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TABLE OF CONTENTS 1 INTRODUCTION 1.1 OBJECTIVES OF THE STUDY 1.2 MARKET DEFINITION 1.3 MARKETS SCOPE
1.3.1 MARKETS COVERED
1.3.2 YEARS CONSIDERED 1.4 CURRENCY 1.5 STAKEHOLDERS 2 RESEARCH METHODOLOGY 2.1 INTRODUCTION
2.1.1 SECONDARY DATA
2.1.1.1 Key data from secondary sources
2.1.2 PRIMARY DATA
2.1.2.1 Key data from primary sources
2.1.2.2 Key industry insights 2.2 DEMAND ANALYSIS
2.2.1 INTRODUCTION
2.2.2 DEMAND-SIDE ANALYSIS
2.2.2.1 Use of displays in 3D and transparent screen systems in digital signage
2.2.2.2 Digital signage and professional displays’ shipments to grow in the retail market 2.3 MARKET SIZE ESTIMATION
2.3.1 BOTTOM-UP APPROACH
2.3.2 TOP-DOWN APPROACH 2.4 MARKET BREAKDOWN & DATA TRIANGULATION 2.5 RESEARCH ASSUMPTIONS 3 EXECUTIVE SUMMARY 4 PREMIUM INSIGHTS 4.1 ATTRACTIVE MARKET OPPORTUNITIES IN OLED, LED, AND E-PAPER DISPLAYS 4.2 DISPLAY MARKET: APPLICATIONS 4.3 DISPLAY MARKET IN ASIA-PACIFIC 4.4 APAC IS EXPECTED TO GROW AT THE FASTEST RATE IN THE DISPLAY MARKET FROM 2015 TO 2020 4.5 DISPLAY MARKET: REGIONAL ANALYSIS OF APPLICATIONS (2014) 4.6 DISPLAY MARKET: DEVELOPED VS. DEVELOPING REGIONS 4.7 LIFE CYCLE ANALYSIS, BY GEOGRAPHY 5 MARKET OVERVIEW 5.1 INTRODUCTION 5.2 MARKET SEGMENTATION 5.3 MARKET DYNAMICS
5.3.1 DRIVERS
5.3.1.1 High growth in the demand for consumer electronic goods
5.3.1.2 Technological advancements driving the consumption of high quality displays
5.3.1.3 Decrease in display prices boosts their scope of applications
5.3.1.4 High demand of displays in gaming and entertainment applications
5.3.2 RESTRAINT
5.3.2.1 Manufacturing issues pertaining to large scale production of flexible displays
5.3.3 OPPORTUNITIES
5.3.3.1 Military applications
5.3.3.2 Emerging applications for flexible displays
5.3.4 CHALLENGE
5.3.4.1 Higher selling prices of AMOLED displays
5.3.5 BURNING ISSUE
5.3.5.1 Adoption of flexible OLED displays
5.3.6 WINNING IMPERATIVE
5.3.6.1 Innovation in OLED displays for seamless integration into consumer goods 6 INDUSTRY TRENDS 6.1 INTRODUCTION 6.2 VALUE CHAIN ANALYSIS 6.3 INDUSTRY TRENDS 6.4 PEST ANALYSIS
6.4.1 POLITICAL FACTORS
6.4.2 ECONOMIC FACTORS
6.4.3 SOCIAL FACTORS
6.4.4 TECHNOLOGICAL FACTORS 7 GLOBAL DISPLAYS MARKET, BY TECHNOLOGY 7.1 INTRODUCTION
7.1.1 ELECTRONIC PAPER
7.1.2 OLED
7.1.2.1 OLED & LCD: A Comparative Analysis
7.1.3 TYPES OF OLEDS
7.1.3.1 PM-OLED
7.1.3.2 AM-OLED
