Table of Contents 1. Introduction 1.1 What is this Report About? 2. Market at a glance 3. Consumer Insight: Online Shopping Attitudes and Behaviors 3.1 Overview of India's Online Shopping Environment 3.1.1 Despite low Internet penetration, the Indian online population is third largest in the world 3.1.2 Government plans to increase broadband penetration across India 3.1.3 Net Neutrality debate heats up the retail sector as well 3.1.4 Etailers focus on transitioning to mobile platforms from desktop versions 3.1.5 Online retailers employ shopping festivals as a strategy to drive sales 3.2 Consumer Attitudes and Behavior 3.2.1 Online retailers switch to marketplace model for survival 3.2.2 Cash on delivery most popular mode of payment but eating up retailers' margin 3.2.3 Online retailing Expands to Tier II and Tier III cities 3.2.4 Food and groceries emerging as a new growth category group in online retailing 3.2.5 Celebrity fashion driving the sales of online fashion retailers 3.2.6 Online retailers consolidate as large investment flow in 3.2.7 Online Retailers are altering return policies to avoid returns 4. Online Channel Dynamics 4.1 The Online Channel's Share of Total Retail Sales 4.1.1 India online vs. offline channel forecasts 4.1.2 Online penetration: global and regional comparisons 4.2 Channel Dynamics 4.2.1 India retail channel dynamics - future performance 4.2.2 Channel group share development 4.2.3 Individual channel performance 4.3 Category Dynamics 4.3.1 Online vs. offline retail sales comparison by category group, 2014 4.3.2 Online retail market dynamics by category 4.3.3 Online retail sales share by category group 4.3.4 Online retail sales growth by individual category 4.3.5 Food and grocery categories: market size and forecasts 4.3.6 Electrical and Electronics categories: market size and forecasts 4.3.7 Music, video, and entertainment software categories: market size and forecasts 4.3.8 Apparel, accessories, luggage and leather goods categories: size and forecasts 4.3.9 Books, News and Stationery categories: Market Size and Forecasts 4.3.10 Sports and Leisure equipment categories: market size and forecasts 4.3.11 Furniture and floor coverings categories: market size and forecasts 4.3.12 Home and Garden categories: market size and forecasts 4.3.13 Health and Beauty categories: market size and forecasts 5. Case Studies: Leading Online Retailers in India 5.1 Retailer 1: Flipkart 5.1.1 Business Description 5.1.2 Site Experience 5.2 Retailer 2: ZopNow 5.2.1 Business Description 5.2.2 Site Experience 5.3 Retailer 3: Snapdeal 5.3.1 Business Description 5.3.2 Site Experience 5.4 Other Innovative Retailers in India 5.4.1 Yebhi - Provides try and buy service in India 5.4.2 Lenskart - Provides home try on services 6. Appendix 6.1 Definitions 6.1.1 This report provides 2014 actual sales; while forecasts are provided for 2014 - 2019 6.2 Summary Methodology 6.2.1 Overview 6.2.2 The triangulated market sizing method 6.2.3 Industry surveys in the creation of retail market data 6.2.4 Quality control and standardized processes 6.3 About Conlumino 6.4 Disclaimer List of Tables
Table 1: Online Retail Sales in India, 2014 and 2019 Table 2: India Online vs. Offline Retail Sales and Forecast (INR billion), 2009-2019 Table 3: India Online vs. Offline Retail Sales and Forecast (USD billion), 2009-2019 Table 4: India Online vs. Offline Retail Sales and Forecast (% Share), 2009-2019 Table 5: India Online Sales vs. Global Average, 2009, 2014 and 2019 Table 6: India Online Sales vs. Asia-Pacific, 2009, 2014 and 2019 Table 7: India Overall Retail Segmentation (INR billion) by Channel Group, 2009-2019 Table 8: India Channel Retail Sales and Forecast (INR billion) by Channel Group, 2009-2019 Table 9: India Channel Retail Sales and Forecast (USD billion) by Channel Group, 2009-2019 Table 10: India Channel Retail Sales and Forecast (% Share) by Channel Group, 2009-2019 Table 11: India Channel Retail Sales and Forecast (INR billion) by Channel, 2009-2019 Table 12: India Channel Retail Sales and Forecast (USD billion) by Channel, 2009-2019 Table 13: India Retail Sales Split (INR million), Online vs. Offline, 2014 Table 14: India Retail Sales Split (USD million), Online vs. Offline, 2014 Table 15: India Online Market Dynamics by Category Group, 2009-2019 Table 16: India Online Retail Sales and Forecast (INR million) by Category Group, 