Table of Contents Executive Summary Major Developments Total Baby Food: Market Size, 2008-2014 Domestic Baby Food: Market Size, 2008-2014 Total Baby Food Market: % Growth, 2008-2014 Domestic Baby Food Market: % Growth, 2008-2014 Market Structure Total Baby Food: Market Segmentation, 2014 Domestic Baby Food: Market Segmentation, 2014 Per Capita Total Baby Food: Per Capita Consumption and Expenditure, 2013 and 2014 Domestic Baby Food: Per Capita Consumption and Expenditure, 2013 and 2014 Distribution The Suppliers Manufacturer Shares, 2014 The Future Projected Market Size, Total Market, 2020 and Growth Rates, 2014-2020 Projected Market Size, Domestic Market, 2020 and Growth Rates, 2014-2020 Background to the Market Births Live Birth Rates Birth Trends by Mother's Place of Residence, 2004-2014 Live Births and Population Trends, 2004-2014 The Baby Population Baby Population, 2004-2014 The Consumer Living Standards Eating Habits Socio-Demographic Trends Family Structure Trends in Marriages and Divorces, 2008-2014 Number of Women of Childbearing Age Number of Women of Childbearing Age of Mother, 2006 and 2013 Births by Age of Mother Live Births by Age of Mother, 2000-2013 Working Women Female Employment Female Employment Rates by Age, 2013 and 2014 Maternity Legislation Breastfeeding Breastfeeding Promotion Breastfeeding Prevalence Breastfeeding Rates on Discharge, 1992-2013 Regulations Marketing Legislation Food Safety Market Profile Overview Definitions Key Features and Developments Baby Food: Market Value, Current Prices, 2008-2014 Baby Food: Market Value, Constant Prices, 2008-2014 Baby Food: Market Value, US Dollars, 2008-2014 Baby Food: Market Volume, 2008-2014 Baby Food: Per Capita Expenditure, Current Prices, 2008-2014 Baby Food: Per Capita Expenditure, Constant Prices, 2008-2014 Baby Food: Per Capita Expenditure, US Dollars, 2008-2014 Baby Food: Per Capita Consumption, 2008-2014 Baby Food: Domestic Market Value, Current Prices, 2008-2014 Baby Food: Domestic Market Value, Constant Prices, 2008-2014 Baby Food: Domestic Market Value, US Dollars, 2008-2014 Baby Food: Domestic Market Volume, 2008-2014 Baby Food: Domestic Per Capita Expenditure, Current Prices, 2008-2014 Baby Food: Domestic Per Capita Expenditure, Constant Prices, 2008-2014 Baby Food: Domestic Per Capita Expenditure, US Dollars, 2008-2014 Baby Food: Domestic Per Capita Consumption, 2008-2014 Manufacturers and Brands Baby Food: Manufacturer Representation by Sector, Value, 2014 Baby Food: Manufacturer Representation by Sector, Volume, 2014 Baby Milks Key Features and Developments Baby Milks: Sector Trends, Total Sales, 2008-2014 Baby Milks: Sector Trends, Sales for Domestic Consumption, 2008-2014 Per Capita Trends Baby Milks: Per Capita Expenditure and Consumption, Total Market, 2008-2014 Baby Milks: Per Capita Expenditure and Consumption, Domestic Market, 2008-2014 Market Segmentation Product Stage Infant Formula: Sector Segmentation, 2008-2014 Product Type Pricing Baby Milks: Brand Price Positioning Analysis, 2014 Baby Milks: Brand Price Analysis by Manufacturer, 2014 Packaging Baby Milks: Facings Allocation by Pack Type, 2014 Baby Milks: Facings Allocation by Pack Size, 2014 Manufacturers and Brands Manufacturers Baby Milks: Manufacturer Shares (Value), 2008-2014 Baby Milks: Manufacturer Shares (Volume), 2008-2014 Brands Baby Milks: Brands by Segment, 2014 Baby Cereals Key Features and Developments Baby Cereals: Sector Trends, Total Sales, 2008-2014 Per Capita Trends 53-54 Baby Cereals: Per Capita Expenditure and Consumption, 2008-2014 Sector Segmentation Product Type Pricing Baby Cereals: Price Positioning, 2014 Packaging Baby Cereals: Facings Allocation by Pack Type, 2014 Baby Cereals: Facings Allocation by Pack Size, 2014 Manufacturers and Brands Manufacturers Baby Cereals: Manufacturer Shares, 2014 Brands Wet Meals Key Features and Developments Wet Meals: Sector Trends, Total Sales, 2008-2014 Per Capita Trends 59-60 Wet Meals: Per Capita Expenditure and Consumption, 2008-2014 Sector Segmentation Product Typ Pricing Wet