Executive Summary
 US Mobile Phone Subscribers and Penetration, 2008-2013 (millions and % of population)
Key Questions
The eMarketer View
Key eMarketer Numbers-Mobile Users and Usage
Mobile Subscribers
Subscriber Growth
Comparative Estimates: US Mobile Phone Subscribers, 2008-2013 (millions)
US Mobile Phone Users, by Payment Plan, November 2008 & March 2009 (% of respondents)
Leading US Prepaid Mobile Service Provider Websites, Ranked by Unique Visitors, March 2008 & March 2009 (thousands and % change)
US Mobile Phone Users* Who Switched to Prepaid Mobile Service in the Past Six Months due to the Economy**, March 2009 (% of respondents)
Unique Visitors to Leading US Prepaid Mobile Service Provider Websites, by Age, March 2009 (% of total)
Growth of Organic vs. Paid Clicks to US Prepaid Mobile Service Provider Websites, March 2009 (% change*)
Subscriber Demographics
US Consumers Who Have a Mobile Phone, by Age, February & March 2009 (% of respondents in each group)
Type of Phone Used to Receive Phone Calls According to US Consumers, by Age, February & March 2009 (% of respondents)
US Mobile Subscribers, by Age and Gender, May 2009
US Mobile Subscribers, by Income, May 2009
US Consumers Who Have Used the Internet on a Mobile Device, by Race/Ethnicity, 2007 & 2009 (% of respondents in each group)
Mobile-Only Households
US Children and Adults in Households with Only Mobile Phone or No Telephone Service, First half 2006-Second half 2008 (% of respondents in each group)
Demographic Profile of US Adults with Only Mobile Phone Service, First half 2006-Second half 2008 (% of respondents in each group)
Subscriber Preferences: Devices and Carriers
US Mobile Phone Users Who Have Different Mobile Phones for Work and Personal Use, June 2009 (% of repondents)
Personal vs. Business Use of Mobile Devices Among US Mobile Subscribers, 2008 (% of respondents)
US Mobile Subscribers, by Phone Type, 2008 (% of total)
US Mobile Phone Users, by Phone Type, October 2008 (% of respondents)
US Mobile Phone and Smartphone Users, by Age and Gender, December 2008-February 2009 (% of respondents)
US Smartphone Users, by Operating System, May 2009
US Mobile Phone and Smartphone Shipment Growth, 2008-2010 (% change)
Smartphone Users in North America, 2008 & 2013 (millions)
Leading Reasons that US Mobile Phone Users Chose Their Current Handset, February-June 2008 (% of respondents)
Select Features that US Mobile Phone Users Would Like to Have on Their Mobile Phone, June 2009 (% of repondents)
Corporate Profile of US Mobile Service Providers, Q1 2009
Price Sensitivity
Amount US Mobile Subscribers Are Willing to Pay for a New Mobile Phone, 2008 (% of respondents)
Amount Spent per Month on Mobile Phone Service According to US Mobile Subscribers, 2008 (% of respondents)
Monthly Phone, Internet and TV Expenditures of US Households, 2008
Expected Change in Mobile Phone Budgets* due to the Economy According to US Web-Enabled Mobile Phone Users, by Service Plan, March 2009 (% of respondents)
Attitudes and Usage
US Internet Users Who Believe a Mobile Phone Is a Necessity, by Generation, 2006 & 2009 (% of respondents)
Attitudes of US Mobile Phone Users Toward Their Mobile Phones, June 2009 (% of repondents)
Popular Activities
Frequency with Which US Mobile Phone Users Use Select Mobile Content, June 2009 (% of repondents)
Mobile Content Activities of US Mobile Phone Users, 2007 & 2008 (% of respondents)
Mobile Content Used by US Mobile Device Owners, March-April 2009 (% of respondents)
Mobile Content Used by US Mobile Device Owners, by Race/Ethnicity, March-April 2009 (% of respondents in each group)
MMS Messages Sent in the US, 2007 & 2008 (billions)
Average Text Messages Sent/Received per Month per US Mobile Phone Subscriber, by Age, Q4 2008 & Q1 2009
US Mobile Phone Users Who Send/Receive Text Messages, by Age, February & March 2009 (% of respondents in each group)
US Mobile Phone Users* Who Use Text Messaging, by Frequency, 2005-2008 (% of respondents)
Demographic Profile of US Mobile Gamers, May 2009 (% reach in each group)
US Mobile Game Downloaders, by Type, November 2007 & November 2008 (thousands and % change)
Demographic Profile of US Mobile Music Listeners, May 2009 (% reach in each group)
Demographic Profile of US Mobile Social Media Users*, May 2009 (% reach in each group)
US TV, Online Video and Mobile Video Viewers, Q1 2008, Q4 2008 & Q1 2009 (thousands)
US TV, Online Video and Mobile Video Viewers, by Age & Gender, Q1 2009 (% of total)
Demographic Profile of US Mobile TV/Video Viewers, May 2009 (% reach in each group)
Time Spent Watching TV, Online Video and Mobile Video in the US, Q1 2008, Q4 2008 & Q1 2009 (hrs:mins)
Time Spent Watching TV, Online Video and Mobile Video in the US, by Age, Q1 2009 (hrs:mins)
Average Time Spent per Day with Select Media Among US Consumers, by Age, Spring & Fall 2008 (minutes)
Mobile Internet: Moving Closer to Mainstream
US Mobile Internet Users and Penetration, 2008-2013 (millions and % of mobile phone subscribers)
US Internet Users and Mobile Internet Users, 2008-2013 (millions)
US Unique Mobile Internet Subscribers and Penetration, Q1 2007-Q1 2009 (millions and % of total mobile subscribers)
US Unique Mobile Internet Users, April 2008-March 2009 (millions)
US Mobile Internet Users, by Service Provider, January-March 2009 (% share)
US Mobile Internet Users, by Content Type, March 2009 (millions and % change*)
US Mobile Internet Users, by Brand, March 2009 (millions)
Browsers versus Apps
Leading US Mobile Application Categories, Ranked by Reach*, May 2009
US Mobile Local Content* Users, by Access Method, March 2008 & March 2009** (millions and % change)
US Smartphone and 3G Users Who Use Mobile Banking, by Access Method, March 2009 (% of repondents)
Conclusion
Endnotes
103943
US Internet Users and Mobile Internet Users, 2008-2013 (millions)
104007
US Mobile Internet Users and Penetration, 2008-2013 (millions and % of mobile phone subscribers)
104051
US TV, Online Video and Mobile Video Viewers, Q1 2008, Q4 2008 & Q1 2009 (thousands)
104052 | 104053
Time Spent Watching TV, Online Video and Mobile Video in the US, Q1 2008, Q4 2008 & Q1 2009 (hrs:mins)
Time Spent Watching TV, Online Video and Mobile Video in the US, by Age, Q1 2009 (hrs:mins)
104232
US Mobile Phone Subscribers and Penetration, 2008-2013 (millions and % of population)
105630
Key eMarketer Numbers-Mobile Users and Usage
105631
Comparative Estimates: US Mobile Phone Subscribers, 2008-2013 (millions)
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