Table of Contents
1. Executive Summary
2. Methodology & definitions
2.1. General methodology of IDATE's reports
2.2. Methodology specific to this report
3. Structure of the TV & video device market
3.1. Market overview 3.1.1. Market segmentation 3.1.2. Constantly expanding range of services available to consumers
3.2. Estimate of the current TV STB market 3.2.1. The TV STB market by network 3.2.2. The TV STB market by region
4. Drivers of change
4.1. Technological developments 4.1.1. Integration of an IP-based environment 4.1.2. New security solutions 4.1.3. Performance increases in signal processing
4.2. Consumption habits 4.2.1. Any Time: non-linear viewing habits constantly growing 4.2.2. Anywhere: access to content no longer limited to living rooms 4.2.3. Any device: multi-screen consumption at the expense of main TV consumption 4.2.4. Any Content: abundant offerings and growing interest in online video content
4.3. Regulatory environment 4.3.1. Legal obligations related to the digital transition 4.3.2. Devices creating competition for STBs 4.3.3. The Net Neutrality debate
5. Industry organisation & strategy
5.1. Industry structure 5.1.1. The changing needs of STBs by network 5.1.2. The Internet's impact on the STB market 5.1.3. Business models
5.2. Case studies 5.2.1. Device positioning by segment 5.2.2. Case studies
5.3. Strategic analysis 5.3.1. The role of STBs is being challenged with the new video consumption environment 5.3.2. The broadcast market is a precursor 5.3.3. New options for cable and IPTV networks 5.3.4. A shift towards improved operational flexibility 5.3.5. Interface wars 5.3.6. Long-term evolution
6. 2025 scenarios
6.1. Analysis of disruptive factors
6.2. Three TV STB scenarios over the next ten years
List of Tables
Table 1: Summary of Numericable SFR's cloud gaming offering via its STB Table 2: Annual sales of digital STBs in 2014, by region Table 3: Distribution of bandwidth consumption during peak hours, North America Table 4: Availability of two OTT television services (with live programming) from satellite pay-TV operators
List of Figures
Figure 1: Example of a Headed MHG with several video outputs (LaBox from Numericable) Figure 2: Example of a Headless MHG, without any video outputs (Freebox Server) Figure 3: Sony's triple-tuner TV (cable, terrestrial, satellite) Figure 4: Examples of a streaming box and HDMI dongle Figure 5: Example of recording a complete series from an STB Figure 6: UPC Ireland's multi-room service Figure 7: Swisscom TV's application Figure 8: Example of a hard drive pre-loaded with 4K movies (Samsung) Figure 9: Tata Sky 4K STB Figure 10: Example of an online radio service integrated into an STB Figure 11: Example of video surveillance solution integrated into an MHG Figure 12: Digital STB sales worldwide in 2014, by STB type, 2014 Figure 13: STB installed base (analogue + digital), worldwide, 2010-2014 Figure 14: Cable STB installed base (analogue + digital), worldwide, 2010-2014 Figure 15: Satellite STB installed base (analogue + digital), worldwide, 2010-2014 Figure 16: Terrestrial STB installed base (analogue + digital), worldwide, 2010-2014 Figure 17: IPTV STB installed base (analogue + digital), worldwide, 2010-2014 Figure 18: Growth of the digital STB installed base by region, 2010-2014 Figure 19: Digital STB sales in North America Figure 20: Digital STB sales in Europe Figure 21: Digital STB sales in Asia-Pacific Figure 22: Digital STB sales in Latin America Figure 23: How the SAT>IP protocol works Figure 24: Panasonic TV equipped with SAT>IP Figure 25: How a Common Interface system works with a CAM manufactured by Aston for Fransat Figure 26: Expected compression gains with HEVC Figure 27: Linear and non-linear consumption in the United States, 2012-2014 Figure 28: Proportion of non-linear consumption of an FX television series Figure 29: Weekly multi-screen consumption duration Figure 30: Example of a CableCARD-compatible TV Figure 31: Video consumption growth in Internet traffic in the United States, 2013-2018 Figure 32: Theoretical migratory plan to an IP model for cable operators Figure 33: Breakdown of terrestrial FTA and pay-TV homes worldwide, 2014 Figure 34: Example of a hybrid DTT STB offered by TiVo Figure 35: Interface of Channel Master's over-the-air hybrid STB Figure 36: Triple play service via LTE offered by Indian operator Reliance Jio Figure 37: The Speedport Hybrid LTE modem from Deutsche Telekom Figure 38: Comparison between the STBs provided as part of DirecTV's and Dish's pay-TV offerings, according to the two providers Figure 39: Example of Sky's pricing policy for their STBs Figure 40: Device positioning by segment Figure 41: All-IP Xi3 STB, HDMI-only (Pace) Figure 42: Hybrid DTT STB developed by Netgem Figure 43: Integration of the operator at the heart of the TV Figure 44: Roku 3 Figure 45: TCL 4K TV with 'Roku TV' technology integrated Figure 46: How Samsung's integrated TV works Figure 47: Sky+ HD STB Figure 48: Horizon Media STB Figure 49: Hybrid LTE/DTT STB Figure 50: Conditions affecting the three TV STB scenarios over the next ten years
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