Key Findings Introduction to Canadean's Consumer Trend Framework An overview of the sub-trends that form the Health Mega-Trend Consumers are becoming more appearance conscious than ever before because of the pressure to look good Consumers are concerned about the impact of diet-related health problems and are addressing their consumption habits in order to improve health Consumers are conscious about their long-term health as a result of their lifestyles and want to take active steps to address this Mental wellbeing is a growing concern for consumers as they look to reduce levels of stress and feel happier The market for products positioned around allergies and intolerances is growing as a result of misdiagnosis Appendix
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