TABLE OF CONTENTS 1 INTRODUCTION 1.1 OBJECTIVES OF THE STUDY 1.2 MARKET DEFINITION 1.3 MARKET SCOPE 1.3.1 MARKETS COVERED 1.3.2 YEAR 1.4 CURRENCY 1.5 STAKEHOLDERS 2 RESEARCH METHODOLOGY 2.1 MARKET SIZE ESTIMATION 2.2 MARKET BREAKDOWN AND DATA TRIANGULATION 2.3 MARKET SHARE ESTIMATION 2.3.1 KEY DATA TAKEN FROM SECONDARY SOURCES 2.3.2 KEY DATA TAKEN FROM PRIMARY SOURCES 2.3.3 ASSUMPTIONS 2.3.4 KEY INDUSTRY INSIGHTS 3 EXECUTIVE SUMMARY 4 PREMIUM INSIGHTS 4.1 ATTRACTIVE MARKET OPPORTUNITIES IN MOBILE LEARNING MARKET 4.2 MOBILE LEARNING MARKET – TOP THREE SOLUTIONS 4.3 GLOBAL MOBILE LEARNING MARKET 4.4 MOBILE LEARNING MARKET POTENTIAL 4.5 MOBILE LEARNING USER TYPE MARKET (2020) 4.6 MOBILE LEARNING REGIONAL MARKET 4.7 GLOBAL MOBILE LEARNING MARKET, BY SOLUTION (2015-2020) 4.8 SOLUTIONS GROWTH MATRIX 4.9 LIFECYCLE ANALYSIS, BY REGION 2015 5 MARKET OVERVIEW 5.1 INTRODUCTION 5.2 EVOLUTION 5.3 MARKET SEGMENTATION 5.3.1 BY SOFTWARE SOLUTION 5.3.2 BY APPLICATION 5.3.3 BY USER TYPE 5.3.4 BY REGION 5.4 MARKET DYNAMICS 5.4.1 DRIVERS 5.4.1.1 Growing mobile and smartphone penetration rates 5.4.1.2 Improved integration between device makers and content suppliers 5.4.1.3 Rise in deployments of tablets in educational institutions 5.4.1.4 Increasing demand for digital education 5.4.2 RESTRAINTS 5.4.2.1 Increasing cost associated with equipment, connectivity and maintenance 5.4.2.2 Lack of digital clarity among end users 5.4.3 OPPORTUNITIES 5.4.3.1 Evolving new opportunities for traditional educational institutions 5.4.3.2 Increasing opportunity in emerging nations 5.4.3.3 Collaborations with mobile banking and mobile health initiatives 5.4.4 CHALLENGES 5.4.4.1 Budget constraints related to technology infrastructure 5.4.5 BURNING ISSUE 5.4.5.1 Lack of technical skills among instructors and learners 6 INDUSTRY TRENDS 6.1 INTRODUCTION 6.2 VALUE CHAIN ANALYSIS 6.3 PEST ANALYSIS 6.3.1 POLITICAL FACTORS 6.3.2 ECONOMIC FACTORS 6.3.3 SOCIAL FACTORS 6.3.4 TECHNOLOGICAL FACTORS 6.4 PORTER¡¯S FIVE FORCES ANALYSIS 6.4.1 THREAT OF NEW ENTRANTS 6.4.2 THREAT OF SUBSTITUTES 6.4.3 BARGAINING POWER OF SUPPLIERS 6.4.4 BARGAINING POWER OF BUYERS 6.4.5 INTENSITY OF COMPETITIVE RIVARLY 7 MOBILE LEARNING MARKET ANALYSIS, BY SOFTWARE SOLUTION 7.1 INTRODUCTION 7.2 MOBILE CONTENT AUTHORING 7.3 E-BOOKS 7.4 PORTABLE LMS 7.5 MOBILE AND VIDEO-BASED COURSEWARE 7.6 INTERACTIVE ASSESSMENTS 7.7 CONTENT DEVELOPMENT 