Executive Summary Market Size Baby Food: Market Size, 2007-2013 Market Structure Baby Food: Market Segmentation, 2013 Market Trends Baby Food: % Growth, 2007-2013 Per Capita Baby Food: Per Capita Consumption and Expenditure, 2012 and 2013 Major Developments Distribution The Suppliers Baby Food: Manufacturer Shares, 2013 The Future Projected Market Size, 2019 and Growth Rates, 2013-2019 Background to the Market The Baby Population Birth and Population Trends, 2003-2013 The Baby Population, 2007-2013 Registered Births by Area, 2012 Social Trends Trends in Age at First Marriage, 1982-2011 The Consumer Working Women Trends in Working Women, 2007-2013 Working Women by Selected Industry Sector and Location, 2012 Female Employment Levels by Age and Location, 2012 Breastfeeding Morocco: Breastfeeding Rates and Duration, 2003/04 and 2011 Morocco: Breastfeeding Rates and Duration, 2003-2004 Breastfeeding Rates and Duration, by Region, 2011 Morocco: Type of Feeding by Age of Baby, 2003-2004 Morocco: Breastfeeding Rates by Age of Baby and Socio-Economic Factors, 2006-2007 Market Profile Overview Introduction Key Features and Developments Baby Food: Market Value, Current Prices, 2007-2013 Baby Food: Market Value, Constant Prices, 2007-2013 Baby Food: Market Value, US Dollars, 2007-2013 Baby Food: Market Volume, 2007-2013 Baby Food: Per Capita Expenditure, Current Prices, 2007-2013 Baby Food: Per Capita Expenditure, Constant Prices, 2007-2013 Baby Food: Per Capita Expenditure, US Dollars, 2007-2013 Baby Food: Per Capita Consumption, 2007-2013 Manufacturers and Brands Baby Food: Manufacturer Shares by Sector, 2013 Manufacturer Market Shares, Volume Trends, 2007-2013 Manufacturer Market Shares, Value Trends, 2007-2013 Baby Milks Key Features and Developments Baby Milks: Sector Trends, 2007-2013 Per Capita Trends Baby Milks: Per Capita Expenditure and Consumption, 2007-2013 Sector Segmentation Baby Milks: Sector Segmentation, Volume, 2007-2013 Baby Milks: Brand Price Analysis, 2014 Baby Milks: Brand Price Positioning Analysis, 2014 Manufacturers and Brands Baby Milks: Manufacturer Market Shares, Volume, 2007-2013 Baby Milks: Manufacturer Market Shares, Value, 2007-2013 Baby Milks: Brands by Segment, 2014 Baby Cereals Key Features and Developments Baby Cereals: Sector Trends, 2007-2013 Per Capita Trends Baby Cereals: Per Capita Expenditure and Consumption, 2007-2013 Sector Segmentation Manufacturers and Brands Baby Cereals: Manufacturer Market Shares, Volume, 2007-2013 Baby Cereals: Manufacturer Market Shares, Value, 2007-2013 Baby Meals and Other Baby Food Key Features and Developments Baby Meals and Other Baby Food: Sector Trends, 2007-2013 Per Capita Trends Baby Meals and Other Baby Food: Per Capita Expenditure and Consumption, 2007-2013 Sector Segmentation Manufacturers and Brands Baby Meals and Other Baby Food: Manufacturer Market Shares, Volume, 2007-2013 Baby Meals and Other Baby Food: Manufacturer Market Shares, Value, 2007-2013 Distribution Retailing Retail Structure Food Retailers in Morocco by Outlet Type, 2008-2013 Major Retail Chains, 2008-2013 Baby Food Retailing Baby Food: Sales by Outlet Type, 2007-2013 Storecheck Analysis Introduction Baby Food: Facings Allocation by Product Type Baby Food: Facings Allocation by Manufacturer and Sector Baby Food: Facings Allocation by Type of Packaging and Sector Baby Food: Facings Allocation by Pack Size and Sector Baby Food: Facings Allocation by Country of Origin and Sector The Suppliers Company Profiles Introduction Baby Food: Manufacturer Representation, Value, 2013 Baby Food: Manufacturer Representation, Volume, 2013 Danone Danone: Market Shares, 2013 Nestlé Maghreb SA Nestlé: Market Shares, 2013 Agro-Food Industrie Agro-Food: Market Shares, 2013 Production and Trade Production Imports Baby Milks and Cereals: Imports Trends, 2007-2012 Imports of Baby Milks and Cereals by Country of Origin, 2009-2012 Other Baby Food: Import Trends, 2007-2012 Exports Baby Milks and Cereals: Export Trends, 2007-2012 Baby Milks and Cereals: Exports by Country of Destination, 2009-2012 Customs Duties The Future Live Birth Trends Birth and Population Projections, 2007-2019 The Baby Population, 2013-2019 Consumer Attitudes Future Trends Baby Food: Market Value Forecasts, Current Prices, 2013-2019 Baby Food: Market Value Forecasts, Constant Prices, 2013-2019 Baby Food: Market Forecasts, US Dollars, 2013-2019 Baby Food: Market Volume Forecasts, 2013-2019 Baby Food: Per Capita Expenditure Forecasts, Current Prices, 2013-2019 Baby Food: Per Capita Expenditure Forecasts, Constant Prices, 2013-2019 Baby Food: Per Capita Expenditure Forecasts, US Dollars, 2013-2019 Baby Food: Per Capita Consumption Forecasts, 2013-2019 Economic and Demographic Background Economic and Political Summary Economic Background Economic Indicators, 2007-2014 RPI Trends, 2007-2019 Demographic Data Population Trends, 2007-2019 Population by Region and Location, 2012 Appendix: Storecheck Results Milks Cereals Wet Savoury Meals Wet Sweet Meals