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TABLES OF CONTENTS 1 INTRODUCTION 1.1 OBJECTIVES OF THE STUDY 1.2 MARKET DEFINITION 1.3 MARKET SCOPE
1.3.1 MARKETS COVERED
1.3.2 YEARS CONSIDERED FOR THE STUDY 1.4 CURRENCY 1.5 STAKEHOLDERS 2 RESEARCH METHODOLOGY 2.1 MARKET SIZE ESTIMATION 2.2 MARKET BREAKDOWN AND DATA TRIANGULATION 2.3 MARKET SHARE ESTIMATION
2.3.1 KEY DATA TAKEN FROM SECONDARY SOURCES
2.3.2 KEY DATA TAKEN FROM PRIMARY SOURCES
2.3.2.1 Key industry insights
2.3.3 ASSUMPTIONS 3 EXECUTIVE SUMMARY 4 PREMIUM INSIGHTS 4.1 ATTRACTIVE MARKET OPPORTUNITIES IN THE MOBILE MONEY MARKET 4.2 MOBILE MONEY MARKET – TOP THREE TRANSACTION MODES 4.3 MOBILE MONEY MARKET – TOP THREE VERTICALS AND REGIONS (2014) 4.4 MOBILE MONEY MARKET (2019) 4.5 GLOBAL MOBILE MONEY MARKET SIZE, BY TYPE OF PURCHASE 4.6 MOBILE MONEY REGIONAL MARKET 4.7 PRODUCT GROWTH MATRIX 4.8 LIFE CYCLE ANALYSIS (2014), BY REGION 5 MARKET OVERVIEW 5.1 INTRODUCTION 5.2 EVOLUTION 5.3 MARKET SEGMENTATION
5.3.1 BY TRANSACTION MODE
5.3.2 BY NATURE OF PAYMENT
5.3.3 BY LOCATION
5.3.4 BY TYPE OF PURCHASE
5.3.5 BY INDUSTRY
5.3.6 BY REGION 5.4 MARKET DYNAMICS
5.4.1 DRIVERS
5.4.1.1 Manifestation of mobile devices among users
5.4.1.2 Indispensable requirement to have ubiquitous access to financial solutions
5.4.1.3 Creation of new business avenues for stakeholders
5.4.1.4 Evolving demographic needs across geographies
5.4.1.5 Rising use of mobile money services across businesses
5.4.2 RESTRAINTS
5.4.2.1 Prevailing data security apprehensions
5.4.2.2 Lack of awareness about the benefits related to mobile money services
5.4.2.3 Ongoing switch to new handsets and interoperability among devices
5.4.3 OPPORTUNITIES
5.4.3.1 Bridging the virtual financial world with reality
5.4.3.2 Enhanced flexibility provisions among the mobile money services
5.4.4 CHALLENGES
5.4.4.1 Diversified regulations and policies present across regions 6 INDUSTRY TRENDS 6.1 INTRODUCTION 6.2 VALUE CHAIN ANALYSIS FUNCTIONAL APPLICATION OF MOBILE MONEY 6.3 PORTER’S FIVE FORCES ANALYSIS
6.3.1 THREAT FROM NEW ENTRANTS
6.3.2 THREAT FROM SUBSTITUTES
6.3.3 BARGAINING POWER OF SUPPLIERS
6.3.4 BARGAINING POWER OF BUYERS
6.3.5 INTENSITY OF COMPETITIVE RIVARLY 6.4 MOBILE MONEY TECHNOLOGIES AND REGULATORY TRENDS
6.4.1 TECHNOLOGIES AND PLATFORMS
6.4.1.1 Radio frequency identification (RFID)
