|
TABLE OF CONTENTS
1 INTRODUCTION
1.1 OBJECTIVES OF THE STUDY
1.2 MARKET DEFINITION
1.3 MARKET SCOPE
1.3.1 YEAR
1.4 CURRENCY
1.5 LIMITATIONS
1.6 MARKET STAKEHOLDERS
2 RESEARCH METHODOLOGY
2.1 SECONDARY DATA
2.1.1 KEY DATA TAKEN FROM SECONDARY SOURCES
2.1.2 PRIMARY DATA
2.1.2.1 Key data from primary sources
2.1.2.2 Key Industry Insights
2.2 MARKET SIZE ESTIMATION
2.2.1 BOTTOM-UP APPROACH
2.2.2 TOP-DOWN APPROACH
2.3 MARKET BREAKDOWN AND DATA TRIANGULATION
2.3.1 ASSUMPTIONS
3 EXECUTIVE SUMMARY
3.1 EVOLUTION
4 PREMIUM INSIGHTS
4.1 ATTRACTIVE MARKET OPPORTUNITIES IN MARKETING ANALYTICS SOFTWARE
4.2 MARKETING ANALYTICS SOFTWARE MARKET: APPLICATIONS SEGMENTS
4.3 MARKETING ANALYTICS SOFTWARE MARKET SHARE: BY REGION
4.4 MARKETING ANALYTICS SOFTWARE MARKET: BY REGION
4.5 LIFE CYCLE ANALYSIS, BY REGION
4.6 MARKET CHASM ANALYSIS
5 MARKET OVERVIEW
5.1 INTRODUCTION
5.2 MARKET SEGMENTATION
5.2.1 MARKETING ANALYTICS SOFTWARE, BY APPLICATION
5.2.2 MARKETING ANALYTICS SOFTWARE, BY VERTICAL
5.2.3 MARKETING ANALYTICS SOFTWARE, BY DEPLOYMENT MODEL
5.2.4 MARKETING ANALYTICS SOFTWARE, BY END USER
5.3 MARKET DYNAMICS
5.3.1 DRIVERS
5.3.1.1 Increase in social media channels
5.3.1.2 Increasing need to calculate MROI
5.3.1.3 Increase in budget for marketing analytics software
5.3.1.4 Need to understand customer behavior
5.3.2 RESTRAINTS
5.3.2.1 High deployment cost of marketing analytics software
5.3.2.2 Easy availability of open source solution
5.3.3 OPPORTUNITIES
5.3.3.1 Increase in adoption of cloud-based technology
5.3.3.2 Increase in trend of marketing analytics
5.3.4 CHALLENGES
5.3.4.1 Lack of awareness
5.3.4.2 Lack of system integration
5.3.4.3 Lack of skill
6 INDUSTRY TRENDS
6.1 INTRODUCTION
6.2 VALUE CHAIN ANALYSIS
6.3 SUPPLY CHAIN ANALYSIS
6.4 INDUSTRY TRENDS
6.5 PORTER’S FIVE FORCES ANALYSIS
6.5.1 THREAT FROM NEW ENTRANTS
6.5.2 THREAT FROM SUBSTITUTES
6.5.3 BARGAINING POWER OF SUPPLIERS
6.5.4 BARGAINING POWER OF BUYERS
6.5.5 INTENSITY OF COMPETITIVE RIVALRY
6.6 STRATEGIC BENCHMARKING
6.6.1 PRODUCT ENHANCEMENT AND EXPANSION
6.6.2 MERGERS & ACQUISITIONS, STRATEGIC AGREEMENTS, AND JOINT VENTURES
7 GLOBAL MARKETING ANALYTICS SOFTWARE MARKET, BY APPLICATION
7.1 INTRODUCTION
7.1.1 SOCIAL MEDIA MARKETING