7.8 M-ENABLEMENT 8 MOBILE LEARNING MARKET ANALYSIS, BY APPLICATION 8.1 INTRODUCTION 8.2 IN-CLASS LEARNING 8.3 SIMULATION-BASED LEARNING 8.4 CORPORATE TRAINING 8.5 ONLINE ON-THE-JOB TRAINING 9 MOBILE LEARNING MARKET ANALYSIS, BY USER TYPE 9.1 INTRODUCTION 9.2 ACADEMIC 9.2.1 K-12 9.2.2 HIGHER EDUCATION 9.3 CORPORATE 9.3.1 SMB 9.3.2 LARGE ENTERPRISE 10 GEOGRAPHIC ANALYSIS 10.1 INTRODUCTION 10.2 NORTH AMERICA 10.3 EUROPE 10.4 ASIA-PACIFIC 10.5 MIDDLE EAST AND AFRICA 10.6 LATIN AMERICA 11 COMPETITIVE LANDSCAPE 11.1 OVERVIEW 11.2 COMPETITIVE SITUATION AND TRENDS 11.2.1 NEW PRODUCT DEVELOPMENTS 11.2.2 AGREEMENTS, PARTNERSHIPS, AND COLLABORATIONS 11.2.3 MERGERS AND ACQUISITIONS 11.2.4 EXPANSION 11.2.5 VENTURE CAPITAL(VC) FUNDING 11.3 END USER ANALYSIS 12 COMPANY PROFILES (Overview, Financials, Products & Services, Strategy, and Developments)* 12.1 INTRODUCTION 12.2 NETDIMENSIONS 12.3 SAP AG 12.4 PROMETHEAN 12.5 UPSIDE LEARNING 12.6 SKILLSOFT 12.7 CISCO SYSTEMS, INC. 12.8 AT&T 12.9 DELL 12.10 CITRIX SYSTEMS INC. 12.11 IBM CORPORATION *Details on overview, financials, product & services, strategy, and developments might not be captured in case of unlisted companies. 13 APPENDIX 13.1 DISCUSSION GUIDE 13.2 INTRODUCING RT: REAL TIME MARKET INTELLIGENCE 13.3 AVAILABLE CUSTOMIZATIONS 13.4 RELATED REPORTS LIST OF TABLES
TABLE 1 GLOBAL MOBILE LEARNING MARKET SIZE AND GROWTH RATE, 2013-2020 ($MILLION, Y-O-Y %) TABLE 2 RISE IN DEPLOYMENTS OF TABLETS IN EDUCATIONAL INSTITUTIONS WILL BOOST THE M-LEARNING MARKET TABLE 3 INCREASING COST ASSOCIATED WITH EQUIPMENT, CONNECTIVITY AND MAINTENANCE WILL RESTRAIN THE GROWTH OF MOBILE LEARNING MARKET TABLE 4 COLLABORATIONS WITH MOBILE BANKING AND MOBILE HEALTH INITIATIVES WILL ACT AS AN OPPORTUNITY FOR MOBILE LEARNING TABLE 5 TO OVERCOME BUDGET CONSTRAINTS RELATED TO TECHNOLOGY INFRASTRUCTURE WILL BE THE MAJOR CHALLENGE FOR SOFTWARE PROVIDERS TABLE 6 MOBILE LEARNING MARKET SIZE, BY SOLUTION, 2013-2020 ($MILLION) TABLE 7 MOBILE CONTENT AUTHORING MARKET SIZE, BY USER TYPE, 2013-2020 ($MILLION) TABLE 8 MOBILE CONTENT AUTHORING MARKET SIZE, BY REGION, 2013-2020 ($MILLION) TABLE 9 E-BOOKS MARKET SIZE, BY USER TYPE, 2013-2020 ($MILLION) TABLE 10 E-BOOKS MARKET SIZE, BY REGION, 2013-2020 ($MILLION) TABLE 11 PORTABLE LMS MARKET SIZE, BY USER TYPE, 2013-2020 ($MILLION) TABLE 12 PORTABLE LMS MARKET SIZE, BY REGION, 2013-2020 ($MILLION) TABLE 