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Executive Summary
Key Questions
The eMarketer View
Key Trends
Highlights
Smartphone Usage Grows
4G Networks Arrive
Smart Devices Get Bigger
Carriers Attempt to Regain Lost Ground
Rising Competition in Devices and Operating Systems
Highlights
US
Global
Smartphone User Demographics
Evolving Usage Patterns
Highlights
Rising Mobile Internet Access
More Time with Mobile
Implications for Marketers
Highlights
Apps vs. Browsers
Free vs. Paid Apps
App Marketing Considerations
Smartphones vs. Feature Phones
Trends to Watch
Low-Cost Smartphones Emerge
Dumb Phones Get Smarter
Device Convergence Continues
Conclusions
Endnotes
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Related Information and Links
Contact
Editorial and Production Contributors
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