7.1.2 MARKET SIZE AND FORECAST, BY DEPLOYMENT MODEL
7.1.3 MARKET SIZE AND FORECAST, BY END USER
7.1.4 MARKET SIZE AND FORECAST, BY REGION
7.2 E-MAIL MARKETING
7.2.1 MARKET SIZE AND FORECAST, BY DEPLOYMENT MODEL
7.2.2 MARKET SIZE AND FORECAST, BY END USER
7.2.3 MARKET SIZE AND FORECAST, BY REGION
7.3 SEO MARKETING
7.3.1 MARKET SIZE AND FORECAST, BY DEPLOYMENT MODEL
7.3.2 MARKET SIZE AND FORECAST, BY END USER
7.3.3 MARKET SIZE AND FORECAST, BY REGION
7.4 PPC MARKETING
7.4.1 MARKET SIZE AND FORECAST, BY DEPLOYMENT MODEL
7.4.2 MARKET SIZE AND FORECAST, BY END USER
7.4.3 MARKET SIZE AND FORECAST, BY REGION
7.5 DISPLAY MARKETING
7.5.1 MARKET SIZE AND FORECAST, BY DEPLOYMENT MODEL
7.5.2 MARKET SIZE AND FORECAST, BY END USER
7.5.3 MARKET SIZE AND FORECAST, BY REGION
7.6 VIDEO MARKETING
7.6.1 MARKET SIZE AND FORECAST, BY DEPLOYMENT MODEL
7.6.2 MARKET SIZE AND FORECAST, BY END USER
7.6.3 MARKET SIZE AND FORECAST, BY REGION
7.7 CONTENT MARKETING
7.7.1 MARKET SIZE AND FORECAST, BY DEPLOYMENT MODEL
7.7.2 MARKET SIZE AND FORECAST, BY END USER
7.7.3 MARKET SIZE AND FORECAST, BY REGION
8 GLOBAL MARKETING ANALYTICS SOFTWARE MARKET, BY VERTICAL
8.1 INTRODUCTION
8.2 RETAIL
8.2.1 MARKET SIZE AND FORECAST, BY APPLICATION
8.3 CONSUMER PACKAGED GOODS (CPG)
8.3.1 MARKET SIZE AND FORECAST, BY APPLICATION
8.4 HIGH-TECH MANUFACTURING
8.4.1 MARKET SIZE AND FORECAST, BY APPLICATION
8.5 ENERGY AND UTILITY
8.5.1 MARKET SIZE AND FORECAST, BY APPLICATION
8.6 BANKING FINANCIAL AND INSURANCE (BFSI)
8.6.1 MARKET SIZE AND FORECAST, BY APPLICATION
8.7 HEALTHCARE
8.7.1 MARKET SIZE AND FORECAST, BY APPLICATION
8.8 E-COMMERCE
8.8.1 MARKET SIZE AND FORECAST, BY APPLICATION
8.9 MEDIA AND ENTERTAINMENT
8.9.1 MARKET SIZE AND FORECAST, BY APPLICATION
8.10 OTHER VERTICALS
8.10.1 MARKET SIZE AND FORECAST, BY APPLICATION
9 GLOBAL MARKETING ANALYTICS SOFTWARE MARKET, BY DEPLOYMENT MODEL
9.1 INTRODUCTION
9.2 CLOUD
9.2.1 MARKET SIZE AND FORECAST, BY APPLICATION
9.2.2 MARKET SIZE AND FORECAST, BY VERTICAL
9.2.3 MARKET SIZE AND FORECAST, BY END USER
9.3 ON PREMISES
9.3.1 MARKET SIZE AND FORECAST, BY APPLICATION
9.3.2 MARKET SIZE AND FORECAST, BY VERTICAL
9.3.3 MARKET SIZE AND FORECAST, BY END USER
10 GLOBAL MARKETING ANALYTICS SOFTWARE MARKET, BY END USER
