Table of Contents Executive Summary Market Developments Baby Food: Market Size, 2008-2014 Baby Food: % Growth, 2008-2014 Market Structure Baby Food: Market Segmentation, 2014 Per Capita Baby Food: Per Capita Consumption and Expenditure, 2013 and 2014 Distribution The Suppliers Manufacturer Shares, 2014 The Future Projected Market Size, 2020 and Growth Rates, 2014-2020 Background to the Market Births Live Birth Rates Birth and Population Trends, Total Population, 2004-2014 Birth and Population Trends, Resident Population, 2004-2014 Singapore: Ethnic Composition, 2009-2014 Breakdown of Live Births by Ethnic Composition, 2008-2013 Fertility Rates by Ethnic Origin, 2000-2013 The Baby Population The Baby Population, 2004-2014 The Consumer Living Standards Average Monthly Household Income from Work, 2008-2014 Eating Habits Socio-Demographic Trends Family Structure Marriage, Divorce and Birth Trends, 2008-2013 Number of Women of Childbearing Age Number of Women of Childbearing Age by Age Group, 2008 and 2013 Births by Age of Mother Births by Age of Mother, 2013 Incentives for Child Birth Working Women Female Employment Women in Employment, 2008-2014 Working Women by Age Group, 2008-2014 Maternity Legislation Breastfeeding Trends Breastfeeding Promotion Breastfeeding Prevalence Breastfeeding Incidence, 2001 and 2011 Breastfeeding Incidence, 2004-2005 Average Breastfeeding Duration by Socio-Demographic Group, 2002-2008 Regulations Marketing Legislation Market Profile Overview Definitions Key Features and Developments Baby Food: Market Value, Current Prices, 2008-2014 Baby Food: Market Value, Constant Prices, 2008-2014 Baby Food: Market Value, US Dollars, 2008-2014 Baby Food: Market Volume, 2008-2014 Baby Food: Per Capita Expenditure, Current Prices, 2008-2014 Baby Food: Per Capita Expenditure, Constant Prices, 2008-2014 Baby Food: Per Capita Expenditure, US Dollars, 2008-2014 Baby Food: Per Capita Consumption, 2008-2014 Manufacturers Baby Food: Manufacturer Share Trends, Value, 2008-2014 Baby Food: Manufacturer Shares by Sector, Value, 2014 Baby Food: Manufacturer Shares by Sector, Volume, 2014 Baby Milks Key Features and Developments Baby Milks: Sector Trends, 2008-2014 Per Capita Trends Baby Milks: Per Capita Expenditure and Consumption, 2008-2014 Market Segmentation Product Stage Baby Milks: Sector Segmentation, Volume, 2008-2014 Baby Milks: Sector Segmentation, Value, 2008-2014 Product Type Pricing Baby Milks: Brand Price Analysis, 2015 Baby Milks: Brand Price Positioning Analysis, 2015 Packaging Baby Milks by Pack Sizes, 2015 Baby Milks by Type of Pack, 2015 Manufacturers and Brands Manufacturers Baby Milks: Manufacturer Shares, Value, 2008-2014 Baby Milks: Manufacturer Shares, Volume, 2008-2014 Brands Baby Milks: Brands by Segment, 2015 Baby Cereals Key Features and Developments Baby Cereals: Sector Trends, 2008-2014 Per Capita Trends Baby Cereals: Per Capita Expenditure and Consumption, 2008-2014 Market Segmentation Product Type Pricing Packaging Baby Cereals by Pack Size, 2015 Baby Cereals by Type of Pack, 2015 Manufacturers and Brands Manufacturers Baby Cereals: Manufacturer Shares, Value, 2008-2014 Baby Cereals: Manufacturer Shares, Volume, 2008-2014 Brands Baby Meals and Drinks Key Features and Developments Baby Meals and Drinks: Sector Trends, 2008-2014 Per Capita Trends Baby Meals and Drinks: Per Capita Expenditure and Consumption, 2008-2014 Market Segmentation Product Type Pricing Packaging Sweet and Savoury Wet Meals by Pack Size, 2015 Baby Drinks by Pack Size, 2015 Sweet and Savoury Wet Meals by Type of Packaging, 2015 Manufacturers and