SIZE, BY REGION, 2014-2019 ($MILLION)
TABLE 8 GOBAL CHAT SERVICES MARKET SIZE, BY TYPE, 2014-2019 ($MILLION)
TABLE 9 GLOBAL ONE-TO-ONE CHAT SERVICES MARKET SIZE, BY UER TYPE, 2014-2019 ($MILLION)
TABLE 10 GLOBAL ONE-TO-ONE CHAT SERVICES MARKET SIZE, BY REGION, 2014-2019 ($MILLION)
TABLE 11 GLOBAL GROUP CHAT SERVICES MARKET SIZE, BY USER TYPE, 2014-2019 ($MILLION)
TABLE 12 GLOBAL GROUP CHAT SERVICE MARKET SIZE, BY REGION, 2014-2019 ($MILLION)
TABLE 13 GLOBAL CONTENT SHARING SERVICE MARKET SIZE, BY USER TYPE, 2014-2019 ($MILLION)
TABLE 14 GLOBAL CONTENT SHARING SERVICES MARKET SIZE, BY REGION, 2014-2019 ($MILLION)
TABLE 15 GLOBAL CONTENT SHARING MARKET SIZE, BY TYPE, 2014-2019 ($MILLION)
TABLE 16 GLOBAL IN-CALL IMAGE SHARING MARKET SIZE, BY USER TYPE, 2014-2019 ($MILLION)
TABLE 17 GLOBAL IN-CALL IMAGE SHARING MARKET SIZE, BY REGION, 2014-2019 ($MILLION)
TABLE 18 GLOBAL IN-CALL VIDEO SHARING MARKET SIZE, BY USER TYPE, 2014-2019 ($MILLION)
TABLE 19 GLOBAL IN-CALL VIDEO SHARING MARKET SIZE, BY REGION, 2014-2019 ($MILLION)
TABLE 20 GLOBAL VOIP SERVICES MARKET SIZE, BY USER TYPE, 2014-2019 ($MILLION)
TABLE 21 GLOBAL VOIP SERVICES MARKET SIZE, BY REGION, 2014-2019 ($MILLION)
TABLE 22 GLOBAL IP VIDEO CALL SERVICES MARKET SIZE, BY USER TYPE, 2014-2019 ($MILLION)
TABLE 23 GLOBAL IP VIDEO CALL SERVICES MARKET SIZE, BY REGION, 2014-2019 ($MILLION)
TABLE 24 GLOBAL FILE TRANSFER SERVICES MARKET SIZE, BY USER TYPE, 2014-2019 ($MILLION)
TABLE 25 GLOBAL FILE TRANSFER SERVICES MARKET SIZE, BY REGION, 2014-2019 ($MILLION)
TABLE 26 GLOBAL SOCIAL PRESENCE SHARING MARKET SIZE, BY USER TYPE, 2014-2019 ($MILLION)
TABLE 27 GOBAL SOCIAL PRESENCE SHARING MARKET SIZE, BY REGION, 2014-2019 ($MILLION)
TABLE 28 GLOBAL RCS: MOBILE NETWORK OPERATOR MARKET SIZE, BY USER TYPE, 2014-2019 ($MILLION)
TABLE 29 GLOBAL ENTERPRISE USER MARKET SIZE, BY SERVICE, 2014-2019 ($MILLION)
TABLE 30 GLOBAL ENTERPRISE USER MARKET GROWTH, BY SERVICE, 2014 & 2019 (Y-O-Y %)
TABLE 31 GOBAL ENTERPRISE USER MARKET SIZE, BY REGION, 2014-2019 ($MILLION)
TABLE 32 GLOBAL ENTERPRISE USER MARKET GROWTH, BY REGION, 2014 & 2019 (Y-O-Y %)
TABLE 33 GLOBAL CONSUMER MARKET SIZE, BY SERVICE, 2014-2019 ($MILLION)
TABLE 34 GLOBAL CONSUMER MARKET GROWTH, BY SERVICE, 2014 & 2019 (Y-O-Y %)
TABLE 35 GLOBAL CONSUMER MARKET SIZE, BY REGION, 2014-2019 ($MILLION)
TABLE 36 GLOBAL CONSUMER MARKET GROWTH, BY REGION, 2014 & 2019 (Y-O-Y %)