10.1 INTRODUCTION
10.2 SMALL AND MEDIUM BUSINESSES (SMBS)
10.2.1 SMBS MARKET SIZE, BY APPLICATION
10.2.2 SMBS MARKET SIZE, BY VERTICAL
10.3 ENTERPRISES
10.3.1 ENTERPRISES MARKET SIZE, BY APPLICATION
10.3.2 ENTERPRISES MARKET SIZE, BY VERTICAL
11 GEOGRAPHIC ANALYSIS
11.1 INTRODUCTION
11.2 NORTH AMERICA (NA)
11.2.1 MARKET SIZE AND FORECAST, BY VERTICAL
11.2.2 MARKET SIZE AND FORECAST, BY DEPLOYMENT MODEL
11.2.3 MARKET SIZE AND FORECAST, BY END USER
11.3 EUROPE
11.3.1 MARKET SIZE AND FORECAST, BY VERTICAL
11.3.2 MARKET SIZE AND FORECAST, BY DEPLOYMENT MODEL
11.3.3 MARKET SIZE AND FORECAST, BY END USER
11.4 ASIA-PACIFIC (APAC)
11.4.1 MARKET SIZE AND FORECAST, BY VERTICAL
11.4.2 MARKET SIZE AND FORECAST, BY DEPLOYMENT MODEL
11.4.3 MARKET SIZE AND FORECAST, BY END USER
11.5 MIDDLE EAST AND AFRICA (MEA)
11.5.1 MARKET SIZE AND FORECAST, BY VERTICAL
11.5.2 MARKET SIZE AND FORECAST, BY DEPLOYMENT MODEL
11.5.3 MARKET SIZE AND FORECAST, BY END USER
11.6 LATIN AMERICA (LA)
11.6.1 MARKET SIZE AND FORECAST, BY VERTICAL
11.6.2 MARKET SIZE AND FORECAST, BY DEPLOYMENT MODEL
11.6.3 MARKET SIZE AND FORECAST, BY END USER
12 COMPETITIVE LANDSCAPE
12.1 OVERVIEW
12.2 MARKET SHARE ANALYSIS, MARKETING ANALYTICS SOFTWARE MARKET
12.3 COMPETITIVE SITUATION AND TRENDS
12.3.1 NEW PRODUCT LAUNCHES
12.3.2 AGREEMENTS, PARTNERSHIPS, COLLABORATIONS, & JOINT VENTURES
12.3.3 MERGERS & ACQUISITIONS
12.3.4 EXPANSION
13 COMPETITIVE PROFILE
13.1 INTRODUCTION
13.2 ADOBE SYSTEMS INCORPORATED
13.3 ACCENTURE
13.4 IBM
13.5 ORACLE
13.6 WIPRO LIMITED
13.7 EXPERIAN
13.8 HARTE-HANKS INC
13.9 PEGA-SYSTEM
13.10 SAS INSTITUTE INC.
13.11 TERADATA CORPORATION
14 APPENDIX
14.1 INSIGHTS OF INDUSTRY EXPERTS
14.2 DISCUSSION GUIDE
14.3 INTRODUCING RT: REAL TIME MARKET INTELLIGENCE
14.4 AVAILABLE CUSTOMIZATIONS
14.5 RELATED REPORTS
LIST OF TABLES
TABLE 1 MARKETING ANALYTICS SOFTWARE MARKET SIZE, 2012–2019 ($MILLION)
TABLE 2 INCREASING NEED TO CALCULATE MROI IS PROPELLING THE GROWTH OF THE MARKETING ANALYTICS SOFTWARE MARKET
TABLE 3 HIGH DEPLOYMENT COST IS HAMPERING THE GROWTH OF MARKETING ANALYTICS SOFTWARE
TABLE 4 INCREASING TREND OF MARKETING ANALYTICS SOFTWARE WILL BOOST THE MARKETING ANALYTICS SOFTWARE MARKET
