US Terrestrial Radio Advertising Spending, 2008-2010 (billions and % change)
Key Questions
The eMarketer View
Radio Ad Revenues
Terrestrial Radio
US Terrestrial Radio Advertising Spending, 2008-2010 (billions and % change)
Comparative Estimates: US Terrestrial Radio Advertising Spending, 2008-2010 (billions)
Comparative Estimates: US Terrestrial Radio Advertising Spending Growth, 2008-2010 (% change)
US Radio Advertising Revenues, by Segment, Q1 2009 (millions and % change*)
US Advertising Spending, by Media, 2008-2010 (billions)
US Advertising Spending Growth, by Media, 2008-2010 (% change)
US Advertising Spending Share, by Media, 2006-2011 (% of total)
Satellite and Internet Radio
US Advertising Spending Growth, by Media, 2006-2011 (% change)
US Advertising Spending, by Media, 2006-2011 (millions)
US Online Advertising Spending Growth, by Format, 2006-2011 (% change)
US Online Advertising Spending, by Format, 2006-2011 (millions)
Radio and the Economy
US Advertising Spending Share, by Media and Industry, 2007 (% of total)
Radio Listening Trends
Share of Time Spent per Day with Select Media Among US Consumers, 2009 (% of total)
US Weekly* Radio Audience and Reach, June 2005-June 2009
Favorite Method by Which US Adult Consumers Listen to Radio, September 2008 (% of respondents)
US Satellite Radio Subscribers, 2008-2012 (millions)
Satellite Radio Revenues in North America, by Country, 2009 & 2013 (millions)
Awareness* and Interest** in HD Radio Among US Consumers, January 2009 (% of respondents)
Conditions Under Which US Adult Consumers Would Listen to More Radio and Internet Radio, September 2008 (% of respondents)
Main Reason US Internet Radio Listeners Listen to Internet Radio, January 2009 (% of respondents)
US Internet Radio Listeners, 2000-2009 (% of respondents)
US Adult Internet Radio Listeners, by Frequency, September 2008 (% of respondents)
Likelihood of US Adult Consumers Listening to Internet Radio in the Future, September 2008 (% of respondents)
US Teen Internet Users Who Listen to Internet Radio, 2007 & 2008 (% of respondents)
US Broadband and Dial-Up Internet Users, 2008-2013 (millions)
US Mobile Internet Users and Penetration, 2008-2013 (millions and % of mobile phone subscribers)
Listener Demographics
Online Listeners
Demographic Profile of US Internet Radio Listeners, January 2009 (% of respondents)
Demographic Profile of US Internet Radio Listeners vs. All Consumers, January 2009 (% of respondents)
Select Online Activities of US Internet Radio Listeners While Listening to Internet Radio, January 2009 (% of respondents)
Sources Used by US Internet Radio Listeners to Learn About Internet Radio Stations*, January 2009 (% of respondents)
Consumer Electronics Devices/Platforms Used by US Consumers, January 2009 (% of respondents)
Online and Mobile Platforms
Spotlight: Pandora
Spotlight: Clear Channel
Spotlight: Sirius XM
Conclusion
Endnotes
101304
US Broadband and Dial-Up Internet Users, 2008-2013 (millions)
104007
US Mobile Internet Users and Penetration, 2008-2013 (millions and % of mobile phone subscribers)
105698 | 105701
US Advertising Spending, by Media, 2008-2010 (billions)
US Advertising Spending Growth, by Media, 2008-2010 (% change)
106039
US Terrestrial Radio Advertising Spending, 2008-2010 (billions and % change)
106040
Comparative Estimates: US Terrestrial Radio Advertising Spending, 2008-2010 (billions)
106041
Comparative Estimates: US Terrestrial Radio Advertising Spending Growth, 2008-2010 (% change)
Related Information and Links
Related Links
Contact
Report Contributors
The message coming from the radio industry is clear: Terrestrial radio is in trouble and things will get worse before they get better. Many of the country’s largest national broadcasters are on the verge of bankruptcy, and the Radio Advertising Bureau (RAB) announced that Q1 2009 was the industry’s worst quarter ever in terms of ad spending.
American Media Services (AMS) Arbitron Barclays Capital BMO Capital Markets Corp. (Harris Nesbitt) Credit Suisse Edison Research eMarketer GfK Group GroupM Inside Digital Media, Inc. Jefferies & Company Knowledge Networks Inc. MAGNA Miller, Kaplan, Arase & Co. Morgan Stanley Myers Publishing LLC Oppenheimer & Co. Inc. Parks Associates PricewaterhouseCoopers (PwC) Radio Advertising Bureau (RAB) The NPD Group TNS Media Intelligence UBS Wilkofsky Gruen Associates ZenithOptimedia
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