Table of Contents
1. Executive Summary
2. Methodology & definitions
2.1. General methodology of IDATE's reports
2.2. Methodology specific to this report
2.3. The SG market valuation methodology
3. How SG is currently being used in HR management among CAC 40 companies
4. Trends and challenges in the SG market
4.1. Trends and challenges in the SG sector 4.1.1. Serious Games, a sector born of skill convergence 4.1.2. Technological challenges related to devices and accessories 4.1.3. A rapidly growing sector driven mainly by supply 4.1.4. Activity and production: what about critical size? 4.1.5. Business model: from customised to off-the-shelf games
4.2. Interviews with 5 French champions of SG for HR management 4.2.1. Manzalab 4.2.2. KTM Advance 4.2.3. Daesign 4.2.4. Groupe Interaction 4.2.5. 3DS (Dassault Systèmes)
5. SG case studies
5.1. "My Experience of the Annual Interview" – Manzalab
5.2. "Boost your sales" – KTM Advance
5.3. "M for Manager" – Daesign
5.4. "Play'INN" – Interaction Games
5.5. "Play Merit Review" – 3DS
6. Valuation of the Serious Gaming market
6.1. The global market is expected to accelerate in 2016
6.2. The North American market, three times larger than the European market
6.3. The United Kingdom dominates the European market
6.4. Basic and ongoing vocational training will represent more than two-thirds of the market in 2018
7. Conclusion: 10 key success factors for an SG development and publishing strategy
List of Tables
Table 1: Estimation of the SG reference market by target sector Table 2: Distribution of the number of SGs in CAC40 companies Table 3: Number of companies in France by size Table 4: List of SGs used as HR tools in large CAC 40 companies Table 5: Fact file for the SG "My Experience of the Annual Interview" by Manzalab Table 6: Fact file for the SG "M for Manager" by Daesign Table 7: Fact file for the SG "Play'INN" by Interaction Games Table 8: Fact file for the SG "Play Merit Review" by 3DS Table 9: Global SG market Table 10: Global SG market by region, 2014 Table 11: Global SG market in Europe and in the five main European countries, 2014 Table 12: Global SG market in basic and ongoing vocational training
List of Figures
Figure 1: Growth of the global SG market Figure 2: "My Experience of the Annual Interview" – SG by Manzalab Figure 3: Detailed feedback given at the end of the game from the SG "My Experience of the Annual Interview" by Manzalab Figure 4: Homepage for the SG "Boost your sales" by KTM advance Figure 5: Results after completing a training module of the SG "Boost your sales" by KTM advance Figure 6: Screenshot of a training module of the SG "Boost your sales" by KTM advance Figure 7: Screenshot of a training module of the SG "Boost your sales" by KTM advance Figure 8: The module "Conduct a Difficult Interview" from the SG "M for Manager" by Daesign Figure 9: The module "Manage your Manager Time" from the SG "M for Manager" by Daesign Figure 10: The module "Manage your Manager Time" from the SG "M for Manager" by Daesign Figure 11: The module "Manage your Manager Time" from the SG "M for Manager" by Daesign Figure 12: Screenshots of the SG "Play 'INN" by Groupe Interaction Figure 13: Description of colleague's profile in the SG "Play Merit Review" by 3DS Figure 14: Screenshots of the SG "Play Merit Review" by 3DS Figure 15: Growth of the global SG market Figure 16: Growth of the global SG market by region Figure 17: Growth of global SG market in Europe and in the five main European countries, 2014 Figure 18: Growth of global basic and vocational training market Worldwide Basic Training / Education / Ongoing Vocational Training Serious Game Market (Million EUR)
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