13 MOBILE AND VIDEO-BASED COURSEWARE MARKET SIZE, BY USER TYPE, 2013-2020 ($MILLION) TABLE 14 MOBILE AND VIDEO-BASED COURSEWARE MARKET SIZE, BY REGION, 2013-2020 ($MILLION) TABLE 15 INTERACTIVE ASSESSMENTS MARKET SIZE, BY USER TYPE, 2013-2020 ($MILLION) TABLE 16 INTERACTIVE ASSESSMENTS MARKET SIZE, BY REGION, 2013-2020 ($MILLION) TABLE 17 CONTENT DEVELOPMENT MARKET SIZE, BY USER TYPE, 2013-2020 ($MILLION) TABLE 18 CONTENT DEVELOPMENT MARKET SIZE, BY REGION, 2013-2020 ($MILLION) TABLE 19 M-ENABLEMENT MARKET SIZE, BY USER TYPE, 2013-2020 ($MILLION) TABLE 20 M-ENABLEMENT MARKET SIZE, BY REGION, 2013-2020 ($MILLION) TABLE 21 MOBILE LEARNING MARKET SIZE, BY APPLICATION, 2013-2020 ($MILLION) TABLE 22 IN-CLASS LEARNING MARKET SIZE, BY USER TYPE, 2013-2020 ($MILLION) TABLE 23 IN-CLASS LEARNING MARKET SIZE, BY ACADEMIC USER, 2013-2020 ($MILLION) TABLE 24 IN-CLASS LEARNING MARKET SIZE, BY CORPORATE USER, 2013-2020 ($MILLION) TABLE 25 IN-CLASS LEARNING MARKET SIZE, BY REGION, 2013-2020 ($MILLION) TABLE 26 SIMULATION-BASED LEARNING MARKET SIZE, BY USER TYPE, 2013-2020 ($MILLION) TABLE 27 SIMULATION-BASED LEARNING MARKET SIZE, BY ACADEMIC USER, 2013-2020 ($MILLION) TABLE 28 SIMULATION-BASED LEARNING MARKET SIZE, BY CORPORATE USER, 2013-2020 ($MILLION) TABLE 29 SIMULATION-BASED LEARNING MARKET SIZE, BY REGION, 2013-2020 ($MILLION) TABLE 30 CORPORATE TRAINING MARKET SIZE, BY USER TYPE, 2013-2020 ($MILLION) TABLE 31 CORPORATE TRAINING MARKET SIZE, BY ACADEMIC USER, 2013-2020 ($MILLION) TABLE 32 CORPORATE TRAINING MARKET SIZE, BY CORPORATE USER, 2013-2020 ($MILLION) TABLE 33 CORPORATE TRAINING MARKET SIZE, BY REGION, 2013-2020 ($MILLION) TABLE 34 ONLINE ON-THE-JOB TRAINING MARKET SIZE, BY USER TYPE, 2013-2020 ($MILLION) TABLE 35 ONLINE ON-THE-JOB TRAINING MARKET SIZE, BY ACADEMIC USER, 2013-2020 ($MILLION) TABLE 36 ONLINE ON-THE-JOB TRAINING MARKET SIZE, BY CORPORATE USER, 2013-2020 ($MILLION) TABLE 37 ONLINE ON-THE-JOB TRAINING MARKET SIZE, BY REGION, 2013-2020 ($MILLION) TABLE 38 MOBILE LEARNING MARKET SIZE, BY USER TYPE, 2013-2020 ($MILLION) TABLE 39 ACADEMIC MARKET SIZE, BY SOLUTION, 2013-2020 ($MILLION) TABLE 40 ACADEMIC MARKET SIZE, BY APPLICATION, 2013-2020 ($MILLION) TABLE 41 ACADEMIC MARKET SIZE, BY SUB USER TYPE, 2013-2020 ($MILLION) TABLE 42 ACADEMIC MARKET SIZE, BY REGION, 2013-2020 ($MILLION) TABLE 43 K-12 MARKET SIZE, BY SOLUTION, 2013-2020 ($MILLION) TABLE 44 