7.1.3.3 P-OLED
7.1.3.4 PHOLED
7.1.3.5 SM-OLED
7.1.4 LCD DISPLAYS
7.1.5 LED DISPLAYS
7.1.5.1 Conventional LED Display
7.1.5.2 Surface Mounted Display
7.1.6 DIGITAL LIGHT PROCESSOR (DLP)
7.1.6.1 Advantages/Disadvantages
7.1.7 LIQUID CRYSTAL ON SILICON (LCOS)
7.1.7.1 LCoS Technology Assessment
7.1.7.2 Nematics LCoS (NLC)
7.1.7.3 Ferroelectrics LCoS (FLCoS) 8 GLOBAL DISPLAYS MARKET, BY TYPE 8.1 INTRODUCTION
8.1.1 CONVENTIONAL DISPLAY
8.1.1.1 Impending slowdown Coming
8.1.1.2 Going for Growth
8.1.2 FLEXIBLE DISPLAY
8.1.3 TRANSPARENT DISPLAY
8.1.4 3D DISPLAY 9 GLOBAL DISPLAYS MARKET, BY APPLICATION 9.1 INTRODUCTION
9.1.1 CONSUMER ELECTRONICS
9.1.1.1 E-Reader
9.1.1.2 Smartphone
9.1.1.3 Tablet
9.1.1.4 Laptop
9.1.2 AUTOMOTIVE
9.1.3 MEDICAL & INDUSTRIAL
9.1.4 ADVERTISING AND PUBLIC DISPLAY
9.1.5 RETAIL AND BANKING
9.1.6 MILITARY
9.1.7 OTHERS 10 GEOGRAPHIC ANALYSIS 10.1 INTRODUCTION
10.1.1 NORTH AMERICA
10.1.1.1 LED DISPLAY
10.1.1.2 3D display
10.1.1.3 OLED Display
10.1.2 EUROPE
10.1.2.1 LED display
10.1.2.2 3D display
10.1.2.3 Flexible display
10.1.2.4 OLED display
10.1.3 ASIA-PACIFIC
10.1.3.1 LED display
10.1.3.2 3D display
10.1.3.3 Flexible display
10.1.3.4 OLED display
10.1.4 REST OF THE WORLD
10.1.4.1 3D display 11 COMPETITIVE LANDSCAPE 11.1 OVERVIEW 11.2 MARKET SHARE ANALYSIS, DISPLAY MARKET 11.3 COMPETITIVE SITUATION AND TRENDS
11.3.1 NEW PRODUCT LAUNCHES
11.3.2 AGREEMENT, JOINT VENTURE AND ACQUISITIONS
11.3.3 COLLABORATION, PARTNERSHIP, AND ALLIANCES
11.3.4 EXPANSION 12 COMPANY PROFILES
(Overview, Products and Services, Financials, Strategy & Development)* 12.1 INTRODUCTION 12.2 ATMEL CORPORATION 12.3 AU OPTRONICS CORP. 12.4 CAMBRIDGE DISPLAY TECHNOLOGY LTD. 12.5 CORNING INCORPORATED 12.6 E. I. DU PONT DE NEMOURS AND COMPANY 12.7 SEIKO EPSON CORPORATION 12.8 FUJITSU LIMITED 12.9 GENERAL ELECTRIC 12.10 HEWLETT-PACKARD COMPANY 12.11 KENT DISPLAYS INC. 12.12 LG DISPLAY CO. LTD. 12.13 MITSUBISHI ELECTRIC CORPORATION 12.14 NEC DISPLAY SOLUTIONS 12.15 PANASONIC CORPORATION 12.16 SAMSUNG ELECTRONICS CO. LTD. 12.17 SHARP CORPORATION 12.18 SONY CORPORATION 12.19 TOSHIBA CORPORATION 12.20 UNIVERSAL DISPLAY CORPORATION *Details on Overview, Products and Services, Financials, Strategy & Development might not be Captured in case of Unlisted Companies. 13 APPENDIX 13.1 INSIGHTS OF INDUSTRY EXPERTS 13.2 DISCUSSION GUIDE 13.3 INTRODUCING RT: REAL TIME MARKET INTELLIGENCE 13.4 AVAILABLE CUSTOMIZATIONS 13.5 RELATED REPORTS