6.4.1.2 Near field communication (NFC)
6.4.1.3 Digital and mobile wallets (MWALLETS)
6.4.1.4 Mobile web/wap payments
6.4.1.5 SMS/PRSMS
6.4.1.6 Unstructured supplementary services data (USSD)
6.4.1.7 Sim tool kit (STK)/J2me/Brew
6.4.2 CURRENT REGULATIONS AND STRATEGIC INITIATIVES
6.4.2.1 Anti-Money laundering (AML)/combating financing of terrorism
6.4.2.2 Payment service directive (PSD)
6.4.2.3 Single euro payments area (SEPA)
6.4.2.4 GSM association
6.4.2.5 Consultative group to assist the poor (CGAP)
6.4.2.6 Know your customer (KYC)
6.4.2.7 Credit card accountability responsibility and disclosure (CARD) act 6.5 MOBILE MONEY SERVICE PROVIDER BUSINESS MODELS
6.5.1 OPERATOR CENTRIC MODEL
6.5.2 BANK CENTRIC MODEL
6.5.3 COLLABORATION MODEL 7 MOBILE MONEY MARKET ANALYSIS, BY SEGMENT 7.1 INTRODUCTION 7.2 MOBILE MONEY MARKET ANALYSIS, BY TRANSACTION MODE
7.2.1 INTRODUCTION
7.2.2 NFC/SMART CARDS
7.2.3 DIRECT MOBILE BILLING
7.2.4 MOBILE WEB/WAP PAYMENTS
7.2.5 SHORT MESSAGE SERVICE (SMS)
7.2.6 STK/USSD
7.2.7 OTHERS 7.3 MOBILE MONEY MARKET ANALYSIS, BY NATURE OF PAYMENT
7.3.1 INTRODUCTION
7.3.2 PERSON-TO-PERSON
7.3.3 PERSON-TO-BUSINESS
7.3.4 BUSINESS-TO-PERSON
7.3.5 BUSINESS-TO-BUSINESS 7.4 MOBILE MONEY MARKET ANALYSIS, BY LOCATION
7.4.1 INTRODUCTION
7.4.2 REMOTE PAYMENTS
7.4.3 PROXIMITY PAYMENTS 7.5 MOBILE MONEY MARKET ANALYSIS, BY TYPE OF PURCHASE
7.5.1 INTRODUCTION
7.5.2 AIRTIME TRANSFER AND TOP-UPS
7.5.3 MONEY TRANSFERS AND PAYMENTS
7.5.4 MERCHANDISE AND COUPONS
7.5.5 TRAVEL AND TICKETING
7.5.6 DIGITAL PRODUCTS 8 MOBILE MONEY MARKET ANALYSIS, BY INDUSTRY 8.1 INTRODUCTION 8.2 BFSI 8.3 TELECOM AND IT 8.4 MEDIA AND ENTERTAINMENT 8.5 HEALTHCARE 8.6 RETAIL 8.7 TRAVEL AND HOSPITALITY 8.8 TRANSPORTATION AND LOGISTICS 8.9 OTHERS 9 GEOGRAPHIC ANALYSIS 9.1 INTRODUCTION 9.2 NORTH AMERICA 9.3 EUROPE 9.4 ASIA-PACIFIC 9.5 MIDDLE EAST AND AFRICA 9.6 LATIN AMERICA 10 COMPETITIVE LANDSCAPE 10.1 OVERVIEW 10.2 COMPETITIVE SITUATIONS AND TRENDS
10.2.1 NEW PRODUCT LAUNCHES
10.2.2 AGREEMENTS, PARTNERSHIPS, COLLABORATIONS, AND JOINT VENTURES, 2012–2014
10.2.3 MERGERS AND ACQUISTIONS
10.2.4 VC FUNDING 11 COMPANY PROFILES 11.1 INTRODUCTION