K-12 MARKET SIZE, BY APPLICATION, 2013-2020 ($MILLION) TABLE 45 HIGHER EDUCATION MARKET SIZE, BY SOLUTION, 2013-2020 ($MILLION) TABLE 46 HIGHER EDUCATION MARKET SIZE, BY APPLICATION, 2013-2020 ($MILLION) TABLE 47 CORPORATE MARKET SIZE, BY SOLUTION, 2013-2020 ($MILLION) TABLE 48 CORPORATE MARKET SIZE, BY APPLICATION, 2013-2020 ($MILLION) TABLE 49 CORPORATE MARKET SIZE, BY SUB USER TYPE, 2013-2020 ($MILLION) TABLE 50 CORPORATE MARKET SIZE, BY REGION, 2013-2020 ($MILLION) TABLE 51 SMB MARKET SIZE, BY SOLUTION, 2013-2020 ($MILLION) TABLE 52 SMB MARKET SIZE, BY APPLICATION, 2013-2020 ($MILLION) TABLE 53 LARGE ENTERPRISE MARKET SIZE, BY SOLUTION, 2013-2020 ($MILLION) TABLE 54 LARGE ENTERPRISE MARKET SIZE, BY APPLICATION, 2013-2020 ($MILLION) TABLE 55 MOBILE LEARNING MARKET SIZE, BY REGION, 2013-2020 ($MILLION) TABLE 56 NORTH AMERICA: MOBILE LEARNING MARKET SIZE, BY SOLUTION, 2013-2020 ($MILLION) TABLE 57 NORTH AMERICA: MOBILE LEARNING MARKET SIZE, BY APPLICATION, 2013-2020 ($MILLION) TABLE 58 NORTH AMERICA: MOBILE LEARNING MARKET SIZE, BY USER TYPE, 2013-2020 ($MILLION) TABLE 59 EUROPE: MOBILE LEARNING MARKET SIZE, BY SOLUTION, 2013-2020 ($MILLION) TABLE 60 EUROPE: MOBILE LEARNING MARKET SIZE, BY APPLICATION, 2013-2020 ($MILLION) TABLE 61 EUROPE: MOBILE LEARNING MARKET SIZE, BY USER TYPE, 2013-2020 ($MILLION) TABLE 62 APAC: MOBILE LEARNING MARKET SIZE, BY SOLUTION, 2013-2020 ($MILLION) TABLE 63 APAC: MOBILE LEARNING MARKET SIZE, BY APPLICATION, 2013-2020 ($MILLION) TABLE 64 APAC: MOBILE LEARNING MARKET SIZE, BY USER TYPE, 2013-2020 ($MILLION) TABLE 65 MEA: MOBILE LEARNING MARKET SIZE, BY SOLUTION, 2013-2020 ($MILLION) TABLE 66 MEA: MOBILE LEARNING MARKET SIZE, BY APPLICATION, 2013-2020 ($MILLION) TABLE 67 MEA: MOBILE LEARNING MARKET SIZE, BY USER TYPE, 2013-2020 ($MILLION) TABLE 68 LATIN AMERICA: MOBILE LEARNING MARKET SIZE, BY SOLUTION, 2013-2020 ($MILLION) TABLE 69 LATIN AMERICA: MOBILE LEARNING MARKET SIZE, BY APPLICATION, 2013-2020 ($MILLION) TABLE 70 LATIN AMERICA: MOBILE LEARNING MARKET SIZE, BY USER TYPE, 2013-2020 ($MILLION) TABLE 71 NEW PRODUCT DEVELOPMENTS, 2012–2014 TABLE 72 AGREEMENTS, PARTNERSHIPS, AND COLLABORATIONS, 2011–2015 TABLE 73 MERGERS AND ACQUISITIONS, 2012–2014 TABLE 74 EXPANSION, 2012–2014 TABLE 75 VC FUNDING 2012-2013 LIST OF FIGURES