LIST OF TABLES
TABLE 1 HIGH GROWTH IN CONSUMER GOODS CONSUMPTION (2013–2020)
TABLE 2 MANUFACTURING ISSUES PERTAINING TO LARGE SCALE PRODUCTION OF FLEXIBLE DISPLAYS
TABLE 3 MILITARY APPLICATIONS AND OTHER EMERGING APPLICATIONS
TABLE 4 GLOBAL DISPLAY MARKET, BY TECHNOLOGY, 2013–2020 ($BILLION)
TABLE 5 DISPLAY MARKET SIZE FOR E-PAPER, BY APPLICATION, 2013–2020 ($MILLION)
TABLE 6 DISPLAY MARKET SIZE FOR E-PAPER, BY GEOGRAPHY, 2013–2020 ($MILLION)
TABLE 7 NORTH AMERICAN DISPLAY MARKET SIZE FOR E-PAPER, BY APPLICATION, 2013–2020 ($MILLION)
TABLE 8 EUROPEAN DISPLAY MARKET SIZE FOR E-PAPER, BY APPLICATION, 2013–2020 ($MILLION)
TABLE 9 APAC DISPLAY MARKET SIZE FOR E-PAPER, BY APPLICATION, 2013–2020 ($MILLION)
TABLE 10 ROW DISPLAY MARKET SIZE FOR E-PAPER, BY APPLICATION, 2013–2020 ($MILLION)
TABLE 11 ADVANTAGES OF OLED TECHNOLOGY
TABLE 12 DISADVANTAGES OF OLED TECHNOLOGY
TABLE 13 COMPARISON OF OLED AND LCD
TABLE 14 COMPARISON BETWEEN AMOLED AND PMOLED TECHNOLOGIES
TABLE 15 DISPLAY MARKET SIZE FOR OLED, BY APPLICATION, 2013–2020 ($MILLION)
TABLE 16 DISPLAY MARKET SIZE FOR OLED, BY GEOGRAPHY, 2013–2020 ($MILLION)
TABLE 17 NORTH AMERICAN DISPLAY MARKET SIZE FOR OLED, BY APPLICATION, 2013–2020 ($MILLION)
TABLE 18 EUROPEAN DISPLAY MARKET SIZE FOR OLED, BY APPLICATION, 2013–2020 ($MILLION)
TABLE 19 APAC DISPLAY MARKET SIZE FOR OLED, BY APPLICATION, 2013–2020 ($MILLION)
TABLE 20 ROW DISPLAY MARKET SIZE FOR OLED, BY APPLICATION, 2013–2020 ($MILLION)
TABLE 21 DISPLAY MARKET SIZE FOR LCD, BY APPLICATION, 2013–2020 ($MILLION)
TABLE 22 DISPLAY MARKET SIZE FOR LCD, BY GEOGRAPHY, 2013–2020 ($MILLION)
TABLE 23 NORTH AMERICAN DISPLAY MARKET SIZE FOR LCD, BY APPLICATION, 2013–2020 ($MILLION)
TABLE 24 EUROPEAN DISPLAY MARKET SIZE FOR LCD, BY APPLICATION, 2013–2020 ($MILLION)
TABLE 25 APAC DISPLAY MARKET SIZE FOR LCD, BY APPLICATION, 2013–2020 ($MILLION)
TABLE 26 ROW DISPLAY MARKET SIZE FOR LCD, BY APPLICATION, 2013–2020 ($MILLION)
TABLE 27 LED DISPLAY, BY SIZE
TABLE 28 DISPLAY MARKET SIZE FOR LED, BY APPLICATION, 2013–2020 ($MILLION)
TABLE 29 DISPLAY MARKET SIZE FOR LED, BY GEOGRAPHY, 2013–2020 ($MILLION)
TABLE 30 NORTH AMERICAN DISPLAY MARKET SIZE FOR LED, BY APPLICATION, 2013–2020 ($MILLION)
TABLE 31 EUROPEAN DISPLAY MARKET SIZE FOR LED, BY APPLICATION, 2013–2020 ($MILLION)
TABLE 32 APAC DISPLAY MARKET SIZE FOR LED, BY APPLICATION, 2013–2020 ($MILLION)
