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Table of Contents 1. Executive Summary
1.1. Key trends
1.2. Cable, number one purveyor of TV programming
1.3. Europe: a disparate landscape
1.4. Despite real disparities, digital TV in more than three-quarters of homes
1.5. TV: top money-maker
1.6. Asia-Pacific now tied with Europe
1.7. USA: undisputed VOD market leader
1.8. The UK: Europe’s TV market leader
1.9. Strong correlation between TV access mode and pay-TV adoption rates
2. Methodology
2.1. Indicators by country
2.2. Definitions
2.3. Pay-TV segmentation
2.4. Sources
3. Viewer behaviour
3.1. Stagnant live TV viewing
3.2. How much is the development of on-demand sources hurting live programming?
3.3. Is the hard copy dead?
3.4. How we will watch TV in future
4. Audiovisual services access modes
4.1. TV access worldwide
4.2. Is cord-cutting good for terrestrial TV?
4.3. Emerging markets: cable driving growth
4.4. Satellite TV continuing to enjoy steady growth
4.5. Limits of IPTV penetration
4.6. The future of access modes
4.7. Worldwide, almost 3 out of 4 households have access to digital television in 2015
4.8. Forces driving the progress of digital TV
4.9. Timetable for the digital switchover worldwide
4.10. The future progress of digital TV
5. Audiovisual industry revenue
5.1. Growth of audiovisual revenue worldwide
5.2. TV revenue growth
5.3. Growth of linear TV revenue worldwide
5.4. Growth of household spending on TV services
5.5. Growth of pay-TV revenue
5.6. TV access and premium services
5.7. Growth of TV ad revenue worldwide
5.8. TV revenue growth
5.9. Growth of video hard copy sales worldwide
5.10. The growth of video hard copy sales worldwide
5.11. Growth of video on-demand revenue worldwide
5.12. The growth of video on-demand revenue worldwide
6. Audiovisual media market players
6.1. America's hegemony continues
6.2. ... including in the OTT sector
6.3. A strong global fooprint for US OTT companies Tables and Figures 1. Executive Summary
• Breakdown of the globe’s TV households by access technology, 2015
• Breakdown of TV households in the biggest European markets by access technology, 2015
• Digital TV penetration worldwide in 2015
• Breakdown of audiovisual market revenue in in 2015
• Breakdown of TV market revenue in 2015
• Breakdown of on-demand market revenue in 2015
• Breakdown of audiovisual market revenue in the biggest European markets in 2015
• Pay-TV penetration rates worldwide in 2015
3. Viewer behaviour
• Change in live TV viewing time by region, 2014-2015
• Change in the top five national TV networks’ audience share in the EU-5 and in the US, 2012-2015
• Breakdown of TV viewing time in the US in 2015
• Comparative rate of increase for live TV, time-shifted TV and online video viewing time in the US, between 2011-2012 and 2014-2015
• Growth of video hard copy sales in Europe, 2012-2016
• Growth of video hard copy rentals in the US, 2012-2016
• Hard copy video market growth in Europe and in the US, 2016-2020
4. Audiovisual services access modes
• Change in TV access modes worldwide, 2012-2016
• TV households worldwide in 2015
• Change in terrestrial TV households’ share of the global total, 2012-2016
• Regional TV access mode split in 2015
• Cable penetration of TV households in 2015
• Veteran markets’ and BRIC nation households’ contribution to the increase in cable households between 2012 and 2015
• Change in households’ TV access modes worldwide between 2012 and 2015
• Growth of FTA satellite and satellite pay-TV households worldwide, 2012-2016
• Change in IPTV’s share of TV households worldwide, 2012-2016
• Growth of IPTV households in the top European, Asiatic markets and in the US, 2012-2016
• Forecast change in viewers’ choice of TV access channel, 2016-2020
• Growth of digital TV penetration worldwide, 2012-2016
• Regional digital TV penetration in 2015
• Comparison of digital TV and pay-TV penetration worldwide in 2015
• Growth of digital TV penetration worldwide by access mode between 2012 and 2015
• Timetable for terrestrial broadcasting networks’ switchover to digital
• Forecast evolution of digital TV penetration worldwide, 2015 & 2020
5. TV industry revenue
• Change in the breakdown of audiovisual market revenue, 2012-2016
• Regional breakdown of audiovisual market revenue in 2015
• TV revenue growth forecasts by market, 2016-2020
• Breakdown of TV revenue by source, 2012-2016
• Regional split for global TV revenue in 2015
• TV households’ spending on TV services by region in 2015
• Growth in spending per pay-TV household, 2012-2016
• Growth of pay-TV households worldwide by type of network, 2012-2016
• Regional pay-TV revenue growth, 2012 & 2015
• Breakdown of pay-TV households by type of service in Japan, Germany, France and UK, in 2015
• Pay-TV revenue by type of service in Japan, Germany, France and UK, in 2015
• Regional growth of TV ad revenue, 2012 & 2015
• Ad revenue growth in Europe’s main TV markets, 2012-2016
• Forecast growth of TV market revenue by source, 2015-2020
• Change in the breakdown of revenue earned on hard copies by type of service, in the US and the EU-5, 2012-2016
• Regional breakdown of global video hard copy revenue in 2015
• Retail revenue from video hard copies in the US and the EU-5, 2016-2020
• Change in the breakdown of VoD revenue by type of service, 2012-2016
• Regional breakdown of global VoD revenue in 2015
• Forecast change in VoD income by revenue source, 2016-2020
6. Audiovisual media market players
• The world's top 20 media companies by revenue earned in 2015
• Top US OTT vendors' customer bases in 2015
• The USA’s share of the global VOD and pay-TV market, by type of service
• American OTT video providers’ footprint in Europe as of 31 December 2015
Database description Indicators by country
Usage indicators
• Viewing time: live TV, catch-up TV, video on demand (VoD) on managed services and OTT
• The top free-to-air channels' audience share
• Number of transactions: DVD and Blu-ray sales and rentals
Access indicators
• General access indicators: TV households, FTA & Pay-TV households
• Households' television access mode on the main TV set: terrestrial, satellite, cable, IPTV
• Digitisation levels: analogue/digital split for each access mode
• Pay-TV penetration: pay-TV/free-to-air only split
• Customer numbers for the main pay-TV services
• Audience figures for the top TV channels for a selection of countries
Revenue indicators
• GDP; TV, Home video and on-demand video revenue's share of GDP
• Income from public financing/licensing fees
• TV and online video (in-stream adverts) ad revenue
• Pay-TV revenue
• Physical video revenue
• Video on demand services revenue
Type of data
• Background data 2012-2014
• Estimates as of the end of 2015
• Forecasts for 2016-2020
Notes:
1. Some indicators are not available in all countries
2. Regional aggregate data include all countries in the region - it is the same for world consolidated
Database geographical coverage • The global TV market is broken down into five main regions: Europe, North America, Latin America, Asia-Pacific and Middle-East Africa.
• Regional aggregate data include all countries in the region
Europe
• Austria
• Belgium
• Bulgaria
• Czech Republic
• Estonia
• France
• Germany
• Greece
• Hungary
• Ireland
• Italy
• Latvia
• Lithuania
• Luxemburg
• Netherlands
• Poland
• Portugal
• Romania
• Russia
• Scandinavia
• Slovak Republic
• Slovenia
• Spain
• Switzerland
• The United Kingdom
North America
• Canada
• USA
Latin America
• Argentina
• Brazil
• Colombia
• Mexico
Asia-Pacific
• Australia
• China
• India
• Japan
• South Korea
Africa & the Middle East
• Egypt
• South Africa
• Turkey
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