TABLE 37 GLOBAL RCS: INFRASTRUCTURE SERVICE PROVIDER MARKET SIZE, BY DEPLOYMENT MODEL, 2014-2019 ($MILLION)
TABLE 38 GLOBAL CLOUD DEPLOYMENT MODEL MARKET SIZE, BY REGION, 2014-2019 ($MILLION)
TABLE 39 GLOBAL CLOUD DEPLOYMENT MODEL MARKET GROWTH, BY REGION, 2014 & 2019 (Y-O-Y %)
TABLE 40 GLOBAL ON-PREMISE DEPLOYMENT MODEL MARKET SIZE, BY REGION, 2014-2019 ($MILLION)
TABLE 41 GLOBAL ON-PREMISE DEPLOYMENT MODEL MARKET GROWTH, BY REGION, 2014 & 2019 (Y-O-Y %)
TABLE 42 RCS MARKET SIZE, BY REGION, 2014-2019 ($MILLION)
TABLE 43 RCS MARKET GROWTH, BY REGION, 2014 & 2019 (Y-O-Y %)
TABLE 44 NORTH AMERICA: RCS MARKET SIZE, BY STAKEHOLDER, 2014-2019 ($MILLION)
TABLE 45 NORTH AMERICA: MOBILE NETWORK OPERATOR MARKET SIZE, BY SERVICE, 2014-2019 ($MILLION)
TABLE 46 NORTH AMERICA: MOBILE NETWORK OPERATOR MARKET GROWTH, BY SERVICE, 2014 & 2019 (Y-O-Y %)
TABLE 47 NORTH AMERICA: MOBILE NETWORK OPERATOR MARKET SIZE, BY USER TYPE, 2014-2019 ($MILLION)
TABLE 48 NORTH AMERICA: INFRASTRUCTURE SERVICE PROVIDER MARKET SIZE, BY DEPLOYMENT MODEL, 2014-2019 ($MILLION)
TABLE 49 EUROPE: RCS MARKET SIZE, BY STAKEHOLDER, 2014-2019 ($MILLION)
TABLE 50 EUROPE: MOBILE NETWORK OPERATOR MARKET SIZE, BY SERVICE, 2014-2019 ($MILLION)
TABLE 51 EUROPE: MOBILE NETWORK OPERATOR MARKET GROWTH, BY SERVICE, 2014 & 2019 (Y-O-Y %)
TABLE 52 EUROPE: MOBILE NETWORK OPERATOR MARKET SIZE, BY USER TYPE, 2014-2019 ($MILLION)
TABLE 53 EUROPE: INFRASTRUCTURE SERVICE PROVIDER MARKET SIZE, BY DEPLOYMENT MODEL, 2014-2019 ($MILLION)
TABLE 54 ASIA-PACIFIC: RCS MARKET SIZE, BY STAKEHOLDER, 2014-2019 ($MILLION)
TABLE 55 ASIA-PACIFIC: MOBILE NETWORK OPERATOR MARKET SIZE, BY SERVICE, 2014-2019 ($MILLION)
TABLE 56 ASIA-PACIFIC: MOBILE NETWORK OPERATOR MARKET GROWTH, BY SERVICE, 2014 & 2019 (Y-O-Y %)
TABLE 57 ASIA-PACIFIC: MOBILE NETWORK OPERATOR MARKET SIZE, BY USER TYPE, 2014-2019 ($MILLION)
TABLE 58 ASIA-PACIFIC: INFRASTRUCTURE SERVICE PROVIDER MARKET SIZE, BY DEPLOYMENT MODEL, 2014-2019 ($MILLION)
TABLE 59 MEA: RCS MARKET SIZE, BY STAKEHOLDER, 2014-2019 ($MILLION)
TABLE 60 MEA: MOBILE NETWORK OPERATOR MARKET SIZE, BY SERVICE, 2014-2019 ($MILLION)
TABLE 61 MEA: MOBILE NETWORK OPERATOR MARKET GROWTH, BY SERVICE, 2014 & 2019 (Y-O-Y %)
TABLE 62 MEA: MOBILE NETWORK OPERATOR MARKET SIZE, BY USER TYPE, 2014-2019 ($MILLION)
TABLE 63 MEA: INFRASTRUCTURE SERVICE PROVIDER MARKET SIZE, BY DEPLOYMENT MODEL, 2014-2019 ($MILLION)