TABLE 33 ROW DISPLAY MARKET SIZE FOR LED, BY APPLICATION, 2013–2020 ($MILLION)
TABLE 34 DISPLAY MARKET SIZE FOR DLP, BY APPLICATION, 2013–2020 ($MILLION)
TABLE 35 DISPLAY MARKET SIZE FOR DLP, BY GEOGRAPHY, 2013–2020 ($MILLION)
TABLE 36 NORTH AMERICAN DISPLAY MARKET SIZE FOR DLP, BY APPLICATION, 2013–2020 ($MILLION)
TABLE 37 EUROPEAN DISPLAY MARKET SIZE FOR DLP, BY APPLICATION, 2013–2020 ($MILLION)
TABLE 38 APAC DISPLAY MARKET SIZE FOR DLP, BY APPLICATION, 2013–2020 ($MILLION)
TABLE 39 ROW DISPLAY MARKET SIZE FOR DLP, BY APPLICATION, 2013–2020 ($MILLION)
TABLE 40 DISPLAY MARKET SIZE FOR LCOS, BY APPLICATION, 2013–2020 ($MILLION)
TABLE 41 DISPLAY MARKET SIZE FOR LCOS, BY GEOGRAPHY, 2013–2020 ($MILLION)
TABLE 42 NORTH AMERICAN DISPLAY MARKET SIZE FOR LCOS, BY APPLICATION, 2013–2020 ($MILLION)
TABLE 43 EUROPEAN DISPLAY MARKET SIZE FOR LCOS, BY APPLICATION, 2013–2020 ($MILLION)
TABLE 44 APAC DISPLAY MARKET SIZE FOR LCOS, BY APPLICATION, 2013–2020 ($MILLION)
TABLE 45 ROW DISPLAY MARKET SIZE FOR LCOS, BY APPLICATION, 2013–2020 ($MILLION)
TABLE 46 GLOBAL DISPLAY MARKET, BY TYPES, 2013–2020 ($BILLION)
TABLE 47 GLOBAL DISPLAY MARKET, BY APPLICATION ($BILLION)
TABLE 48 DISPLAY MARKET IN CONSUMER ELECTRONICS, BY TECHNOLOGY ($MILLION)
TABLE 49 DISPLAY MARKET FOR CONSUMER ELECTRONICS APPLICATION, BY TYPE, 2013–2020 ($MILLION)
TABLE 50 TOP TABLETS AVAILABLE IN THE GLOBAL DISPLAY MARKET
TABLE 51 GLOBAL DISPLAY MARKET IN AUTOMOTIVE, BY TECHNOLOGY ($MILLION)
TABLE 52 DISPLAY MARKET FOR AUTOMOTIVE APPLICATION, BY TYPE, 2013–2020 ($MILLION)
TABLE 53 DISPLAY MARKET IN MEDICAL & INDUSTRIAL, BY TECHNOLOGY ($MILLION)
TABLE 54 DISPLAY MARKET SIZE FOR MEDICAL & INDUSTRIAL, BY TYPE, 2013–2020 ($MILLION)
TABLE 55 DISPLAY MARKET IN ADVERTISING & PUBLIC DISPLAY, BY TECHNOLOGY ($MILLION)
TABLE 56 DISPLAY MARKET SIZE FOR ADVERTISING & PUBLIC DISPLAY, BY TYPE, 2013–2020 ($MILLION)
TABLE 57 DISPLAY MARKET IN RETAIL & BANKING, BY TECHNOLOGY ($MILLION)
TABLE 58 DISPLAY MARKET SIZE FOR RETAIL & BANKING, BY TYPE, 2013–2020 ($MILLION)
TABLE 59 DISPLAY MARKET IN MILITARY, BY TECHNOLOGY ($MILLION)
TABLE 60 DISPLAY MARKET SIZE FOR MILITARY APPLICATIONS, BY TYPE, 2013–2020 ($MILLION)
TABLE 61 DISPLAY MARKET IN OTHER APPLICATIONS, BY TECHNOLOGY ($MILLION)
TABLE 62 DISPLAY MARKET SIZE FOR OTHER APPLICATIONS, BY TYPE, 2013–2020 ($MILLION)
TABLE 63 GLOBAL DISPLAY MARKET, BY GEOGRAPHY ($BILLION)
TABLE 64 NORTH AMERICAN DISPLAY MARKET, BY TECHNOLOGY ($MILLION)
