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Table of Contents 1. Introduction 1.1 What is this Report About? 2. Executive Summary and Outlook 3. Market Context 3.1 A steady economy with major growth potential for retailers
3.1.1 China's economy is increasing despite a declining growth rate
3.1.2 Savings are always a top priority for Chinese
3.1.3 Employment shift from unskilled to skilled, rural to urban, manufacturing to service industries
3.1.4 Wage growth above inflation
3.1.5 Household consumption trebles driving spending power 3.2 Large population with growing prosperity makes China a big attraction for retail 4. Chinese Shoppers 4.1 From functional to emotional 4.2 More opportunity for niche brands and mass market retailers 4.3 Shopping - a leisure activity 4.4 Two major events drive retail spend in China 4.5 High adoption of smartphones and tablets for shopping 4.6 Counterfeiting forces consumers to trade up to premium for quality assurance 4.7 Tourism /travel increases awareness of international brands
4.7.1 China will be the largest Duty Free market in 2019 5. Doing business in China 5.1 Summary 5.2 Anti-corruption crackdown requires careful handling for foreign businesses 5.3 Complex licensing procedures a hindrance for foreign retailers 5.4 Favourable tax structure to encourage domestic and foreign investments 5.5 Impact of government regulations on the luxury market 6. Retail - Product Sectors 6.1 Product Sector Analysis
6.1.1 Electrical and Electronics 6.2 Electrical and Electronics Category Overview
6.2.1 Electrical and Electronics by Channel
6.2.2 Electrical and Electronics by Category 6.3 Electrical and Electronics Category Analysis
6.3.1 Communications Equipment
6.3.2 Computer Hardware and Software
6.3.3 Consumer Electronics
6.3.4 Household Appliances
6.3.5 Photographic Equipment 6.4 Major Retailers
6.4.1 Electrical and Electronics 7. Appendix 7.1 Definitions
7.1.1 This report provides 2014 actual sales; while forecasts are provided for 2014 - 2019 7.2 Summary Methodology
7.2.1 Overview
7.2.2 The triangulated market sizing method
7.2.3 Industry surveys in the creation of retail market data
7.2.4 Quality control and standardized processes 7.3 About Conlumino 7.4 Disclaimer
List of Tables
Table 1: Custom Duty Rates and Consumption Tax Rates of Luxury Goods
Table 2: China Electrical and Electronics Retail Sales (CNY bn), by Channel Group, 2009-2014
Table 3: China Electrical and Electronics Retail Sales Forecast (CNY bn), by Channel Group, 2014-2019
Table 4: China Electrical and Electronics Retail Sales (US$ mn), by Channel Group, 2009-2014
Table 5: China Electrical and Electronics Retail Sales Forecast (US$ mn), by Channel Group, 2014-2019
Table 6: China Electrical and Electronics Retail Segmentation (% value), by Channel Group, 2009-2019
Table 7: China Electrical and Electronics Retail Sales (CNY bn), by Category 2009-2014
Table 8: China Electrical and Electronics Retail Sales Forecast (CNY bn), by Category 2014-2019
Table 9: China Electrical and Electronics Retail Sales (US$ mn), by Category 2009-2014
Table 10: China Electrical and Electronics Retail Sales Forecast (US$ mn), by Category 2014-2019
Table 11: China Electrical and Electronics Retail Segmentation (% value), by Category, 2009-2019
Table 12: China Communications Equipment Retail Sales (CNY bn), by Channel Group 2009-2014
Table 13: China Communications Equipment Retail Sales Forecast (CNY bn), by Channel Group, 2014-2019
Table 14: China Communications Equipment Retail Sales (US$ mn), by Channel Group 2009-2014
Table 15: China Communications Equipment Retail Sales Forecast (US$ mn), by Channel Group, 2014-2019
Table 16: China Communications Equipment Retail Segmentation, by Channel Group, 2009-2019
Table 17: China Computer Hardware and Software Retail Sales (CNY bn), by Channel Group, 2009-2014
Table 18: China Computer Hardware and Software Retail Sales Forecast (CNY bn), by Channel Group, 2014-2019
Table 19: China Computer Hardware and Software Retail Sales (US$ mn), by Channel Group, 2009-2014
Table 20: China Computer Hardware and Software Retail Sales Forecast (US$ mn), by Channel Group, 2014-2019
Table 21: China Computer Hardware and Software Retail Segmentation, by Channel Group, 2009-2019
Table 22: China Consumer Electronics Retail Sales (CNY bn), by Channel Group, 2009-2014
Table 23: China Consumer Electronics Retail Sales Forecast (CNY bn), by Channel Group, 2014-2019
Table 24: China Consumer Electronics Retail Sales (US$ mn), by Channel Group, 2009-2014
