Retailing in Brazil- Market Summary and Forecasts: Comprehensive overview of the market, consumer, and competitive context, with retail sales value and forecasts to 2018
3.1 A slowing economy with new challenges for retailers 3.1.1 Retail sector in Brazil grew despite economic slowdown 3.1.2 Brazil faces a shortfall in savings 3.1.3 Service sector remains the dominant sector for employment 3.1.4 High youth unemployment 3.1.5 Inflation rate remains a major concern 3.1.6 Despite economic downturn, consumer spending remains modest
3.2 Emerging middle class population will fuel retail sales in Brazil
4 Doing Business in Brazil
4.1 Summary 4.1.1 Bureaucracy 4.1.2 Business culture 4.1.3 Geography 4.1.4 Infrastructure and logistics
4.2 A new legislation to ensure the tax transparency
4.3 New legislation for e-commerce players
4.4 Brazil continues to attract foreign investment
4.5 Taxation in Brazil 4.5.1 Corporate income tax (IRPJ - Imposto de Renda sobre Pessoa Jurídica) 4.5.2 Withholding tax 4.5.3 Value added tax (VAT)
5 Brazilian Shoppers
5.1 Growing number of millionaires and an expanding middle class fuels growth of luxury goods market
5.2 Rise in shopping through mobile devices boosts online sales
5.3 Black Friday and Father's Day online sales confirmed the rising popularity of online retailing among Brazilians
5.4 Rise in female labor force positively impacts the retail industry
5.5 Foreign visitors boost retail sales in Brazil
5.6 Brazilians rely on local payment methods for online purchases
6 Internet andTechnology
6.1 Increasing internet penetration will fuel growth of online retailing
6.2 Growing broadband service adoption will improve online shopping experience
6.3 Increase in mobile internet users will boost online retail sales
6.4 Brazilian Social Commerce boom
6.5 Technology Trends 6.5.1 Magazine Luiza: ¡°Your Store¡± with no Stock 6.5.2 CandA Offline/Online integration to influence buyers decision 6.5.3 Procter and Gamble's interactive 5D experience concept store
7 Retail Topline
7.1 Total Retail 7.1.1 Online Sales and Growth
7.2 Summary of product sectors 7.2.1 Share of key product sectors 7.2.2 Key product sectors
7.3 Summary of channels 7.3.1 Spend per Channel 7.3.2 Online Penetration of Key Product Sectors
8 Retail - Product Sectors
8.1 Product Sector Analysis 8.1.1 Clothing 8.1.2 Footwear 8.1.3 Books, News and Stationery 8.1.4 Electrical and Electronics 8.1.5 Food and Grocery 8.1.6 Personal Care 8.1.7 Furniture and Floor Coverings 8.1.8 Home and Garden Products 8.1.9 Music, Video and Entertainment Software 8.1.10 Sports and Leisure Equipment 8.1.11 Jewelry, Watches and Accessories 8.1.12 Luggage and Leather Goods
9 Retailers
9.1 Five Major Retailers in the Country
9.2 Clothing
9.3 Footwear
9.4 Books, News and Stationery
9.5 Electrical and Electronics
9.6 Food and Grocery
9.7 Personal Care
9.8 Furniture and Floor Coverings
9.9 Home and Garden Products
9.10 Music, Video and Entertainment Software
9.11 Sports and Leisure Equipment
9.12 Jewelry, Watches and Accessories
9.13 Luggage and Leather Goods
10 Appendix
10.1 Definitions 10.1.1 This report provides 2013 actual sales; while forecasts are provided for 2013 - 2018
10.2 Summary Methodology 10.2.1 Overview 10.2.2 The triangulated market sizing method 10.2.3 Industry surveys in the creation of retail market data 10.2.4 Quality control and standardized processes
10.3 About Conlumino
10.4 Disclaimer
List of Tables