(Business Overview, Products & Services, Key Insights, Recent Developments, SWOT Analysis, MnM View)* 11.2 VODAFONE GROUP PLC 11.3 GEMALTO 11.4 FIS 11.5 GOOGLE, INC. 11.6 MASTERCARD INCORPORATED 11.7 BHARTI AIRTEL LIMITED 11.8 ORANGE S.A. 11.9 MONITISE PLC 11.10 MAHINDRA COMVIVA 11.11 PAYPAL (EBAY, INC.) *Details on Business Overview, Products & Services, Key Insights, Recent Developments, SWOT Analysis, MnM View might not be captured in case of unlisted companies. 12 APPENDIX 12.1 INSIGHTS OF INDUSTRY EXPERTS 12.2 DISCUSSION GUIDE 12.3 INTRODUCING RT: REAL TIME MARKET INTELLIGENCE 12.4 AVAILABLE CUSTOMIZATIONS 12.5 RELATED REPORTS
LIST OF TABLES
TABLE 1 GLOBAL MOBILE MONEY TRANSACTION VALUE AND GROWTH, 2012 – 2019 ($BILLION, Y-O-Y %)
TABLE 2 GLOBAL MOBILE MONEY MARKET SIZE AND GROWTH, 2012 – 2019 ($BILLION, Y-O-Y %)
TABLE 3 MANIFESTATION OF MOBILE DEVICES IS ENHANCING THE ADOPTION OF MOBILE MONEY SERVICES IN THE MOBILE MONEY MARKET
TABLE 4 PREVAILING DATA SECURITY APPREHENSIONS IN THE ADOPTION OF MOBILE MONEY SERVICES IS RESTRAINING THE MARKET GROWTH
TABLE 5 BRIDGING OF THE VIRTUAL FINANCIAL WORLD WITH REALITY IS PAVING THE WAY FOR ENHANCED GROWTH AVENUES AND OPPORTUNITIES FOR MOBILE MONEY VENDORS
TABLE 6 DIVERSIFIED REGULATIONS AND POLICIES PRESENT ACROSS REGIONS IS CHALLENGING THE MOBILE MONEY MARKET
TABLE 7 GLOBAL MOBILE MONEY MARKET SIZE , BY TRANSACTION MODE, 2012 – 2019 ($BILLION)
TABLE 8 GLOBAL NFC/SMART CARD-BASED TRANSACTION MODE MARKET SIZE, BY REGION, 2012 – 2019 ($BILLION)
TABLE 9 GLOBAL DIRECT MOBILE BILLING-BASED TRANSACTION MODE MARKET SIZE, BY REGION, 2012 – 2019 ($BILLION)
TABLE 10 GLOBAL MOBILE WEB/WAP PAYMENTS-BASED TRANSACTION MODE MARKET SIZE, BY REGION, 2012 – 2019 ($BILLION)
TABLE 11 GLOBAL SMS-BASED TRANSACTION MODE MARKET SIZE, BY REGION, 2012 – 2019 ($BILLION)
TABLE 12 GLOBAL STK/USSD-BASED TRANSACTION MODE MARKET SIZE, BY REGION, 2012 – 2019 ($BILLION)
TABLE 13 GLOBAL OTHERS-BASED TRANSACTION MODE MARKET SIZE, BY REGION, 2012 – 2019 ($BILLION)
TABLE 14 GLOBAL MOBILE MONEY MARKET SIZE, BY NATURE OF PAYMENT, 2012 – 2019 ($BILLION)
TABLE 15 GLOBAL PERSON-TO-PERSON NATURE OF PAYMENT MARKET SIZE, BY REGION, 2012 – 2019 ($BILLION)
TABLE 16 GLOBAL PERSON-TO-BUSINESS NATURE OF PAYMENT MARKET SIZE, BY REGION, 2012 – 2019 ($BILLION)
TABLE 17 GLOBAL BUSINESS-TO-PERSON NATURE OF PAYMENT MARKET SIZE, BY REGION, 2012 – 2019 ($BILLION)
TABLE 18 GLOBAL BUSINESS-TO-BUSINESS NATURE OF PAYMENT MARKET SIZE, BY REGION, 2012 – 2019 ($BILLION)
TABLE 19 GLOBAL MOBILE MONEY MARKET SIZE, BY LOCATION, 2012 – 2019 ($BILLION)
