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TABLE OF CONTENTS 1 INTRODUCTION 10
1.1 OBJECTIVES OF THE STUDY 10
1.2 MARKET DEFINITION 10
1.3 MARKET SCOPE 11
1.3.1 MARKETS COVERED 11
1.3.2 YEARS CONSIDERED FOR THE STUDY 12
1.4 CURRENCY 13
1.5 PACKAGE SIZE 13
1.6 LIMITATIONS 13
1.7 STAKEHOLDERS 13
2 RESEARCH DESIGN 14
2.1 RESEARCH DATA 14
2.2 SECONDARY DATA 16
2.2.1 KEY SECONDARY SOURCES 16
2.2.2 KEY DATA FROM SECONDARY SOURCES 16
2.3 PRIMARY DATA 17
2.3.1 SAMPLING TECHNIQUES & DATA COLLECTION METHODS 18
2.3.2 PRIMARY PARTICIPANTS 18
2.4 FACTOR ANALYSIS 18
2.4.1 INTRODUCTION 18
2.4.2 DEMAND-SIDE INDICATORS 19
2.4.2.1 INCREASING DEMAND FOR FUEL-EFFICIENT VEHICLES AND GROWING FOCUS ON COMFORT & SAFETY 19
2.4.3 SUPPLY-SIDE INDICATORS 19
2.4.3.1 GROWING TREND OF BACKWARD INTEGRATION 19
2.5 MARKET ESTIMATION 20
2.5.1 BOTTOM-UP APPROACH 20
2.5.2 EPS MARKET SIZE DATA TRIANGULATION 21
2.5.3 ASSUMPTIONS 21
3 EXECUTIVE SUMMARY 22
4 MARKET OVERVIEW 25
4.1 INTRODUCTION 26
4.2 MARKET SEGMENTATION 26
4.2.1 ELECTRONIC POWER STEERING SYSTEM MARKET SEGMENTATION 26
4.3 MARKET DYNAMICS 27
4.3.1 DRIVERS 27
4.3.1.1 INCREASED DEMAND FOR FUEL-EFFICIENT VEHICLES 27
4.3.1.2 STRINGENT EMISSIONS NORMS 28
4.3.1.3 EASE OF MANEUVERABILITY 29
4.3.2 RESTRAINTS 30
4.3.2.1 LIMITED LOAD-BEARING CAPACITY OF ELECTRONIC POWER STEERING SYSTEMS 30
4.3.2.2 HIGH COST OF THE ELECTRONIC POWER STEERING SYSTEM 30
4.3.3 OPPORTUNITIES 30
4.3.3.1 USE OF ELECTRONIC POWER STEERING SYSTEMS IN COMMERCIAL VEHICLES 30
4.3.4 CHALLENGES 31
4.3.4.1 COMPLEXITIES IN MAINTENANCE 31
4.3.4.2 COUNTERFEITING 31
4.4 PORTER’S FIVE FORCES ANALYSIS: ELECTRONIC POWER STEERING SYSTEM 32
4.4.1 THREAT OF NEW ENTRANTS 32
4.4.2 THREAT OF SUBSTITUTES 33
4.4.3 BARGAINING POWER OF BUYERS 33
4.4.4 BARGAINING POWER OF SUPPLIERS 33
4.4.5 INTENSITY OF COMPETITIVE RIVALRY 33
5 ELECTRONIC POWER STEERING SYSTEM MARKET, BY REGION AND VEHICLE TYPE 34
5.1 INTRODUCTION 35
5.2 ASIA-PACIFIC, BY VEHICLE TYPE 36
5.3 EUROPE, BY VEHICLE TYPE 38
5.4 NORTH AMERICA, BY VEHICLE TYPE 39
5.5 ROW, BY VEHICLE TYPE 40
6 ELECTRONIC POWER STEERING SYSTEM MARKET, BY REGION 41
6.1 INTRODUCTION 42
6.2 AUTOMOTIVE ELECTRONIC POWER STEERING SYSTEM MARKET, BY REGION, 2014-2021 42
6.2.1 ASIA-PACIFIC, BY COUNTRY 43