TABLE 5 LACK OF AWARENESS AMONG MANAGERS IS THE KEY CONSTRAINT FOR THE GROWTH OF MARKETING ANALYTICS SOFTWARE MARKET
TABLE 6 MOBILE MARKETING ANALYTICS IS THE LEADING TREND IN MARKETING ANALYTICS SOFTWARE MARKET
TABLE 7 MARKETING ANALYTICS SOFTWARE MARKET SIZE, BY APPLICATION, 2012–2019 ($MILLION)
TABLE 8 SOCIAL MEDIA MARKETING MARKET SIZE, BY DEPLOYMENT MODEL, 2012–2019 ($MILLION)
TABLE 9 SOCIAL MEDIA MARKETING MARKET SIZE, BY END USER, 2012–2019 ($MILLION)
TABLE 10 SOCIAL MEDIA MARKETING MARKET SIZE, BY REGION, 2012–2019 ($MILLION)
TABLE 11 E-MAIL MARKETING MARKET SIZE, BY DEPLOYMENT MODEL, 2012–2019 ($MILLION)
TABLE 12 E-MAIL MARKETING MARKET SIZE, BY END USER, 2012–2019 ($MILLION)
TABLE 13 E-MAIL MARKETING MARKET SIZE, BY REGION, 2012–2019 ($MILLION)
TABLE 14 SEO MARKETING MARKET SIZE, BY DEPLOYMENT MODEL, 2012–2019 ($MILLION)
TABLE 15 SEO MARKETING MARKET SIZE, BY END USER, 2012–2019 ($MILLION)
TABLE 16 SEO MARKETING MARKET SIZE, BY REGION, 2012–2019 ($MILLION)
TABLE 17 PPC MARKETING MARKET SIZE, BY DEPLOYMENT MODEL, 2012–2019 ($MILLION)
TABLE 18 PPC MARKETING MARKET SIZE, BY END USER, 2012–2019 ($MILLION)
TABLE 19 PPC MARKETING MARKET SIZE, BY REGION, 2012–2019 ($MILLION)
TABLE 20 DISPLAY MARKETING MARKET SIZE, BY DEPLOYMENT MODEL, 2012–2019 ($MILLION)
TABLE 21 DISPLAY MARKETING MARKET SIZE, BY END USER, 2012–2019 ($MILLION)
TABLE 22 DISPLAY MARKETING MARKET SIZE, BY REGION, 2012–2019 ($MILLION)
TABLE 23 VIDEO MARKETING MARKET SIZE, BY DEPLOYMENT MODEL, 2012–2019 ($MILLION)
TABLE 24 VIDEO MARKETING MARKET SIZE, BY END USER, 2012–2019 ($MILLION)
TABLE 25 VIDEO MARKETING MARKET SIZE, BY REGION, 2012–2019 ($MILLION)
TABLE 26 CONTENT MARKETING MARKET SIZE, BY DEPLOYMENT MODEL, 2012–2019 ($MILLION)
TABLE 27 CONTENT MARKETING MARKET SIZE, BY END USER, 2012–2019 ($MILLION)
TABLE 28 CONTENT MARKETING MARKET SIZE, BY REGION, 2012–2019 ($MILLION)
TABLE 29 MARKETING ANALYTICS SOFTWARE MARKET SIZE, BY VERTICAL, 2012–2019 ($MILLION)
TABLE 30 RETAIL MARKET SIZE, BY APPLICATION, 2012–2019 ($MILLION)
TABLE 31 CONSUMER PACKAGED GOODS MARKET SIZE, BY APPLICATION, 2012–2019 ($MILLION)
TABLE 32 HIGH-TECH MANUFACTURING MARKET SIZE, BY APPLICATION, 2012–2019 ($MILLION)