TABLE 20 GLOBAL REMOTE PAYMENTS MARKET SIZE, BY REGION, 2012 – 2019 ($BILLION)
TABLE 21 GLOBAL PROXIMITY PAYMENTS MARKET SIZE, BY REGION, 2012 – 2019 ($BILLION)
TABLE 22 GLOBAL MOBILE MONEY MARKET SIZE, BY TYPE OF PURCHASE, 2012 – 2019 ($BILLION)
TABLE 23 GLOBAL AIRTIME TRANSFER AND TOP-UPS MARKET SIZE, BY REGION, 2012 – 2019 ($BILLION)
TABLE 24 GLOBAL MONEY TRANSFERS AND PAYMENTS MARKET SIZE, BY REGION, 2012 – 2019 ($BILLION)
TABLE 25 GLOBAL MERCHANDISE AND COUPONS MARKET SIZE, BY REGION, 2012 – 2019 ($BILLION)
TABLE 26 GLOBAL TRAVEL AND TICKETING MARKET SIZE, BY REGION, 2012 – 2019 ($BILLION)
TABLE 27 GLOBAL DIGITAL PRODUCTS MARKET SIZE, BY REGION, 2012 – 2019 ($BILLION)
TABLE 28 GLOBAL MOBILE MONEY TRANSACTION VALUE, BY INDUSTRY, 2012 – 2019 ($BILLION)
TABLE 29 GLOBAL MOBILE MONEY TRANSACTION VALUE IN BFSI INDUSTRY, BY REGION, 2012 – 2019 ($BILLION)
TABLE 30 GLOBAL MOBILE MONEY TRANSACTION VALUE IN TELECOM AND IT INDUSTRY, BY REGION, 2012 – 2019 ($BILLION)
TABLE 31 GLOBAL MOBILE MONEY TRANSACTION VALUE IN MEDIA AND ENTERTAINMENT INDUSTRY, BY REGION, 2012 – 2019 ($BILLION)
TABLE 32 GLOBAL MOBILE MONEY TRANSACTION VALUE IN HEALTHCARE INDUSTRY, BY REGION, 2012 – 2019 ($BILLION)
TABLE 33 GLOBAL MOBILE MONEY TRANSACTION VALUE IN RETAIL INDUSTRY, BY REGION, 2012 – 2019 ($BILLION)
TABLE 34 GLOBAL MOBILE MONEY TRANSACTION VALUE IN TRAVEL AND HOSPITALITY INDUSTRY, BY REGION, 2012 – 2019 ($BILLION)
TABLE 35 GLOBAL MOBILE MONEY TRANSACTION VALUE IN TRANSPORTATION AND LOGISTICS INDUSTRY, BY REGION, 2012 – 2019 ($BILLION)
TABLE 36 GLOBAL MOBILE MONEY TRANSACTION VALUE IN OTHER INDUSTRIES, BY REGION, 2012 – 2019 ($BILLION)
TABLE 37 GLOBAL MOBILE MONEY TRANSACTION VALUE, BY REGION, 2012 – 2019 ($BILLION)
TABLE 38 GLOBAL MOBILE MONEY MARKET SIZE, BY REGION, 2012 – 2019 ($BILLION)
TABLE 39 NA: MOBILE MONEY TRANSACTION VALUE AND MARKET SIZE, 2012 – 2019 ($BILLION)
TABLE 40 NA: MOBILE MONEY MARKET SIZE, BY TRANSACTION MODE, 2012 – 2019 ($BILLION)
TABLE 41 NA: MOBILE MONEY MARKET SIZE, BY NATURE OF PAYMENT, 2012 – 2019 ($BILLION)
TABLE 42 NA: MOBILE MONEY MARKET SIZE, BY LOCATION, 2012 – 2019 ($BILLION)
TABLE 43 NA: MOBILE MONEY MARKET SIZE, BY TYPE OF PURCHASE, 2012 – 2019 ($BILLION)
TABLE 44 NA: MOBILE MONEY TRANSACTION VALUE, BY INDUSTRY VERTICAL, 2012 – 2019 ($BILLION)