6.2.2 EUROPE, BY COUNTRY 44
6.2.3 NORTH AMERICA, BY COUNTRY 45
6.2.4 ROW, BY COUNTRY 46
7 ELECTRONIC POWER STEERING SYSTEM MARKET, BY TYPE 48
7.1 INTRODUCTION 49
7.2 ELECTRONIC POWER STEERING SYSTEM MARKET, BY TYPE 49
7.2.1 ASIA-PACIFIC, BY EPS TYPE 51
7.2.2 EUROPE, BY EPS TYPE 52
7.2.3 NORTH AMERICA, BY EPS TYPE 53
7.2.4 ROW, BY EPS TYPE 54
8 ELECTRONIC POWER STEERING SYSTEM MARKET, BY COMPONENT 56
8.1 INTRODUCTION 57
8.2 ELECTRONIC POWER STEERING SYSTEM MARKET, BY COMPONENT 57
8.2.1 ELECTRIC MOTOR MARKET, BY REGION 58
8.2.2 SPEED SENSOR MARKET, BY REGION 59
8.2.3 TORQUE SENSOR MARKET, BY REGION 60
8.2.4 ROTATIONAL ANGLE SENSOR MARKET, BY REGION 60
8.2.5 ELECTRONIC CONTROL UNIT MARKET, BY REGION 61
8.2.6 OTHER COMPONENTS MARKET, BY REGION 62
9 COMPETITIVE LANDSCAPE 63
9.1 COMPETITIVE SITUATION & TRENDS 64
9.2 NEW PRODUCT DEVELOPMENT 66
9.3 EXPANSIONS 67
9.4 MERGERS & ACQUISITIONS 68
9.5 AGREEMENTS/JOINT VENTURES/SUPPLY CONTRACTS/PARTNERSHIPS 69
10 COMPANY PROFILES 70
(Overview, Financials, Products & Services, Strategy, and Developments)*
10.1 MITSUBA CORPORATION 70
10.2 NIDEC CORPORATION 74
10.3 MITSUBISHI ELECTRIC CORPORATION 77
10.4 HITACHI AUTOMOTIVE SYSTEMS LTD. 80
10.5 INFINEON TECHNOLOGIES AG 83
10.6 JTEKT CORPORATION 86
*Details on overview, financials, product & services, strategy, and developments might not be captured in case of unlisted company
11 APPENDIX 89
11.1 DISCUSSION GUIDE 89
11.2 AVAILABLE CUSTOMIZATION 90
11.2.1 C-EPS MARKET, BY VEHICLE TYPE 90
11.2.1.1 PASSENGER CARS 90
11.2.1.2 COMMERCIAL VEHICLES 90
11.2.2 SPEED SENSOR MARKET, BY VEHICLE TYPE 90
11.2.2.1 PASSENGER CARS 90
11.2.2.2 COMMERCIAL VEHICLES 90
11.2.3 ADDITIONAL COMPANY PROFILES 90
11.2.3.1 BUSINESS OVERVIEW 90
11.2.3.2 RECENT FINANCIALS 90
11.2.3.3 SWOT ANALYSIS 90
11.2.3.4 RECENT DEVELOPMENTS 90 LIST OF TABLES TABLE 1 CAFE STANDARDS (MILES PER GALLON), 2012–2025 28
TABLE 2 GLOBAL VEHICLE EMISSION NORMS (2005 TO 2014) 29
TABLE 3 STEERING RACK FORCE LIMIT BY PASSENGER CAR SEGMENT 30
TABLE 4 ELECTRONIC POWER STEERING SYSTEM MARKET SIZE, BY REGION,
2014–2021 (‘000 UNITS) 35
TABLE 5 ELECTRONIC POWER STEERING SYSTEM MARKET SIZE, BY REGION,
2014–2021 (USD MILLION) 35
TABLE 6 ASIA-PACIFIC: ELECTRONIC POWER STEERING SYSTEM MARKET SIZE, BY VEHICLE TYPE, 2014–2021 (‘000 UNITS) 36