TABLE 64 LATIN AMERICA: RCS MARKET SIZE, BY STAKEHOLDER, 2014-2019 ($MILLION)
TABLE 65 LATIN AMERICA: MOBILE NETWORK OPERATOR MARKET SIZE, BY SERVICE, 2014-2019 ($MILLION)
TABLE 66 LATIN AMERICA: MOBILE NETWORK OPERATOR MARKET GROWTH, BY SERVICE, 2014 & 2019 (Y-O-Y %)
TABLE 67 LATIN AMERICA: MOBILE NETWORK OPERATOR MARKET SIZE, BY USER TYPE, 2014-2019 ($MILLION)
TABLE 68 LATIN AMERICA: INFRASTRUCTURE SERVICE PROVIDER MARKET SIZE, BY DEPLOYMENT MODEL, 2014-2019 ($MILLION)
TABLE 69 NEW PRODUCT LAUNCHES, 2011-2014
TABLE 70 AGREEMENTS, PARTNERSHIPS, COLLABORATION AND JOINT VENTURES
TABLE 71 MERGERS AND ACQUISITIONS, 2011-2014
TABLE 72 VC FUNDING, 2011-2014
LIST OF FIGURES
FIGURE 1 RESEARCH METHODOLOGY
FIGURE 2 MARKET SIZE ESTIMATION METHODOLOGY: BOTTOM-UP APPROACH
FIGURE 3 MARKET SIZE ESTIMATION METHODOLOGY: TOP-DOWN APPROACH
FIGURE 4 GLOBAL RICH COMMUNICATION SERVICES MARKET SIZE, BY STAKEHOLDER (2014 VS 2019)
FIGURE 5 GLOBAL RCS: MOBILE NETWORK OPERATOR MARKET SIZE, BY SERVICE (2014 VS 2019)
FIGURE 6 GLOBAL RCS: MOBILE NETWORK OPERATOR MARKET SIZE, BY SERVICE, 2014
FIGURE 7 GLOBAL RCS MARKET SIZE SHARE, 2014
FIGURE 8 ATTRACTIVE MARKET OPPORTUNITIES FOR MOBILE NETWORK OPERATORS AND INFRASTRUCTURE SERVICE PROVIDERS
FIGURE 9 IP VIDEO CALL, CHAT AND FILE TRANSFER ARE THE TOP THREE SEGMENTS IN TERMS OF MARKET SIZE
FIGURE 10 EUROPE HOLDS THE MAXIMUM SHARE IN THE RCS MARKET (2014)
FIGURE 11 ASIA-PACIFIC MARKET IS EXPECTED TO HAVE THE HIGHEST MARKET GROWTH POTENTIAL FOR RICH COMMUNICATIONS IN THE YEARS TO COME
FIGURE 12 CONSUMER USER SEGMENT WILL CONTINUE TO DOMINATE THE RCS MARKET IN THE NEXT FIVE YEARS
FIGURE 13 HALF OF THE TOTAL MARKET GROWTH WILL COME FROM THE TOP THREE SERVICES IN 2014-2019
FIGURE 14 ASIA-PACIFIC MARKET TO GROW FASTER THAN EUROPE AND NORTH AMERICA
FIGURE 15 RICH COMMUNICATIONS SERVICES, GROWTH MATRIX
FIGURE 16 INFRASTRUCTURE SERVICE PROVIDER TO PLAY A CRUCIAL ROLE IN THE RCS MARKET
FIGURE 17 VALUE CHAIN ANALYSIS: ENTERPRISE USERS ARE GENERATING NEW REVENUE STREAMS FOR MNOS
FIGURE 18 PORTER’S FIVE FORCES ANALYSIS (2014): BENEFITS OF INTEROPERABILITY BETWEEN MOBILE NETWORK OPERATORS ARE DECREASEING COMPETITION IN THE INDUSTRY
FIGURE 19 IP VIDEO CALL AND CHAT LEAD THE SERVICES MARKET
FIGURE 20 IP VIDEO CALL WILL CONTINUE TO CONTROL THE SERVICES MARKET WITH MORE THAN 1/4TH OF THE SHARE IN 2019
FIGURE 21 RCS: MOBILE NETWORK OPERATOR MARKET, GEOGRAPHIC ANALYSIS