TABLE 45 EUROPE: MOBILE MONEY TRANSACTION VALUE AND MARKET SIZE, 2012 – 2019 ($BILLION)
TABLE 46 EUROPE: MOBILE MONEY MARKET SIZE, BY TRANSACTION MODE, 2012 – 2019 ($BILLION)
TABLE 47 EUROPE: MOBILE MONEY MARKET SIZE, BY NATURE OF PAYMENT, 2012 – 2019 ($BILLION)
TABLE 48 EUROPE: MOBILE MONEY MARKET SIZE, BY LOCATION, 2012 – 2019 ($BILLION)
TABLE 49 EUROPE: MOBILE MONEY MARKET SIZE, BY TYPE OF PURCHASE, 2012 – 2019 ($BILLION)
TABLE 50 EUROPE: MOBILE MONEY TRANSACTION VALUE, BY INDUSTRY VERTICAL, 2012 – 2019 ($BILLION)
TABLE 51 APAC: MOBILE MONEY TRANSACTION VALUE AND MARKET SIZE, 2012 – 2019 ($BILLION)
TABLE 52 APAC: MOBILE MONEY MARKET SIZE, BY TRANSACTION MODE, 2012 – 2019 ($BILLION)
TABLE 53 APAC: MOBILE MONEY MARKET SIZE, BY NATURE OF PAYMENT, 2012 – 2019 ($BILLION)
TABLE 54 APAC: MOBILE MONEY MARKET SIZE, BY LOCATION, 2012 – 2019 ($BILLION)
TABLE 55 APAC: MOBILE MONEY MARKET SIZE, BY TYPE OF PURCHASE, 2012 – 2019 ($BILLION)
TABLE 56 APAC: MOBILE MONEY TRANSACTION VALUE, BY INDUSTRY VERTICAL, 2012 – 2019 ($BILLION)
TABLE 57 MEA: MOBILE MONEY TRANSACTION VALUE AND MARKET SIZE, 2012 – 2019 ($BILLION)
TABLE 58 MEA: MOBILE MONEY MARKET SIZE, BY TRANSACTION MODE, 2012 – 2019 ($BILLION)
TABLE 59 MEA: MOBILE MONEY MARKET SIZE, BY NATURE OF PAYMENT, 2012 – 2019 ($BILLION)
TABLE 60 MEA: MOBILE MONEY MARKET SIZE, BY LOCATION, 2012 – 2019 ($BILLION)
TABLE 61 MEA: MOBILE MONEY MARKET SIZE, BY TYPE OF PURCHASE, 2012 – 2019 ($BILLION)
TABLE 62 MEA: MOBILE MONEY TRANSACTION VALUE, BY INDUSTRY VERTICAL, 2012 – 2019 ($BILLION)
TABLE 63 LA: MOBILE MONEY TRANSACTION VALUE AND MARKET SIZE, 2012 – 2019 ($BILLION)
TABLE 64 LA: MOBILE MONEY MARKET SIZE, BY TRANSACTION MODE, 2012 – 2019 ($BILLION)
TABLE 65 LA: MOBILE MONEY MARKET SIZE, BY NATURE OF PAYMENT, 2012 – 2019 ($BILLION)
TABLE 66 LA: MOBILE MONEY MARKET SIZE, BY LOCATION, 2012 – 2019 ($BILLION)
TABLE 67 LA: MOBILE MONEY MARKET SIZE, BY TYPE OF PURCHASE, 2012 – 2019 ($BILLION)
TABLE 68 LA: MOBILE MONEY TRANSACTION VALUE, BY INDUSTRY VERTICAL, 2012 – 2019 ($BILLION)
TABLE 69 NEW PRODUCT LAUNCHES, 2012–2014
TABLE 70 AGREEMENTS, PARTNERSHIPS, COLLABORATIONS, AND JOINT VENTURES
TABLE 71 MERGERS AND ACQUISITIONS, 2012–2014
TABLE 72 VC FUNDING, 2012-2014
TABLES OF FIGURES
FIGURE 1 GLOBAL MOBILE MONEY MARKET: RESEARCH DESIGN
FIGURE 2 MARKET SIZE ESTIMATION METHODOLOGY: BOTTOM-UP APPROACH