Table 1: Brazil Clothing Retail Sales (BRL million), by Product Sub-Category, 2008-2013 Table 2: Brazil Clothing Retail Sales (BRL million), by Product Sub-Category, 2013-2018 Table 3: Brazil Footwear Retail Sales (BRL million), by Product Sub-Category, 2008-2013 Table 4: Brazil Footwear Retail Sales (BRL million), by Product Sub-Category, 2013-2018 Table 5: Major Domestic Retailers in Brazil Table 6: Major International Retailers in Brazil Table 7: Key Clothing Retailers in Brazil Table 8: Key Footwear Retailers in Brazil Table 9: Key Books, News and Stationery Retailers in Brazil Table 10: Key Electrical and Electronics Retailers in Brazil Table 11: Key Food and Grocery Retailers in Brazil Table 12: Key Personal Care Retailers in Brazil Table 13: Key Furniture and Floor Coverings Retailers in Brazil Table 14: Key Home and Garden Products Retailers in Brazil Table 15: Key Music, Video and Entertainment Retailers in Brazil Table 16: Key Sports and Leisure equipment Retailers in Brazil Table 17: Key Jewelry, watches and accessories Retailers in Brazil Table 18: Key Luggage and Leather Goods Retailers in Brazil Table 19: Brazil Exchange Rate BRL-USD (Annual Average), 2008-2013 Table 20: Brazil Exchange Rate BRL-USD (Annual Average), 2014-2018 Forecasts Table 21: Conlumino Retail Channel Definitions Table 22: Conlumino Retail Category Definitions
List of Figures
Figure 1: GDP Value (US$ billion), 2007-2013 Figure 2: Growth Rate of GDP (US$ billion, %), 2007-2013 Figure 3: GDP Value and Growth (BRL billion, %), 2007-2013 Figure 4: Forecasts for GDP Value and Growth (BRL billion, %), 2013-2018 Figure 5: Gross Domestic Savings Rate (% of GDP), 2003-2013 Figure 6: Share of Employment by Sector (%), 2003 and 2013E Figure 7: Unemployment Rate (%), 2003-2013 Figure 8: Inflation Rate (%), 2003-2013 Figure 9: Household Consumption Expenditure in Brazil (BRL billion), 2003 and 2013 Figure 10: Household Consumption Expenditure of Major Countries (US$ billion), 2013 Figure 11: Growth of Household Consumption Expenditure (US$, %), 2003-2013 Figure 12: Rural and Urban Populations (millions) 2003, 2013, and 2018 Figure 13: Total Population and Growth Rate (Millions, %), 2003-2018 Figure 14: Population Split by Gender (%), 2013 and 2018 Figure 15: Population Split by Age Group (%), 2013 and 2018 Figure 16: Per Capita Spend on Retail (BRL), 2005 and 2013 Figure 17: Per Capita Spend (BRL) and Total Retail Spend by Age Group (%), 2005 and 2013 Figure 18: Key Components of Doing Business in Brazil Figure 19: High net worth consumers of Brazil drive up the luxury market in 2013 Figure 20: Increase in mobile internet penetration will drive up retail sales through mobiles Figure 21: Brazilian Black Friday 2013 spending breakdown Figure 22: Working Brazilian women will drive up retail sales across categories Figure 23: FIFA World Cup 2014 and 2016 Olympics set to drive Duty Free sales in Brazil Figure 24: Major Cities with High Spend on Retail Figure 25: Total Number of Internet Users and Growth Rate (Millions, %), 2003-2013 Figure 26: Total Number of Fixed Broadband Users and Penetration (Millions, %), 2003-2013 Figure 27: Total Number of Mobile Phone Users and Penetration (Millions, %), 2003-2013 Figure 28: A view of Brazil's top Social Commerce websites Figure 29: Magazine Luiza ¡°Your Store¡± on Facebook Figure 30: CandA Brazil's initiative of bridging digital and real world divide through 'Facebook Likes' concept Figure 31: Procter and Gamble's interactive 5D experience concept store Figure 32: Retail Sales Value and Growth (BRL billion, %), 2005-2013 Figure 33: Retail Sales as % of Total Consumer Spend (%), 2005 and 2013 