Table of Contents Executive Summary Market Developments Baby Food: Market Size, 2008-2014 Baby Food: % Growth, 2008-2014 Market Structure Baby Food: Market Segmentation, 2014 Per Capita Baby Food: Per Capita Consumption and Expenditure, 2013 and 2014 Distribution The Suppliers Manufacturer Shares, 2014 The Future Projected Market Size, 2020 and Growth Rates, 2014-2020 Background to the Market Births Live Birth Rates Birth and Population Trends, 2004-2014 Live Births by Region and by Ethnic Group Live Births by State, 2011 and 2012 Live Births by Ethnic Group, 2011 and 2012 The Baby Population The Baby Population, 2008-2014 The Consumer Living Standards Mean Monthly Household Income by Income Group and Ethnic Group, 2009 and 2012 Eating Habits Socio-Demographic Trends Family Structure Trends in Marriages and Divorces, 2008-2012 Number of Women of Childbearing Age Number of Women of Childbearing Age by Age Group, 2014 Births by Age of Mother Live Births by Age Group of Mother, 2011 and 2012 Working Women Female Employment Female Employment Trends, 2008-2013 Female Employment by Age, 2013 Maternity Legislation Breastfeeding Trends Breastfeeding Promotion Breastfeeding Prevalence Breastfeeding Habits, 2006 Regulations Marketing Legislation Market Profile Overview Definitions Key Features and Developments Baby Food: Market Value, Current Prices, 2008-2014 Baby Food: Market Value, Constant Prices, 2008-2014 Baby Food: Market Value, US Dollars, 2008-2014 Baby Food: Market Volume, 2008-2014 Baby Food: Per Capita Expenditure, Current Prices, 2008-2014 Baby Food: Per Capita Expenditure, Constant Prices, 2008-2014 Baby Food: Per Capita Expenditure, US Dollars, 2008-2014 Baby Food: Per Capita Consumption, 2008-2014 Manufacturers Baby Food: Trends in Manufacturer Shares, 2008-2014 Baby Food: Manufacturer Shares by Sector, Value, 2014 Baby Food: Manufacturer Shares by Sector, Volume, 2014 Baby Milks Key Features and Developments Baby Milks: Sector Trends, 2008-2014 Per Capita Trends Baby Milks: Per Capita Expenditure and Consumption, 2008-2014 Market Segmentation Product Stage Baby Milks: Segmentation Value, 2008-2014 Baby Milks: Segmentation Volume, 2008-2014 Product Type Pricing Baby Milks: Brand Price Analysis, 2014 Baby Milks: Brand Price Positioning Analysis, 2014 Packaging Baby Milks: Facings Allocation by Type of Packaging Baby Milks; Facings Allocation by Pack Size Manufacturers and Brands Manufacturers Baby Milks: Manufacturer Share Trends, Value, 2008-2014 Brands Baby Milks: Brands by Segment, 2015 Baby Cereals Key Features and Developments Baby Cereals: Sector Trends, 2008-2014 Per Capita Trends Baby Cereals: Per Capita Expenditure and Consumption, 2008-2014 Sector Segmentation Product Type Pricing Baby Cereals: Price Positioning, 2014 Packaging Baby Cereals: Facings Allocation by Type of Packaging Baby Cereals: Facings Allocation by Pack Size Manufacturers and Brands Manufacturers Baby Cereals: Manufacturer Shares, Value, 2008-2014 Brands Baby Meals Key Features and Developments Baby Meals: Sector Trends, 2008-2014 Per Capita Trends Baby Meals: Per Capita Expenditure and Consumption, 2008-2014 Sector Segmentation Product Type Baby Meals: Segmentation by Type, 2008-2014 Pricing Baby Meals: Price Positioning, 2014 Packaging Baby Meals: Facings Allocation by Type of Packaging Baby Meals: Facings Allocation by Pack Size Manufacturers and Brands Manufacturers Baby Meals: Manufacturer Shares, Volume, 2012 and 2014 Brands Other Baby Food Key Features and Developments Other Baby Food: Sector Trends, 2008-2014 Per Capita Trends Other Baby Food: Per Capita Expenditure and Consumption, 2008-2014 Sector