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ÇöÀçÀ§Ä¡ : HOME > ¸®Æ÷Æ® > Information Technology > IT±â¼ú
Can Green IT Bloom in an Economic Downturn? (Market Focus)
¹ßÇà»ç Datamonitor

¹ßÇàÀÏ 2009-06
ºÐ·® 42 pages
¼­ºñ½ºÇüÅ Report
ÆǸŰ¡°Ý

ÀμâÇϱâ

OVERVIEW

  • Catalyst
  • Summary

INTRODUCTION TO GREEN IT

  • Green IT is gaining relevancy in challenging economic conditions
  • Defining what constitutes green IT
  • Green IT remains on the business agenda
    • A paradigm shift in defining green IT
    • Vendors are being legislated to adopt green IT
    • Green IT vendors are motivated by cost
    • Green IT is largely recession-proof among end-user organizations
  • A bad economy is a boon for cost-positive green IT
    • The economic conditions have propelled a paradigm shift for green IT
    • IT budgets are flat
  • Organizations are turning to green capex alternatives
    • Most organizations are not budgeting for datacenter management spend in the short to medium term
  • Green RoI models are becoming compulsory and shorter
    • Categorical cost analysis is essential to green IT yet is often overlooked
  • The greening of new datacenters will slow with the economy
  • Case study: Harnessing wind from the North Sea cools a green datacenter
  • Hardware vendors lead the market with green IT go-to-market visibility
    • Vendors are tackling datacenter cooling issues with varied initiatives

THE IT LANDSCAPE IS GROWING GREENER

  • Datacenters remain rich with green IT possibilities
  • Managing costs to ¡®keep the lights on' also behooves a green IT strategy
    • Datacenter power utilization continues to rise
    • Measuring power usage effectiveness is gaining traction
    • Green motives are less of a driver for datacenter energy-efficiency projects in 2009
    • Datacenter cooling is an obvious target for power reduction
  • Maximizing datacenter utilization reduces costs and carbon emissions
  • Virtualization is moving into greener fields
  • Virtualization is becoming more holistic
    • Business applications are the next frontier of datacenter virtualization
  • Datacenter virtualization is heading towards the cloud
    • Confusion abounds over what constitutes cloud computing

The cloud is theoretically green Vendors are not pushing the green cloud message  yet

  • Datacenter virtualization enables cost-effective, greener hardware refresh cycles
    • Hardware refresh cycles are being pushed back
    • New RoI models for green IT must evolve
  • Client devices' lifecycle cost moves beyond being a green issue
    • Greener client device displays are more cost effective
    • Client power management is a quick green fix for budget-challenged IT departments
    • Replacing desktops with greener notebooks yields quick results
  • Environmental agendas are important yet do not drive remote working

TAKING GREEN IT TO MARKET

  • Case study: IBM and the green, modular, moveable datacenter
  • Case study: Hewlett-Packard centralizes, optimizes and consolidates disparate datacenters
  • Case study: Sun sheds light on green cloud computing
  • Case study: Cisco TelePresence meets RoI challenge
  • Case study: Dell delivers on energy-efficiency and minimal packaging

THE GREENING OF ASSET LIFECYCLE MANAGEMENT

  • Green IT manufacturing is becoming more cost effective
    • Global regulations necessitate environmental standards by individual vendors
    • Green packaging is a cost-effective vendor strategy
  • Organizations lease more IT assets in a tough economy
    • Leasing ensures green asset disposal
  • Vendors recoup the highest margins for the most green end-of-life asset management

RECOMMENDATIONS

  • Action points for green IT vendors
  • Action points for enterprise IT decision makers

DATAMONITOR OPINION

  • Now is the time for green IT investment
  • Green IT vendors stand to benefit from the downturn
  • Green IT is becoming synonymous with cost-effective IT

APPENDIX

  • Acronyms and Definitions
  • Methodology
  • Further reading
  • Ask the analyst
  • Datamonitor consulting
  • Disclaimer

FIGURES

  • Figure: Green IT encompasses various technologies
  • Figure: Lowered demand for cost-negative green IT is outweighed by demand for cost-positive green IT
  • Figure: Most organizations do not believe the economy will affect their green IT positions
  • Figure: Cost-positive green IT is most likely to be adopted in a downturn
  • Figure: IT budgets will largely remain flat in 2010
  • Figure: Most IT decision makers do not plan short- to medium-term investments in datacenter management
  • Figure: About half of organizations use or already have datacenter management IT
  • Figure: Hardware vendors are viewed as having the best green IT strategies
  • Figure: Moving to green datacenters enables financial, operation and environmental benefits
  • Figure: Organizations' datacenter power utilization is sharply increasing
  • Figure: A green agenda has become less of a driver for datacenter energy-efficiency projects
  • Figure: Datacenter infrastructure consumes more energy than server processors
  • Figure: For flexible working solutions, reducing carbon emissions rates as average importance
  • Figure: Environmental benefit is not a key driver for flexible working solutions
  • Figure: Vendors recoup the highest margins on end-of-life inventory from retail sales

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