TABLE 7 ASIA-PACIFIC: ELECTRONIC POWER STEERING SYSTEM MARKET SIZE, BY VEHICLE TYPE, 2014–2021 (USD MILLION) 37
TABLE 8 EUROPE: ELECTRONIC POWER STEERING SYSTEM MARKET SIZE, BY VEHICLE TYPE, 2014–2021 (‘000 UNITS) 38
TABLE 9 EUROPE: ELECTRONIC POWER STEERING SYSTEM MARKET SIZE, BY VEHICLE TYPE, 2014–2021 (USD MILLION) 38
TABLE 10 NORTH AMERICA: ELECTRONIC POWER STEERING SYSTEM MARKET SIZE, BY VEHICLE TYPE, 2014–2021 (‘000 UNITS) 39
TABLE 11 NORTH AMERICA: ELECTRONIC POWER STEERING SYSTEM MARKET SIZE, BY VEHICLE TYPE, 2014–2021 (USD MILLION) 39
TABLE 12 ROW: ELECTRONIC POWER STEERING SYSTEM MARKET SIZE, BY VEHICLE TYPE,
2014–2021 (‘000 UNITS) 40
TABLE 13 ROW: ELECTRONIC POWER STEERING SYSTEM MARKET SIZE, BY VEHICLE TYPE,
2014–2021 (USD MILLION) 40
TABLE 14 ELECTRONIC POWER STEERING SYSTEM MARKET SIZE, BY REGION,
2014–2021 ('000 UNITS) 42
TABLE 15 ELECTRONIC POWER STEERING SYSTEM MARKET SIZE, BY REGION (USD MILLION) 43
TABLE 16 ASIA-PACIFIC: ELECTRONIC POWER STEERING SYSTEM MARKET SIZE, BY COUNTRY, 2014–2021 ('000 UNITS) 43
TABLE 17 ASIA-PACIFIC: ELECTRONIC POWER STEERING SYSTEM MARKET SIZE, BY COUNTRY (USD MILLION) 44
TABLE 18 EUROPE: ELECTRONIC POWER STEERING SYSTEM MARKET SIZE, BY COUNTRY,
2014–2021 ('000 UNITS) 44
TABLE 19 EUROPE: ELECTRONIC POWER STEERING SYSTEM MARKET SIZE, BY COUNTRY
(USD MILLION) 45
TABLE 20 NORTH AMERICA: ELECTRONIC POWER STEERING SYSTEM MARKET SIZE,
BY COUNTRY, 2014–2021 ('000 UNITS) 45
TABLE 21 NORTH AMERICA: ELECTRONIC POWER STEERING SYSTEM MARKET SIZE,
BY COUNTRY (USD MILLION) 46
TABLE 22 ROW: ELECTRONIC POWER STEERING SYSTEM MARKET SIZE, BY COUNTRY,
2014–2021 ('000 UNITS) 46
TABLE 23 ROW: ELECTRONIC POWER STEERING SYSTEM MARKET SIZE, BY COUNTRY
(USD MILLION) 47
TABLE 24 ELECTRONIC POWER STEERING SYSTEM MARKET SIZE, BY TYPE,
2014–2021 ('000 UNITS) 49
TABLE 25 ELECTRONIC POWER STEERING SYSTEM MARKET SIZE, BY TYPE,
2014–2021 (USD MILLION) 50
TABLE 26 ASIA-PACIFIC: ELECTRONIC POWER STEERING SYSTEM MARKET SIZE, BY TYPE,
2014–2021 ('000 UNITS) 51
TABLE 27 ASIA-PACIFIC: ELECTRONIC POWER STEERING SYSTEM MARKET SIZE, BY TYPE,
2014–2021 (USD MILLION) 51
TABLE 28 EUROPE: ELECTRONIC POWER STEERING SYSTEM MARKET SIZE, BY TYPE,
2014–2021 ('000 UNITS) 52