TABLE 65 NORTH AMERICA DISPLAY MARKET, BY TYPE, 2013–2020 ($MILLION)
TABLE 66 EUROPEAN DISPLAY MARKET, BY TECHNOLOGY ($MILLION)
TABLE 67 EUROPE DISPLAY MARKET, BY TYPE, 2013–2020 ($MILLION)
TABLE 68 ASIA-PACIFIC DISPLAY MARKET, BY TECHNOLOGY ($MILLION)
TABLE 69 APAC DISPLAY MARKET, BY TYPE, 2013–2020 ($MILLION)
TABLE 70 ROW DISPLAY MARKET, BY TECHNOLOGY ($MILLION)
TABLE 71 ROW DISPLAY MARKET, BY TYPE, 2013–2020 ($MILLION)
TABLE 72 NEW PRODUCT LAUNCHES, 2012–2015
TABLE 73 AGREEMENT, JOINT VENTURE AND ACQUISITIONS, 2012–2015
TABLE 74 COLLABORATION, PARTNERSHIP, AND ALLIANCES, 2012–2015
TABLE 75 EXPANSION, 2012–2015
LIST OF FIGURES
FIGURE 1 GLOBAL DISPLAY MARKET SEGMENTATION
FIGURE 2 RESEARCH DESIGN
FIGURE 3 BREAKDOWN OF PRIMARY INTERVIEWS: BY COMPANY TYPE, DESIGNATION, & REGION
FIGURE 4 GROWING HIGH BRIGHTNESS DISPLAYS MARKET VALUE IN DIGITAL SIGNAGE, 2008–2020 ($MILLION)
FIGURE 5 GLOBAL DIGITAL SIGNAGE IN RETAIL APPLICATION, MARKET SIZE ($MILLION)
FIGURE 6 MARKET SIZE ESTIMATION METHODOLOGY: BOTTOM-UP APPROACH
FIGURE 7 MARKET SIZE ESTIMATION METHODOLOGY: TOP-DOWN APPROACH
FIGURE 8 MARKET BREAKDOWN AND DATA TRIANGULATION
FIGURE 9 ASSUMPTIONS
FIGURE 10 LUCRATIVE APPLICATION MARKETS FOR DISPLAYS - 2014
FIGURE 11 DISPLAY MARKET SNAPSHOT, BY TECHNOLOGY (2014 VS. 2020)
FIGURE 12 GLOBAL DISPLAY MARKET, BY REGION, 2013
FIGURE 13 COMPANIES FOCUSED ON NEW PRODUCT LAUNCH AS A KEY STRATEGY
FIGURE 14 DEMAND FOR 3D AND FLEXIBLE DISPLAYS IS EXPECTED TO DRIVE THE OVERALL DISPLAY MARKET FROM 2014 TO 2020
FIGURE 15 THE CONSUMER ELECTRONICS APPLICATION IS LIKELY TO DOMINATE THE GLOBAL DISPLAY MARKET FROM 2015 TO 2020
FIGURE 16 CONVENTIONAL LCD SEGMENT ACCOUNTED FOR THE LARGEST SHARE OF THE ASIA-PACIFIC DISPLAY MARKET IN 2014
FIGURE 17 NORTH AMERICA ACCOUNTED FOR THE LARGEST SHARE OF THE DISPLAY MARKET
FIGURE 18 NORTH AMERICA: CONSUMER ELECTRONICS APPLICATION DOMINATED THE DISPLAY MARKET IN 2014
FIGURE 19 APAC AS DEVELOPING REGION IS GROWING FASTER THAN THE DEVELOPED REGIONS LIKE NORTH AMERICA AND EUROPE
FIGURE 20 APAC IS IN THE GROWTH PHASE WHEREAS EUROPE IS MOVING TOWARDS MATURITY FROM 2015 TO 2020
FIGURE 21 GLOBAL DISPLAY MARKET SEGMENTATION
FIGURE 22 HIGH GROWTH IN CONSUMER GOODS CONSUMPTION
FIGURE 23 GROWTH IN GAMING INDUSTRY ($BILLION)
FIGURE 24 VALUE CHAIN ANALYSIS (2013): MAJOR VALUE IS ADDED DURING MANUFACTURING AND ASSEMBLY PHASES
FIGURE 25 INCREASING MARKET PENETRATION OF SMALL PITCH DISPLAYS