Table 25: China Consumer Electronics Retail Sales Forecast (US$ mn), by Channel Group, 2014-2019
Table 26: China Consumer Electronics Retail Segmentation, by Channel Group, 2009-2019
Table 27: China Household Appliances Retail Sales (CNY bn), by Channel Group, 2009-2014
Table 28: China Household Appliances Retail Sales Forecast (CNY bn), by Channel Group, 2014-2019
Table 29: China Household Appliances Retail Sales (US$ mn), by Channel Group, 2009-2014
Table 30: China Household Appliances Retail Sales Forecast (US$ mn), by Channel Group, 2014-2019
Table 31: China Household Appliances Retail Segmentation, by Channel Group, 2009-2019
Table 32: China Photographic Equipment Retail Sales (CNY bn), by Channel Group, 2009-2014
Table 33: China Photographic Equipment Retail Sales Forecast (CNY bn), by Channel Group, 2014-2019
Table 34: China Photographic Equipment Retail Sales (US$ mn), by Channel Group, 2009-2014
Table 35: China Photographic Equipment Retail Sales Forecast (US$ mn), by Channel Group, 2014-2019
Table 36: China Photographic Equipment Retail Segmentation, by Channel Group, 2009-2019
Table 37: Key Electrical and Electronics Retailers in China
Table 38: China Exchange Rate CNY-US$ (Annual Average), 2009-2014
Table 39: China Exchange Rate CNY -US$ (Annual Average), 2014-2019 Forecasts
Table 40: Conlumino Retail Channel Definitions
Table 41: Conlumino Retail Category Definitions
List of Figures
Figure 1: GDP Value (US$ Billion), 2008-2014E
Figure 2: Growth Rate of GDP (%), 2008-2014E
Figure 3: GDP Value and Growth (CNY billion, %), 2008-2014E
Figure 4: Forecasts for GDP Value and Growth (CNY Billion, %) 2014-2019
Figure 5: Gross Domestic Savings Rate as Share of GDP (%), 2004-2014
Figure 6: Share of Employment by Sector (% of Total Labor Force), 2004 and 2014E
Figure 7: Unemployment Rate (% of Total Labor Force), 2005-2014
Figure 8: Wage and Inflation Growth Rates (%), 2004-2014
Figure 9: Household Consumption Expenditure of China (CNY Billion), 2004-2014E
Figure 10: Household Consumption Expenditure of Major Countries (US$ Billion), 2014E
Figure 11: Growth of Household Consumption Expenditure (%), 2004-2014E
Figure 12: Rural and Urban Populations (millions) 2004, 2014 and 2019
Figure 13: Total Population and Growth Rate (Millions, %), 2004-2019
Figure 14: Population Split by Gender (%), 2014 and 2019
Figure 15: Population Split by Age Group (%), 2014 and 2019
Figure 16: Per Capita Spend on Retail (CNY), 2006 and 2014
Figure 17: Per Capita Spend on Retail by Age Group (%), 2006 and 2014
Figure 18: The Changing Chinese Shopper
Figure 19: Chinese New Year sales 2010-2014
Figure 20: Single Day sales 2009-2014
Figure 21: M-tailing in China
Figure 22: Prime Destination for Chinese Tourists, 2009 and 2014
Figure 23: Major Cities with High Spend on Retail
Figure 24: Top 10 Duty Free markets by value, 2014 and 2019 (US$ billion)
Figure 25: Key Components of Doing Business in China Matrix
Figure 26: Individual Income Tax and Enterprise Income Tax Rates in China
Figure 27: Key Market Entry Requirements for China 2014
Figure 28: Share of Electrical and Electronics in overall Retail 2014 and 2019
Figure 29: Retail Sales Value and Growth (CNY Billion, %) of Electrical and Electronics 2014-2019
Figure 30: Spend per Head on Electrical and Electronics 2014 and 2019
Figure 31: Online Spend in Electrical and Electronics 2014-2019
Figure 32: Online Share of total Electrical and Electronics Spend 2014 and 2019
Figure 33: Spending per Channel in Electrical and Electronics (%) 2014 and 2019
Figure 34: China Electrical and Electronics Retail Sales and Forecast (CNY bn), by Channel Group, 2009-2019
Figure 35: China Electrical and Electronics Retail Sales and Forecast (CNY bn), by Category 2009-2019
Figure 36: China Electrical and Electronics Retail Market Dynamics, by Category 2009-2019
Figure 37: China Communications Equipment Retail Sales and Forecast (CNY bn), by Channel Group, 2009-2019
Figure 38: China Computer Hardware and Software Retail Sales and Forecast (CNY bn), by Channel Group, 2009-2019
Figure 39: China Consumer Electronics Retail Sales and Forecast (CNY bn), by Channel Group, 2009-2019
Figure 40: China Household Appliances Retail Sales and Forecast (CNY bn), by Channel Group, 2009-2019
Figure 41: China Photographic Equipment Retail Sales and Forecast (CNY bn), by Channel Group, 2009-2019
Figure 42: The Triangulated Market Sizing Methodology
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