TABLE 33 ENERGY AND UTILITY MARKET SIZE, BY APPLICATION, 2012–2019 ($MILLION)
TABLE 34 BFSI MARKET SIZE, BY APPLICATION, 2012–2019 ($MILLION)
TABLE 35 HEALTHCARE MARKET SIZE, BY APPLICATION, 2012–2019 ($MILLION)
TABLE 36 E-COMMERCE MARKET SIZE, BY APPLICATION, 2012–2019 ($MILLION)
TABLE 37 MEDIA AND ENTERTAINMENT MARKET SIZE, BY APPLICATION, 2012–2019 ($MILLION)
TABLE 38 OTHER VERTICALS MARKET SIZE, BY APPLICATION, 2012–2019 ($MILLION)
TABLE 39 MARKETING ANALYTICS SOFTWARE MARKET SIZE, BY DEPLOYMENT MODEL, 2012–2019 ($MILLION)
TABLE 40 CLOUD MARKET SIZE, BY APPLICATION, 2012–2019 ($MILLION)
TABLE 41 CLOUD MARKET SIZE, BY VERTICAL, 2012–2019 ($MILLION)
TABLE 42 CLOUD MARKET SIZE, BY END USER, 2012–2019 ($MILLION)
TABLE 43 ON-PREMISES MARKET SIZE, BY APPLICATION, 2012–2019 ($MILLION)
TABLE 44 ON-PREMISES MARKET SIZE, BY VERTICAL, 2012–2019 ($MILLION)
TABLE 45 ON-PREMISES MARKET SIZE, BY END USER, 2012–2019 ($MILLION)
TABLE 46 MARKETING ANALYTICS SOFTWARE MARKET SIZE, BY END USER, 2012–2019 ($MILLION)
TABLE 47 SMBS MARKET SIZE, BY APPLICATION, 2012–2019 ($MILLION)
TABLE 48 SMBS MARKET SIZE, BY VERTICAL, 2012–2019 ($MILLION)
TABLE 49 ENTERPRISES MARKET SIZE, BY APPLICATION, 2012–2019 ($MILLION)
TABLE 50 ENTERPRISES MARKET SIZE, BY VERTICAL, 2012–2019 ($MILLION)
TABLE 51 MARKETING ANALYTICS SOFTWARE MARKET SIZE, BY REGION 2012–2019 ($MILLION)
TABLE 52 NORTH AMERICA: MARKETING ANALYTICS SOFTWARE MARKET SIZE, BY VERTICAL, 2012–2019 ($MILLION)
TABLE 53 NORTH AMERICA: MARKETING ANALYTICS SOFTWARE MARKET SIZE, BY DEPLOYMENT MODEL, 2012–2019 ($MILLION)
TABLE 54 NORTH AMERICA: MARKETING ANALYTICS SOFTWARE MARKET SIZE, BY END USER, 2012–2019 ($MILLION)
TABLE 55 EUROPE: MARKETING ANALYTICS SOFTWARE MARKET SIZE, BY VERTICAL, 2012–2019 ($MILLION)
TABLE 56 EUROPE: MARKETING ANALYTICS SOFTWARE MARKET SIZE, BY DEPLOYMENT MODEL, 2012–2019 ($MILLION)
TABLE 57 EUROPE: MARKETING ANALYTICS SOFTWARE MARKET SIZE, BY END USER, 2012–2019 ($MILLION)
TABLE 58 ASIA-PACIFIC: MARKETING ANALYTICS SOFTWARE MARKET SIZE, BY VERTICAL, 2012–2019 ($MILLION)
TABLE 59 ASIA-PACIFIC: MARKETING ANALYTICS SOFTWARE MARKET SIZE, BY DEPLOYMENT MODEL, 2012–2019 ($MILLION)
TABLE 60 ASIA-PACIFIC: MARKETING ANALYTICS SOFTWARE MARKET SIZE, BY END USER, 2012–2019 ($MILLION)