FIGURE 26 GLOBAL DISPLAYS MARKET, BY TECHNOLOGY
FIGURE 27 GLOBAL DISPLAY MARKET VOLUME, BY TECHNOLOGY, 2013-2020 (MILLION UNITS)
FIGURE 28 LCD DISPLAY CLASSIFICATION
FIGURE 29 LED DISPLAY MARKET CLASSIFICATION, BY TYPE
FIGURE 30 GLOBAL DISPLAYS MARKET, BY DISPLAY TYPE
FIGURE 31 GLOBAL DISPLAY MARKET SIZE, BY TYPE 2014-2020 (MILLION UNITS)
FIGURE 32 LIFE CYCLE OF FLEXIBLE DISPLAY
FIGURE 33 GLOBAL DISPLAYS MARKET, BY APPLICATION
FIGURE 34 GLOBAL DISPLAYS MARKET, BY GEOGRAPHY
FIGURE 35 APAC IS A FAST GROWING REGION FOR THE TOP THREE TECHNOLOGIES IN THE DISPLAY MARKET (2014)
FIGURE 36 NORTH AMERICA: DISPLAY MARKET SNAPSHOT
FIGURE 37 APAC: DISPLAY MARKET SNAPSHOT
FIGURE 38 COMPANIES ADOPTED NEW PRODUCT LAUNCH AS THE KEY GROWTH STRATEGY DURING 2011-2014
FIGURE 39 SAMSUNG CORPORATION GREW AT THE FASTEST RATE BETWEEN 2009 - 2013
FIGURE 40 GLOBAL DISPLAY MARKET SHARE, BY KEY PLAYERS, 2013
FIGURE 41 MARKET EVOLUTION FRAMEWORK: NEW PRODUCT DEVELOPMENTS HAVE FUELED GROWTH AND INNOVATION FROM 2012 TO 2015
FIGURE 42 BATTLE FOR MARKET SHARE: NEW PRODUCT LAUNCHES COMPRISED THE KEY STRATEGY
FIGURE 43 GEOGRAPHIC REVENUE MIX OF TOP 5 MARKET PLAYERS
FIGURE 44 COMPETITIVE BENCHMARKING OF KEY MARKET PLAYERS (2013)
FIGURE 45 ATMEL CORPORATION : COMPANY SNAPSHOT
FIGURE 46 AU OPTRONICS CORP.: COMPANY SNAPSHOT
FIGURE 47 AU OPTRONICS CORP : SWOT ANALYSIS
FIGURE 48 CORNING INCORPORATED: COMPANY SNAPSHOT
FIGURE 49 E. I. DU PONT DE NEMOURS AND COMPANY: COMPANY SNAPSHOT
FIGURE 50 SEIKO EPSON CORPORATION: COMPANY SNAPSHOT
FIGURE 51 FUJITSU LIMITED: COMPANY SNAPSHOT
FIGURE 52 GENERAL ELECTRIC: COMPANY SNAPSHOT
FIGURE 53 HEWLETT-PACKARD.: COMPANY SNAPSHOT
FIGURE 54 LG DISPLAY CO. LTD.: COMPANY SNAPSHOT
FIGURE 55 LG DISPLAY CO. LTD.: SWOT ANALYSIS
FIGURE 56 MITSUBISHI ELECTRIC CORPORATION.: COMPANY SNAPSHOT
FIGURE 57 MITSUBISHI ELECTRIC CORPORATION : SWOT ANALYSIS
FIGURE 58 PANASONIC CORPORATION.: COMPANY SNAPSHOT
FIGURE 59 PANASONIC CORPORATION: SWOT ANALYSIS
FIGURE 60 SAMSUNG ELECTRONICS CO. LTD.: COMPANY SNAPSHOT
FIGURE 61 SAMSUNG ELECTRONICS CO. LTD.: SWOT ANALYSIS
FIGURE 62 SHARP CORPORATION: COMPANY SNAPSHOT
FIGURE 63 SHARP CORPORATION: SWOT ANALYSIS
FIGURE 64 SONY CORPORATION : COMPANY SNAPSHOT
FIGURE 65 SONY CORP : SWOT ANALYSIS
FIGURE 66 TOSHIBA CORPORATION: COMPANY SNAPSHOT
FIGURE 67 UNIVERSAL DISPLAY CORPORATION: COMPANY SNAPSHOT
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