Brands Manufacturers Baby Meals and Drinks: Manufacturer Shares, Value, 2008-2014 Baby Meals and Drinks: Manufacturer Shares, Volume, 2008-2014 Brands Packaging Finger Foods by Pack Type, 2015 Finger Foods by Pack Size, 2015 Manufacturers and Brands Manufacturers Finger Foods: Manufacturer Shares, Value, 2008-2014 Finger Foods: Manufacturer Shares, Volume, 2008-2014 Brands Distribution Retailing Grocery Retailing Food Retailing in Singapore, 2010-2014 Major Supermarket/Hypermarket Chains, 2009-2015 Major Mini-Market/Convenience Chains, 2009-2015 Pharmacies and Drugstores Retailing Baby Food Distribution Baby Milks: Sales by Outlet Type, 2008-2014 Baby Meals and Juices: Sales by Outlet Type, 2008-2014 The Suppliers Company Profiles Introduction Baby Food: Manufacturer Representation, Value, 2014 Baby Food: Manufacturer Representation, Volume, 2014 Abbott Laboratories Singapore Pte Ltd/Abbott Manufacturing Singapore Pte Ltd Abbott: Market Shares, 2014 Leading Brands Company History Activities in the Baby Food Market Nestlé Singapore (Pte) Ltd Nestlé: Market Shares, 2014 Leading Brands Company History Activities in the Baby Food Market Mead Johnson Nutrition (Singapore) Pte Ltd Mead Johnson: Market Shares, 2014 Leading Brands Company History Mead Johnson: Sales in Singapore, 2011-2013 Activities in the Baby Food Market Danone Dumex - Singapore/Danone Dumex (Malaysia) Sdn Bhd Dumex: Market Shares, 2014 Leading Brands Company History Activities in the Baby Food Market FrieslandCampina (Singapore) Pte Ltd FrieslandCampina: Market Shares, 2014 Leading Brands Company History Activities in the Baby Food Market Heinz Singapore Pte Ltd Heinz: Market Shares, 2014 Leading Brands Company History Activities in the Baby Food Market Other Manufacturers Empro Singapore Pte Ltd Fook Sang Tong Trading Pte Ltd Healthy Times Want Want Food Pte Ltd Fonterra Brands (Singapore) Pte Ltd Pigeon Singapore Pte Ltd Foreign Trade Production Imports Imports of Milks and Cereals by Country of Origin, Volume, 2010-2013 Imports of Milks and Cereals by Country of Origin, Value, 2010-2013 Imports of Other Baby Food by Country of Origin, Volume, 2010-2013 Imports of Other Baby Food by Country of Origin, Value, 2010-2013 Exports Exports of Milks and Cereals by Country of Destination, Volume, 2010-2013 Exports of Milks and Cereals by Country of Destination, Value, 2010-2013 Exports of Other Baby Food by Country of Destination, Volume, 2010-2013 Exports of Other Baby Food by Country of Destination, Value, 2010-2013 The Future Future Determinants Live Birth Rates Birth and Population Projections, 2008-2020 Baby Population, 2014-2020 Number of Women of Childbearing Age by Age Group, 2013 and 2020 Consumer Attitudes Breastfeeding Future Trends Baby Food: Market Value Forecasts, Current Prices, 2014-2020 Baby Food: Market Value Forecasts, Constant Prices, 2014-2020 Baby Food: Market Value Forecasts, US Dollars, 2014-2020 Baby Food: Market Volume Forecasts, 2014-2020 Baby Food: Per Capita Expenditure Forecasts, Current Prices, 2014-2020 Baby Food: Per Capita Expenditure Forecasts, Constant Prices, 2014-2020 Baby Food: Per Capita Expenditure Forecasts, US Dollars, 2014-2020 Baby Food: Per Capita Consumption Forecasts, 2014-2020 Economic and Demographic Background Political and Economic Summary Economic Background Economic Indicators, 2008-2015 Key Macro-Economic Forecasts, 2014-2020 Storechecks Storechecks Facings Allocation by Product Type Appendix: Storecheck Results Milks Cereals Wet Savoury Meals Wet Sweet Meals Drinks Finger Foods
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