FIGURE 22 ONE-TO-ONE CHAT WILL CONTINUE TO CONTROL THE CHAT SERVICES MARKET WITH MORE THAN HALF OF THE SHARE IN 2019
FIGURE 23 IN-CALL VIDEO SHARING WILL CONTINUE TO CONTROL THE CONTENT SHARING SERVICE MARKET WITH MORE THAN HALF OF THE SHARE IN 2019
FIGURE 24 CONSUMERS WILL CONTINUE TO CONTROL THE VOIP SERVICES MARKET SIZE WITH MORE THAN HALF OF THE SHARE IN 2019
FIGURE 25 IP VIDEO CALL SERVICES MARKET WILL SHOW CONSIDERABLE GROWTH IN ALL REGIONS
FIGURE 26 MORE THAN HALF OF THE MARKET IS DOMINATED BY CONSUMERS
FIGURE 27 IP VIDEO CALL WILL CONTINUE TO CONTROL THE ENTERPRISE USER MARKET WITH MORE THAN 1/4TH OF THE SHARE IN 2019
FIGURE 28 IP VIDEO CALL AND CHAT SERVICE WILL CONTINUE TO CONTROL THE CONSUMER MARKET WITH MORE THAN HALF OF THE MARKET IN 2019
FIGURE 29 MORE THAN HALF THE MARKET IS DOMINATED BY CLOUD DEPLOYMENT MODEL
FIGURE 30 ASIA-PACIFIC WILL CONTROL THE CLOUD MARKET WITH MORE THAN 1/4TH OF MARKET SHARE IN 2019
FIGURE 31 ASIA-PACIFIC WILL CONTROL THE ON-PREMISE MARKET IN 2019 WITH MORE THAN 1/4TH OF MARKET SHARE IN 2019
FIGURE 32 GEOGRAPHIC SNAPSHOT – ASIA-PACIFIC IS EMERGING AS A NEW HOT SPOT
FIGURE 33 ASIA-PACIFIC: AN ATTRACTIVE DESTINATION FOR ALL SERVICE CATEGORIES
FIGURE 34 EUROPE MARKET SNAPSHOT: LARGE NUMBER OF RCS USERS AND INTEROPERABILITY BETWEEN MNOS WILL DRIVE THE MARKET
FIGURE 35 ASIA–PACIFIC: LAUNCH OF RCS BY MNOS WILL DRIVE THE MARKET
FIGURE 36 ASIA–PACIFIC IS THE FASTEST GROWING REGION IN THE RCS MARKET
FIGURE 37 COMPANIES ADOPTED PRODUCT INNOVATION AS THE KEY GROWTH STRATEGY OVER THE LAST THREE YEARS
FIGURE 38 HUAWEI GREW AT THE FASTEST RATE BETWEEN 2010 AND 2013
FIGURE 39 MARKET EVALUATION FRAMEWORK
FIGURE 40 BATTLE FOR MARKET SHARE: VENTURE FUNDING WAS THE KEY STRATEGY
FIGURE 41 GEOGRAPHIC REVENUE MIX OF TOP 5 MARKET PLAYERS
FIGURE 42 SAP: BUSINESS OVERVIEW
FIGURE 43 SAP: SWOT ANALYSIS
FIGURE 44 ALCATEL-LUCENT: BUSINESS OVERVIEW
FIGURE 45 ALCATEL-LUCENT: SWOT ANALYSIS
FIGURE 46 HUAWEI: BUSINESS OVERVIEW
FIGURE 47 HUAWEI: SWOT ANALYSIS
FIGURE 48 ERICSSON: BUSINESS OVERVIEW
FIGURE 49 ERICSSON: SWOT ANALYSIS
FIGURE 50 NOKIA SOLUTIONS AND NETWORKS: BUSINESS OVERVIEW
FIGURE 51 NOKIA SOLUTIONS AND NETWORKS: SWOT ANALYSIS
FIGURE 52 COMVERSE: BUSINESS OVERVIEW
FIGURE 53 MAVENIR SYSTEMS: BUSINESS OVERVIEW
FIGURE 54 GENBAND: BUSINESS OVERVIEW
FIGURE 55 BUSINESS OVERVIEW: ACISION
FIGURE 56 INTEROP TECHNOLOGIES: BUSINESS OVERVIEW
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