FIGURE 1 RESEARCH DESIGN 17 FIGURE 2 MARKET SIZE ESTIMATION METHODOLOGY: BOTTOM-UP APPROACH FIGURE 3 MARKET SIZE ESTIMATION METHODOLOGY: TOP-DOWN APPROACH FIGURE 4 BREAKDOWN OF PRIMARY INTERVIEW: BY COMPANY TYPE, DESIGNATION, AND REGION FIGURE 5 DATA TRIANGULATION FIGURE 6 MOBILE LEARNING MARKET SIZE, USER TYPE SNAPSHOT (2015-2020): MARKET FOR CORPORATE IS EXPECTED TO DOUBLE IN THE NEXT FIVE YEARS FIGURE 7 MOBILE LEARNING MARKET SIZE, SOLUTION SNAPSHOT (2015-2020): PORTABLE LMS IS EXPECTED TO DOMINATE THE MARKET BY 2020 FIGURE 8 GLOBAL MOBILE LEARNING MARKET SIZE, BY APPLICATION, 2015-2020 FIGURE 9 GLOBAL MOBILE LEARNING MARKET SHARE, 2015 - NORTH AMERICA IS EXPECTED TO EXHIBIT THE HIGHEST MARKET SHARE IN 2015 FIGURE 10 INCREASING DEMAND AMONG ORGANIZATIONS FOR INTEGRATED MOBILE LEARNING SUITE FIGURE 11 MOBILE CONTENT AUTHORING, E-BOOKS AND M-ENABLEMENT ARE THE TOP THREE SOLUTIONS GAINING THE HIGHEST TRACTION IN TERMS OF MARKET SIZE FIGURE 12 NORTH AMERICA HOLDS THE MAXIMUM SHARE IN THE MOBILE LEARNING MARKET FIGURE 13 ASIA-PACIFIC IS EXPECTED TO HAVE THE HIGHEST MARKET GROWTH POTENTIAL DURING THE FORECAST PERIOD FIGURE 14 CORPORATE SECTOR WILL CONTINUE TO DOMINATE THE MOBILE LEARNING MARKET IN THE NEXT FIVE YEARS FIGURE 15 ASIA-PACIFIC MARKET TO GROW FASTER AS COMPARED TO OTHER REGIONS FIGURE 16 3/4TH OF THE TOTAL MARKET GROWTH WILL COME FROM PORTABLE LMS IN 2015-2020 FIGURE 17 MOBILE LEARNING SOLUTIONS, GROWTH MATRIX FIGURE 18 REGIONAL LIFECYCLE - APAC EXPECTED TO BE IN THE GROWTH PHASE FOR THE YEAR 2015 FIGURE 19 MOBILE APPLICATION DEVELOPERS TO PLAY A CRUCIAL ROLE IN MOBILE LEARNING MARKET FIGURE 20 MOBILE LEARNING MARKET SEGMENTATION: BY SOFTWARE SOLUTION FIGURE 21 MOBILE LEARNING MARKET SEGMENTATION: BY APPLICATION FIGURE 22 MOBILE LEARNING MARKET SEGMENTATION: BY USER TYPE FIGURE 23 MOBILE LEARNING MARKET SEGMENTATION: BY REGION FIGURE 24 GROWING MOBILE PHONE AND SMARTPHONE PENETRATION RATES WILL DRIVE THE MARKET FOR MOBILE LEARNING FIGURE 25 VALUE CHAIN ANALYSIS FIGURE 26 PORTER¡¯S FIVE FORCES ANALYSIS: AVAILABILITY OF SUBSTITUTE PRODUCTS HAVE DECREASED THE VALUE OF THE MOBILE LEARNING SOLUTIONS FIGURE 27 MOBILE CONTENT AUTHORING AND PORTABLE LMS ARE LEADING THE SOLUTIONS MARKET FIGURE 28 E-BOOKS IS EXPECTED TO SHOW CONSIDERABLE GROWTH IN THE EUROPEAN REGION FIGURE 29 PORTABLE LMS EXPECTED TO SHOW CONSIDERABLE GROWTH IN ALL REGIONS FIGURE 30 PORTABLE LMS WILL CONTINUE TO GROW AT A STEADY RATE FIGURE 31 IN-CLASS LEARNING MARKET SIZE IS EXPECTED TO