2009-2019 Table 17: India Online Retail Sales and Forecast (USD million) by Category Group, 2009-2019 Table 18: India Total and Online Retail Sales in Food and Grocery Categories (INR million), 2009-2019 Table 19: India Total and Online Retail Sales in Food and Grocery Categories (USD million), 2009-2019 Table 20: India Total and Online Retail Sales in Electrical and Electronics Categories (INR million), 2009-2019 Table 21: India Total and Online Retail Sales in Electrical and Electronics Categories (USD million), 2009-2019 Table 22: India Total and Online Retail Sales in Music, Video and Entertainment Categories (INR million), 2009-2019 Table 23: India Total and Online Retail Sales in Music, Video and Entertainment Categories (USD million), 2009-2019 Table 24: India Total and Online Retail Sales in Apparel, Accessories, Luggage and Leather Categories (INR billion), 2009-2019 Table 25: India Total and Online Retail Sales in Apparel, Accessories, Luggage and Leather Categories (USD million), 2009-2019 Table 26: India Total and Online Retail Sales in Books, News and Stationery Categories (INR million), 2009-2019 Table 27: India Total and Online Retail Sales in Books, News and Stationery Categories (USD million), 2009-2019 Table 28: India Total and Online Retail Sales in Sports and Leisure Equipment Categories (INR million), 2009-2019 Table 29: India Total and Online Retail Sales in Sports and Leisure Equipment Categories (USD million), 2009-2019 Table 30: India Total and Online Retail Sales in Furniture and Floor Coverings Categories (INR million), 2009-2019 Table 31: India Total and Online Retail Sales in Furniture and Floor Coverings Categories (USD million), 2009-2019 Table 32: India Total and Online Retail Sales in Home and Garden Products Categories (INR million), 2009-2019 Table 33: India Total and Online Retail Sales in Home and Garden Products Categories (USD million), 2009-2019 Table 34: India Total and Online Retail Sales in Health and Beauty Categories (INR million), 2009-2019 Table 35: India Total and Online Retail Sales in Health and Beauty Categories (USD million), 2009-2019 Table 36: India Exchange Rate INR-USD (Annual Average), 2009-2014 Table 37: India Exchange Rate INR-USD (Annual Average), 2015-2019 Forecasts Table 38: Conlumino Retail Channel Definitions Table 39: Conlumino Retail Category Definitions List of Figures
Figure 1: Share of Online Retail Sales in Total Retail Sales, 2014 and 2019 Figure 2: Share of Product sectors in Online Retail Sales 2014 Figure 3: Total Internet Users and Penetration, 2009-2014 Figure 4: Number of broadband users and Rural tele-density, 2014, 2017 and 2020 Figure 5: Growth of smartphones and m-commerce in India Figure 6: Comparison of marketplace model over inventory model in India Figure 7: Cash on delivery eating up retailers margin Figure 8: Collections Matching Celebrities Fashion Figure 9: Key acquisitions and investments in Indian online sector Figure 10: Regional Fixed Broadband Users and its Penetration, 2012 and 2017 Figure 11: Regional Mobile Broadband Users and its Penetration, 2012 and 2017 Figure 12: India Online and Offline Retail Sales and Forecast (INR billion), 2009-2019 Figure 13: India Online Sales vs. Global Average (% of Total Retail) Figure 14: India Online Sales vs. Asia-Pacific Countries Average (% of Total Retail) Figure 15: India Overall Retail Market Dynamics by Channel Group, 2009-2019 Figure 16: India Retail Sales and Forecast (INR billion) by Channel Group, 2009-2019 Figure 17: India Retail Sales, Online vs. Offline, 2014 Figure 18: India Online Market Dynamics by Category Group, 2009-2019 Figure 19: India Online Retail Sales and Forecast (INR million) by Category Group, 2009-2019 Figure 20: Flipkart: Home Page Figure 21: Flipkart: Product View Figure 22: Flipkart: Product Comparison Figure 23: Flipkart: Product Comparison Figure 24: Flipkart: M-Commerce Figure 25: ZopNow: Home Page Figure 26: ZopNow: Product View Figure 27: ZopNow: Browse and Compare View Figure 28: ZopNow: m-commerce Figure 29: Snapdeal: Homepage Figure 30: Snapdeal: Well organized Product Section Figure 31: Snapdeal: Product Comparison Figure 32: Snapdeal: Customer Review Figure 33: Snapdeal: M-commerce Figure 34: Yebhi: Home Page Figure 35: Lenskart: Homepage Figure 36: The Triangulated Market Sizing Methodology
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