Broadcasters are investing in OVPs for near-term revenue and long-term survival Effective management and monetization of web video is a pain-point for broadcasters The white-label OVP market is solving this challenge, but is crowded OVPs have a selection of potential routes to market
INTRODUCTION
2009 in summary: web video hits primetime Hulu YouTubeYouTube is the absolute 800lb gorilla and elephant-in-the-room of online video. As broadcasters have moved into online video with projects such as Hulu and the BBC' s iPlayer, Google' s YouTube platform has continued to grow its vast international web audience. BBC iPlayerIf Hulu is establishing a gold standard in the US market for the delivery of broadcast-quality web video, then the BBC' s iPlayer platform is creating an equivalent benchmark in Europe. Comcast and TV Everywhere TV Everywhere is the natural extension of the iPlayer or Hulu service for an MSO with a billing relationship with the end user. Initially a joint initiative from Time Warner and Comcast, it brings conditional access and authentication to web video services, based on a user' s subscription to premium broadcast services. MLB.tv
CUSTOMER IMPACT: UNBLOCKING THE STREAM
COMPETITIVE LANDSCAPE: THE OVP MARKET IS CROWDED AND DIVERSE
The in-house hurdle: persuading the media company not to build from scratch Optimizing revenue Channels to market Recommendations Recommendation 1 Recommendation 2 Recommendation 3
APPENDIX
Definitions Methodology Further reading Ask the analyst Datamonitor consulting Disclaimer
FIGURES
Figure: Hulu' s growth: October 2008 to October 2009 Figure: Hulu' s changing viewer profile: average minutes and number of videos viewed per month Figure: YouTube' s US growth by volume of streams continues to dominate the market, while Hulu is number two
현재위치 : 