TABLE 29 EUROPE: ELECTRONIC POWER STEERING SYSTEM MARKET SIZE, BY TYPE,
2014–2021 (USD MILLION) 52
TABLE 30 NORTH AMERICA: ELECTRONIC POWER STEERING SYSTEM MARKET SIZE, BY TYPE, 2014–2021 ('000 UNITS) 53
TABLE 31 NORTH AMERICA: ELECTRONIC POWER STEERING SYSTEM MARKET SIZE, BY TYPE, 2014–2021 (USD MILLION) 54
TABLE 32 ROW: ELECTRONIC POWER STEERING SYSTEM MARKET SIZE, BY TYPE,
2014–2021 ('000 UNITS) 54
TABLE 33 ROW: ELECTRONIC POWER STEERING SYSTEM MARKET SIZE, BY TYPE,
2014–2021 (USD MILLION) 55
TABLE 34 ELECTRONIC POWER STEERING SYSTEM MARKET SIZE, BY COMPONENT,
2014–2021 (USD MILLION) 57
TABLE 35 ELECTRIC MOTOR MARKET SIZE, BY REGION, 2014–2021 (USD MILLION) 58
TABLE 36 SPEED SENSOR MARKET SIZE, BY REGION, 2014–2021 (USD MILLION) 59
TABLE 37 TORQUE SENSOR MARKET SIZE, BY REGION, 2014–2021 (USD MILLION) 60
TABLE 38 ROTATIONAL ANGLE SENSOR MARKET SIZE, BY REGION, 2014–2021 (USD MILLION) 60
TABLE 39 ELECTRONIC CONTROL UNIT MARKET SIZE, BY REGION, 2014–2021 (USD MILLION) 61
TABLE 40 OTHER COMPONENTS MARKET SIZE, BY REGION, 2014–2021 (USD MILLION) 62
TABLE 41 NEW PRODUCT DEVELOPMENTS, 2014–2016 66
TABLE 42 EXPANSIONS, 2013–2015 67
TABLE 43 MERGERS & ACQUISITIONS, 2015 68
TABLE 44 AGREEMENTS/JOINT VENTURES/SUPPLY CONTRACTS/PARTNERSHIPS, 2012–2013 69
TABLE 45 MITSUBA CORPORATION: KEY FINANCIALS, 2012–2015 (USD MILLION) 73
TABLE 46 MITSUBA CORPORATION: REVENUE, BY REGIONAL SEGMENT,
2012–2015 (USD MILLION) 73
TABLE 47 MITSUBA CORPORATION: REVENUE, BY BUSINESS SEGMENT,
2012–2015 (USD MILLION) 73
TABLE 48 NIDEC CORPORATION: KEY FINANCIALS, 2012–2014 (USD MILLION) 75
TABLE 49 NIDEC CORPORATION: REVENUE, BY REGIONAL SEGMENT, 2012–2014 (USD MILLION) 76
TABLE 50 NIDEC CORPORATION: REVENUE, BY BUSINESS SEGMENT, 2012–2015 (USD MILLION) 76
TABLE 51 MITSUBISHI ELECTRIC CORPORATION: KEY FINANCIALS, 2012–2015 (USD MILLION) 79
TABLE 52 MITSUBISHI ELECTRIC CORPORATION: REVENUE, BY REGIONAL SEGMENT,
2012–2014 (USD MILLION) 79
TABLE 53 MITSUBISHI CORPORATION: REVENUE, BY BUSINESS SEGMENT,
2012–2014 (USD MILLION) 79
TABLE 54 HITACHI AUTOMOTIVE SYSTEMS LTD. : KEY FINANCIALS, 2012–2015 (USD MILLION) 82
TABLE 55 INFINEON TECHNOLOGIES AG: KEY FINANCIALS, 2012–2015 (USD MILLION) 85
TABLE 56 INFINEON TECHNOLOGIES AG: REVENUE, BY REGIONAL SEGMENT,
2013–2015 (USD MILLION) 85
