Table of Contents 1 Overview of VR/AR 1.1 Definition of VR/AR/MR 1.2 Classification and Difference of VR/AR 1.2.1 Classification of VR 1.2.2 Classification of AR 1.3 Composition of VR/AR 1.3.1 Composition of VR System 1.3.2 Composition of AR System 1.4 Operating Principles of VR/AR 1.4.1 Operating Principle of VR 1.4.2 Operating Principle of AR 1.5 Application of VR/AR 2 VR/AR Industry Chain 2.1 Output/Input Hardware Devices 2.1.1 Output Devices of VR 2.1.2 Input Devices of VR 2.2 Components 2.2.1 Video Processing Chip 2.2.2 Chip Vendors 2.2.3 Display 2.2.4 Sensor 2.2.5 Micro-projection Device 2.3 Operating System and Software Algorithim 2.4 Content 3 Global VR/AR Market 3.1 Status Quo 3.2 Market Size 3.3 Shipments 3.4 Technical Patents 3.5 Development Bottlenecks 3.6 Development Trends 4 Major Global VR/AR Companies 4.1 Oculus 4.1.1 Profile 4.1.2 VR/AR Products 4.1.3 Market Share 4.1.4 Pain Points of Users 4.2 Google 4.2.1 Profile 4.2.2 VR/AR Products 4.3 HTC 4.3.1 Profile 4.3.2 VR/AR Products 4.3.3 Operation 4.3.4 Shipments 4.4 SONY 4.4.1 Profile 4.4.2 VR/AR Products 4.4.3 Operation 4.5 Meta 4.5.1 Profile 4.5.2 VR/AR Products 5 Chinese VR/AR Market 5.1 Status Quo 5.2 Competitive Landscape 5.3 Market Size 5.4 Shipments 5.5 Consumer Environments 5.6 Development Trends 6 Major Chinese VR/AR Enterprises 6.1 Beijing Baofeng Mojing Technology Co., Ltd. 6.1.1 Profile 6.1.2 VR/AR Products 6.2 LeEco 6.2.1 Profile 6.2.2 VR/AR Products 6.2.3 Operation 6.2.4 VR Business 6.3 Jingweidu Technology Co., Ltd. 6.3.1 Profile 6.3.2 VR/AR Products 6.4 Lenovo Group 6.4.1 Profile 6.4.2 AR Products 6.4.3 VR/AR Business 6.5 HiScene (Shanghai) Information Technology Co., Ltd. 6.5.1 Profile 6.5.2 AR Products 6.6 Beijing VR-TIME Technology Co., Ltd. 6.6.1 Profile 6.6.2 VR/AR Products Selected Charts VR Experience Development History of VR AMC Models in VR Device Market Main Features of AR Application of AR in Life Development History of AR AMC Models in AR Industry Desktop VR System Structure Immersive VR System Structure Development History of Distributed VR Three Implementation Ways of AR (Head-mounted, Hand-held, World-fixed) Principle Diagram of Retinal Displays Video Head-mounted Display Technology Optical Head-mounted Display Technology Applications of AR in Cellphones and Tablets Transparent Hand-held AR Devices World-fixed Display AR Differences of VR and AR Components of VR System Composition of Head-mounted Display Device Composition of VR Head-mounted Display Device Architecture of AR System Composition of AR System Key Technologies for AR Hardware Fundamentals of VR Technology Principle of VR Binocular Stereovision Principle of VR Glasses-Covex Lens Imaging Principle of AR Technology Applications of VR Applications of VR VR/AR Ecosystem Representative VR/AR Hardware Devices Composition of VR/AR Hardware Device Indicators of VR Head-mounted Display Device Classification of VR Head-mounted Devices VR Glasses Box VR Resource Library of BaofengMojing Head-mounted VR Output Products at Home and Abroad Oculus Rift Head-mounted Device Foreign and Domestic PC VR Helmets Uranus One Domestic VR AIO Products Motion-capture VR Devices Motion-control VR Devices Comparison of Major VR Head-mounted Display Device Companies¡¯ Solutions for Motion Input Devices Roadmap for Data Processing and Transmission of Video-processing Chip Requirements on VR Device Released by NVIDIA Four New Functions of AMD LiquidVR? Technology Video Processing Capacity of Qualcomm Snapdragon 820 New Features of Adreno 530 H8 Chip Solution of Allwinner Technology RK3288 VR Solution VR Device Time-lapse Factors (%) Mainstream VR Products Adopting AMOLED Display Global AMOLED Capacity Structure, 2011-2015 AMOLED Capacity of Major Enterprises in China Diagram of Functional Architecture of Microsoft Kinect Data Acquisition and Modeling Recognition of Microsoft Kinect Laser Transmitters of Lighthouse Operation Diagram of Lighthouse System Diagram of FOVE Eye-tracking System Interaction Steps of FOVE Foreign IT Giants¡¯ Footprint in VR/AR Sensor Technology Operating Principle of G-mition Operating Principle of Optical AR Operating Principle of Video AR Principle Diagram of Google Glass Projection Principles of LCD and LCOS Development of Major Global LCOS Chip Makers¡¯ LCOS Technology Projection Principles of DLP DLP Pico0.47-inch TRP Full-HD 1080p Chipset Performance of LCD, LCOS, and DLP Google¡¯s and Microsoft¡¯s Moves on VR Operating System Main Underlying Algorithms for VR Devices Production Process