Figure 34: Total Retail Sales and Growth Rate (BRL billion, %), 2013 and 2018 Figure 35: Online Sales and Growth Rate (BRL billion, %) 2013-2018 Figure 36: Share of Key Product Sectors (%), 2013 and 2018 Figure 37: Growth Rate of Key Product Sectors vs. Growth of Total Retail (%), 2013-2018 Figure 38: Value Growth of Key Product Sectors (BRL billion), 2013-2018 Figure 39: Spend Per Channel, 2013 and 2018 Figure 40: Online Penetration of Key Product Sectors (%), 2013 Figure 41: Online Penetration of Key Product Sectors (%), 2018 Figure 42: Share of Clothing in overall Retail 2013 and 2018 Figure 43: Retail Sales Value and Growth (BRL billion, %) of Clothing 2013-2018 Figure 44: Spend per Head on Clothing 2013 and 2018 Figure 45: Share of Clothing by Women's Wear, Men's Wear and Children's Wear 2013 and 2018 Figure 46: Women's Wear Sales Value and Growth (BRL billion, %) 2013-2018 Figure 47: Men's Wear Sales Value and Growth (BRL billion, %) 2013-2018 Figure 48: Children's Wear Sales Value and Growth (BRL billion, %), 2013-2018 Figure 49: Online Spend in Clothing and Growth (BRL billion, %), 2013-2018 Figure 50: Online Share of Total Clothing Spend 2013 and 2018 Figure 51: Spending per Channel in Clothing (%) 2013 and 2018 Figure 52: Share of Footwear in Total Retail Sales, 2013 and 2018 Figure 53: Retail Sales Value and Growth (BRL billion, %) of Footwear, 2013-2018 Figure 54: Spend per Head on Footwear, 2013 and 2018 Figure 55: Share of Footwear by Women's Footwear, Men's Footwear and Children's Footwear 2013 Figure 56: Women's Footwear Sales Value and Growth (BRL billion, %), 2013-2018 Figure 57: Men's Footwear Sales Value and Growth (BRL billion, %), 2013-2018 Figure 58: Children's Footwear Sales Value and Growth (BRL billion, %), 2013-2018 Figure 59: Online Spend in Footwear and Growth (BRL billion, %), 2013-2018 Figure 60: Online Share of Total Footwear Spend, 2013 and 2018 Figure 61: Spending per Channel in Footwear (%) 2013 and 2018 Figure 62: Share of Books, News and Stationery in overall Retail, 2013 and 2018 Figure 63: Retail Sales Value and Growth (BRL billion, %) of Books, News and Stationery, 2013-2018 Figure 64: Spend per Head on Books, News and Stationery, 2013 and 2018 Figure 65: Online Spend in Books, News and Stationery and Growth (BRL billion, %), 2013-2018 Figure 66: Online Share of total Books, News and stationery Spend, 2013 and 2018 Figure 67: Spending per Channel in Books, News and stationery (%) 2013 and 2018 Figure 68: Share of Electrical and Electronics in Total Retail Sales, 2013 and 2018 Figure 69: Retail Sales Value and Growth (BRL billion, %) of Electrical and Electronics, 2013-2018 Figure 70: Spend per Head on Electrical and Electronics, 2013 and 2018 Figure 71: Online Spend in Electrical and Electronics and Growth (BRL billion, %), 2013-2018 Figure 72: Online Share of total Electrical and Electronics Spend, 2013 and 2018 Figure 73: Spending per Channel in Electrical and Electronics (%) 2013 and 2018 Figure 74: Share of Food and Grocery in Total Retail Sales, 2013 and 2018 Figure 75: Retail Sales Value and Growth (BRL billion, %) of Food and Grocery, 2013-2018 Figure 76: Spend per Head on Food and Grocery, 2013 and 2018 Figure 77: Online Spend in Food and Grocery (BRL billion, %) 2013-2018 Figure 78: Online Share of total Food and Grocery Spend, 2013 and 2018 Figure 79: Spending per Channel in Food and Grocery (%), 2013 and 2018 Figure 80: Share of Personal Care in Total Retail Sales, 2013 and 2018 Figure 81: Retail Sales Value and Growth (BRL billion, %) of