Chapter 2: Developed Market Characteristics Western Europe North America
Chapter 3: Developing Market Characteristics
CHINA
1. The macro-economic situation in China
2. Development and current situation of motorcycle industry in China 2.1 Output and sales of Chinese motorcycles 2.1.1 By motorcycle model 2.1.2 By Manufacturer 2.2 Export of Chinese motorcycles 2.2.1 Export by engine displacement 2.3.3 Overseas production facility of Chinese manufactures
3. International motorcycle manufacturers in China Honda Suzuki Yamaha Piaggio Peugeot BMW Harley
4. Negative factors to impact the development of the Chinese motorcycle industry 4.1 The policy to limit and forbid motorcycles 4.2 Lagged technology R&D 4.3 Low product quality 4.4 Export on low price 4.5 Appreciated Chinese currency 4.6 Impact from global market 5. Positive factors and opportunities on further development for the Chinese motorcycle industry 5.1 Policy – “Send motorcycle to countryside” 5.2 Increased export duty refund 5.3 Low prices on raw materials 5.4 Deducted VAT and low interest rate 5.5 Implementation of higher Chinese Emission Standard 5.6 Niche market in cities in China 5.7 Some stable international markets
INDIA The restructuring phase Shift in consumer preference Growth and factors responsible Major players Presence by Joint-Ventures and technical collaborations Expanding Global Footprint Bajaj TVS Outlook
SOUTH EAST ASIA
INDONESIA Major Players Outlook
SOUTH AMERICA Major Brands
BRAZIL Brands and market shares Outlook
Chapter 4: Key Trends A global overview Product development cycles Developments in Technology
Figure 1: China GDP and its Growth Rate in 2004 to 2008 Figure 2: China GDP Per Capita Figure 3: Exported Volume and Turnover of Chinese Motorcycles in 2007 Figure 4: Indian sales of motorcycles and other two-wheelers (1999-2009) Figure 5: Indian Motorcycle Sales (2008-09) Figure 6: Share of motorcycle manufacturers in Indonesia Figure 7: Major motorcycle brand sales in Brazil Figure 8: Major motorcycle brand market share in Brazil
Table 1: Ranking of China GDP per capita in the World Table 2: Output and Sale of Motorcycle in the First Half 2009 in China and Comparison with that in the same period in 2008 Table 3: Top 5 Two‐wheel Motorcycle Models in 2008 compared with 2007 Table 4: Sales Volume of Top 15 Motorcycle Manufacturers in 2007 in China Table 5: Chinese Motorcycle Exports in the First Half 2009 Table 6: Export Volume and Sale of Chinese Motorcycle in 2007 compared with 2006 Table 7: Top 10 Chinese Motorcycle Manufacturers, Sales Volumes and Market Share (2004 –2007) Table 8: Chinese Motorcycle Export Volume and Turnover by Continent (2007) Table 9: Chinese Motorcycle, Output and Sales Volumes (2003 – 2008) Table 10: Chinese Motorcycle, Output and Sales Volume (2006 – 2007) Table 11: Growth factors in Indian motorcycle sales Table 12: Major joint‐ventures and technical tie-ups in the Indian motoycle industry
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