TABLE 57 INFINEON TECHNOLOGIES AG: REVENUE, BY BUSINESS SEGMENT,
2013–2015 (USD MILLION) 85
TABLE 58 JTEKT CORPORATION: KEY FINANCIALS, 2012–2014 (USD MILLION) 87
TABLE 59 JTEKT CORPORATION: REVENUE, BY REGIONAL SEGMENT, 2012–2014 (USD MILLION) 88
TABLE 60 JTEKT CORPORATION: REVENUE, BY BUSINESS SEGMENT, 2013–2014 (USD MILLION) 88 LIST OF FIGURES FIGURE 1 ELECTRONIC POWER STEERING SYSTEM MARKET SEGMENTATION 11
FIGURE 2 RESEARCH DESIGN 14
FIGURE 3 RESEARCH DESIGN MODEL 15
FIGURE 4 BREAKDOWN OF PRIMARY INTERVIEWS: BY COMPANY TYPE, DESIGNATION,
& REGION 17
FIGURE 5 EPS SYSTEM MARKET SIZE ESTIMATION METHODOLOGY: BOTTOM-UP APPROACH 20
FIGURE 6 EPS MARKET SIZE DATA TRIANGULATION 21
FIGURE 7 ELECTRONIC POWER STEERING SYSTEM MARKET SHARE, BY TYPE (VALUE), 2016 23
FIGURE 8 ELECTRONIC POWER STEERING SYSTEM MARKET SHARE AND GROWTH TREND (VALUE), BY REGION, 2016 23
FIGURE 9 ELECTRONIC POWER STEERING SYSTEMS MARKET: MARKET DYNAMICS 27
FIGURE 10 EMISSION NORMS COMPARATIVE ANALYSIS: U.S. TIER II VS. EURO 5 VS. EURO 6
(NOX VS PM) 29
FIGURE 11 PORTER’S FIVE FORCES ANALYSIS: ELECTRONIC POWER STEERING SYSTEM 32
FIGURE 12 PASSENGER CAR SEGMENT TO CONTINUE TO LEAD THE ASIA-PACIFIC EPS SYSTEM MARKET 37
FIGURE 13 C-EPS SEGMENT TO DOMINATE THE EPS SYSTEM MARKET, BY VALUE, FROM
2016 TO 2021 50
FIGURE 14 P-EPS TO CONTINUE TO LEAD THE NORTH AMERICAN EPS SYSTEM MARKET,
(VALUE), FROM 2016 TO 2021 53
FIGURE 15 ELECTRIC MOTOR SEGMENT TO LEAD THE EPS SYSTEM MARKET, BY COMPONENT, (VALUE) FROM 2016 TO 2021 58
FIGURE 16 ASIA-PACIFIC TO DOMINATE THE EPS CONTROL UNIT MARKET, (VALUE), BY 2021 62
FIGURE 17 EPS SYSTEM MARKET: COMPANY PRODUCT COVERAGE, BY COMPONENT 63
FIGURE 18 EXPANSIONS PROPELLED THE GROWTH OF THE ELECTRONIC POWER STEERING SYSTEM MARKET FROM 2014 TO 2016 64
FIGURE 19 BATTLE FOR MARKET SHARE: EXPANSION WAS THE KEY STRATEGY 65
FIGURE 20 REGION-WISE REVENUE MIX OF 5 MAJOR PLAYERS 70
FIGURE 21 MITSUBA CORPORATION:COMPANY SNAPSHOT 71
FIGURE 22 NIDEC CORPORATION: COMPANY SNAPSHOT 74
FIGURE 23 MITSUBISHI ELECTRIC CORPORATION: COMPANY SNAPSHOT 77
FIGURE 24 HITACHI AUTOMOTIVE SYSTEMS LTD.: COMPANY SNAPSHOT 80
FIGURE 25 INFINEON TECHNOLOGIES AG : COMPANY SNAPSHOT 83
FIGURE 26 JTEKT CORPORATION: COMPANY SNAPSHOT 86
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