TABLE 61 MIDDLE EAST AND AFRICA: MARKETING ANALYTICS SOFTWARE MARKET SIZE, BY VERTICAL, 2012–2019 ($MILLION)
TABLE 62 MIDDLE EAST AND AFRICA: MARKETING ANALYTICS SOFTWARE MARKET SIZE, BY DEPLOYMENT MODEL, 2012–2019 ($MILLION)
TABLE 63 MIDDLE EAST AND AFRICA: MARKETING ANALYTICS SOFTWARE MARKET SIZE, BY END USER, 2012–2019 ($MILLION)
TABLE 64 LATIN AMERICA: MARKETING ANALYTICS SOFTWARE MARKETING ANALYTICS SOFTWARE MARKET SIZE, BY VERTICAL, 2012–2019 ($MILLION)
TABLE 65 LATIN AMERICA: MARKETING ANALYTICS SOFTWARE MARKET SIZE, BY DEPLOYMENT MODEL, 2012–2019 ($MILLION)
TABLE 66 LATIN AMERICA: MARKETING ANALYTICS SOFTWARE MARKET SIZE, BY END USER, 2012–2019 ($MILLION)
TABLE 67 NEW PRODUCT LAUNCHES, 2011–2014
TABLE 68 AGREEMENTS, PARTNERSHIPS, COLLABORATIONS, & JOINT VENTURES, 2013–2014
TABLE 69 MERGERS & ACQUISITIONS, 2012–2014
TABLE 70 EXPANSIONS, 2013–2014
LIST OF FIGURES
FIGURE 1 GLOBAL MARKETING ANALYTICS SOFTWARE MARKET: RESEARCH DESIGN
FIGURE 2 BREAK DOWN OF PRIMARIES: BY COMPANY TYPE, DESIGNATION, AND REGION
FIGURE 3 MARKET SIZE ESTIMATION METHODOLOGY: BOTTOM-UP APPROACH
FIGURE 4 MARKET SIZE ESTIMATION METHODOLOGY: TOP-DOWN APPROACH
FIGURE 5 ASSUMPTION OF THE RESEARCH STUDY
FIGURE 6 MARKETING ANALYTICS SOFTWARE MARKET SNAPSHOT (2014 VS. 2019): MARKET FOR CONTENT MARKETING IS EXPECTED TO DOUBLE IN THE NEXT FIVE YEARS
FIGURE 7 GLOBAL MARKETING ANALYTICS SOFTWARE MARKET SIZE, 2012–2019 ($BILLION)
FIGURE 8 EVOLUTION OF MARKETING ANALYTICS SOFTWARE
FIGURE 9 LATIN AMERICA TO GROW AT THE HIGHEST RATE DURING THE NEXT FIVE YEARS
FIGURE 10 INCREASING NEED OF MARKETING ACCOUNTING IS BOOSTING THE MARKETING ANALYTICS SOFTWARE MARKET
FIGURE 11 CONTENT MARKETING TO GROW AT THE FASTEST RATE AMONG THE SOLUTIONS IN THE MARKETING ANALYTICS SOFTWARE MARKET (EXCLUDING E-MAIL MARKETING, SEO MARKETING, PAY PER CLICK MARKETING, VIDEO MARKETING)
FIGURE 12 NORTH AMERICA COMMANDS OVER TWO FIFTHS OF THE MARKET SHARE
FIGURE 13 LATIN AMERICA IS A HIGHLY POTENTIAL MARKET, GROWING WITH 16.5% CAGR
FIGURE 14 NORTH AMERICAN MARKET IS THE MOST SATURATED MARKET
FIGURE 15 RELUCTANT MANGERS TO INVEST IN MARKETING ANALYTICS SOFTWARE
FIGURE 16 MARKET SEGMENTATION: BY APPLICATION
FIGURE 17 MARKET SEGMENTATION: BY VERTICAL