FIGURE 3 MARKET SIZE ESTIMATION METHODOLOGY: TOP-DOWN APPROACH
FIGURE 4 BREAKDOWN OF PRIMARY INTERVIEWS: BY COMPANY TYPE, DESIGNATION, AND REGION
FIGURE 5 DATA TRIANGULATION
FIGURE 6 SMS TO LEAD THE MOBILE MONEY MARKET IN THE TRANSACTION MODE SEGMENT
FIGURE 7 PERSON-TO-PERSON TRANSACTION TO LEAD THE MOBILE MONEY MARKET IN THE NATURE OF PAYMENTS SEGMENT DURING THE FORECAST PERIOD
FIGURE 8 MONEY TRANSFERS AND PAYMENTS WILL LEAD THE MOBILE MONEY MARKET IN THE TYPE OF PURCHASE SEGMENT BY 2019
FIGURE 9 GLOBAL MOBILE MONEY TRANSACTION VALUE, BY INDUSTRY (2014 VS 2019): TELECOM AND IT TO LEAD THE MARKET
FIGURE 10 GLOBAL MOBILE MONEY MARKET SHARE, 2014: MEA HELD THE MAXIMUM MARKET SHARE FOR THE PERIOD 2014 TO 2019
FIGURE 11 EMERGING ECONOMIES OFFER ATTRACTIVE MARKET OPPORTUNITIES IN THE MOBILE MONEY MARKET
FIGURE 12 MOBILE WEB/WAP PAYMENTS TO GROW AT THE FASTEST RATE AMONG THE TOP THREE TRANSACTION MODES IN THE MOBILE MONEY MARKET
FIGURE 13 MEA HELD THE MAXIMUM MARKET SHARE AMONG ALL THE REGIONS IN THE MOBILE MONEY MARKET (2014)
FIGURE 14 MONEY TRANSFERS AND PAYMENTS WILL DOMINATE THE MOBILE MONEY MARKET ACROSS ALL REGIONS IN THE NEXT FIVE YEARS
FIGURE 15 MORE THAN 1/4TH OF THE MARKET WILL COME FROM THE TOP TWO PURCHASE TYPES DURING THE PERIOD 2014 – 2019
FIGURE 16 ASIA-PACIFIC MARKET TO GROW FASTER THAN NORTH AMERICA, MIDDLE EAST AND AFRICA
FIGURE 17 MOBILE MONEY MARKET, GROWTH MATRIX
FIGURE 18 MOBILE WALLETS TO PLAY A KEY ROLE IN THE MOBILE MONEY MARKET
FIGURE 19 RISING ADOPTION OF MOBILE MONEY SERVICES ACROSS VARIOUS INDUSTRY VERTICALS IS ONE OF THE FACTORS DRIVING THIS MARKET
FIGURE 20 MOBILE MONEY, VALUE CHAIN ANALYSIS: MAJOR ROLE PLAYED BY PAYMENT PLATFORM PROVIDERS
FIGURE 21 PORTER’S FIVE FORCES ANALYSIS (2014): EXPANSIVE SET OF PLAYERS IS INCREASING THE COMPETITION IN THE INDUSTRY
FIGURE 22 MOBILE WEB/WAP PAYMENTS WILL HAVE THE HIGHEST CAGR DURING THE FORECAST PERIOD
FIGURE 23 ASIA-PACIFIC IS THE FASTEST GROWING REGION FOR NFC/SMART CARDS TRANSACTION MODE IN THE MOBILE MONEY MARKET
FIGURE 24 MOBILE WEB/WAP PAYMENTS TRANSACTION MODE WILL HAVE HIGH CAGR IN ALL REGIONS
FIGURE 25 SMS TRANSACTION MODE DOMINATED THE MOBILE MONEY MARKET IN 2014
FIGURE 26 BUSINESS-TO-PERSON WILL HAVE THE HIGHEST CAGR FOR THE FORECAST PERIOD
FIGURE 27 ASIA-PACIFIC IS THE FASTEST GROWING REGION FOR PERSON-TO-PERSON NATURE OF PAYMENT IN THE MOBILE MONEY MARKET