Meals: Price Positioning, 2014 Packaging Wet Meals: Facings Allocation by Pack Type, 2014 Wet Meals: Facings Allocation by Pack Size, 2014 Manufacturers and Brands Manufacturers Wet Meals: Manufacturer Shares, 2014 Brands Baby Drinks Key Features and Developments Baby Drinks: Sector Trends, Total Sales, 2008-2014 Per Capita Trends 65-66 Baby Drinks: Per Capita Expenditure and Consumption, 2008-2014 Sector Segmentation Product Type Pricing Baby Drinks: Price Positioning, 2014 Packaging Baby Drinks: Facings Allocation by Pack Size Baby Drinks: Facings Allocation by Pack Type Manufacturers and Brands Manufacturers Baby Drinks: Manufacturer Shares, 2014 Brands Finger Foods Key Features and Developments Finger Foods: Sector Trends, Total Sales, 2008-2014 Per Capita Trends Finger Foods: Per Capita Expenditure and Consumption, 2008-2014 Sector Segmentation Product Type Pricing Finger Foods: Price Positioning, 2014 Packaging Finger Foods: Facings Allocation by Pack Type Finger Foods: Facings Allocation by Pack Size Manufacturers and Brands Manufacturers Finger Foods: Manufacturer Shares, 2014 Brands Distribution Retailing Retail Structure Breakdown of Grocery Retailing by Channel, 2013 Baby Food Retailing The Suppliers Company Profiles Introduction Baby Food: Manufacturer Representation, Value, 2014 Baby Food: Manufacturer Representation, Volume, 2014 Mead Johnson Mead Johnson: Market Shares, Value, 2014 Leading Brands Nestlé Hong Kong Limited/Wyeth (Hong Kong) Holding Company Limited Nestlé: Market Shares, 2014 Wyeth: Market Shares, 2014 Leading Brands Abbott Laboratories Limited Abbott: Market Shares, 2014 Leading Brands Friesland Campina (Hong Kong) Limited Friesland Campina: Market Shares, 2014 Leading Brands Danone Danone: Market Shares, 2014 Leading Brands Heinz Hong Kong Limited Heinz: Market Shares, 2014 Leading Brands Foreign Trade Production and Foreign Trade Production Imports Imports of Baby Food by Type, Volume, 2008-2013 Imports of Baby Food by Type, Value, 2008-2013 Imports of Baby Food by Country of Origin, Volume, 2011-2013 Imports of Baby Food by Country of Origin, Value, 2011-2013 Exports Exports of Baby Food by Type, Volume, 2008-2013 Exports of Baby Food by Type, Value, 2008-2013 Exports of Baby Food by Country of Destination, Volume, 2011-2013 Exports of Baby Food by Country of Destination, Value, 2011-2013 The Future Future Determinants Live Birth Rates Birth and Population Projections, 2014-2020 Baby Population, 2014-2020 Number of Women of Childbearing Age by Age Group, 2013 and 2018 Consumer Attitudes Breastfeeding The Parallel Trade with China Future Trends Baby Food: Market Value Forecasts, Current Prices, 2014-2020 Baby Food: Market Value Forecasts, Constant Prices, 2014-2020 Baby Food: Market Value Forecasts, US Dollars, 2014-2020 Baby Food: Market Volume Forecasts, 2014-2020 Baby Food: Per Capita Expenditure Forecasts, Current Prices, 2014-2020 Baby Food: Per Capita Expenditure Forecasts, Constant Prices, 2014-2020 Baby Food: Per Capita Expenditure Forecasts, US Dollars, 2014-2020 Baby Food: Per Capita Consumption Forecasts, 2014-2020 Baby Food: Domestic Market Value Forecasts, Current Prices, 2014-2020 Baby Food: Domestic Market Value Forecasts, Constant Prices, 2014-2020 Baby Food: Domestic Market Value Forecasts, US Dollars, 2014-2020 Baby Food: Domestic Market Volume Forecasts, 2014-2020 Baby Food: Domestic Per Capita Expenditure Forecasts, Current Prices, 2014-2020 Baby Food: Domestic Per Capita Expenditure Forecasts, Constant Prices, Baby Food: Domestic Per Capita Expenditure Forecasts, US Dollars, 2014-2020 Baby Food: Domestic Per Capita Consumption Forecasts, 2014-2020 Economic and Demographic Background Political and Economic Summary Economic Background Economic Indicators, 2008-2015 Retail Price Index: Growth and Forecasts, 2008-2020 Demographic Data Population: Growth and Forecasts, 2008-2020 Appendix: Storecheck Results Milks Cereals and Dry Meals Wet Savory Meals Wet Sweet Meals Drinks Finger Foods
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