Executive Summary
US Social Gaming* Revenues, by Type, 2009 & 2012 (millions)
Key Questions
The eMarketer View
Social Gaming at a Glance
US Social Network Users and Social Gamers*, 2009 & 2012
Online Gaming Activities of US Internet Users, February 2010 (% of respondents)
Daily Online and Offline Activities Among US Internet Users, March 2010 (% of respondents)
The Business of Social Gaming
US Social Gaming* Revenues, by Type, 2009 & 2012 (millions)
Preferred Social Game Payment Method* According to US Females**, January 2010 (% of respondents)
Amount Spent on Select Social Games According to US Social Gamers, March 2010 (% of respondents)
Attitudes Toward Gaming Among US FarmVille Players and Average Console Gamers, March 2010 (% of respondents)
Use of Virtual Currency in Social Games According to US Social Game Players , January 2010 (% of respondents)
Advertising
Leading Advertisers on Social Networks, Ranked by Total US Display Ad Impressions, May-July 2009 (millions)
Frequency with Which US Females* See Brands Affiliated** with Social Games, January 2010 (% of respondents)
US Social Game Players Who Feel They Have Been Misled by an Ad* , January 2010 (% of respondents)
Top Games, Developers & Networks
Profile of Select Social Game Publishers, 2010
Social Networking Sites Where US Social Game Players Play, January 2010 (% of respondents)
Top 15 Games on Facebook, Ranked by Monthly Active Users Worldwide, May 2010
Top 15 Games on MySpace, Ranked by Monthly Active Users Worldwide, May 2010
Social Games Played by US Social Game Players, January 2010 (% of respondents)
Favorite Social Games According to US Females*, January 2010 (% of respondents)
Audience Demographics
Gender
US Social Game Players, by Gender , January 2010 (% of respondents)
Online Gaming Activities of US Internet Users, by Gender, February 2010 (% of respondents in each group)
Age
Online Gaming Activities of US Internet Users, by Age, February 2010 (% of respondents in each group)
Demographic Profile of US FarmVille Players*, March 2010 (% of respondents)
US Social Game Players, by Age, January 2010 (% of respondents)
Conclusions
Related Information and Links
Related Links
Contact
Report Contributors
List of Charts
US Social Gaming* Revenues, by Type, 2009 & 2012 (millions)
US Social Network Users and Social Gamers*, 2009 & 2012
Online Gaming Activities of US Internet Users, February 2010 (% of respondents)
Daily Online and Offline Activities Among US Internet Users, March 2010 (% of respondents)
US Social Gaming* Revenues, by Type, 2009 & 2012 (millions)
Preferred Social Game Payment Method* According to US Females**, January 2010 (% of respondents)
Amount Spent on Select Social Games According to US Social Gamers, March 2010 (% of respondents)
Attitudes Toward Gaming Among US FarmVille Players and Average Console Gamers, March 2010 (% of respondents)
Use of Virtual Currency in Social Games According to US Social Game Players , January 2010 (% of respondents)
Leading Advertisers on Social Networks, Ranked by Total US Display Ad Impressions, May-July 2009 (millions)
Frequency with Which US Females* See Brands Affiliated** with Social Games, January 2010 (% of respondents)
US Social Game Players Who Feel They Have Been Misled by an Ad* , January 2010 (% of respondents)
Profile of Select Social Game Publishers, 2010
Social Networking Sites Where US Social Game Players Play, January 2010 (% of respondents)
Top 15 Games on Facebook, Ranked by Monthly Active Users Worldwide, May 2010
Top 15 Games on MySpace, Ranked by Monthly Active Users Worldwide, May 2010
Social Games Played by US Social Game Players, January 2010 (% of respondents)
Favorite Social Games According to US Females*, January 2010 (% of respondents)
US Social Game Players, by Gender , January 2010 (% of respondents)
Online Gaming Activities of US Internet Users, by Gender, February 2010 (% of respondents in each group)
Online Gaming Activities of US Internet Users, by Age, February 2010 (% of respondents in each group)
Demographic Profile of US FarmVille Players*, March 2010 (% of respondents)
US Social Game Players, by Age, January 2010 (% of respondents)
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