Segmentation Product Type Pricing Finger Foods: Price Positioning, 2014 Packaging Baby Drinks: Facings Allocation by Pack Size and Pack Type Finger Foods: Facings Allocation by Type of Packaging Finger Foods: Facings Allocation by Pack Size Manufacturers and Brands Manufacturers Other Baby Food, Manufacturer Shares, Value, 2008-2014 Other Baby Foods, Manufacturer Shares, Volume, 2008-2014 Brands Distribution Retailing Retail Structure Breakdown of the Food Retailing Sector by Outlet Type, 2008-2014 Number of Retail Outlets by Type, 2008-2013 Major Hyper/Supermarket Chains, 2007-2014 Pharmacies and Drugstores Retailing Baby Food Retailing Sales of Baby Food by Outlet Type, 2008-2014 The Suppliers Company Profiles Introduction Baby Food: Manufacturer Representation, Value, 2014 Baby Food: Manufacturer Representation, Volume, 2014 Nestlé (Malaysia) Bhd Nestlé: Market Shares, 2014 Leading Brands Company History Nestlé (Malaysia) Sdn Bhd: Financial Highlights, 2007-2013 Activity in the Baby Food Market Danone Dumex (Malaysia) Sdn Bhd Danone Dumex: Market Shares, 2014 Leading Brands Company History Activity in the Baby Food Market Dutch Lady Milk Industries (FrieslandCampina) FrieslandCampina: Market Shares, 2014 Leading Brands Company History Dutch Lady Milk Industries: Financial Highlights, 2008-2014 Activity in the Baby Food Market Mead Johnson Nutrition (Malaysia) Sdn Bhd Mead Johnson: Market Shares, 2014 Leading Brands Company History Activity in the Baby Food Market Fonterra Brands Malaysia Sdn Bhd Fonterra: Market Shares, 2014 Leading Brands Company History Activity in the Baby Food Market Heinz Malaysia Heinz: Market Shares, 2014 Leading Brands Activity in the Baby Food Market Other Manufacturers Snow Brand Sdn Bhd Abbott (M) Sdn Bhd PT Kalbe Farma Production and Foreign Trade Production Imports Baby Food: Sources of Key Manufacturers, 2014 Imports of Milks and Cereals by Country of Origin, Value, 2009-2013 Imports of Milks and Cereals by Country of Origin, Volume, 2009-2013 Imports of Other Baby Food by Country of Origin, Value, 2009-2013 Imports of Other Baby Food by Country of Origin, Volume, 2009-2013 Exports Exports of Milks and Cereals by Country of Destination, Value, 2009-2013 Exports of Milks and Cereals by Country of Destination, Volume, 2009-2013 Exports of Other Baby Food by Country of Destination, Value, 2009-2013 Exports of Other Baby Food by Country of Destination, Volume, 2009-2013 The Future Future Determinants Live Birth Trends Birth and Population Projections, 2008-2020 Baby Population, 2014-2020 Number of Women of Childbearing Age by Age Group, 2014 and 2020 Consumer Attitudes Breastfeeding Future Trends Baby Food: Market Value Forecasts, Current Prices, 2014-2020 Baby Food: Market Value Forecasts, Constant Prices, 2014-2020 Baby Food: Market Value Forecasts, US Dollars, 2014-2020 Baby Food: Market Volume Forecasts, 2014-2020 Baby Food: Per Capita Expenditure Forecasts, Current Prices, 2014-2020 Baby Food: Per Capita Expenditure Forecasts, Constant Prices, 2014-2020 Baby Food: Per Capita Expenditure Forecasts, US Dollars, 2014-2020 Baby Food: Per Capita Consumption Forecasts, 2014-2020 Economic Background Political and Economic Summary Economic Background Economic Indicators, 2008-2015 Key Macro-Economic Forecasts, 2014-2020 Population by Religion and State, 2010 Population by Ethnic Group, Age Structure and State, 2012 Storechecks Introduction Results Baby Food: Facings Allocation by Product Type Appendix: Storecheck Results Milks Kid's Milk Cereals/Dried Meals Wet Savoury Meals Wet Sweet Meals Drinks Finger Food
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