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Can Green IT Bloom in an Economic Downturn? (Market Focus)
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Datamonitor
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2009-06
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42 pages
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Report
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OVERVIEW
INTRODUCTION TO GREEN IT
- Green IT is gaining relevancy in challenging economic conditions
- Defining what constitutes green IT
- Green IT remains on the business agenda
- A paradigm shift in defining green IT
- Vendors are being legislated to adopt green IT
- Green IT vendors are motivated by cost
- Green IT is largely recession-proof among end-user organizations
- A bad economy is a boon for cost-positive green IT
- The economic conditions have propelled a paradigm shift for green IT
- IT budgets are flat
- Organizations are turning to green capex alternatives
- Most organizations are not budgeting for datacenter management spend in the short to medium term
- Green RoI models are becoming compulsory and shorter
- Categorical cost analysis is essential to green IT yet is often overlooked
- The greening of new datacenters will slow with the economy
- Case study: Harnessing wind from the North Sea cools a green datacenter
- Hardware vendors lead the market with green IT go-to-market visibility
- Vendors are tackling datacenter cooling issues with varied initiatives
THE IT LANDSCAPE IS GROWING GREENER
- Datacenters remain rich with green IT possibilities
- Managing costs to ¡®keep the lights on' also behooves a green IT strategy
- Datacenter power utilization continues to rise
- Measuring power usage effectiveness is gaining traction
- Green motives are less of a driver for datacenter energy-efficiency projects in 2009
- Datacenter cooling is an obvious target for power reduction
- Maximizing datacenter utilization reduces costs and carbon emissions
- Virtualization is moving into greener fields
- Virtualization is becoming more holistic
- Business applications are the next frontier of datacenter virtualization
- Datacenter virtualization is heading towards the cloud
- Confusion abounds over what constitutes cloud computing
The cloud is theoretically green Vendors are not pushing the green cloud message yet
- Datacenter virtualization enables cost-effective, greener hardware refresh cycles
- Hardware refresh cycles are being pushed back
- New RoI models for green IT must evolve
- Client devices' lifecycle cost moves beyond being a green issue
- Greener client device displays are more cost effective
- Client power management is a quick green fix for budget-challenged IT departments
- Replacing desktops with greener notebooks yields quick results
- Environmental agendas are important yet do not drive remote working
TAKING GREEN IT TO MARKET
- Case study: IBM and the green, modular, moveable datacenter
- Case study: Hewlett-Packard centralizes, optimizes and consolidates disparate datacenters
- Case study: Sun sheds light on green cloud computing
- Case study: Cisco TelePresence meets RoI challenge
- Case study: Dell delivers on energy-efficiency and minimal packaging
THE GREENING OF ASSET LIFECYCLE MANAGEMENT
- Green IT manufacturing is becoming more cost effective
- Global regulations necessitate environmental standards by individual vendors
- Green packaging is a cost-effective vendor strategy
- Organizations lease more IT assets in a tough economy
- Leasing ensures green asset disposal
- Vendors recoup the highest margins for the most green end-of-life asset management
RECOMMENDATIONS
- Action points for green IT vendors
- Action points for enterprise IT decision makers
DATAMONITOR OPINION
- Now is the time for green IT investment
- Green IT vendors stand to benefit from the downturn
- Green IT is becoming synonymous with cost-effective IT
APPENDIX
- Acronyms and Definitions
- Methodology
- Further reading
- Ask the analyst
- Datamonitor consulting
- Disclaimer
FIGURES
- Figure: Green IT encompasses various technologies
- Figure: Lowered demand for cost-negative green IT is outweighed by demand for cost-positive green IT
- Figure: Most organizations do not believe the economy will affect their green IT positions
- Figure: Cost-positive green IT is most likely to be adopted in a downturn
- Figure: IT budgets will largely remain flat in 2010
- Figure: Most IT decision makers do not plan short- to medium-term investments in datacenter management
- Figure: About half of organizations use or already have datacenter management IT
- Figure: Hardware vendors are viewed as having the best green IT strategies
- Figure: Moving to green datacenters enables financial, operation and environmental benefits
- Figure: Organizations' datacenter power utilization is sharply increasing
- Figure: A green agenda has become less of a driver for datacenter energy-efficiency projects
- Figure: Datacenter infrastructure consumes more energy than server processors
- Figure: For flexible working solutions, reducing carbon emissions rates as average importance
- Figure: Environmental benefit is not a key driver for flexible working solutions
- Figure: Vendors recoup the highest margins on end-of-life inventory from retail sales
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