TABLE OF CONTENTS
Chapter One: Introduction
1.1 Background to this Report
1.2 Objectives and Scope of this Report
1.3 Methodology of this Report
1.4 Plan of this Report
Chapter Two: The Rise of Transparent Displays
2.1 What¡¯s Driving Needs for Transparent Displays
2.2 Three Transparent Display Technologies: LED, EL, and E-paper
2.3 A Note About E-paper 2.3.1 Work on Transparent E-paper
2.4 The Rise of LCDs—But Not for Transparent Displays? 2.4.1 Backlighting 2.4.2 Color filters
2.5 Caveat: The TFT Factor and Metallic Oxides
2.6 Reasons for Using Transparent TFTs Besides Transparency
2.7 Another Option: Ditch the Frontplane
2.8 Opportunities for Technology Providers in the Transparent Display Market
2.9: Key Points from this Chapter
Chapter Three: Enter the Transparent OLED
3.1 Life Without BLUs and Color Filters
3.2 Technical Problems to Overcome
3.3 Encapsulation for OLED Displays: Problems and Solutions 3.3.1 Encapsulation Techniques
3.4 Business Problems for Transparent OLEDs to Overcome
3.5 Ace in the Hole: Alternative Transparent Conductors 3.5.1 ITO Now, But Not Forever 3.5.2 New TCs for Transparent OLEDs 3.5.3 Conductive Polymers in OLEDs
Chapter Four: End Markets for Transparent OLED Displays
4.1 Mobile Applications 4.1.1 Current limitations on fully transparent cell-phone displays 4.1.2 Examples of Transparent OLED Cell Phones 4.1.3 The Future of Transparent Displays in Tablets 4.1.4 Laptops and Notebooks
4.2 Wearable Computing and OLEDs 4.2.1 Heads-up/Head-Mounted Displays 4.2.2 Display Trends in Smart Glasses 4.2.3 Drawback to OLED Displays in Smart Glasses 4.2.4 Smart Glasses Companies Associated with OLEDs 4.2.5 Smart Watches
4.3 Retail Applications: Smaller Addressable Markets, but More Certain? 4.3.1 Touch-screen Technology in Transparent Displays 4.3.2 Key limitations of transparent displays in retail
4.4 Transparent Displays in Automotive 4.4.1 In-Windshield Displays 4.4.2 Dashboard Heads-Up Displays
Chapter Five: Companies to Watch in Transparent OLED Displays
5.1 Samsung (South Korea) 5.1.1 Mobile Device Developments at Samsung 5.1.2 Smart Glasses Development at Samsung
5.2 LG (South Korea)
5.3 Universal Display Corp. (UDC, U.S.)
5.4 Apple (United States)
5.5 Google (U.S.)
5.6 4D Systems (Australia)
5.7 Futaba Corp. (Japan)
5.8 Neoview Kolon (South Korea)
5.9 Chunghwa Picture Tubes (CPT, Taiwan)
Chapter Six: Eight-Year Forecasts for Transparent OLED Displays
6.1 Forecasting Methodology
6.2 Mobile Computing and Transparent OLED displays
6.3 Wearable Computing 6.3.1 Smart Glasses 6.3.2 Smart Watches
6.4 Retail and Advertising
6.5 Automotive
6.6 Military (HUD/HMD)
Acronyms and Abbreviations Used In this Report About the Author
List of Exhibits
Exhibit 2.1: Flexible Display Frontplane Technologies Exhibit 3.1: Long-Term Issues that ITO Faces in the OLED Market Exhibit 3.2: Important Parameters for Transparent Conductors Used for OLED Displays Exhibit 4.1: Prospects for Transparent Laptops Exhibit 4.2: Transparent OLED Displays in Automotive Applications Exhibit 6.1: Eight-Year Forecast for Transparent OLED Cell Phones Exhibit 6.2: Eight-Year Forecast for Transparent OLED Tablets Exhibit 6.3: Eight-Year Forecast for Transparent OLED Laptops Exhibit 6.4: Eight-Year Forecast for Transparent OLED HMDs (Industrial and Niche Applications) Exhibit 6.5: Eight-Year Forecast for Transparent OLED HMDs (Consumer applications) Exhibit 6.6: Eight-Year Forecast for Transparent OLED Smart Watches Exhibit 6.7: Eight-Year Forecast for Total Transparent Wearable Devices Market Exhibit 6.8: Eight-Year Forecast for Transparent OLED Retail Store Displays Exhibit 6.9: Eight-Year Forecast of Transparent OLED Automobile Windshields, Rear-view Mirrors and Dashboards Exhibit 6.10: Eight-Year Forecasts of Transparent OLED Military HMDs Exhibit 6.11: Eight-Year Forecasts for Transparent Display Markets by Frontplane Technology
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