FIGURE 18 RISE IN SOCIAL MEDIA CHANNEL IS DRIVING THE MARKETING ANALYTICS SOFTWARE MARKET
FIGURE 19 MARKETING ANALYTICS SOFTWARE MARKET: VALUE CHAIN ANALYSIS
FIGURE 20 SUPPLY CHAIN
FIGURE 21 PORTER’S FIVE FORCES ANALYSIS : MARKETING ANALYTICS SOFTWARE MARKET
FIGURE 22 IBM, ORACLE, ADOBE, AND ACCENTURE LAUNCHED NEW SOLUTIONS AND SERVICES FOR PRODUCT ENHANCEMENT
FIGURE 23 IBM, ORACLE, ADOBE, AND ACCENTURE ADOPT INORGANIC STRATEGIES TO GROW IN MARKETING ANALYTICS SOFTWARE MARKET
FIGURE 24 CONTENT MARKETING APPLICATION IS DOMINATING THE MARKETING ANALYTICS SOFTWARE MARKET
FIGURE 25 HIGH TECH MANUFACTURING VERTICAL IS PROJECTED TO HAVE THE HIGHEST MARKET SHARE OF THE GLOBAL MARKETING ANALYTICS SOFTWARE MARKET IN 2019
FIGURE 26 MARKETING ANALYTICS SOFTWARE MARKET SIZE BY CLOUD-BASED DEPLOYMENT MODEL IS PROJECTED TO GROW BY 13.30% DURING THE FORECAST PERIOD
FIGURE 27 MARKETING ANALYTICS SOFTWARE MARKET SIZE IN SMALL AND MEDIUM BUSINESSES IS PROJECTED TO GROW BY 13.30% DURING THE FORECAST PERIOD
FIGURE 28 MARKETING ANALYTICS SOFTWARE MARKET: GEOGRAPHIC SNAPSHOT
FIGURE 29 MARKETING ANALYTICS SOFTWARE MARKET SIZE IN NORTH AMERICA IS PROJECTED TO GROW BY 10.83% DURING THE FORECAST PERIOD
FIGURE 30 COMPANIES ADOPTED AGREEMENTS, PARTNERSHIPS, COLLABORATIONS, & JOINT VENTURES AS THE KEY GROWTH STRATEGY OVER THE LAST THREE YEARS
FIGURE 31 ORACLE AND ADOBE GREW AT THE FASTEST RATE BETWEEN 2009 - 2014
FIGURE 32 GLOBAL MARKETING ANALYTICSSOFTWARE MARKET SHARE, BY KEY PLAYER, 2013
FIGURE 33 BATTLE FOR MARKET SHARE: NEW PRODUCT LAUNCH WAS THE KEY STRATEGY
FIGURE 34 GEOGRAPHIC REVENUE MIX OF TOP 4 MARKET PLAYERS
FIGURE 35 ADOBE SYSTEMS INCORPORATED: BUSINESS OVERVIEW
FIGURE 36 ADOBE SYSTEMS, INC.: SWOT ANALYSIS
FIGURE 37 ACCENTURE: BUSINESS OVERVIEW
FIGURE 38 ACCENTURE: SWOT ANALYSIS
FIGURE 39 IBM : BUSINESS OVERVIEW
FIGURE 40 IBM: SWOT ANALYSIS
FIGURE 41 ORACLE: BUSINESS OVERVIEW
FIGURE 42 ORACLE: SWOT ANALYSIS
FIGURE 43 WIPRO LIMITED: BUSINESS OVERVIEW
FIGURE 44 WIPRO: SWOT ANALYSIS
FIGURE 45 EXPERIAN: BUSINESS OVERVIEW
FIGURE 46 HARTE-HANKS INC: BUSINESS OVERVIEW
FIGURE 47 PEGASYSTEM: BUSINESS OVERVIEW
FIGURE 48 SAS: BUSINESS OVERVIEW
FIGURE 49 TERADATA: BUSINESS OVERVIEW
|
현재위치 : 