Personal Care, 2013-2018 Figure 82: Spend per Head on Personal Care, 2013 and 2018 Figure 83: Online Spend and Growth (BRL billion, %)in Personal Care, 2013-2018 Figure 84: Online Share of total Personal Care Spend, 2013 and 2018 Figure 85: Spending per Channel in Personal Care (%) 2013 and 2018 Figure 86: Share of Furniture and Floor Coverings in Total Retail Sales, 2013 and 2018 Figure 87: Retail Sales Value and Growth (BRL billion, %) of Furniture and Floor Coverings, 2013-2018 Figure 88: Spend per Head on Furniture and Floor Coverings, 2013 and 2018 Figure 89: Online Spend and Growth (BRL billion, %)in Furniture and Floor Coverings, 2013-2018 Figure 90: Online Share of total Furniture and Floor Coverings Spend, 2013 and 2018 Figure 91: Spending per Channel in Furniture and Floor Coverings (%), 2013 and 2018 Figure 92: Share of Home and Garden Products in Total Retail Sales, 2013 and 2018 Figure 93: Retail Sales Value and Growth (BRL billion, %) of Home and Garden Products 2013-2018 Figure 94: Spend per Head on Home and Garden Products, 2013 and 2018 Figure 95: Online Spend and Growth (BRL billion, %) in Home and Garden Products, 2013-2018 Figure 96: Online Share of total Home and Garden Products Spend, 2013 and 2018 Figure 97: Spending per Channel in Home and Garden Products (%), 2013 and 2018 Figure 98: Share of Music, Video and Entertainment Software in Total Retail Sales, 2013 and 2018 Figure 99: Retail Sales Value and Growth (BRL billion, %) of Music, Video and Entertainment Software, 2013-2018 Figure 100: Spend per Head on Music, Video and Entertainment Software, 2013 and 2018 Figure 101: Online Spend and Growth (BRL billion, %)in Music, Video and Entertainment Software, 2013-2018 Figure 102: Online Share of total Music, Video and Entertainment Software Spend 2013 and 2018 Figure 103: Spending per Channel in Music, Video and Entertainment Software (%), 2013 and 2018 Figure 104: Share of Sports and Leisure Equipment in Total Retail Sales, 2013 and 2018 Figure 105: Retail Sales Value and Growth (BRL billion, %) of Sports and Leisure Equipment, 2013-2018 Figure 106: Spend per Head on Sports and Leisure Equipment, 2013 and 2018 Figure 107: Online Spend and Growth (BRL billion, %) in Sports and Leisure Equipment, 2013-2018 Figure 108: Online Share of Total Sports and Leisure Equipment Spend, 2013 and 2018 Figure 109: Spending per Channel in Sports and Leisure Equipment (%), 2013 and 2018 Figure 110: Share of Jewelry, Watches and Accessories in Total Retail Sales, 2013 and 2018 Figure 111: Retail Sales Value and Growth (BRL billion, %) of Jewelry, Watches and Accessories, 2013-2018 Figure 112: Spend per Head on Jewelry, Watches and Accessories, 2013 and 2018 Figure 113: Online Spend and Growth (BRL billion, %) in Jewelry, Watches and Accessories, 2013-2018 Figure 114: Online Share of total Jewelry, Watches and Accessories Spend, 2013 and 2018 Figure 115: Spending per Channel in Jewelry, Watches and Accessories (%), 2013 and 2018 Figure 116: Share of Luggage and Leather Goods in Total Retail Sales, 2013 and 2018 Figure 117: Retail Sales Value and Growth (BRL billion, %) of Luggage and Leather Goods, 2013-2018 Figure 118: Spend per Head on Luggage and Leather Goods 2013 and 2018 Figure 119: Online Spend and Growth (BRL billion, %) in Luggage and Leather Goods, 2013-2018 Figure 120: Online Share of total Luggage and Leather Goods Spend, 2013 and 2018 Figure 121: Spending per Channel in Luggage and Leather Goods (%), 2013 and 2018 Figure 122: The Triangulated Market Sizing Methodology