FIGURE 28 NFC IS PROPELLING THE GROWTH OF PROXIMITY PAYMENTS IN THE MOBILE MONEY MARKET
FIGURE 29 REMOTE PAYMENTS WILL DOMINATE THE MOBILE MONEY MARKET FOR THE FORECAST PERIOD
FIGURE 30 MERCHANDISE AND COUPONS IS THE FASTEST GROWING PURCHASE TYPE IN THE MOBILE MONEY MARKET
FIGURE 31 AIRTIME TRANSFER AND TOP-UPS, MONEY TRANSFERS AND PAYMENTS DOMINATED THE MOBILE MONEY MARKET IN 2014
FIGURE 32 BFSI, TELECOM AND IT WILL CONTINUE TO DOMINATE THE MOBILE MONEY MARKET DURING THE FORECAST PERIOD
FIGURE 33 GEOGRAPHIC ANALYSIS OF MOBILE MONEY MARKET, BY INDUSTRY VERTICAL (2014)
FIGURE 34 MORE THAN 40% OF MOBILE MONEY TRANSACTIONS (VALUE) WILL TAKE PLACE IN BFSI AND TELECOM AND IT VERTICALS
FIGURE 35 APAC WILL SURPASS MEA TO LEAD THE MOBILE MONEY MARKET BY 2019
FIGURE 36 GEOGRAPHIC SNAPSHOT – ASIA-PACIFIC IS EMERGING AS A NEW HOTSPOT
FIGURE 37 ASIA-PACIFIC: AN ATTRACTIVE DESTINATION FOR MOBILE MONEY MARKET
FIGURE 38 APAC MARKET SNAPSHOT: INCREASED DEMAND FROM THE MOBILE MONEY USERS FROM THE DEVELOPING ECONOMIES WILL DRIVE THE MARKET
FIGURE 39 APAC IS THE FASTEST GROWING REGION IN THE MOBILE MONEY MARKET
FIGURE 40 MEA MARKET SNAPSHOT
FIGURE 41 COMPANIES ADOPTED MERGERS AND ACQUISITIONS AS THE KEY GROWTH STRATEGY OVER THE LAST THREE YEARS
FIGURE 42 GOOGLE, INC. GREW AT THE FASTEST RATE BETWEEN 2009 AND 2013
FIGURE 43 MARKET EVALUATION FRAMEWORK: SIGNIFICANT NUMBER OF PARTNERSHIPS HAVE FUELED GROWTH IN 2013 AND 2014
FIGURE 44 BATTLE FOR MARKET SHARE: PARTNERSHIPS, AGREEMENTS, COLLABORATIONS, AND JOINT VENTURES, AND VENTURE FUNDING WERE THE KEY STRATEGIES
FIGURE 45 GEOGRAPHIC REVENUE MIX OF TOP 5 MARKET PLAYERS
FIGURE 46 VODAFONE GROUP PLC: COMPANY SNAPSHOT
FIGURE 47 VODAFONE GROUP PLC: SWOT ANALYSIS
FIGURE 48 GEMALTO: COMPANY SNAPSHOT
FIGURE 49 GEMALTO: SWOT ANALYSIS
FIGURE 50 FIS: COMPANY SNAPSHOT
FIGURE 51 FIS: SWOT ANALYSIS
FIGURE 52 GOOGLE, INC.: COMPANY SNAPSHOT
FIGURE 53 GOOGLE , INC.: SWOT ANALYSIS
FIGURE 54 MASTERCARD INCORPORATED: COMPANY SNAPSHOT
FIGURE 55 MASTERCARD INCORPORATED: SWOT ANALYSIS
FIGURE 56 BHARTI AIRTEL LIMITED: COMPANY SNAPSHOT
FIGURE 57 ORANGE S.A.: COMPANY SNAPSHOT
FIGURE 58 MONITISE PLC: COMPANY SNAPSHOT
FIGURE 59 TECH MAHINDRA LIMITED: COMPANY SNAPSHOT
FIGURE 60 EBAY, INC.: COMPANY SNAPSHOT
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