DOUBLE BY 2020 FIGURE 32 IN-CLASS LEARNING EXPECTED TO SHOW CONSIDERABLE GROWTH IN ALL REGIONS FIGURE 33 SIMULATION-BASED LEARNING EXPECTED TO EXHIBIT A CONSIDERABLE GROWTH RATE IN THE ACADEMIC SEGMENT FIGURE 34 CORPORATE TRAINING EXPECTED TO EXHIBIT A CONSIDERABLE GROWTH RATE IN APAC FIGURE 35 ACADEMIC USER SEGMENT EXHIBIT THE FASTEST GROWTH RATE IN THE MOBILE LEARNING MARKET DURING THE FORECAST PERIOD FIGURE 36 K-12 TO EXHIBIT THE FASTEST GROWTH IN THE ACADEMIC SEGMENT FOR THE FORECAST PERIOD FIGURE 37 ASIA-PACIFIC EXPECTED TO DOMINATE THE ACADEMIC USER SEGMENT FIGURE 38 SMBS ARE EXPECTED TO EXHIBIT THE HIGHEST GROWTH RATE IN THE CORPORATE USER SEGMENT FOR THE FORECAST PERIOD FIGURE 39 ASIA-PACIFIC EXPECTED TO BE A HIGHEST GROWING REGION FOR THE CORPORATE USER SEGMENT FIGURE 40 ASIA-PACIFIC WILL EXHIBIT THE HIGHEST GROWTH RATE IN THE MOBILE LEARNING MARKET FIGURE 41 GEOGRAPHIC SNAPSHOT – ASIA-PACIFIC IS EMERGING AS A NEW HOTSPOT FIGURE 42 ASIA-PACIFIC: ONE OF THE ATTRACTIVE DESTINATIONS FOR ALMOST ALL APPLICATIONS FIGURE 43 GEOGRAPHIC SNAPSHOT (2015-2020): ASIA-PACIFIC IS AN ATTRACTIVE DESTINATION FOR THE OVERALL MOBILE LEARNING MARKET FIGURE 44 NORTH AMERICA MARKET SNAPSHOT: PORTABLE LMS IS EXPECTED TO CONTRIBUTE MAXIMUM TO THE MARKET VALUE IN 2015 FIGURE 45 ASIA-PACIFIC MOBILE LEARNING MARKET SNAPSHOT – MOBILE CONTENT AUTHORING EXPECTED TO GAIN POPULARITY BY 2020 FIGURE 46 ASIA-PACIFIC IS ONE OF THE FASTEST GROWING REGIONS IN THE MOBILE LEARNING MARKET FIGURE 47 COMPANIES ADOPTED MERGERS AND ACQUISITIONS AS THE KEY GROWTH STRATEGIES OVER THE LAST 4 YEARS FIGURE 48 CISCO AND AT&T GREW AT THE HIGHEST RATE BETWEEN 2011 AND 2013 FIGURE 49 MARKET EVALUATION FRAMEWORK FIGURE 50 BATTLE FOR MARKET SHARE: AGREEMENTS, PARTNERSHIPS AND COLLABORATIONS WERE THE KEY STRATEGIES FIGURE 51 GEOGRAPHIC REVENUE MIX OF TOP 5 MARKET PLAYERS FIGURE 52 NETDIMENSIONS: COMPANY SNAPSHOT FIGURE 53 SAP AG: COMPANY SNAPSHOT FIGURE 54 SAP AG: SWOT ANALYSIS FIGURE 55 PROMETHEAN: COMPANY SNAPSHOT FIGURE 56 PROMETHEAN: SWOT ANALYSIS FIGURE 57 CISCO SYSTEMS, INC.: COMPANY SNAPSHOT FIGURE 58 CISCO: SWOT ANALYSIS FIGURE 59 AT&T: COMPANY SNAPSHOT FIGURE 60 AT&T: SWOT ANALYSIS FIGURE 61 DELL: COMPANY SNAPSHOT FIGURE 62 CITRIX SYSTEMS, INC.: COMPANY SNAPSHOT FIGURE 63 IBM CORPORATION: COMPANY SNAPSHOT FIGURE 64 IBM CORPORATION: SWOT ANALYSIS
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