of VR Game Major VR Game Development Teams at Home and Abroad Major VR Content Platforms at Home and Abroad Future Content Distribution Models Global VR/AR Technology Maturity Curve Global VR/AR Companies¡¯ Progress in Research into Head-mounted Display Device Slower Penetration of VR/AR than Smartphone and Tablet Worldwide Major Participants in VR Industry Worldwide Key Technology Firms Involved in VR Main Head-mounted AR Products Worldwide Global VR/AR Market Size, 2016-2020E VR/AR Market Share Structure, 2020E Global VR/AR Hardware Shipments, 2016-2020E Global VR Hardware Shipments by Consumer Group, 2020E Global AR Hardware Shipments by Consumer Group, 2020E Global VR Technology Patents by Company Global AR Patent Application, 1995-2015 Major Generators of AR Technologies Worldwide Target Nations of AR Technologies Current Development Bottlenecks of VR Current Development Bottlenecks of AR Indicators and Development Trends of VR Head-mounted Device Development Trends of AR Industry Product Releases of Oculus Specifications of Oculus Rift DK2 Oculus Rift DK2- Motherboard Chip Oculus Rift DK2- HDMI Cable Chip Oculus Rift DK2- Display Panel Chip Oculus Rift DK2- Camera Motherboard Chip Specifications of Oculus Rift CV1 Oculus Rift CV1- Motherboard Chip Oculus Rift CV1- AMOLED and On-screen Touch Oculus Rift CV1- Optical Lens Oculus Rift CV1- Infrared Camera Disassembly Oculus Rift CV1- LED Driver Chip Specifications of Gear VR Internal Component Chips of Gear VR Market Share of Oculus¡¯s Products, Apr-Jun 2016 Google¡¯s Presence in VR/AR Specifications of Google Glass Google Glass- Side Touch Module Google Glass- Master CPU Board Google Glass- Battery Google Cardboard Product Development History of HTC HTC¡¯s Presence in VR/AR Specifications of HTC Vive HTC Vive- Sensor HTC Vive- Front Camera HTC Vive- Motherboard Chip HTC Vive- Display Panel and Lens HTC Vive- Handle HTC Vive- Handle Microcontroller and Battery HTC Vive- Handle Motherboard Chip Lighthouse- Positioning Base Station Lighthouse- Motherboard Chip Revenue of HTC, 2012-2015 R&D Expenditure of HTC, 2014-2016Q1 Data on Steamspy Platform Parameters of SONY PlayStation VR Outline of Main Functions of SONY PlayStation VR Advantages and Disadvantages of PS VR and Oculus Rift and HTC Vive Operation of Sony, FY2012-FY2016 Development History of Meta Parameters of Meta Pro Parameters of Meta 1 Parameters of Meta 2 Corporate Customers of Meta Serious Lack of Clients and Technologies Major Domestic Suppliers of VR Products Profit Models of VR Industry in China Status Quo of VR Industry at Home and Abroad AR Industry Chain in China Financing in VR Industry in China, 2014-2016 Number of VR/AR Brands in China, 2016H1 Competitive Landscape of Main VR Products in China VR/AR Brand Awareness in China by Quarter, 2016H1 VR/AR Product Awareness in China (TOP 15), 2016H1 VR User Scale in China, 2016-2020E Chinese VR Hardware Device Market Size, 2016-2020E Chinese AR Hardware Device Market Size, 2016-2020E VR Hardware Device Shipments in China, 2016-2020E AR Hardware Device Shipments in China, 2016-2020E VR User Scale in China Use Frequency of VR Heavy User Daily Use Duration of VR Heavy User Content Preference of VR Heavy Users in China Video Content Preference of VR Heavy Users in China Type of Tourist Areas Preferred by VR Heavy Users in China Type of VR Devices to Be Purchased by VR Heavy Users Next Year VR Application Sectors Interesting VR Heavy/Light Users VR Application Scenarios Interesting VR Heavy/Light Users VR/AR Product Awareness in China by Product, 2016H1 Fixed-point Devices Focusing More on Strong Interactive & Immersive Experience Development Direction of Mobile VR Device Trends of Classification of VR Scenarios VR/AR Will Promote Development of Communication System Equity Structure of BaofengMojing Advantages of BaofengMojing Product Releases of BaofengMojing Parameters of BaofengMojing 5 STORM 5- MCU Chip STORM 5- USB Chipset Parameters of LeEco Super Helmet LeEco Super Helmet- Motherboard Chip LeEco Super Helmet- LCD Operation of LeEco, 2011-2016H2 LeEco¡¯s Presence in VR Ecosystem Parameters of 3Glasses D1 Developer Version Parameters of 3Glasses D2 Pioneer Version Parameters of 3Glasses Blubur S1 Parameters of Lenovo NBD VUZIX M100 Intelligent Glasses Investments in HiScene Parameters of HiAR Glasses Some Partners of HiAR SDK Ownership Structure of LING VR Parameters of LING VR BAI 1S LING VR Handle Parameters of LING VR HEI
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